Film-Tech Forum ARCHIVE: Largest number of tags?

This is topic Largest number of tags? in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.

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Posted by Michael Barry (Member # 237) on 09-28-2000, 07:37 AM:

It's almost comical showing the start of 'Up At The Villa' because of the huge number of tags at the start...let's see now, there's:

1) United International Pictures (the local distributor)
2) Universal Pictures
3) October Films
4) Intermedia
5) Mirage

...before you get to the movie's first printed white-on-black credit. Now at the start of all this we have added:

1) A tag for 'Gold Class' cinemas;
2) a 'you are in a stadium seating' theatre
3) A company tag
4) A Dolby Digital 'Rain' tag

So after the final trailer, that's nine(!) tags before the feauture starts...has anyone got this beat?

Posted by Mitchell Cope (Member # 32) on 09-28-2000, 07:53 AM:

Which tag do you open the curtain on?

Posted by Michael Cunningham (Member # 210) on 09-28-2000, 03:20 PM:

You should throw a THX tag in there someplace, make it an even ten...heh.

-Mike

Posted by John Wilson (Member # 269) on 09-29-2000, 01:29 AM:

I'm sure there must be an old Hayden Theatres tag floating around...maybe you could add that just for some fun...

Nahh!!!...they were hopeless brand new, let alone 15 years down the track.

Posted by Scott Norwood (Member # 30) on 09-29-2000, 04:28 AM:

The US prints of "Villa" were the same, except they didn't have the United International Pictures tag... Did thsi film have an SR-D track? I don't remember, despite having shown it seven times over a weekend on a changeover setup.

What could possibly be the purpose of the 'you are in a stadium seating theatre' tag? That sounds terribly silly. I people can't figure this out on their own, then they probably don't care...

Posted by Brad Miller (Member # 2) on 09-29-2000, 04:58 AM:

If there's a need for a "you are in a stadium seating theater", perhaps Filmack could make a "you are in a movie theater" snipe.

Posted by Michael Barry (Member # 237) on 09-29-2000, 09:55 AM:

Yes, our print of 'Villa' does have an SRD track. It's quite a subtle yet rich sound mix and Pino Donnagio's score makes it even more lush

The theatre chains here seem to love tags like that...they contain flashy graphics/soundmix with text/voiceover that confirms, 'Stadium seating...digital sound...giant screen!'.

True, though - if you need those things pointed out to you when you're already there, then the point must be lost anyway...

Posted by Paul Mayer (Member # 355) on 09-29-2000, 07:13 PM:

I just screened the 1997 Japanese anime feature "The End of Evangelion" (it's being considered for a limited/art theater release in the states next year). The tags:

Kadokawa Shoten (the publisher)
TV Tokyo
Sega
Production IG (ING)
Movic
Star Child (King Records)
Toei Studios (the theatrical distributor)
Gainax Studios (the people who actually produced the thing)
A fully animated Japanese MPAA seal with spinning odometer production number

Then the title card... So eight tags after any local stuff gets added. Sheesh!

BTW the credit crawl (which occurs in the middle of the film as a sort of intermission) looked great--imagine a continuously twisting DNA strand with each credit forming a "rung". Hypnotic...

Posted by Frank Prete (Member # 627) on 09-29-2000, 08:06 PM:

I remember that the first Pokemon film had quite a few tags.

It started with the WB Kids logo, a nintendo logo and a 4Kids entertainment logo. These ran twice through the film - once at the very start and then again at the start of the 2nd spool. Spool one was a short - 'Pikachu's adventure' or something like that.

Add these six logos to our in house logo, two advertising company logos, five synergy ads and a digital logo, that makes around 15 logos attached to the film.

Yes, I did watch the film - along with a few under fives who went nuts over it!!!

Frank.

Posted by Josh Jones (Member # 447) on 09-30-2000, 08:55 PM:

Evangelion! Kick ass!!

can you still book it?

Long Live Anime

Josh

Posted by Charles Everett (Member # 889) on 06-06-2001, 02:36 PM:

Bridget Jones's Diary sets the record for US releases AFAIK. The sequence:

Rating card (white print on black screen)
Miramax animated logo
Universal animated logo w/theme
Studio Canal animated logo
Working Title Films animated logo

That's 4 logos plus the rating card.

Michael B, Scott: Up at the Villa had at least 3 logos for the US release (USA Films, Intermedia, Mirage).

Posted by Michael Barry (Member # 237) on 06-06-2001, 03:19 PM:

Wow! A thread of mine has been resurrected from my Lester Burnham phase (I've since left that theatre, but the management style there was VERY 'laise-faire'. Of course, I did what I could to make improvements to the on-screen presentation. Still, a very relaxing environment, and in stark contrast to the job I had prior to it.)

Anyhoo, I now look forward to BJ's Diary even more than before due to the tag factor. Our print is sure to have a United International Pictures tag in addition to the others.

Posted by Mike Blakesley (Member # 26) on 06-06-2001, 04:18 PM:

To add to Brad's suggestion:

"You are in a movie theatre...so keep quiet and turn off your damn cell phone!"

Posted by Evans A Criswell (Member # 381) on 06-07-2001, 09:07 AM:

quote:
"You are in a movie theatre...so keep quiet and turn off your damn cell phone!"

"... and please try not to nudge the seats in front of you with your feet! "

Speaking of silly things in advertising trailers: I'd never heard of a "You are in a stadium seating theatre" bit. That seems so silly.

I remember in Carmike's old policy trailer (1997-1999 time period), early in the trailer, the words

"Great Movies"
"Big Screens"
"Dynamic Sound"

appeared on the screen for a few seconds. I always thought this was funny because many of the screens in theatres in my area that were actually built by Carmike are in auditoriums that are 30 or 32 feet in width and have flat image widths of 18 to 20 feet and scope images that are 26 to 29 feet. (Smallest screens around, but I don't mind since they at least have adjustable masking)

Before the Carmike 10 was built in Huntsville, the Carmike 8 in Decatur had the worst sound of all theatres in most auditoriums. The Carmike 10 had all digital sound, but the trailer touting "dynamic sound" never played in digital, so it sounded very weak and low in volume compared to other trailers.

Posted by John Pytlak (Member # 331) on 06-07-2001, 09:33 AM:

Evans likes theatres with:

"Great Movies"
"Big Screens"
"Dynamic Sound"

It's great when theatres promote "Film Done Right" and let audiences know where they can see and hear superior presentation.

But if a theatre is lacking in quality, remember Abraham Lincoln's words: "YOU CAN FOOL SOME PEOPLE ALL THE TIME AND ALL THE PEOPLE SOME OF THE TIME, BUT YOU CANNOT FOOL ALL THE PEOPLE ALL THE TIME."

If you know your presentation is lacking, FIX it, don't hype it.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion