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Posted by Manny Knowles (Member # 1171) on 09-24-2003, 09:59 PM:
 
Someone special was telling me about seeing a JBL trailer at a theatre in Southern California.

A JBL Logo Trailer!!??

When did this happen? And who do I have to know to get these?

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Well well well...lookee here:

JBL Press Release

LAS VEGAS, NEVADA - MARCH 5, 2002 - Theatre owners know how important quality sound is during a performance. Good sound can transport the moviegoer right into the film. With this in mind, JBL Professional has produced a visually exciting and sonically dramatic cinema trailer. In addition to letting the audience know they are listening to a JBL loudspeaker system, the trailer gives a theatre the opportunity to showcase their audio system with a brief preview of the phenomenal sound the audience is about to experience during the movie.

The 20-second trailer features a custom soundtrack created for JBL by Soundelux in Hollywood and was mixed at the Vine Street Studios. This trailer features both Dolby Digital EX and DTS soundtracks and is specifically designed to let the audience know that your theatre offers the latest in JBL Professional Cinema sound system technology. The visuals transport the theatre patron from the auditorium to behind the screen, exposing the JBL screen loudspeakers. Sound explodes from the screen into and across the auditorium through the surround loudspeakers.

The JBL trailer is now available to all theatres with a JBL sound system. For information on how to obtain the trailer, please contact Lyn Dean, Cinema Sales Representative at JBL Professional, telephone (818) 895-3406.
 

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Posted by John Hawkinson (Member # 1135) on 09-25-2003, 02:26 AM:
 
According to my notes, a dts trailer track entitled 'jbllogo' existed prior to September of 1999.

--jhawk
 

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Posted by Antonio Marcheselli (Member # 373) on 09-25-2003, 03:53 AM:
 
Another trailer...

We should start again the old post with the maximum number of logo and/or trailers before the feature!!!!

Can someone describe this trailer?

Bye
A
 

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Posted by Scott Norwood (Member # 30) on 09-25-2003, 04:29 AM:
 
Hmmm...does anyone know where I can get trailers that say "this theatre uses an Altec Voice of the Theatre loudspeaker" and "our feature presentation is presented in glorious monophonic sound"?
 

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Posted by Manny Knowles (Member # 1171) on 09-25-2003, 08:36 AM:
 
Scott -- You can make that trailer yourself, right?

Speaking of mono...Is anyone running sound snipes in front of Woody Allen's new movie?
 

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Posted by Antonio Marcheselli (Member # 373) on 09-25-2003, 10:17 AM:
 
Last Woody Allen movie here had the Dreamworks logo mono too...

Bye
A
 

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Posted by Christos Mitsakis (Member # 143) on 09-25-2003, 10:48 AM:
 
W.Allen's "Curse of the Jade Scorpion" was of course in mono but interestingly it's trailer was in stereo.

I've seen JBL's trailer only in one cinema here in Athens, (other theaters here feature JBL speakers but no trailer).
Nothing special, the screen breaks appart to reveal five speakers behind it. The trend here now is no logo trailers -either dolby or DTS before, or after the picture.
C.
 

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Posted by David Stambaugh (Member # 1102) on 09-25-2003, 11:37 AM:
 
Do they give the trailers out, or do you have to buy them? Since JBL sells consumer audio as well as professional audio, they ought to GIVE those trailers out to any JBL-equipped theatre that wants them, as a marketing gimmick.
 

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Posted by Richard Fowler (Member # 893) on 09-25-2003, 11:50 AM:
 
There is a marketing kit from JBL with the trailers, poster and plaque which I have seen used mostly out of the USA. You can contact them through your dealer.
 

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Posted by Manny Knowles (Member # 1171) on 09-26-2003, 06:04 PM:
 
I got around to ordering these today. I called the number in the press release. The lady I spoke with did not ask for a credit card or anything so I guess they provide them at no cost to theatres.

The trailers will be coming from a depot and I'm expecting a plaque to arrive separately from JBL.

I wonder how long the depot will take to process my order. They're going to my address in Fort Lauderdale so I should get them shortly after they ship out.
 

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Posted by Manny Knowles (Member # 1171) on 10-08-2003, 10:03 AM:
 
Update -- I got a call today saying that a package arrived from JBL for me so I'm guessing that has to be either the trailers or the plaque(s).

Please stand by.
 

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Posted by Evans A Criswell (Member # 381) on 10-08-2003, 10:16 AM:
 

quote:

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Hmmm...does anyone know where I can get trailers that say "this theatre uses an Altec Voice of the Theatre loudspeaker" and "our feature presentation is presented in glorious monophonic sound"?

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The "glorious monophonic sound" idea is pretty cool. Reminds me of the "Back to Mono" buttons that I saw on the Phil Spector Christmas Album. Such a button came with the Phil Spector box set I bought years ago. All songs were mono on the 4-disc set.

Back on topic about the speaker advertisement trailer:

In the IMAX dome here in Huntsville, before one feature, when the sound system was mentioned, the lights behind the screen were turned on to show the speakers. Since most screens now are basically see-through if light is behind them, I'm surprised that technique hasn't been used when describing the speakers. Heck, instead of a trailer, just announce what kind of speakers are back there and have lights behind the screen that are switched on to highlight the speakers while the auditorium is dark. Has anyone ever seen this technique used in non-IMAX theatres? It would be different than anything anyone is used to seeing these days. A "trailer" with a dramatic soundtrack played through the speakers with no visual except having the actual speakers themselves highlighted by light would be a cool idea, I think.
 

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Posted by Frank Angel (Member # 248) on 10-08-2003, 10:37 AM:
 
Evans, I don't know if I like that idea, at least if the theatre uses a curtain so that the audience never sees a naked screen. You know, that used to be the "mortal sin" of exhibition years ago when curtains were the hallmark of classy, first-run flagship theatres. Back then, a theatre that allowed patrons to walk in to see a screen with no picture on it was basically the earmark of a dregs-of-the-dregs grindhouse. Even the second-run neighborhood house that strived to emulate their first-run cousins would use curtains before and after their shows.

Today, of course, exhibition is about utility and assembly-line, characterless boxes with no personality, devoid of even a hint of any archetectural spark. Even in the newest first-run builds, curtains are missing.

But in my theatre where we do use curtains, I would be reluctant to distroy the illusion that there is nothing up there but the movie. Showing not only the naked screen, but the speakers behind it would be too much like a magician showing how his tricks were done. In one of the theatres where I work that doesn't have a curtain, we use fairly a elaborate changing light show that pulses to the preshow music to at least minimize the "nakedness" of the screen; in that theatre I couldn't do the speaker thing even if I wanted to because behind the screen is a wall and the speakers are in a room behind it and are simply placed in cutouts in the wall. There isn't much the audience would see except the grill on the front of three rectangles. They may not even understand that what they are seeing are speakers. And besides, the perferated screen is "theatre folk" knowledge....there are certain things that the general public need not know.

Frank
 

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Posted by Dick Vaughan (Member # 540) on 10-08-2003, 10:59 AM:
 
There are holes in the screen
Won't they let the light escape ?
 

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Posted by Daryl C. W. O'Shea (Member # 1303) on 10-08-2003, 07:33 PM:
 

quote:

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Heck, instead of a trailer, just announce what kind of speakers are back there and have lights behind the screen that are switched on to highlight the speakers while the auditorium is dark.

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