Film-Tech Forum ARCHIVE: ShoWest Announcements

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Posted by Bevan Wright (Member # 1884) on 03-20-2004, 12:11 PM:

MOVING iMAGE TECHNOLOGIES INTRODUCES FULL LINE OF CINEMA PROJECTION PRODUCTS

Industry Experts Collaborate to Produce High Quality, Full Featured Products

FOR IMMEDIATE RELEASE

FOUNTAIN VALLEY, CA – (March 22nd, 2004) MOVING iMAGE TECHNOLOGIES (MiT), a leading manufacturer and integrator of cinema projection equipment is pleased to announce the availability of their full line of state-of-the-art cinema equipment. The MOVING iMAGE TECHNOLOGIES XLC Xenon consoles, MX3 platters, M4a automations, M-Series dimmers, MXL Xenon lamps and iNET™ Digital Entertainment Network hardware/software will be unveiled at ShoWest 2004 in Las Vegas, March 22-25th, 2004. MiT’s booths are located at Bally’s Events Center - #’s 1830,1828,1731,1729,1728 and 1726.

MOVING iMAGE TECHNOLOGIES would like to sincerely thank the industry experts that contributed ideas and suggestions to our product development, particularly the members of the Film-Tech Forums. “Their experience and feedback has helped us to develop the industries highest quality, leading performance and feature-rich product line-up”, states Bevan Wright, Executive Vice President of Operations at MiT.

MOVING iMAGE TECHNOLOGIES is a manufacturer of a full complement of cinema exhibition equipment including 35mm film projectors; illumination systems; film transport systems; digital technology solutions for pre-feature on-screen advertising and alternative content; and solutions to support the industry’s transition to digital cinema. Moving Image Technologies stated mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry. Additional information is available on their web site, http://www.movingimagetech.com.

MXL XENON LAMPS, DESIGNED FOR OPTIMAL CINEMATIC PERFORMANCE,
TO DEBUT AT SHOWEST 2004

Longer-life and industry leading quality control guarantee to illuminate new cinema product.
FOR IMMEDIATE RELEASE

FOUNTAIN VALLEY, CA - (March 22, 2004) – MOVING iMAGE TECHNOLOGIES (MiT), a US-based manufacturer and integrator of leading-quality presentation equipment and display technologies for the cinema industry, announced today the production and worldwide distribution of a new range of short-arc xenon lamps specifically designed for cinema exhibition. Engineered to meet the demands of the most technologically-advanced presentation equipment, the MXL Series lamps carry a lifelong warranty that is backed by OEM Superior Quartz Products, a leading US manufacturer of specialty light products since 1957.

Dennis Losco, CFO and Director of Sales for Superior Quartz Products stated, “The MXL series lamps carry the highest warranties in the business. Theater owners like to know that when they put a lamp into a projector they are not going to have a problem on a Saturday night when the theater is full of patrons. Superior’s lamps are high-quality lamps that produce long, stable light throughout the life of the product.”

The MXL Series brings together the cinema industry expertise of MiT’s founders with Superior Quartz Products’ 60 years of fine workmanship and production of quality lighting products. Working closely with Superior Quartz to develop the new product line, MOVING iMAGE TECHNOLOGIES suggested industry-specific enhancements to the lamp design and manufacturing process with the needs of exhibitors in mind. The result of the collaboration, the MXL Series, is a high-quality, long-lasting product at a competitive price.

Joe Delgado, Executive Vice President of Sales and Marketing for MOVING iMAGE TECHNOLOGIES concurred, “This dedicated product range further strengthens MiT’s commitment to provide cost-effective, quality products that serve the specific needs of our (exhibitor) customers.”

The MXL Series is distributed worldwide by MOVING iMAGE TECHNOLOGIES.

MOVING iMAGE TECHNOLOGIES will showcase the new series of Xenon lamps in booths 1726, 1728, 1729, 1731, 1828 and 1830 at the ShoWest 2004 conference and exposition, March 23 - 25 at Bally’s Paris Hotel in Las Vegas.

Product details, including warranty and order information, are available on-line at www.movingimagetech.com. Customer and media inquiries should contact sales at (714) 751-7998.

Posted by Mark Gulbrandsen (Member # 72) on 03-20-2004, 01:16 PM:

OK, So should I alert the media or something?

Posted by Bevan Wright (Member # 1884) on 03-20-2004, 02:19 PM:

No Mark, just as long as you know. [Wink]

Posted by John Hawkinson (Member # 1135) on 03-20-2004, 03:13 PM:

Can you speak more about the "industry-specific enhancements to the lamp design and manufacturing process with the needs of exhibitors in mind"? How do the MXL lamps materially differ from the Superior Quartz lamps?

--jhawk

Posted by Bevan Wright (Member # 1884) on 03-20-2004, 04:20 PM:

"Materially" they are identical. However, there are things we have learned over the years with Xenon lamps in cinema applications that will make this already great product better in this application and help Superior avoid some of the pitfalls that other lamp manufacturers have come across.

Posted by Mark Gulbrandsen (Member # 72) on 03-20-2004, 10:18 PM:

So Bevan,
Whos making these lamps for you? Its nice to have the past experience you do and to incorporate all the knowledge base into these lamps. Also, assuming that these are manufactured for you, have you field tested these to any degree yet and what results did you see?

Mark @ CLACO

Posted by Daryl C. W. O'Shea (Member # 1303) on 03-20-2004, 10:30 PM:

Uh, Superior Quartz Products makes the lamps.

Posted by Bevan Wright (Member # 1884) on 03-20-2004, 10:38 PM:

Maybe mentioning Superior's name five times in the press release and John's follow-up question wasn't sufficient. [Smile]

See you in Vegas.

Posted by Tim Reed (Member # 137) on 03-21-2004, 07:47 AM:

Good luck, Bevan! I'm pulling for you guys.

Posted by Michael Schaffer (Member # 1204) on 03-21-2004, 01:11 PM:

quote:
MOVING iMAGE TECHNOLOGIES (MiT), a leading manufacturer

??? You just started the company, and half the products is rebranded stuff from other manufacturers. A little bit more modesty would be in order here and also leave a more sincere impression.

quote:
The MXP-35 produces the steadiest and sharpest picture in the industry.

How does it compare to a Kinoton PK-60? How does peeling the nameplate off make the image steadier and sharper?

Posted by Brad Miller (Member # 2) on 03-21-2004, 01:33 PM:

Mike,

What about all the new theaters that go up with shit equipment, yet claim "state-of-the-art projection and sound technology"?

Posted by Gordon McLeod (Member # 33) on 03-21-2004, 03:04 PM:

The label and nameplate unbalanced the metal work there removal improved the vibration ratio and as such improved the image [Big Grin]

Posted by Daryl C. W. O'Shea (Member # 1303) on 03-21-2004, 08:44 PM:

quote:
??? You just started the company, and half the products is rebranded stuff from other manufacturers. A little bit more modesty would be in order here and also leave a more sincere impression.

Would you prefer, "just as good as the rest, but hungry for your money like no other"?

Wake up Mike!

Posted by Michael Schaffer (Member # 1204) on 03-21-2004, 09:53 PM:

A little hype is OK, everyone does that. But for me there is a difference between "we are a new company and we have set out to bring you the best newly developed and integrated equipment in the galaxy" (or something like that) and "we are a leading manufacturer" which is simply not true (at least yet). We are talking about very expensive equipment, not about vacuum cleaners.
Apart from that, I am actually looking forward to seeing the equipment in Vegas, as we will be building several theaters in the next 2 years.

BTW, I am a leading manufacturer of cars now. This is the Mikey P-1. Materially it is the same as a Porsche, but my collected experience of almost 2 decades behind the wheel went into it.

Posted by Steve Kraus (Member # 476) on 03-21-2004, 10:04 PM:

I'm missing something here. What is the point of sticking a different label on a projector? Is there a price differential? So someone can do one stop shopping? That can be done anyway since folks buy from dealers, not manufacturers.

Posted by Mark Gulbrandsen (Member # 72) on 03-22-2004, 12:47 AM:

I agree....re-labeling.....? If I were buying it I'd much rather have the Kinoton label. One good thing though... at least this is not going to be another chapter added to the beltless wonders story!!

Mark

Posted by John Walsh (Member # 168) on 03-22-2004, 11:05 AM:

Practically every projection equipment manufacturer 'gets' some of their stuff from someone else and pieces it together. I think MiT's 'press release' is not overly hyped or anything; I've seen far, far worse. Besides, I can't remember any projection equipment company acknowledging user comments (here at Film-Tech) to make a quality product.

It's good to still see people in the equipment business, especially with the economy being poor. Competition is good, and I wish them good luck.

Posted by Scott Norwood (Member # 30) on 03-22-2004, 05:59 PM:

Mark--don't you mean "gearless"? Or do you actually _like_ the Christie projector design? [Smile]

(I've never worked with them myself, and I don't really want to having read the comments posted about them by others.)

Anyway, good luck to the MiT folks. Competition in equipment is good, and the exhibitor will be the "winner" regardless, with lower prices and better equipment to choose from when outfitting or upgrading a theatre.

Posted by Mark Gulbrandsen (Member # 72) on 03-22-2004, 11:42 PM:

Scott,
I was waiting for someone to catch that I mentioned "beltless" as well as the fact of my questioning of who made the lamps..... Of course I saw that Superior was mentioned in the press release 5 or 6 times....

Personally, I don't like buying a bunch of re-labeled things from a second party... Where do you go if there are problems with that second party stuff.... you call them and they call them and so on. With lamps or projectors buying from a second party will sometimes slow down the whole process of warranty claims/repairs..... You send the lamp back, bad movement, etc. back to the distributer....they send it back to the manufacturer and then you wait for that two part thing to happen on the way back to fix your problem. Makes better sense to buy the equipmnt direct from the manufacturer in the first place. Thee are a couple of situations this may help though... if a chain is buying dorect from the maufacturer, or if they are exporting.

Mark