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But its [30 Days...] not a Sony film, Feel the Noise is. Go figure.

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Last i checked '30 Days...' WAS from Sony.

-Aaron
 

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Posted by Chris Slycord (Member # 4239) on 09-21-2007, 02:58 PM:
 
www.sonypictures.com/movies/30daysofnight/
 

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Posted by Blaine Young (Member # 3992) on 09-21-2007, 02:59 PM:
 
I'm not sure about 'trouble'. The paper in the cans indicated that the studio would be sending checkers to verify that trailer placement was done. I don't know that a Lionsgate checker has ever come to our theater.

Perhaps down the line, they may not offer us a future title becuase of issues with trailer programming. I know that we've had some trailer checkers from the Mouseketeer Group complain to our booker/GM that we're not programming enough of their trailers.
 

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Posted by Thomas Pitt (Member # 4322) on 09-21-2007, 03:17 PM:
 
I don't want to sound dumb, but what exactly is the difference between 'attached' and 'enclosed' trailers? I assume that attached trailers are actually spliced onto the beginning of the first movie reel when the theater gets it, whereas enclosed trailers are separate mini-reels in the cans.

Regarding running an attached trailer, in the UK the film handler will often have to break the attached trailer away from the actual movie to get other bits of film in. Some cinemas have a 'feature presentation' snipe that goes between the final trailer and the actual movie, not to mention the 'gold spot' advert that's shown just before the BBFC card.
 

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Posted by Scott Norwood (Member # 30) on 09-21-2007, 03:29 PM:
 
Attached trailers are as described above. They are usually printed as part of the first reel, but are sometimes spliced in by hand (usually quite badly and often out of frame). Some theatres remove them entirely and others may insert a "feature presentation" tag or other trailers between the attached trailer and the start of the feature.

Enclosed trailers are simply shipped in the can with the print. In the US, most trailers are wound on flimsy 1" cores (occasionally they will come on 2" or 3" cores) and held together with a sticky label that usually has the title of the film being advertised, the rating of the trailer (almost always "G"), the rating of the film, and the running time of the trailer.

Many major releases come with as many as 7-8 (!) enclosed trailers, plus one or two attached trailers. Smaller releases are often trailer-less.

The theory behind all of this is that trailers that are shipped with a print are more likely to be shown than trailers that are delivered to the theatre separately. I have no idea if this is true in practice, but I do consider attached trailers to be a huge waste of time.

Usually, these trailers (both attached and enclosed) are retained by the theatres and not returned with the prints.
 

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Posted by Brad Miller (Member # 2) on 09-21-2007, 03:46 PM:
 
Has anyone ever noticed that it seems every time an attached trailer for a movie scheduled to open in 1 or 2 weeks arrives with lab damage on it and is unplayable?
 

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Posted by Blaine Young (Member # 3992) on 09-21-2007, 04:03 PM:
 
We're thrilled to simply get a print with all good reels. We have a print of "Good Luck Chuck" that has a factory splice mid-frame about 50' before the end of the reel. While that's not uncommon, every bit of film after the factory splice is clear. Yes, 50 feet of clear 35mm film to finish out the reel.

Shockingly, Technicolor was able to get us a replacement reel in less than 3 hours.
 

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Posted by John Hawkinson (Member # 1135) on 09-21-2007, 05:11 PM:
 
If you really want to know why a trailer is requested-to-be-programmed, just call the relevant studio's Exhibitor Relations / in-theatre-marketting people. They'll be happy to talk to you and I'm sure it's easy to find the person who makes those decisions for a given studio.

One clarificatory point -- studios often make deals to trade attached/enclosed trailer slots, which is why the enclosed (or even sometimes the attached!) trailer may not match the studio of the feature. And certainly they do recognize that attached trailers are played with the print with higher probability than any given enclosed trailer.

In first-run, I'm under the impression that requirements to play trailers are rarely dictated by studio master licensing agreements, but they may be dictated by riders or booking agreements, or most commonly by agreements between theatre chains and studios. If you wonder whether you're required, certainly you should check with your buyer/booker...

--jhawk
 

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Posted by Brad Allen (Member # 470) on 09-21-2007, 07:27 PM:
 
Most contracts require you to play anything that comes attached. Shorts or trailers.
 

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Posted by Monte L Fullmer (Member # 2797) on 09-21-2007, 08:48 PM:
 
Since I'm a discount house, I do trailer programming that will match the theme of the feature. Thus, a Disney or family fare - family based trailers. Adult themed films receives the what those movies deserve.

Saw one 6plex when "Spidey 3' had opened up and had "Good Luck Chuck' trailer contained in the trailer pak (trailer might as well been a red band with the content contained in it..) and I went and told the mgr, who assembled the print, that a recommendation to remove that questionable trailer from that feature since that would really draw the complaints from the families that loves to attend these action movies. Mgr, never gave me reason why it was added, just felt like adding the trailer to that feature's trailer pak.

...talk about goons for mgrs... .. don't think past the end of their nose.

-Monte
 

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Posted by Ky Boyd (Member # 23) on 09-21-2007, 09:05 PM:
 
Yes, in first run competitive zones you can get in trouble for not running the attached trailer. But, there are things you can do if the attached trailer is either not appropriate or not something your theatre will be playing. Most studios will accept a substitution of a trailer of another film from their company rather than the attached trailer if you make a request through either Exhibitor Relations or your booker does it through the Sales folks. This is especially important with some companies like Warners and Fox. Case in point, this week Focus is allowing substitutions of Reservation Road trailers on Eastern Promises in theatres where playing the attached trailer, Lust Caution, isn't practical due to the NC-17 rating of Lust, Caution. And Focus is sending out trailer checkers. We got checked today on the first matinee. In our case we are running Lust Caution because we are booked to play the film. In another instance, Sunshine from Fox Searchlight, we weren't booked to play Death Sentence, so we obtained approval to substitute The Savages, another Fox Searchlight title. Why they attached Death Sentence to Sunshine was a weird one, since the latter was big Fox and definitely not a specialty film.
 

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Posted by Mike Blakesley (Member # 26) on 09-21-2007, 09:05 PM:
 
I have in front of me the Paramount "Master License Agreement." It doesn't say anything about a requirement to show trailers, attached or otherwise.

It devotes far more paragraphs to money (when to pay, how much to pay, what happens if you don't pay) than it does to the film itself.

I think if there is ever a requirement to exhibit an attached trailer, it's in a "rider" that's made a part of the master agreement when the contract is signed.
 

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Posted by Darryl Spicer (Member # 711) on 09-21-2007, 11:58 PM:
 
I think a lot of it is an agreement with the studios and the exhibitors. Basically we the exhibitor will play your trailers that are attached so long as they do not go against company policy (PG-13 on PG titles No Red Bands) and said trailers do not get numerous complaints from customers.
 

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Posted by Kurt Zupin (Member # 2751) on 09-22-2007, 01:41 AM:
 
My bad, point not really being sony or not. Point being that why would you want to program a movie about Cuban dancers on a Horror/Action movie and not program your other Horror/Action movie of the year. Just didn't make sense to me on the programing front.
 

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Posted by Dustin Mitchell (Member # 372) on 09-22-2007, 05:07 AM:
 
Don't MLA's have a clause about not editing the print? If it states you can't edit the FEATURE it seems you'd be safe removing the attached trailer. If it says you can't edit the PRINT then you're probably required to play it.

*shrugs* If I had any control over this at my theatre I'd be more worried about it. As is I just have to do what I'm told.
 

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Posted by Tim Lewis (Member # 4110) on 09-22-2007, 05:51 AM:
 
i will always play attached stuff just on the off chance that a checker will stop by...Disney showed up at my theatre and checked out Ratatouille (and rewarded us for 'perfect projection',) so it's possible someone could check us out...i'll only remove them out of necessity (i.e., us not getting a film that's advertised, or an attached trailer advertising a film that has come and gone before the film said trailer is attached to leaves.)
but i won't attache loose trailers just because the studio requests it...i say if they want it on there so bad, attach it...
also, i find it quite amusing when i'll get trailers in the mail (usually on friday)with a note demanding that i put said trailers on a particular film that isn't even from the same studio. ha!
 

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Posted by Phil Blake (Member # 2012) on 09-22-2007, 08:47 AM:
 
In small installations like mine we only run trailers for films we are going to book and for films coming in the near future .

I can see no point in running trailers for films that are not going to screen with us, nor running trailers for films that are still 10 months away from release here.
 

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Posted by Mike Blakesley (Member # 26) on 09-22-2007, 09:21 AM:
 

quote: Phil Blake

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running trailers for films that are still 10 months away from release here.

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