Come on out to the drive-in and spend a night out with the stars
I have a little sample of their screen material. It can best be described as a very fine corduroy/canvas with a silver plastic overcoat. The stuff really works, AND increases the contrast, giving a better picture, because it rejects most of the ambient light, but could be pricey when covering a screen of that size. Still, the cost of a few 6KW lamps ain't cheap either, and this would be a lot easier on film and result in fewer burned fingers.
While you're spending... Gratuities gladly accepted. 
Lumen output of Bauer U 3 projector with single bladed 2880 rpm shutter (standard projector, not the drive in gear/ shutter type)
Horizontal Xenons, 35 mm film (1:1.17 window)
1600 Watts 10500 lumens
2500 Watts 13000 lumens
4000 Watts 14000 lumens.
7kW for 70 mm projection only. Will harm 35 mm even with air cooling of film. (Same statements from Strong's Super Lumex brochure.)
Output 70 mm with 4 kW: 22000 lumens.
It seems the maximum light output vs. lamp energy is around 2 kW.
The only way to get brighter images is the use of bigger film formats (no longer possible) or better transport to steady state relations, by use of specific "Drive In" projector gears.
Theese gears used to be more common, when Drive Ins were "bigger business", but still some makers advertise "Open Air" specials.
But maybe someone still has one of those accelerated gear projector mechanisms.
And of course the mentioned higher gain screens, which in turn narrow the usable angle, and which can be somewhat costly.
Because of the bumps (lenses in very loose terminology) on the screen it is highly direcional in one direction, falling off rapidly if moved more than 15 degrees or so. In the other direction, it is quite forgiving and a decent image can be seen up to maybe a 60 degree angle. Dead on is of course the brightest, but it isn't as glarey bright as one gets from a matte silver screen.
I don't know about a 4 gain, though. Subjectively, the picture looked maybe twice as bright, with little sparkleys in the brighter areas. These sparleys should be minimal once you get further back than a few feet like I was.
A warning, if the screen tower is not properly canted toward the field, this type of screen could be worse than a matte screen.
Reflecting back, (ouch) I've seen less expensive sheet vinyl wallcovering with vertical ridges. I wonder how this would reflect if painted silver?
Keep your screen surface in good repair, and paint it frequently. Someone mentioned using a mix of white and metallic paint to increase gain. If you do use a more "mirror like" surface, you may have a limited viewing angle, or need to curve the screen.
Do all you can to shield the screen from stray lights like signs and streetlights.
Consider the new "red barrel" Isco lenses, which are a new design that allow more light efficiency without significant loss of image quality.
If that ORC lamphouse is the less efficient vertical design, consider going with a more efficient horizontal lamp. You don't really get much more light in going from 6K to 7K.
Be sure your alignment is "on the money", and you are not "hot spotting" the film. Run a loop of a dark scene trailer a few hundred times to be sure you are not causing heat damage to the film. A silver-image black-and-white print would be the most sensitive to heat damage.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
A subject close to my heart!
What follows is all tried and tested stuff on a circuit that once boasted 40 drive-ins!
1. You can run 7KW xenons in the right lamphouse. We run 7k with no scorch or hot gate problems in Kinoton lamphouses with water cooled gates and cold light mirrors. The gate is cool to the touch and the curved gate prevents popping. The light is brilliant.
I imagine you can get similar results with Strong and Christie but have the heat shields in place! Today's modern efficient lamphouses leave stuff like the Bauers U3's mentioned in another era. They were good at the time and we used them in many drive-ins.
If you cannot afford an upgrade here, run the correct lamp for your lamphouse and power supply.
Keep mirror correctly aligned and clean, same with the glass heat shield.
2. Use a new lens from Isco or Schneider and keep it clean. If your lens has had drive-in use for over 8 years it is inefficient and costing you light and contrast.
3. Pull the port glass out and run blowers.
4. Use a light efficient projector as mentioned like a Century DAW.
5. Shield the screen from as much extreanous light as possible. Turn external flood lights away if you can, use trees and screening walls to remove all those man-made contrast killers -( term copyright John Pytlak and Kodak).
If each of these gives you 6% more light, you will be 30% better off! That is a minimum from my experience. Most drive-ins have screens too big for today's field sizes and old equipment. The ones that do it right have good light.
We put up with drive-in screens with 2 - 3 footlamberts for too long and the patron cannot always put a finger on why an indoor theatre looks better, but believe me it is one of the main reasons. On a 60 - 80 foot wide drive-in screen having 10 footlamberts is amazing to see. Good luck.
David
Interestingly, I heard that recently someone tested a 3M refelective product called Scotchcal. This is used in vinyl signmaking, basically the same as reflective roadsigns. This could easily be applied in rolls to your screen, but I believe you'd have the same problem, too narrow a field. I have a vinyl cutter, but no reflective material right now, or I'd test it.
I suppose that if you used this stuff rotated at 90 degrees, you could "plex" a single screen. Interesting idea, however I feel sure that it was meant to be used with the wide lateral viewing angles and a tight control top to bottom. Side views of many DIs are obscured by trees, but that shot over the back fence can be a killer. I seem to remember nickel coated screens being touted as a containment screen solution at one point.
Scotchcal is a tough clear polyester film (Wait-a-minute! What is running through projectors?) and not a reflective product. Most of the reflective products it protects are made from glass micro beads that are only partially embedded in a paint or plastic. The beads take advantage of internal reflections within the sphere to aim the beam back along the axis of entry. Slick trick, but too directional for a decent movie screen. BTW, reflective beads don't hold polarization, so they don't work for 3-D.
True containment screens would almost have to use the same type of black grid or slats in front of the screen that the pre-lenticular free vision 3-D pictures used.
In any event, a silver screen with proper surface texture will greatly improve light levels. Outdoors, it might need periodic cleaning to maintain an even reflectivity.
Larger lamps generally produce more energy, but not necessarily more light. Light gain is NOT proportional to wattage.
The ORC lamps you've got are not terribly light efficient. The newer technologies (am I allowed to mention STRONG) and reflectors are much more efficient in getting light through the aperture and into the lens. There's still the energy issue but you might as well do it with 4000W instead of 6 or 7000.
The Simplex Projector probably has an adjustable two-wing shutter on it, so the opening can be increased. Assuming the film can "take the heat", adjust the shutter opening wider in 1/2-inch increments until you see ghosting appear top and bottom on test film. Then close up the opening slightly and you've maximized the efficiency of the projector for those conditions of projection. Again, watch the heat. By opening the shutter, the film is exposed for a longer time to the light energy.
What lenses are you using? Since you've got a Reverse Anamorphic, I assume these are pretty long focal lengths. Lenses can make a difference in light throughput, and the nice thing is they are after the film.
Good luck and keep us advised...
These materials are much too directional to use as a movie screen in a theatre --- they reflect almost all the light directly back to the projector, and almost none elsewhere.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Which projectors had optional 5:1 "drive-in" intermittents available? I have seen a rebuilt Simplex intermittent (from Wolk) with the additional linkage to give the faster pulldown, and heard there were others.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
I think they should cover the space station with this stuff, so we can all point our laser pointers at it and make it glow. 
Getting totally off-the-wall, does anyone know if the ultimate drive-in was ever tried? By that, I mean finding a place in the middle of nowhere with no light contamination and projecting a full feature film onto the base of a cloud cover.
When I worked at the Grandview Drive-In, I tried that several times, reflecting the projector beam up with a mirror. But the clouds were always too high and I did not have a lens with the correct (very long) focal length. When the cloud cover was lower, it usually was foggy as well.
It would be kind of neat to develop a projector that could put a movie (or even still) image on low clouds, to use for advertising. I wonder what kind of projector they use to project the bat symbol on the clouds to signal Batman?
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com

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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
John- no light here, I've got projectors, film, damn, no lamps
!
Jerry- I found my samples of that 3M Scotchlite reflective stuff. Very directional as well. Wonder if they could make it suitable for film? Certainly the drive-in market wouldn't be enough motivation for a company like 3M, but could such a material allow for better light output at any theatre with smaller lamps???
regards,
John
In our company, Simplex used the only high speed intermittent that I'm aware of. I don't think Century did one, but used the double-shutters to improve light efficiency. We have fooled around with them in Ballantyne but for different purposes and not necessarily light efficiency improvement.
For your big beam projector, Strong makes a "P3 Pattern Profile Projector". This thing can project an image on a mountainside or a building a mile or more away. Take a look at: http://www.xenotechusa.com/html/body_p3.html
Pat
If you want to play around, you can get bottles of the larger glass spheres. They are sold as an additive for reflective parking lot paint. Long before the nice reflective car finishes commonly available today, I added some of these to an overcoat paint job on a hot car I had. The surface was bumpy as hell, (almost like sandpaper)but it did reflect, kinda like today's license plates.
I guess micro-etching techniques could create a roller/mold for a super high gain directional screen, which could then be surfaced with a thin layer of chrome, but I think the costs would be outa sight, and the angles would have to be tailored to whether the surface was going to be screen right, screen left, or center. Otherwise light fall off at the edges and hot spots could be a problem, depending on your viewing position.

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The big improvement will be the replacing of the lamphouse with one that gets more light out (as just about everyone has already stated). I agree that the Kinoton lamphouse is the only one I have seen/used that I would put a 7000 lamp in and run 35mm film.
I see a big improvement from going from a 4000 to a 5000 watt lamp without the big heat increase (OSRAM lamps). Christie now has a 6000 watt lamp they claim is as good as gold on the light vs heat. That is, they claim their 6000 watt lamp (CXL-60) has more light output that the 7000 and less heat.
Again, I would start the improvement in light by changing the lamphouse over to an Ultra-80 or a Kinoton Universal (easier to adapt the Ultra-80 to American pedestal).
Also, consider finding some 4" diameter lenses if your focal length is in the 7" range. The old B&L Super Cinephores are actually quite good. With really long focal lengths (greater than 140mm), the lens is a limiting factor of how much light can get out.
Steve
Here are Christie's lamps:
http://www.christieinc.com/xenolite.htm
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Beven tells me the new "magic lamp", the CXL-60 is all new and has everything one wants without the heat...the only pain is that it is only available in an HTP package.
BEven hinted that Strong was looking into making an adapter for the Ultra-80....anything to this Pat?
Steve
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"Old projectionists never die, they just changeover!"
Might be worth a discussion here. Who has experience with these types of higher output lamps?
I understand these lamps have a shorter arc gap and/or higher gas pressure -- that's what makes them "brighter". However, the downside is the arc "burns back" the cathode that much faster, so the light output degrades at an increased rate.
The current digital projector manufacturers (using DLP technology) like the smaller arc space, as that characteristic increases the efficiency of the system's light output. They also struggle with the increased arc space and deformed plasma ball as the bulb ages.
Any experiences out there?
When you say experience with these high-output lamps, what do you mean?
Just lamps over the traditional 4KW or the new generation of lamps like the CXL-60 (or even the OSRAM XBO 5000HS)?
I have used the traditional 7000HS lamps that have been used for some time now (ORCs mostly but Christie and Osram have their offerings too). The OSRAM 5000HS is a relatively new offering and uses a very large cathode pin (where as most manufacturers have kept with the small 2500HS pin throughout the 2500-7000 watt range).
I'm looking to try out the CXL-60 and hope that there will be a CXL-60SC someday. To hear Beven speak of it...it is just magical, more light than a 7KW, less heat, longer life...able to leap tall buildings on a single drop....
Steve
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"Old projectionists never die, they just changeover!"
It's pretty well agreed that (in general) light output is proportional to operating current. If a 7kw bulb is rated for 170A and a 4kw bulb is at 140A, that's only about a 21% increase in current (and light) from my experience. The big increase is in power (4000 vs. 7000), a 75% increase in energy. Most of that increase has to be in other energy, such as radiant heat, UV and IR, etc., and not just visible light that we want on screen.
What the newer designs seem to feature is a relatively higher operating current with a smaller arc gap, reducing the arc voltage. New 6kw designs probably run around the same amperage as a 7kw but with a smaller arc space -- hence a lower arc voltage -- hence the lower power rating with about the same (or better?) light output, less heat and energy, etc.
The question I have is long term operation. As the bulb ages, the cathode tip and anode degrade ("cathode burn-back"). As this happens the arc space increases, and so does the voltage across the arc. The plasma ball that produces >80% of the light from the lamp is also larger and more poorly defined, so it's not collected as well by the reflector.
So assuming the same operating current, the lamp will require more power as the bulb ages, since the arc gap (and arc voltage) increases. That sound logical?
I also don't yet have a feel for how the light output might change over time. That would be some interesting data to see.
Remember that the bulb alone is responsible for the voltage across the arc, and that's a function of arc gap, fill pressure and temeprature. The power supply only controls power and since the bulb controls the voltage, the change in power is seen as changes in current.
At 155A, 7000W of power means an arc voltage of about 45VDC. Is that what you get with a voltmeter across the arc?
The Switchers have a Coarse and a Fine control. It could well be the coarse control is set to limit output at that setting, maybe a full 4000W output. That control is down inside the switcher as I remember. I don't remember the full current output of the 7kw Switcher but it should be around 160A or so -- check the data plate to be sure.
Note that our Switchers are current-regulated, meaning that the system monitors only current output and not the voltage for regulation. That might mean this situation: a new bulb is installed and run at 140A, 30VDC on the arc (4200 watts). As the bulb ages, the arc voltage will tend to increase as the gap increases. Say it goes up to 31VDC, and the switcher is still going to run 140A, so now we're at 4340 watts without touching a control.