10 foot high screen
(10 x 10) x 12 = 1200 watts.
If the lens focal you are using is about 60mm or less, you need even more.
Note that by Pat's formula, the largest 35mm screen that can be adequately lit with even a huge 7000 watt lamp is 24 feet high. Theatres installing 30 x 72 foot screens will have dim pictures or burned film.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Most of the drive-ins in Tennessee I've visited run 4kw max. Does the drive-in world require a totally diiferent set of specs?
No. Drive ins usually just run with low light. A 40ft high screen would be about 95ft wide; that's pretty big!
Some drive in projectors have "fast pull-down" intermittents (allows the shutter to stay open longer) to get more light. But nothing is going to light that screen. 35mm film just can't take that kind of light (heat.)
I tried to find when in the past we talked about this at length, but the search feature isn't working.
Rory
In reality, any screen larger than about 25 x 60 feet will be difficult to light to the SMPTE aim of 16 fL without risk of heat damage to 35mm film. A 70mm print allows spreading the energy of the lamp over a much larger area of film, so huge screens are much easier to light properly with 70mm formats. If you have a 30 or 35 foot high screen, the only way to light it properly is with a 70mm print.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
As Pat notes, many theatres have screens that use poorly chosen lamp sizes. For example, to reduce lamp inventory, some theatres routinely use only one or two lamp sizes for screens ranging from 10 x 24 feet(which only needs about 1200 watts) to 15 x 36 feet(which needs about 3000 watts) to 20 X 48 feet (which needs about 5000 watts) to 25 x 60 feet (which needs about 7000 watts). Or they try to economize by using a 2000 watt lamp for screens much larger than the 13 x 31 foot size that can be comfortably lit with 2000 watts.
The only sure way to know if you are meeting the SMPTE standard is to regularly MEASURE the screen luminance using a calibrated screen luminance meter. Here are several articles that I wrote on the subject:
http://www.kodak.com/US/en/motion/newsletters/reel/spring98/pointers.shtml http://www.kodak.com/US/en/motion/newsletters/notes/march2000/pytlak.shtml http://www.kodak.com/US/en/motion/newsletters/notes/june2000/pytlak.shtml
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
No, I actually have all the SMPTE Standards, Recommended Practices, and Engineering Guidelines committed to memory! 
Actually, committed to my laptop's memory: I purchased the CD-ROM set from SMPTE that has Adobe Acrobat .pdf files of ALL current SMPTE standards. Here is the link:
http://www.smpte.org/stds/index.html
For as little as $250.00, you can be as expert (and fast) as me! 
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
In Italy ARCADIA has the biggest european screen: 98 feet lenght. I've seen some films on that screen but It seems that there were no problem in luminance.
Pls note that ARCADIA is known in Italy as one of the best theater in the world.
The auditorium is THX certified, of course.
Just to say that it seem strange to me...
Bye
Antonio
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
John, seems like I remember some research done not all that long ago that determined (basically) the bigger the image, the less illumination was required to make the image effective. There was a train of thought saying that very large (appearing) images have so much visual information that it's overwhelming to the brain if it's illuminated at "normal" standards.
Are you aware of anything like this?
I do know when I view a screen from close up (large appearing image) compared to farther away, the close up image sure LOOKS brighter.
Uncertain what projector they are using (Kinoton?), they are only screening 35mm films on a 32m wide screen.
In practice, a 7000 watt lamp is about as big as can be used for 35mm projection. Larger lamps have larger electrodes, so the plasma of the arc is difficult to efficiently focus on the "postage stamp" sized 35mm frame. And even if you could, the concentration of energy would likely burn the film. For really huge screens, 70mm is needed, since you can then spread out the energy over a much larger area of film.
As far as drive-ins, SMPTE Recommended Practice RP 12 says that you should try to get 16 footlamberts, but you are allowed to be as low as 4.5 footlamberts. So about 1.5 watts per square foot of scope screen area would be the minimum "rule of thumb" for a drive-in. At 5000 watts, I suspect your "half bad picture" is only half of the SMPTE 4.5 footlambert minimum. It may be heresy, but you would actually improve quality if you didn't try to fill the screen, and used a smaller image, say about 40 x 96 feet, which would at least have a chance of reaching 4.5 footlamberts.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
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Dave Bird
Standard SMPTE 196M specifies a screen luminance aim of 16 footlamberts for indoor theatres, with an allowed range of 12 to 22 footlamberts. SMPTE RP 12 sets the same aim for drive-ins, but allows as low as 4.5 footlamberts. It is certainly possible to achieve 16 footlamberts on a 25 x 60 foot screen, but any bigger with 35mm prints risks heat damage to the film and other problems, so the really large screens are probably well below 16 footlamberts.
I agree that getting 14+ footlamberts on a moderate-sized outdoor screen should look "fabulous". But actually MEASURING the light with a screen luminance meter is the only way to be sure what the light level actually is. Some pictures can look okay at 10 footlamberts, but they will look much better at 16 footlamberts.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Rory
I know you may not have time to do all of this. But the reason I suggest it is because there are so many different factors that effect the light. For example, if you measure two different screens, but one has a gain screen and the other doesn't, it will throw off the accuracy of the formula.
THX doesn't get real involved in the "picture" part of theaters. I mean they do make sure the image is not serverly cropped, and it is decently lit, but just because the theaters are THX approved does not mean you are compairing "apples to apples."
Generally speaking, I found that the height x height x 12 formula works to 60mm. Then I would add 5% for each 5mm step less. Even then, we would buy the next bigger lamp, even if the wattage value fell on a standard lamp size.
For top/bottom masking situations, we found that the light could be improved by adjusting the tilt of the projector to the correct angle for scope first. Then, move the framing knob and file a plate for flat. The light is a little better than doing it the other way around. I thought I was so clever when I though of this, but then found a SMPTE article that, although didn't say this directly, implyed it strongly.
I think that without doing a real careful survey, the existing "rule of thumb" is pretty good. But, I would think it kinda fun to work out a better one.
Start with screen gain, then factor in its curve, and then audience distribution, and masking type, and lenses and film formats and the amount of cropping of each format, and xenon system efficiencies, a bulb degradation factor, and then make an allowance for focus drift...
Might be better to take a basic formula, look at one or two other major variables and then add a little "Kentucky Windage" based on experience.