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Seems that EX print will be never be advertised. I think that the best think is to go on www.dolby.com or www.dtsonline.com (remember that when one movie is DD-EX encoded it will be also the DTS-ES version).
In Italy I never found any sticker or something telling us if it is EX or not. I've projected Star Wars and my copy didn't have any advise.
The problem is that the only theater that, at that time, has EX, asked for a change because "our copy is not EX recorded".
Wait... Do you have DTS ES decoder? I heard that DTS ES connected to DTS player will activate itself automatically IF the movie is ES encoded...
Karen, I believe that to do that there is a "bit" in the digital data that tell to DTS-ES that is time to turn on, right?
So, at the moment of encoding you know that the soundtrack is in ES. So why don't you put something on the disk itself? It will help who has SA-10 with DTS. And you will demonstrate more "attention" than Dolby... 
It could be helpful to find "es" beside the title of the movie. Like:
"Star Wars - ES"
Bye
Antonio
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Does the new multiplex has CP650 or CP500? I know that CP650 will switch in EX (if installed) automatically. CP500 has to be manually (or via automation) selected.
EX/ES works in a very simple mode: a Dolby Stereo matrix code is applied to Surround Left and Surround Right during recording to put a Back Surround channel. Then a normal Dolby Stereo decoder will elaborate the LS/RS signal to "re-create" the back surround channel. The SA10 from dolby (the dolby unit for EX decoding) is just a modified CP45. The main difference is that a regular Dolby Stereo soundtrack will have 4 channel from a source of 2 channels; an EX decoder will decode 3 channel from 2. (like the center channel!).
If you play a NON EX soundtrack with the EX decoder activated, there will be a Dolby decoding in a non dolby encoded soundtrack. Like playing a Mono print with a Dolby SR decoder: it will be different than the director has intended it!
DTS-ES will change from "normal" to "ES" automatically instead.
Tell to your friend at multiplex that (if they have CP500):
1. Upgrade the Cp500 to last version, "1.61 EX". With that software version, if I remember correctly, a Dolby Digital on SK8 will automatically turn on the SA-10. So they'll have to set their automation to pulse the Cp500 to SK8 at film start.
Hope that this can help you. I believe that we understand better each other if I write in Italian and you write in Spanish... 
Bye
Antonio
Note: this info may be outdated, for I seem to remember hearing that Dolby was working on something that would auto-detect the presence of EX.
I know that to have ES automatically switch, you should hav a DTS player plus a DTS-ES decoder. You'll have back surround also with DTS+SA-10 but not automatically.
Doesn't CP650 will automatically recognize Dolby EX???
Bye
Antonio
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Karen at DTS
Another reason to buy DTS decoder... 
Karen,
Fantastic!!! I didn't know.
Bye
Antonio
Did you say that ALL screens in that complex had EX? Are you sure?
John
John, when I heard that for 1st time I didnīt belived. 24 screens all with THX and DD EX???, no way.
But the people there is very nice and I asked for a visit of the booth and I had to eat my words. The 24 screen are equipped with Dolby CP650 with EX adaptor (I donīt remember the model. DA10?? and a new THX net crossover (is that the name?)that I suppouse is the next model from the old fashioned black box that I have in my THX screen.
Cinemeccanica Victoria 5 and CNR 3-35 platters and Decatron built-in set rectifier, lamphouse and automation system.
The megaplex is called Kinepolis Paterna (www.kinepolis.com) and I have to recognize that if I had to pay to watch movies it will be my first choice but...they are the enemy.
Saludos
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It is strange that at Kinepolis there are CP650+ SA-10 (the surround ex adapter from dolby) since CP650 has an add-on card to have EX.
DTS ES is better not only because it switches automatically in ES.
I heard that DTS-ES adaptor has two different equalization: one for "normal mode" and one for "ES mode". So maximum quality is offered for each show.
Dolby one is just an old CP45 refusbished. And has ony one equalization.
DTS is cheaper and, like dolby one, works with Dolby Digital and SDDS.
So, why I never saw any DTS-ES???? 
Bye
Antonio
Isn't what I said?
Nothing special? I know a theater manager that buoght SA-10 for Star Wars and not DTS-ES because "there are more DD-ex title than DTS-ES ones".
Once I told him that he can have back surround with their SA-10 also with DTS sound and he told me "no, if I use sa-10 with DTS I'll never have the back surround".
Karen, I believe that DTS should advertise better their products...

Bye
Antonio
they have NO EX. Not a single one in how many screens?
A lot anyway.
If you already have a Dolby SA10, there is no need for a DTS-ES unit. They both do the same thing.
Karen at DTS
Antonio, now you put me in serious doubts but if my memory doesnīt lie me in Kinepolis there are CP650 (this is sure) with SA-10.
A curiosity. Today Iīve received Monsters INC. with its DTS, 5 digits in serial number so, ES disc and in the reel box #1 there was a red sticker that advertises the DD EX.
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No matter, it is my fault!! 
Miguel, is it possibile that at Kinepolis they installed CP650 + SA-10 but it is not common!
Lice install a CP500 with an DA-20!
Bye
Antonio
Is DTS working on any new trailers? I'm kind of getting sick of the Sonic Landscape piano trailer. I even chapter past it on my DVDs (which is something I never did with the flying disc trailer). DTS needs to produce at least a couple more trailers with a higher level of excitement (not to mention have them optimized for use with DTS-ES).
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Yes, Cavalcade is that one.
DTS trailer: I have to say that Dolby ones are better...
Flying Disk trailer is nothing special and not so impressive. Sonic Landscape is beautiful but nothing special...
I (Antonio) would like to see new DTS trailers, I ALWAYS put sound trailer before the movie, for my audience is the signal that the movie is starting. Having the automation raising the volume fader at the start of a sound trailer is so impressive.
I'll always remember when I saw "Matrix" in the best Italian Theater (Arcadia): trailers were projected at low volume and I was suspecting that someone has forget to set the proper volume (at that time I wasn't a projectionist).
Last trailer, the masking showed the bigger screen I never saw (30 meters) and the "TEX" trailer started.
Believe be: When "THX" has fall down I tought that the seats will unscrew... 
However I believe that just few theater splice a sound trailer before the movie.
Karen, is something being prepared?
Bye
Antonio
I like THX trailers a lot!
As far as new DTS trailers, there is nothing in the works right now.
Karen at DTS
I believe Dolby did make an EX snipe because I have seen it. It ran before the movie " Bait ". ( Yes I know Bait isn't an EX title, but this was at a multiplex that is known for it's projection screw-ups )
It looks a lot like the " Rain " trailer except it comes up with " Introducing the latest in digital sound technology " then concludes with the Dolby Digital Surround EX logo and fades out like the Rain trailer if I'm not mistaken.
so how do I go about getting a new cap? The one I have, (see model to the left), has seen better days.
I don't think so.
Ok, there are a lot of stuff before the movie. But, at least at my theater, movie will start at the time scheduled so if you don't want to see that you can just come later... 
However, I use to do the following: Cuf off tha trailers attacched to the movie, and move them to the Cinemeccanica's "Fuori Programma" so that I can project them at a lower volume and before the movie itself.
Then I have 15 seconds of black leader (to allow a fast "start and stop" if the situation requires it) and then the sound trailer, projected at the right volume.
So, imagine: Advertising, then trailers, then black.....
Then the DTS/Dolby trailer projected at 6/7 (depending on the movie).
For my audience the sound logo is like "Hey, the film is started".
I don't like some theaters that spice the movie directly on the last trailers/advertising so that you will ask yourself: "Is is another trailer? Is is the movie?".
Also when I was in a theater that didn't allow a "star and stop" I put a piece of black leader before movie... 
Bye
Antonio
On those ocassions that we have shorts (wow, it's been a long time...), we run "Our Short Subject" and the short after the trailers are before "Our Feature Presentation".
--jhawk