Film-Tech Forum ARCHIVE: DI prints and IMAX?

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Posted by Frank Angel (Member # 248) on 05-04-2007, 02:11 PM:

Over at Exhibitors_Screening_Room list on yahoo, mostly Drive-In guys, Jack posts:

quote:
When I was building up the print of SPIDER-MAN I noticed that the print we received for the drive in ... all of the heads and tails were marked with the title/reel # as usual .... and then it said "IMAX". We have a print for the indoor theatre also but "IMAX" was not printed on any of those reels. I was just curious if any of you had received a print like this and if so do you know what the difference is? Is it like when they sometimes made special "Drive In" prints. I called the film depot to ask them but got their answering machine, as usual. The message says their hours are from 7 am until 5 pm yet everytime I've called nobody answer the phone ... you always get the answering machine....

I understand that there used to be DI prints, a few stops lighter than normal, but I thought those were gone long ago. On the other hand, could it be something to do with the DMR conversion? Perhaps some prints were struck from the DMR negs? Just curious. And if it is one of those thinner prints, how does it get a designation "IMAX"? I could understand maybe "RCMH," as in Radio City Music Hall because they also used to get specially timed "thin" prints. IMAX doesn't print lighter release prints, do they? Printing at greater value than spec does havoc with the gamma and hence color saturation. Surely IMAX is could not be guilty of such shennanagans, eh? Although given the fact that they think the can get IMAX-wow and visual super-resolution out of 2 Sony 4K projectors and a little DMR manipulation to make resolution out of a sow's ear, me thinks they are in shennagan-overload. [puke]

Posted by Paul Linfesty (Member # 214) on 05-04-2007, 02:37 PM:

IMAX doesn't print lighter prints, but 35mm prints "enhanced" for projection onto giant IMAX films are. These 35mm prints are essentially the same as the old D.I. prints. although Spiderman 3 has genuine IMAX prints made, this may be just the new labeling used for any 35mm print that is at a half-stop lighter than normal.

Posted by Scott D. Neff (Member # 185) on 05-07-2007, 10:54 PM:

I'm told that the studio made Drive-In prints for Spiderman 3. I thought that was interesting, surprised that studios even give much consideration to drive-ins anymore.

Posted by Sam King (Member # 4029) on 05-07-2007, 11:07 PM:

It's not really making "new" prints for D.I.s, it's just having deluxe run off a few dozen lighter prints. We used to run these "enhanced" prints when we would run 35mm on our IMAX. But we upgraded the lamphouse to a custom glass reflector and 6k bulb and now we can use regular 35mm. It still looks like crap, but at least it's not washed out. I believe the D.I. prints are "2 levels" lighters than standard. Someone feel free to correct my terminology.

Posted by Daryl C. W. O'Shea (Member # 1303) on 05-07-2007, 11:39 PM:

quote: Scott D. Neff
I'm told that the studio made Drive-In prints for Spiderman 3. I thought that was interesting, surprised that studios even give much consideration to drive-ins anymore.

I probably see anywhere between 50-100 "DI" or "IMAX" prints a year (they're printed identically). Some drive-ins need them a lot more than others. Oddly enough it's usually the drive-ins with the smaller screens that need them.

For the most part the DI prints aren't bad (the drive-ins that need them have sucky contrast anyway)... just hope to hell that you don't need a replacement reel as, in Ontario, there's at most 1 spare DI print at the Toronto depots, so if you can't get that spare print and you can't talk them into a complete regular print you'll be stuck with 1 regular reel in the middle of a DI print.

Posted by Jack Ondracek (Member # 1466) on 05-07-2007, 11:55 PM:

quote: Scott D. Neff
I thought that was interesting, surprised that studios even give much consideration to drive-ins anymore.

A common observation.

The studios have always had a love/hate relationship with drive-ins. On one hand, it seems to screw with their system that so many of us don't book anything during the winter. We're also looking to book combinations in a single-feature world. On the other hand, they're usually very pleased with our Summertime grosses, and are most willing to accept our percentages.

Posted by Scott Norwood (Member # 30) on 05-08-2007, 07:38 AM:

What does "2-levels" mean? Is that two "printing points" or two "stops"? I'm guessing the latter, but am now curious.

Posted by Barry Floyd (Member # 385) on 05-08-2007, 08:35 AM:

We recieved one of the IMAX / Drive-In prints, and it looked fantastic on our screen. Probably would have looked alot better without the rain though.

Posted by Daryl C. W. O'Shea (Member # 1303) on 05-08-2007, 03:44 PM:

At least you didn't have a new radio station start testing on the same frequency that you were broadcasting Spider Man on. [Frown]

Posted by John Pytlak (Member # 331) on 05-11-2007, 02:55 PM:

quote: Scott Norwood
What does "2-levels" mean? Is that two "printing points" or two "stops"? I'm guessing the latter, but am now curious.

I suspect it is two printer lights (2 x 0.025 Log Exposure). This would make the print about 0.15 density (1/2 stop) lighter in the midscale. Any more than this would risk looking quite "washed out".

Posted by Steve Wilson (Member # 2411) on 05-13-2007, 02:00 AM:

Personally John P, as a 22 year photo studio owner, I hate drive in prints because the colors do look extreemly washed out.

They look to me to be at least a full stop and maybe a tad bit more lighter. But, they can be a big help if the Drive In cannot get enough light on the screen as was my case with a 68 foot screen and a 2k bulb. I now have 4k.

Not always being first run, I would call a buddy of mine in a city about 50 miles from my drive in and beg him for his Drive in print when he finished his run, then, I would clear it with distribution and I would self circuit the print myself. A whole lot of trouble, but it saved me disappoining my customers several times.