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John Eickhof President, Chief Slave
Northwest Theatre Equipment Co., Inc.
P.O.Box 258
Wendell, ID. 83355-0258
208-536-5489
email: jeickhof@nteequip.com
quote:
I saw mention of that on usenet a while back. It will be an interesting test of the Feds and anti-trust law
Not really, that's over. Most of those have gone by the wayside. The best example (& near to what it looks like theatrical exhibition will become) is broadcasting. The feds have chucked all the restraints on "vertical integration" which precluded one company from owning the stations, the distribution network, & production company; that's for TV & radio. There was a court decision which pretty much set aside the restrictions of not being able to own the programming & the distribution components.
As a result, two companies (which due to "relaxation" of ownership restrictions) can control 80% of a market (which usually works out much closer to 100% due to being able to have enough money to buy the stations with the best signal) and offer only programming from their own companies. Why should they pay someone else? And 2 companies, each with a stable lock on 50% of the market, will cut operating expenses to a minimum. It's not like the audience has anywhere else to go for local broadcast; they watch or listen to what they're given.
Radio listenership & local broadcast TV viewing have plummeted in recent years (corporations say "due to complex reasons"' but it's due to poor quality programming, people are voting with their feet). However, profits & (until now) stock market values have been rising, due to cutting programming costs (which include equipment/technical costs).
This is what we're about to see in theatrical exhibition, I'm afraid. I always thoght that Sony would move first, since they had more pieces (hardware, software, & venues). This guy could certainly get it to go, & I'll bet the plan is to get into bed with a "programming provider" - whoah, hooking up with Warner/AOL would be a Nice Neat & robust package of content, distribution & exhibition componentry.
Of course, the studios are more interested in controlling distribution anyway, which is why nobody needs to be shocked if Disney is hyping for electronic distribution & exhibition even if the visual quality is lower & the company may not actually control venues (yet). Remember, Disney created Buena Vista for the exact reason of having distribution control instead of releasing through UA & whoever Disney had before that.
I also was thinking for a while that the "global format" of film would slow down an encroachment of lower-quality bottom-line driven formats, but when an entertainment "module" is offered in only one format, you'll get on the bandwagon or be left behind. Amazing to think that the highest-resolution format may become the formats of countries of a secondary financial tier.
Takeover of UA Theatres, Regal and Edwards would give control of 19% of US theatre screens.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
Secondly, Even thought the guy has (pinky finger to mouth) several billion dollars, is he going to:
1) Front the infrastructure cost of laying fiber or whatever to feed ALL of the theatres.
2) Pay to have a network administrator at each theatre just to insure that it continues to work correctly.
With my experience already with the DLP projector, I think the best medium so far is DVD. It is much cheaper to ship (8-10 DVDs) a small box vs 60-90 pounds of film + cans.
Although it does take about 3-4 hours of feeding to the player, having extra players to load during the day and then swap out at night would be ideal.
Paul.
Because they can easily get "borrowed", DVDs do have serious security issues that require "bulletproof" encryption right up to the projector itself, with no data "in the clear" to be tapped and illegally copied.
Kodak has unique technology for "Digital Watermarking" and encryption of images:
http://www.kodak.com/country/US/en/corp/researchDevelopment/technologyFeatu res/aboutDW.shtml#basics
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
Anschutz has to see his venture into theatres as seed money for a bigger strategy. There is no question but Qwest is a much stronger business, and much earlier on the development timeline.
Unless Anschutz plans to use theatres only as a throw away method of increasing traffic over Qwest's lines, and drain profits from one company into another, he'd be foolish _not_ to try for complete vertical integration.
The only reason I think that an anti-trust foul may be called is that there are other multi-nationals, like Sony, that would stand to be hurt by a full VI. Big companies have the lobbying power and money to make big stinks. Where it will be interesting is waiting to see which guy blinks.
"...little people don't amount to a hill of beans in this crazy world. Someday you'll understand that." 
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
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John Eickhof President, Chief Slave
Northwest Theatre Equipment Co., Inc.
P.O.Box 258
Wendell, ID. 83355-0258
208-536-5489
email: jeickhof@nteequip.com
And as lovers of the movie experience, we need to demand that Digital Cinema must utimately be better than "Film Done Right", and at an affordable price.
Rick, Ilsa and Victor ultimately DID make a difference in this crazy world, and so can we! 
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
Let's see...
~ We can all "do film right" till we're blue in the face, but it doesn't matter, the digital systems are going to take over eventually anyway
~ Little people don't amount to a hill of beans. This means that small theatres will never be able to afford digital equipment, and most of the people in the rural areas of the world will have to get on a plane, or at least take a multi-hour car trip, to see a movie (oops, "enhanced TV" presentation) in a theatre.
~ Quality really isn't number one. If it was, NOBODY would be buying these digital machines yet. (Of course we all know quality isn't number one, "profit" is.)
~ The first "wave" of digital machines will be obsoleted almost immediately (same thing that happened with the "stylus" video disks, which were a stupid idea from the word go). How many companies will go bankrupt because of this, both on the equipment and the exhibition sides of the fence?
What I can't understand is WHY the digital-cinema people don't take a cue from the creators of the music CD? They took a lesson from the Betamax/VHS wars...they developed one world-wide standard and THEN sold it to the public. (OK, they should have made it a more "secure" format, but that's beside the point.) You'd think the computer, digital sound, video, cinema and just about every other industry would learn from that, instead of putting out incompatible stuff that is sub-par quality and lasts a couple of months before being outmoded.
It's just amazing that there's obviously a steady supply of suckers ready and waiting to dump money into an unproven technology in the name of having the "latest thing," even though that latest thing is a step down, quality wise.
Oh well, as a small towner, what happens to me doesn't amount to a hill of beans anyway. Visit me in the poor house, everyone!Probably be more of us in there than you think!
I have said all along that Digital cinema will create a whole new cast of players in our industry, the likes on Sony, Microsoft, Qualcomm, Qwest, Cisco. It is happening. THEY have the $$$ to make the technology investment and to intergate the theatre experience into a multipurpose "presentation venue", whether that be movies, live sports and music events, corporate presentations, etc. I think we are looking at a major industry shift.
I remember when there were these huge outdoor theaters. They called them drive-ins. You could park your car and watch a movie among other things.
I remember when they used to play movies at the small town theater. Now you have to drive 100 miles to see a movie.
I remember when it was fun to put a movie together and threading a movie up and having everything run perfectly with no problems. Being able to play a film for many weeks without having a single problem or scratches develope.
I remember when it was fun to be able to talk to other people that did the same thing you did and learn a lot from them and the good feelings that you have when you where able to help them with a problem.
I remember when....excuse me grandpa...what is film? Oh thats the way movies used to be and fun to watch....Why don't they still use it? Some rich guy decided that video looked better...well kids are we going to sit around here and talk about the old days or are we going to the digital video plex to watch jaws 10?
I don't see digection happening as fast as many people do because I don't think the money is there. The technology is already passable. VHS teaches the lesson (or even NTSC) that one doesn't have to have the best, just good enough for something to succeed.
As for film 35mm isn't good enough for most screens. I just did a six plex using Schneider and ISCO lenses...the grains in these 12 foot tall pictures was just too large for me. If this industry was interested in quality and selling their customers what they can't get at home, theatres should be going with 70mm until digital is ready for prime-time (both technically and financially). 5/70 was the best format to ever come down the pike (30fps too, 24fps flickers too much).
Steve
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"Old projectionists never die, they just changeover!"
Graininess is mainly a function of the film format, camera negative film speed, and whether the negative was properly exposed. Certainly a 500 speed negative that is underexposed by three stops will produce a smoky, grainy 1.85:1 image. But a well-exposed, moderate speed 35mm camera negative will produce images with very acceptable grain levels, even on very large screens.
I certainly agree with you that the ideal is to have 65mm camera negative film and 70mm prints. But even Super-35 cinematography (e.g., "Titanic") can look very good with a 70mm print projected on a 30 x 66 foot screen. And a 35mm "scope" print of that negative can look very good on a 20 x 48 foot screen. (Not to say there aren't examples of grainy or unsharp Super-35 ("Size Does Matter on the Fourth of July", if you know what I mean
)
A recent 35mm print that I was especially impressed with for grain and sharpness was "The Thin Red Line", shot in 35mm anamorphic.
We all know that a higher frame rate will improve flicker, strobing and motion rendition, especially on large screens. Cinerama and the original Todd-AO had it right almost 50 years ago. Showscan, Super Dimension 70, ClearVision, MaxiVision, and others keep trying. Recall the SMPTE task force study about ten years ago that supported the change. But distributors don't want to pay for it.
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
I don't think it's completely fair to say that 35mm isn't good enough for most screens. My own feeling is that 35mm's limit is about 50 feet wide (scope.) Obviously, it's somewhat subjective, but if all other parts of the projection system are set correctly, I think the picture more than just acceptable. Personally, I think that many 35mm releases lately are just done poorly- just slightly out of focus. I wonder if some studio-types are saving money on 35mm releases, saying; "Since digital projection is the next thing, we only have to make our 35mm prints look as good."
Another possible reason for less than perfect sharpness is that many pictures have quite a few digital effects or CGI, which may sometimes be done at lower resolution to save money. Or camera diffusion filters may be used to hide wrinkles or makeup imperfections (when was the last time you saw Robert Redford sharply focused?
)
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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
quote:
The only reason I think that an anti-trust foul may be called is that there are other multi-nationals, like Sony, that would stand to be hurt by a full VI. Big companies have the lobbying power and money to make big stinks. Where it will be interesting is waiting to see which guy blinks.
I was thinking yesterday about why Sony didn't make the first move on end-to-end programming & exhibition, expecially since they already had so many of the pieces. As was mentioned, Sony is perceived as a Japanese company, & the US is still pretty nationalistic, so Sony would probably dodge lots of damaging bullets by being the *second* verticallly-integrated organization.
Really, they're ready to just jump & even pull out front as soon as the concept does not look strange & dangerous to the US consumers. Let someone else have all the ugly PR & biggest legal bills in their startup costs.
quote:
"Phil Anschutz has a bug up his butt about this and is convinced he's going to blaze the trail," says Jonathan Taplin.
Oh boy. There goes the neighborhood. Judging by how wonderful a reputation some of Anschutz's other companies have (just do a web search for "consumer opinion" in regards to Qwest), I think it's safe to say this is going to be yet another decrease in the quality of the movie-going experience. 
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Aaron Haney
Professional Complainer
Apple Computer, Inc.
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John Eickhof President, Chief Slave
Northwest Theatre Equipment Co., Inc.
P.O.Box 258
Wendell, ID. 83355-0258
208-536-5489
email: jeickhof@nteequip.com
)------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion