I am a big fan of pre-show programming, so I've just ordered a couple of the "Spirit of America" trailers from The National Association of Theatre Owners (NATO).
In case you don't already know what this is: "Spirit of America" is a new 3-min montage by Chuck Workman that was produced in reaction to 9/11. It features classic scenes from over 100 American motion pictures. In addition to NATO, Workman's new short received support from DGA, AMPAS, Kodak and Technicolor. More than 9,000 copies were originally distributed in December (2001).
Has anybody seen this 3-min wonder? Is it any good?
If you are interested in learning more about this trailer, or for ordering info, you can go to http://www.natoonline.org/spirit.htm and you'll find all of the information there.
------------------
And, hey! Let's be careful out there.
~Manny.
I have a couple of the old "Welcome to Sony" policies that I saved during a service call and if I want to see clips of old movies I'd rather run that.
------------------
And, hey! Let's be careful out there.
~Manny.
Cinema Concepts makes a cute policy trailer that uses movie clips to demonstrate the points. It's good for a couple of laughs, but I personally prefer a more "corporate feel" in policy trailers, so I get mine custom-made.
------------------
And, hey! Let's be careful out there.
~Manny.
I'm curious... I noticed that several of you said that you just took them off or threw them away when you didn't like them. Did management tell you to do that, or did you do that on your own?
#1 I did not like it.
#2 We just threw out our prints. (After we ran them as directed, of course.)
To elaboarate, I never liked it, nor the idea of it. Also, the company only had us run them for a few weeks, at which time we were told to pull them off. Since they were not requested to be returned, we just threw them away. They had been sitting on the shelf collecting dirt for the last month.
While I thought Precious Images was excellent, IMHO this one was sloppy and poorly executed. I'm glad to hear at least your audiences liked it.
Here's a link:
http://www.natoonline.org/spirit.htm
------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: 585-477-5325 Cell: 585-781-4036 Fax: 585-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
Anyone know who produced PRECIOUS IMAGES and Where can I get a print? And even though the quality of SPIRIT OF AMERICA might be poor, there probably is a good chance that in 20 years it will be hotly sought after by collectors, if nothing more than for its historical significance. After all, it shows how the industry reacted to the event. In five years you probably will see it selling on eBay for a couple of hundred.
I just ran the AFI 100 greatest films trailer for the first time -- I really liked it -- very well made and great to run if your feature is a title that's got a featured clip.
Frank
PS, Manny, I am glad I am not the only pre-show lunitic out there. In my theatre, when it says "Plus Selected Short Subjects," it's not kidding. Every year the Academy nominates short subjects. To bad nobody ever PLAYS them!! Cept us, of course.
Note: Test your print as soon as you get it...mine had registration problems.
Please advise (maybe a new thread?) where you get your short subjects and are you buying or licensing?
------------------
And, hey! Let's be careful out there.
~Manny.
The anthem was originally given to me by the local marine corp reserve unit along with the request to play it as a regular part of our show. This was, if I remember correctly in the late 1970s, maybe during the Iran hostage crisis. Later after we had run it for quite awhile I started getting complaints about it. I was stunned to say the least. People felt that they shouldn't have to stand, but were embarrassed if they were the only ones not to. I never had any problem with anyone being harassed for not standing, but it did make some people uncomfortable. I wonder if they complain at sports events too? I decided it was best to just go back to using it only on national holidays. Now I try to judge the public mood, and at times of national crisis I test the waters. The current situation has proved to be a time when it is very popular. I have recieved letters, e-mails, and almost daily comments in the theatre from people very pleased to have the athem before each show. And so far... not even one complaint this time. I wonder how long that will last.
Frank. I also like running shorts, but seldom can find those Academy Award Winners and Nominees, so I also would like to know where you get them from. Also that AFI 100 trailer? I have a fairly large collection of old black and white daters, including many "Plus Selected Short Subjects" some silent and some with sound. Do you have any and if so do you use them?
Off the topic, is PRECIOUS IMAGES still available? Does anyone have contact info for where they purchased their copy?
------------------
And, hey! Let's be careful out there.
~Manny.
I got the AFI trailer from a collector among some older trailers he was selling, which is not much help, but I would imagine if you contacted the AFI, you might be able to purchase it from them or surely they would know how it was distributed.
I don't know if I mentioned it before, but AMPAS puts out a yearly list of the short subjects and in the past offered a reel for that year's nominated shorts on 16mm. They discontinued the 16mm reel but now offer it on video (ugh). Most of these quality shorts don't have distributors, but for the art house that wants to do some grunt work, you can get some good results by contacting the filmmakers directly. They usually have prints that they circulate and most times they are overjoyed that a real theater wants to play their work. The down side is, that only a handful of this material is available on 35mm; most is on 16mm. Which is why it is always nice to have an Eastman 25B in the booth.
One last point before I am off to Florida for 2 weeks, if you want some beautifully produced, high quality PSAs that are designed to make the viewer THINK as opposed to proselytizing at him/her, which is the down side of a lot of PSAs, the Earth Office, an environmental group, has produced a series of "pro-earth" spots that are outstanding. Audiences love them....they enhance the theatre's image and they give something back to the community. rather than like most everything else we do, that tries to extract money from their pockets. I might be able to post their contact information before I leave for vacation. If not, do a search on Earth One or Earth Office. If you doubt that a PSA can be made that doesn't scream "agenda," they have a tape of all their spots that are available in 35mm which they will send for free. You need to be a theatre, not a collector (they can't afford to be giving 35mm prints away for free to everyone).

The titles so far have been:
Think More, Use Less
Health & Environment
Hidden City
Neighbors, Speak &
Water Planet
Mother
Power of One
Connections
Wonderful World
------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: +1 585 477 5325 Cell: +1 585 781 4036 Fax: +1 585 722 7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
When I was a kid hanging out in the theatre that my late father managed I remember the Canadian national anthem being played at the end of the performance. For a while we even played God Save the Queen.
I haven't seen an anthem played in a cinema for 20 yrs. Hearing that some of you do play it in your houses I wonder why. Is a cinema a fitting venue for that, or for that matter is a baseball or hockey game?
Anyway , that's my rant.
It proved impossible to obtain a (copyright cleared) recording of the UK national anthem on its own, and in the end we had to buy a CD box set of all the world's anthems just for that one 2-minute track.
Looking through the lyrics of some of the others was quite fun, though - especially the anthems of some of the African dictatorships, most of which were about praising the glorious <insert name here>...
That's pretty neat stuff there. I've sent in a request for the Beta tape. I love running stuff like that.
Can anybody in Los Angeles tell me if the LA Times Calendar Section still runs those trailers?
Let's see...the series included...
Special Effects (the guy in the coal mine)
Foley Artist (the woman doing footsteps editing)
Aerial Stunt ("the physics are right here!")
Gloria Estefan in Concert
First Day (the new gaffer looking for a "spinner," which is just a coffee stirrer)
...any others?
------------------
And, hey! Let's be careful out there.
~Manny.
--jhawk
Thanks for that phone number. The website made no mention of 35mm film (just videotape formats).
I'm going to call them to place an order tomorrow.
What exactly did you get in that variety pack. I've got 20 screens, so I'd like to have an idea of what to ask for in order to cover them all.
------------------
And, hey! Let's be careful out there.
~Manny.
--jhawk
As I said, Kodak donated the film for producing and distributing the environmental trailers, so 35mm prints definitely were made. I'm sure the ECO group would welcome theatres wanting to play 35mm prints. The videos provide a way of previewing the content, but don't do justice to the high production values in the film prints.
------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: +1 585 477 5325 Cell: +1 585 781 4036 Fax: +1 585 722 7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
--jhawk
We received 3 Spirit of America trailers and were told to play them in some of our smaller houses. No time frame was given. I played them for about 2 weeks. Eventually we lost the movies they were on, and I never bothered to place them anywhere else. I think I have one left. Anyone who wants it, it's yours. Let me just check to make sure we don't have to play it anymore. BTW, it's Flat.
------------------
This one time, at Projection Camp, I stuck a xenon bulb....
A well-done PSA can hold some of the same value as a good short. Since I haven't actually seen these yet, I can't comment from personal experience in this case, but if the audience is amused or inspired to think in interesting ways, that's probably good enough.
--jhawk
Well produced PSAs are also very much applauded and, as I said, produce a very positive image for the theatre. The PSAs from One Earth are exceptional works with spectacular production values and IMHO, are as much Academy Award material as any of the other shorts that win those awards. WHY WE ARE HERE and MOTHER are outstanding, compelling pieces of filmmaking. We are happy to put them on the screen, and the audiences reaction is always postive -- many times they get applause.
I may have told this story before, but once a patron complained that we wasted her time with all the "junk" we showed before the feature. That junk as she called it took hard work to obtain and book and was part of our whole presentation. I pointed out to her that all of our ads and press material make it a point of saying that we have programmed preshow music, and then we show cartoons and award-winning shorts before our feature films. We even give the starting time of the feature in addition to the starting time of the entire show. Then I told the box office people to memorize her face and never ever let her in our theatre again. My co-director told me we couldn't legally do that. How unfortunate.
Frank -- tanned and back from Florida.
Although, yes, I am too young to remember what you are talking about, I think you are being a little extreme. I would tend to agree with that woman, but that's just my opinion. Everyone is entitled to their own opinion, right? If someone complained about my preshow programming (not that I'm the one who makes the programming choices, it's all corporate), I certainly wouldn't ban that person from my theater.
------------------
This one time, at Projection Camp, I stuck a xenon bulb....
Some of those TV commercials printed on 35mm look absolutely awful. Dreadfully bad. What are they thinking?? I guess all they care about is the number of "impressions" the ad makes, favorable or not.
The answer is clear. They perceive a market in showing their advertising in theatres, and have found a cost-effective way to do it; and they probably choose the cheapest. Why pay thousands of dollars a minute for last film recording when you can get a 16mm transfer with a kinescope (O($60)/minute), and then blow it up to 35mm ($0.30/foot)?
While discriminating individuals will notice, a) The average moviegoer just isnt' discriminating. Sad, but true. b) Just because the quality looks low doesn't mean that the advertising won't be effective. This very thread summons in my head that stupid Sony VAIO theme from the 35mm ad with the people jumping into the sky....
I plattered up the ECO shorts and watched them all last night. I think they're nice and tasteful, but unfortunately they don't have quite the "hook" of a good short (no real exciting drama or comic humor, etc.). I'd grade them a 6 on a 1-10 scale. But they're certainly good enough to show and we'll throw them in when we have some free spots.
--jhawk
Frank, I agree with you that we are bombarding our customers with tasteless garbage before our presentations these days, but adding newsreels, cartoons, short subjects and whatever else we can add is just too much. I agree with the woman. While things like that were commonplace a long, long time ago and would still be a pleasant addition to a reportory type of theater, in today's times I agree that they are inappropriate for a commercial movie theater.
These days I send all of my video-to-film jobs to Cinema Concepts in Atlanta. They're primarily an animation house (policy trailers) so they're really set up to work in very high resolutions. I've been very happy with the results. They've even re-done some of the older promos we used to run and so there's some basis for comparison.
I can safely say that the techs and the lab will help or hurt.
------------------
And, hey! Let's be careful out there.
~Manny.
The best-quality TV commercial shown in theaters I can recall recently is the Mountain Dew one with the alien spaceship being piloted by the Dew-drinkers ("I told you not to let them drive"). That one looked and sounded pretty good. Many other commercials really look and sound awful though...
I agree with Brad's comments about commercial theaters and pre-show programming. At a first-run theater, I want (even enjoy) a few trailers and hopefully a sound snipe (though around here they rarely do sound snipes any more), then move on into the feature.
Memo to self: In the future, when asking a rhetorical question in a public forum, be sure to provide your own response to said question.
In fact, we are GLAD they put crappy looking slides on the screen and play that track with the "DJ" babbling incessantly in attempt at humor. We are glad their concessionares are rude or simply have that glazed eye look, like deer caught in headlights. We are glad they put low res video ads before their main feature -- sets a tone as to the kind of attention to detail the theatre ascribes to. We are glad they let patrons walk in to see a naked screen staring back at them --it allows us to be impressive with our Grand Curtain.
And Ken L., just for the record, of course we didn't ban her from the theatre (we certainly couldn't afford THAT lawsuit); naturally it was said it tongue-in-cheek, but I agree with you -- for those who are not particularlly taken with our style of presentation, we are not about to alienate them as customers and we do give three times for all our shows: the time the doors open and the Preshow music program starts (they get to drop suggestions in a box in the lobby as to what music they would like to hear programmed on our 6 Channel Total Surround MegaSound [tm] system) -- the start-time of what we call the "Cartoon and Attraction Reel" AND finally, the start-time of the actual feature. Patrons are free to come in whenever they wish.
And I have a little confession to make.... One of the reasons I love running cartoons and stuff before the feature, aside from the fact that my audience loves it, is also for showmanship as well -- with a cartoon, I can go from 1.37 to either flat wide screen or scope. It
is VERY dramatic and there isn't a show where you don't hear the audience wooing and ahhing when it changes. Why bother with ANY wide screen process at all if the audience isn't aware that they are indeed seeing a film in wide screen? We have a few multiplexes in Brooklyn where there is only ONE screen size -- everything is run in 2:1 -- both Scope and flat. The only way you know which is which is by....well, you know. What's the stupidity behind that?!
Sometimes exhibitors deserve that chapter 11 thing.
--jhawk
Does anyone use lens and aperture changers on their projectors? How fast can these thing actually change from one to the other? And can you set it up for different flat ARs? Obviously lens turrets are easy, but what about the plates? Can you have a scope plates plus a variety of spherical cropped plates?
My trick with fragile 16mm was twofold: firstly to join 20-30 feet of polyester spacing onto the front. That way the projector is totally up to speed and the take-up spool is pulling smoothly (a big advantage if you're running heavy 6,000 foot spools) before the brittle stuff starts going into the mech. If you lose a loop there should be enough spacing left to safely abort the start. Secondly, if you are using a projector which advances the film using a claw in the gate (as distinct from one with an intermittent mechanism, e.g. an FP-18), manually advance the mechanism so that the claw is engaging a perforation before starting the motor. This prevents a loop being lost.
This particular short broke on the countdown, which is hardly a terrible failure, all things considered. I was thinking about replacing the countdown or adding more leader, and still might do that. Still, my first preference would be to see what can be done to reduce the jerk on initial startup, I suspect something needs tweaking...
--jhawk
This was with a small plastic reel (500'?), though there are definitely issues with the takeup tension jig on the Eiki. I'll have to play around with it more.
When I did a post-mortem this afternoon, though, it was discovered that one of the rollers on the path just before the takeup had fallen off the projector onto the floor. Fixing this doubtless helps (sigh).
--jhawk
------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: +1 585 477 5325 Cell: +1 585 781 4036 Fax: +1 585 722 7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
What every projector that uses anything larger than 2000ft reels needs is a simple spring loaded guide roller same as used on platters, that will momentarily take up the slack as the reel acelerates from stop to full takeup speed. An even more sophistocated design could be borrowed from those Eprad drive-in monster reel transports, where the spring loaded roller would be attached by an articulated arm to an autotransformer which would act as a feedback servo that would automatically adjust the takeup motor speed as the film pulled on it. This would never allow the film to get any tighter than necessary for a firm rewind.
BTW, I recently saw one of those Eprad Mega-Reel transports and couldn't believe how gentle it was on the film. When the projector started up, my knee-jerk reaction was to "hold back" the takeup reel with my hand because it looked for sure like it would have to rip the film apart as it accelerated to speed. Much to my surprise, the regulator arm simply adjusted the speed and the reel slowly and gently rotated to speed while the film wound with nary a tug. It was really a pleasure to watch. No reason why 6000ft takeups (including 16mm) couldn't be outfitted with the same design principle, given how simple it is -- nothing more than a roller and spring.
Scott: Yes, it was taking it as read that John was not trying to use solid hubs for 6,000 foot 16mm takeup.
John: 400 or 800ft plastic (e.g. Tuscan) spools would be so light that a take-up motor designed to pull a fully-loaded 6,000 would be pretty violent. Even so, I'd have thought that polyester spacing on the front should get you through the start-up.
--jhawk
------------------
And, hey! Let's be careful out there.
~Manny.
Steven Gorsky
It has been 3743 days since the last post.