This is topic National Treasure - Pre Show Ads Or No Pre Show Ads? in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.


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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 01:04 PM:
 
Walt Disney Pictures films are not supposed to have any pre-show ads, and everything else is. I'm talking about the commercials, not the "slides" here.

Ok, so what the heck is National Treasure?? I have one trailer that has a Touchstone logo in the beginnning, and says "Touchstone Pictures and Jerry Bruckheimer Films Present..." at the end;

I have another trailer that says "Walt Disney Pictures" at the beginning;

The film itself has a "Walt Disney Pictures" logo at the end;

The poster (which they only sent us ONE) says "Touchstone Pictures" at the bottom;

The official web site for the movie says "Walt Disney Pictures."



Was this a marketing screw up in the beginning with the Touchstone stuff, and it's really Walt Disney Pictures? Or is it both? Or what?
 

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Posted by Aaron Mehocic (Member # 15) on 11-21-2004, 01:29 PM:
 
I reguard anything from following studios as Buena Vista Pictures, and, therefore not eligible for Screenvision advertisments:

Caravan Pictures
Hollywood Pictures
Touchstone Pictures
Walt Disney Pictures

Our company was threatened some years ago by Walt Disney over a scheduling conflict and we were cut out of the loop from showing some Buena Vista products for a few months. I was told by a former manager that even though Walt Disney rejects Screenvision, No pre-show ads from that company are to play on Buena Vista pictures . . . period. Until early this year (2004), he also requested no ads on Miramax either.
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 01:37 PM:
 
Yeah, for us though, it's only Walt Disney Pictures, which is why I want to figure this out for sure. I mean, I suppose no matter what the outcome, any contractual violation could be blamed on the confusing marketing probably, but I'd just like to get it right.

Thanks!
 

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Posted by Wolff King Morrow (Member # 2226) on 11-21-2004, 01:42 PM:
 
What if your company overrides BV with ads it deems as "policy" like coke for example?
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 02:08 PM:
 
Not policy trailers, they're fine in front of anything. I'm talking about commercials.

Maybe I should change the name of this thread from "Pre Show Ads or No Pre Show Ads" to "What Movie Company Is It?" I didn't want to do that because that sounds like a ground level issue, but it's really not.
 

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Posted by Aaron Mehocic (Member # 15) on 11-21-2004, 02:18 PM:
 
According to our management, Buena Vista is the "sacred cow" and will not carry anything extra save perhaps a DTS or Dolby logo when showing in the appropriate houses. I don't quite exactly know what you mean by a "policy trailer like coke". In terms of strictly policy, we have a cell phone etiquette trailer that corporate asks us to play. Since we hardly have a cell phone problem among customers to begin with, I'm loose as to where these are programed and for how long.
 

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Posted by Jason Miller (Member # 2341) on 11-21-2004, 02:19 PM:
 
I was under the impression it was animated Disney movies that couldnt have the ads in front of them.. but everything else was ok.
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 02:35 PM:
 
Nope. It's Walt Disney Pictures stuff (which just so happens to include all of the Disney animated stuff). So, Princess Diaries, and Pirates of the Caribbean are included in that rule. Since Pirates was Bruckheimer / WDP, I'm inclined to believe that National Treasure probably is too, but I want to be sure.
 

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Posted by Aaron Mehocic (Member # 15) on 11-21-2004, 02:46 PM:
 
From How To Fill Out A Screenvision Affidavit by Mike Skelly at Screenvision (212) 497 - 0484) or mskelly@screenvision.com

quote:

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2. Studio Blocks
This space is to fill in any screens, by week, that may not have our rolling stock advertising program run because of agreements between your circuit and a given studio for which advertising is not run before any of their films. Walt Disney Co. is the prominent cause of this "block". So when you look to see which screens were playing which movies for a given flight, if there were any screens missed out for this 'block" fill them in here, for each week of the flight.
NOTE: The Screenvision "block" supercedes the studio block if there is a conflict. If we requested the ad not run before "G" movies, do not fill in any studio blocked"G" films on the missout report. This is to prevent us from recording a missout that would never have run anyway.

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This is the official policy from a Screenvision document circulated early this year at the latest. I do not have a link, but I have not visited Screenvision's web site to look for one. Contact the above named representative for further comment.
 

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Posted by Dustin Mitchell (Member # 372) on 11-21-2004, 03:25 PM:
 
The way it was explained to me is that any movie with the 'Magic Kingdom Castle' at the beginning is blocked, everything else is fair game.
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 03:34 PM:
 
Bruckheimer movies don't have an opening logo for the studio anymore. I haven't been able to catch whether this one does or not, but it has a castle at the end, does that count?

Ok, I just received word... It is Walt Disney Pictures. However, they have a special contact allowing pre-show to run in front of this particular feature. Of course, I can only verify that this is the case for my particular chain, which is AMC. Your chain may have different circumstances.

Thanks to all who replied!


 

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Posted by Paul Konen (Member # 41) on 11-21-2004, 07:32 PM:
 
I'm thinking that it is a "Pure" Disney film. No other studio is participating. "Pure" disney as in having the fly over logo and only that. Usually corp will remind us that this shouldn't have ads.
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 07:43 PM:
 
Yeah I think you're right. Strange that the poster and one of the trailers has "Touchstone Pictures" on them. Also strange that they weren't recalled. Maybe there wasn't enough time.
 

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Posted by Scott Norwood (Member # 30) on 11-21-2004, 07:51 PM:
 
You all are making this way too complicated. My usual rule of thumb for film ads was that anything that might possibly be remotely connected to the Mouse House (tm) (r) (c) didn't get ads. I never heard of any customer complaints from people who wanted more ads.

Thankfully, it's been almost two years since I've had to deal with this
 

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Posted by Wolff King Morrow (Member # 2226) on 11-21-2004, 07:58 PM:
 

quote: Aaron Mehocic

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I don't quite exactly know what you mean by a "policy trailer like coke".

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I mean ads deemed as "policy" when in fact they are just ads. For example, say a company has an agreement with coke. The company decides any coke ads are "policy" for that company and thus override BV by putting coke ads on their movies. I'm just wondering if the company is allowed to do that or perhaps it violates an arrangement with BV.
 

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Posted by Mark J. Marshall (Member # 1409) on 11-21-2004, 10:34 PM:
 
Scott, they were there already... I was trying to figure out if I could get rid of them!
 

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Posted by Dean Kollet (Member # 1789) on 11-21-2004, 11:54 PM:
 
I've always been confused by this as well...Mr. 3000 was tagged as a BVD movie on our bookings (I know it's touchstone), but when they came to check and there were no ads in front of the movie....we got yelled at....they said it's only DISNEY movies....I thought BVD was short for Buena Vista DISNEY. Now Disney's Animation dept is gone, what constitutes a "DISNEY" movie?
 

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Posted by Dustin Mitchell (Member # 372) on 11-22-2004, 12:47 AM:
 
All 'Disney' films, be they Touchstone, Hollywood Pictures, whatever, are distributed by 'Beauna Vista.'

Yes, this is overly complicated. Unfortunately that's just the way it is.
 

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Posted by Darryl Spicer (Member # 711) on 11-22-2004, 08:17 AM:
 
BVD = Buena Vista Distributions.

The movie is Walt Disney there is a logo at the beginning and end of the movie.

Cinemark Policy is there are no Technicolor ads to be placed on Disney banner films. However, Coke avertisements and any company related materials go on the films.
 

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Posted by Jason Black (Member # 684) on 11-22-2004, 08:46 AM:
 
If it isn't tagged as being from Walt Disney Pictures, it's not a Dinsey product. Simple.
 

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Posted by Thomas Procyk (Member # 1170) on 11-22-2004, 08:56 AM:
 
I saw National Treasure at an AMC and the only thing part of the "NCN Preshow Countdown" was AMC's Movietickets.Com commercial. Nothing else...

I was also wondering something about AMC's cell phone commercial with the buffalo stampeeding. At the end of the tag, it says "Best Buy/Cingular/Nokia" or whatever. To me, this would count as an ad...

=TMP=
 

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Posted by Dennis Udovich (Member # 1066) on 11-22-2004, 11:46 PM:
 
From the trailers I thought "Treasure" was Touchstone. Seeing the movie, it's Disney. Marcus policy is NO pre-show rolling stock ads on ANY Disney film. If it is just BV, then is okay BUT 15 seconds of black film must be run between the pre-show and the trailers which are run prior to the schedule start time. This separates our pre-show ads and movie with trailers.
 

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Posted by Carl Martin (Member # 1146) on 11-26-2004, 03:23 AM:
 
from imdb:

quote:

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Trivia: Before the movie got its rating, it was under the Touchstone Pictures banner (which is part of Disney). When the film got its rating (which is PG), it was then put under the Walt Disney Pictures banner, as it is clear that it is a more family-friendly movie.

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quote: Wolff King Morrow

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thus override BV by putting coke ads on their movies.

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NOTHING overrides an edict from the Mouse House....unless you want to get slapped so hard with that wad of lawsuit papers that you'll never be able to focus a picture again.
 

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