This is topic Video's obsolescence - Film's ultimate saviour? in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.
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Posted by Ian Parfrey (Member # 5122) on 02-23-2009, 02:59 PM:
The previous post about the trading in of "new" projectors for "old has got me thinking and I'd like to hear your opinions.
The 35mm film standard has been around for literally over a hundred years. Film is interchangeable between countries and 70 year old prints can still be shown on modern equipment, with ever increasing quality.
The video realm is a different kettle of fish. Formats not 10 years old are junked and new hardware must be bought to replace the old, regardless whether the "old" gear is functional or not.
My question is this- Do you think film's "forever compatibility" will be 35mm's ultimate saving grace? It is a standard that has existed, and will continue to exist, for many years. The only obsolescence that 35mm will see will be at the hand of a system that will continue to make itself obsolete and ultimately cost exhibitors much more in the process.
Thats not to say that video wont eventually take over from 35mm, it just seems strange to switch to a system that will be obsolete in 5 years.
Posted by James Westbrook (Member # 3690) on 02-24-2009, 01:15 AM:
Personal observation:
It's going to take a bit longer than 5 years to replace film in 90-some-odd percent of the venues in the US, much less the world. Maybe 10 if things fall more in the favor of the ones who want digital projection to succeed.
If I was building a theatre now, I would go all film and plan to run that way for at least the next 10 years but get equipment that I know would last longer than that.
There are disruptions in the digital installs, either a shortage of equipment or the financial problems one of the companies may or may not have - I promise film will still be prevalent in most locations 5 years from now.
Posted by Ian Parfrey (Member # 5122) on 02-24-2009, 03:34 AM:
I should clarify that last paragraph in my post. I meant that video systems - eCinema and dCinema will be outdated in 5 years. I'm a firm believer in film lasting at least 10 years maybe more due to its inbuilt archival nature.
Posted by Monte L Fullmer (Member # 2797) on 02-24-2009, 05:40 AM:
quote: Ian Parfrey
eCinema and dCinema will be outdated in 5 years
Course, there will be outdated situations. These things are actually like computers with momboards, daughtercards, memory devices and added devices like light engines and such.
This part of the spectrum will never be content where it's at when compared to film presentations and usage..since film definitely proven itself a worthy contendor to the entertaiment world.
But, the human race loves changes with the new and exciting gadgetry to look forward to...
-Monte
Posted by Mark Gulbrandsen (Member # 72) on 02-24-2009, 08:01 AM:
quote: Ian Parfrey
dCinema will be outdated in 5 years
To someone that is blind to the technology that
might be what one would think. Some of them are 4 years old now, a few of the first 2K units are slightly older then 5... Its highly doubtful they will go obsolete that fast. Even Dolby has publicly stated a minimum of 15 years of support for it's server. Like the DTS 6 that is now 16 years old and keeps getting support in one way or another... what does go obsolete is the firmware they run on but that is easily updated.
Filum will become obsolete just by it's nature. The highly toxic chemicals it takes to make film, process film, and the sheer amount of space and expense to store it. So one might say that filum has a built in obsolescence factor!! While electronics on the other hand are becomming more ecologically friendly thannks in part to the Euro nations.
Mark
Posted by Bill Enos (Member # 440) on 02-24-2009, 09:19 AM:
Mark sort of covered one of the biggest problems with any widespread technology is that anything new almost has to be compatible with everything that came before it.
[ 02-24-2009, 10:46 AM: Message edited by: Bill Enos ]
Posted by Scott Norwood (Member # 30) on 02-24-2009, 09:37 AM:
Mark makes an important point: a few targeted environmental regulations could significantly increase the cost of making film prints. This may hasten the conversion to
, just as environmental regulations nearly killed mag striping.
On the other hand, doesn't RoHS usually result in lower reliability and thus more "disposable" electronic equipment that takes up landfill space?
Posted by Frank Angel (Member # 248) on 02-24-2009, 10:14 AM:
Hmmm, if the way Hollywood has been able to continually manipulate the system to get the Copyright law morphed to their own advantage, I have no doubt that they could just as easily, by plying the right judges and lawmakers with wine woman (or men or both) and money, get environmental laws implemented that would do just as Scott suggests -- target film manufacturing and its disposition to make it so expensive that it's priced out of the market. All of a sudden the film industry will be all gung-ho for very specific environmental issues -- the ones that benefit their digital agenda. And given politicians' penchant for being "green" nowadays, the studios won't have to do very much to get them to go along with a bias against film.
Posted by Louis Bornwasser (Member # 3063) on 02-24-2009, 02:20 PM:
Film has eliminated most really toxic (heavy metal) chemicals; that was the point of cyan tracks.
Any new system has obsolesence as its primary problem. That problem has caused much hesitance for the digital conversion and is its most pressing problem. This obsolence is driven primarily by the studios and its anti-piracy viewpoint.
Dolby has been the lone guarantor of non-obsolescence, but only for its own equipment. Kudos to them!!! No one else!!!
Perhaps we need to be able to purchase "non-obsolescence insurance". . . . .oh, wait. . . .we have it. . . .it's called film! Louis
Posted by Bob Jones (Member # 1756) on 02-25-2009, 01:59 AM:
I love this topic!!! And it is my opinion - supported by other industry prognosticators - that the digital conversion is supporting a "behind the scenes" move to return to vertical integration within the production/distribution/exhibition arms. This is one of the last areas that has not been deregulated - and it is only a matter of time.
The thought is - that while exhibitors are now able to benefit from incentives ultimately passed down by Studios in the conversion - these are one-time only deals - and the fact is that Digital Technology will be more expensive to operate, maintain, and upgrade -- it is inevitable - that these systems will require updating/upgrading - from hardware to firmware -- (How many of you are using the same computers and video projectors that are 7-10 years old). Exhibitors are being hit everyday with measures which decrease their EBITA earnings. And the profit margins are not that great. THE PUBLIC WILL STILL CLAMOR FOR THE "MOVIE THEATRE" AND HOLLYWOOD REALIZES IT HAS TO HAVE IT TO MARKET AND PRODUCE "MOVIE STARS" - After all - the cost of exhibition is a mere marketing cost - to help then MAKE ALL THE REAL MONEY via all the ancillary avenues.
So - in order to give the public what they want - the only people who will be able to "save" the experience is the studios - but in order to make it work - they will then need to own the theatres - and get 100% from both boxoffice and the real money maker - the concessions. This will be the only way to "make the numbers work."
If this sounds too wild -- sit back and watch. The studios already have majority positions in many of the foreign circuits.
Posted by Julio Roberto (Member # 4976) on 02-25-2009, 06:47 AM:
If I were a (large) movie studio, I would certainly go for the vertical integration. Produce, distribute, exhibit. No need for intermediaries, specially in an "all-digital" world of the future.
Film (as we know it) will eventually "dissapear", just as 35mm still photography has "dissapeared" today (or soon will).
This, of course, doesn't mean that it will "fully" dissapear, as it's a heck of an archival method and may have a very small, specialized market in that position.
Most-all-movies movies today are digital at some point (DI, DVD or blu-ray masters, etc). While it makes sense to put them out in a negative (or separation matrix) for archival and storage, it certainly doesn't make sense to do so as an exhibition method. Heavy and expensive and takes a lot of space.
Shoot your movie, your choice of film or digital, digitize it, edit/tweak-it/finish it in DI, print it out to a neg for archival, and send it around DCI'ed for exhibition.
100 years from now, if someone wants to recover it, all they have to do is re-scan your archival negatives in whatever the future allows (i.e. 8K 16bits) and in whatever format they use for storage/exhibition (i.e. solid state "credit cards").
It is true that the majors have been investing HEAVY into exhibition in Europe, with some of them opening enormous fully-owned chains in overcrowded markets that only makes sense to enter if you have some long-term strategy to drive everybody else out of business.
I do think that exhibition is but an "unwanted necessity" of the studios of the future, where digital instant distribution (rent, pay-per-view, itune stores, on demand-delivery, direct-to-theaters-satellite, etc) is what they are really after and independent exhibitors won't be but an inconvinience as they will not be able to "catch up" with technologies that will allow studios make an impact with their products on people's minds and their wish to purchase their products (stars/movies/merchandising).
When technology costs allows, they are gonna want 4K. Then, they are wanna want "Imax 8K". Multi-channel sound (read SDDS-done-right). 3D. 4D?
Anything to brainwash Average Joe's senses into wanting to buy Lord of the Rings videogames and T-shirts.
Now, all this doesn't mean that it will happen tomorrow. And if exhibitors withold the Digital-bug like they are doing and distributors don't start to pony-up for the convertion, film may indeed have a healthy run for the next 10+ years in exhibition.
About old movies ... well, exhibition prints are fairly rare already (at least in Europe). Most of the time they only have TV-grade storage prints available. Sometimes, even all release prints are lost. Only making sense to strike new ones if there is huge demand. Fact that most are dubbed/subtitled into each countrie's language makes storage and muti-stock management a pain. In that sense, 35mm is LESS "universal" than digital masters, where a single D1 or D5 master could have i.e. two stereo soundtracks in multiple languages for satellite simulcast or chosen by the operator (i.e. it was common to have Spanish-portuguese for satellite delivery to the Iberian Peninsula satellite footprint).
But with HD finally kicking off, a lot of new transfers need to be made anyway for HD sindication and blu-ray re-releases, so it's a good time to do a 2K or 4K storage master. It costs very little to convert it to a DCI package for release, so who knows. Maybe old titles will start to be available again digitally to anyone who wishes.
But Hollywood's business is NOT showing a 70mm print of My Fair Lady a couple of weeks a year in a theatre or two in a revival. I have the feeling for them it's more of a nuisance and a bit of marketing to keep their properties more current and valuable rather than a real-business.
I think small exhibitors have a place in all this picture, but I have the feeling the place majors have reserved in the (far) future is that of a small-town remote operators to reach "rural" areas
Posted by Mark Gulbrandsen (Member # 72) on 02-25-2009, 08:25 AM:
quote: Scott Norwood
On the other hand, doesn't RoHS usually result in lower reliability and thus more "disposable" electronic equipment that takes up landfill space?
There were problems at first but those problems seem to have been delt with satisfactorly. In fact the "tin wiskers" problem seems to have also vanished as a result of PBO free. The biggest remaining problem that seems to be around is the poor quality of switch contacts. Fortunately modern gear doesn't use relays any more but there are still switches.
quote: Louis Bornwasser
Film has eliminated most really toxic (heavy metal) chemicals; that was the point of cyan tracks.
There are still many nasties used in processing and printing film of all sorts. Even more in the manufacture of film... at least in the latter some of that is now recovered and or re-cycled but still not enouigh to make it a pollution free system. Kodak has already shut down quite a large number of it's film coating facilities and as demand for release prints declines over the next 5 to 7 years the cost of film prints will become prohibitively expensive to manufacture AND process. In 10 to 12 years release prints will become an odd curiosity that are only able to be played at a few special locations still equipped for such a thing.
Mark
Posted by Paul Gordon (Member # 3320) on 02-26-2009, 10:50 AM:
The major problem with digital only formats is not exibition but preservation and storage.
It costs nearly 12 times the cost to preserve all the film elements digitally then tradtionally on film. Plus you have the added problem or contiunal migration of the files to keep the formats up to date.
This is going to be a nightmare with huge losses of data over the years. Maybe complete films lost.
The governemnet already has this problem with archiving email and digital files... the 90's and 2000's will be the most poorly documented decades in all of modern history because of this.
Posted by Louis Bornwasser (Member # 3063) on 02-26-2009, 03:47 PM:
This is a very appropriate discussion! Thanks! LOuis
Posted by Mark Gulbrandsen (Member # 72) on 02-26-2009, 03:53 PM:
quote: Paul Gordon
This is going to be a nightmare with huge losses of data over the years. Maybe complete films lost.
Only if proper plans for preserving a given filum are not made in the first place. You can bet that any big time filum is going to get what ever it takes to be preserved while most of the filums made today are very definately NOT worth preserving at all. It may be that filum finds a small niche in preservation for a while after it's theatrical demise but I believe that in the near future data will be preserved optically in glass plates or the like. Somethinglike on Star Trek... its definately not too outlandish in this day and age. But very definately a whole new preservation standard for archiving digital files will have to be developed and strictly adheared to.
Just keep in mind that 2K D-Cinema was an impossibility just 7 years ago!
Mark
Posted by Mike Perju (Member # 1482) on 02-27-2009, 09:00 AM:
Kodak posted the 3rd straight year of significant production increase in Rochester for release stocks, and are running at or very near capacity. Pro and consumer still media sales have also seen slight increases.
Posted by Julio Roberto (Member # 4976) on 02-27-2009, 09:58 AM:
Ask Agfa or Fuji
With them pretty much gone, Kodak still has some life to breathe for a while before they have to drastically downsize.
Film is not dead.
Yet.
The only question is: when will it "die"? 5 years? 10 years? 15 years?
Die doesn't mean "totally dissapear".
Heck, wasn't there until recently a facility somewhere in Asia that still could do Technicolor after it's been "dead" for 35 years?
"Die" means that nobody would use it as a preferred media for most uses for which it is used today in non-specialized or artistic situations, like nobody (in their right mind) would use Technicolor for a non-specialty project today.
Posted by Steve Guttag (Member # 268) on 02-27-2009, 11:58 AM:
What is yor beef with Technicolor now? In many ways it is a superior process though certainly not the end all for everything.
If the last rebirth of it in the '90s wasn't riddled with so many glitches, it would probably still be around. The 1.37 reissue Wizard of Oz prints were phenominal.
Is Fuji really doing poorly on their motion picture stocks...I see them used more and more on releases.
Steve
Posted by Mark Ogden (Member # 43) on 02-27-2009, 12:24 PM:
quote: Paul Gordon
It costs nearly 12 times the cost to preserve all the film elements digitally then tradtionally on film
I wonder, Paul, if you could provide some qualification for that statement. Twelve times the archival costs? From what, exactly?
quote: Paul Gordon
This is going to be a nightmare with huge losses of data over the years. Maybe complete films lost.
As opposed to the thousands of films lost over the years by improper film storage?
As far as storage and preservation go, the idea that film is the ideal medium is a claim that does a lot of walking. It’s been noted that fully half (half!) of the feature film content produced before 1950 is lost forever. Robert H. Harris has stated in the past that anything produced prior to 1965 is in danger of being irretrievably lost unless it is restored and backed up as soon as possible, and these are things that are kept under film-vault conditions. He has further stated that even black and white CMY separations are no guarantee of longevity, and that is supposedly the ideal medium for long term color film preservation. How many times have you read about “world-wide searches” for adequate printing elements?
Granted, the rise of polyester based film-stock has alleviated some of these issues. But to this day I read about DVD plans that had to be put on hold because it was found that the original elements were shot to hell, either by mechanical damage or layer failure, and these are films as recent as the early eighties stored under supposedly film-vault conditions. So if I shoot a film digitally, and wanted to archive its elements, why bother to make an inter-negative and a viewing print, when I can lay it all off onto DCT or LTO-4 based storage, as Lucasfilm and Fox do? Digital migration is not an issue. I cross-native platform HD files all the time ( .mxf to .dpx and back again, specifically). It’s nothing.
Posted by Julio Roberto (Member # 4976) on 02-27-2009, 01:01 PM:
No beef with Technicolor. Just an example of a (good) technology that is "dead".
Once again, "dead" doesn't mean 100.00% gone forever, just that it is not "mainstream" anymore, nor will it be again, with other "technologies" yielding similar (or arguably better) results while having extra advantages (such as cost, simplicity, speed, etc).
If Technicolor was so superior that only an idiot would ever doubt it, with perhaps only cost being a negative aspect of it, at least a significant number of $200m productions, for which cost of stock/prints is not such a huge issue due to the investment, would be shot/released in Technicolor.
But they are not. It's only used for specialized (or artistical-license) uses. Just like other "dead" technologies, such as black and white, which is not used mainstream anymore except for specialized or artistic purposes.
So perhaps those in charge of those $200m productions don't think that Technicolor is so incredibly superior to move away from Eastman (or whatever).
Or Imax, which is DECREASING and not INCREASING in production, exhibition, or whatever.
Fuji closed a plant or two recently and are downsizing. Those that think that film is still in heavy use or in the rise haven't taken a trip to a Mall recently or haven't seen what the last 50 films coming out of Hollywood were shot in. (Again, a large number of them have been shot in film, and will continue for a while, but not an INCREASING number of them but a somewhat quickly DECREASING number of them).
From a random Fuji employee post dated Mar 2008:
quote:
I actually work at the Crawfordsville Fujifilm lab and while we were having a huge decline on roll work (film), we were also having a huge decline on digital work as well.
And from their annual report:
http://www.fujifilmholdings.com/en/pdf/investors/annual_report/ff_ar_2008_all.pdf
[Short story: film has been less than 3% of Fuji's business for many years and for the past 4 years it has given the company a loss rather than an operating profit. It seems they are going to continue with it, but who knows for how long.]
And the number of release prints in 35mm are not INCREASING but DECREASING. Slightly, as digital exhibition is slightly moving forward while the number of new theaters is not growing much and most that open new are digital.
I hope, at least, nobody needs a reality check with still chemical (film) photography being a dying art as oppossed to a thriving industry in the uprise.
Those doubting the same thing is happening to chemical (film) cinema only have to wait a couple of years to check out the obvious.
Costco has stopped selling 35mm film, if that's of any significance to you. As it may be that Canon and Nikon has stopped making 35mm cameras.
http://www.msnbc.msn.com/id/10835599/
[Nikon to stop making most film cameras]
http://gizmodo.com/gadgets/digital-cameras/canon-to-cease-film-camera-production-176239.php
[Canon to cease film camera production]
Kodak has discontinued in the past 4 years 5274/7274, 5277/7277, 5279/7279, 5284/7284, 5289, 7289(16 mm), 5246/7246, 5263/7263 ...
Again, I'm not saying it's a quick death or a total death. I'm saying it's an obvious (and "deserved" as digital surpasses quality and economic constrains) slow partial death.
Film served us well for 100 years. Let's hope digital does too.
If someone thinks that film will continue to be mainstream use in domestic, motion picture and TV 20 years from now, I guess he still shops for vinyl records, rents VHS tapes (or better yet, Betamax), buys music cassette, and shoots his kid's sport events on Super8 home movies.
Film, as a "mainstream" use, will die, just like Super8 did when DV video came along (and even before that with analog camcorders). The question is when. Some of us think it's only 3-5 years until most everything outside cinema exhibition is mostly digital, with film being less than 25% of that market. After 10 years, probably film will also be a small minority even in the stronghold of the cinema exhibition market. In 15 years, I have no doubts that film will have "mostly" dissapeared.
Others here may think that my dates are off by x% and they may be very right or very wrong. But I hope nobody thinks that film is going to last another 100 years (as a mainstream medium to capture photographies and moving pictures).
Posted by Scott Norwood (Member # 30) on 02-27-2009, 01:16 PM:
The advantage of digital storage is that exact copies can be made cheaply and easily. For less than the cost of a single 35mm print, you can make a dozen LTO-4s and ship them all over the world. This provides excellent protection against fires, natural disasters, and the like. Identical copies can also be made from these copies with no generation loss.
The concern that I and others have with digital storage is that it requires a significant amount of maintenance over time. It is not reasonable to simply put the tape in a vault and expect to be able to pull it out in a few decades and make use of it.
If someone finds an LTO-4 tape in fifty years, the chances of getting anything useful off of it are slim. First, one would need to find a functioning drive. LTO is a good format with a high degree of backwards compatibility which is likely to be retained in the future, but the newest drives will then be at least 30-40 years old. Next, one needs to find an computer with an interface (likely some SCSI variant) which can talk to the drive. Then, there is the question of how the file was written to the tape--was it done with dump, tar, cpio, or some other (possibly proprietary and unavailable) software. Finally there is the question of the format in which the files are stored.
The original format may be obsolete and undocumented, making it nearly impossible to reconstruct whatever was on the tape. At a minimum, it will be necessary to store full documentation of any file formats used (preferably on paper, but a standard text file would probably be almost as good) to allow future software developers to read older file formats.
Now, this can all be solved by paying someone to periodically retrieve the tape from storage, read it, check it for errors, copy the data to a current storage format, convert the file format to a current format (if necessary), update any documentation if necessary, and return everything to storage. This works, but costs money. It can also introduce errors. Furthermore, there is the risk that not all of the metadata (or actual data!) associated with the original file will be retained if the file format itself is converted.
The advantage of film storage (or acid-free paper, or stone tablets, or various other non-digital formats) is that one can put the material on a shelf in an archival storage container. Assuming relatively stable temperature and humidity, it can be taken off the shelf in fifty years and used. The file format is self-documenting--one can hold the film up to a light and see an image. Even if something is wrong with the film (shrunken, dirty, water-damaged, etc.), it is usually possible to get _something_ from it. The other issue is that film storage and preservation are rather well understood at this point, whereas digital archiving and preservation is still in its infancy.
Digital stuff tends to either work perfectly or not work at all, and storage is no exception. In fifty years, may have perfect "looks-brand-new" copies of films that went through a DI stage and where the original scans were preserved electronically. On the other hand, it is possible that the data may be irretrievable and we may need to rely on film elements to see this material. I hope to live long enough to find out.
Posted by Mike Blakesley (Member # 26) on 02-27-2009, 01:31 PM:
If John Pytlak was here right now he would be providing a link proving that 35mm film is still alive and well!
Posted by Julio Roberto (Member # 4976) on 02-27-2009, 01:55 PM:
I personally think that, for today and a few years into the future, I would want "my" $200m motion picture stored as a film separation negative, or at least a color 35mm negative.
Printing out and developing 35mm neg today is "cheap" enough.
In the future, who knows. It may not be practical to use film anymore (i.e. process too exotic like Technicolor today to really be economically viable for many smaller productions)
About digital "interoperativity", that's an issue that can be tackled with things that XML formats that put most of the information needed for decoding within the data itself.
Perhaps huge redundant "on-line" data centers will develop that will take care of just copying the information over-and-over to new media as needed.
XML meta data con describe the format (i.e. uncompressed 12bits word 4:4:4 2048x1080 pixel matrix and describe the color space in wavelenghts). For audio, uncompressed 24bits words 48khz 7 tracks, i.e.
Even a monkey can decode that in the future.
The problem is "reading" the data, not as much as interpreting it. But if it keeps being copied to a "on-line cloud-like" facility, it doesn't matter, as it will always be kept current.
Sort-of like your email on hotmail.com.
You don't care if it's backed up in hard drives, tapes, or whatever. You leave that up to microsoft. You just know that you "log-in" and you can get your mail (and attachment files) back into a readeable form into your brand new SSD flash drive, i.e.
If you know the format is, i.e., ASCII text, then you are (pretty much) all set to "recover" your mail.
Posted by Mark Ogden (Member # 43) on 02-27-2009, 03:18 PM:
quote: Scott Norwood
It is not reasonable to simply put the tape in a vault and expect to be able to pull it out in a few decades and make use of it. If someone finds an LTO-4 tape in fifty years, the chances of getting anything useful off of it are slim.
I very respectfully disagree, Scott. Granted, if my grandchild stumbled on an LTO tape in an antique store 50 years from now, he would probably have a hell of a time getting anything useful off it. But I think what you suggested in you post is a monumental worst-case scenario that nobody in their right minds with a large digital archive would allow to happen.
Any big media company that plans to keep large scale digital holdings backed up onto such formats would have an infrastructure in place to read them as long as they held them, or until such time as they were transfered to other storage. You would have to agree that it would be foolish not to. As it stands right now, from my office on 57th Street, I can walk within 10 minutes to a fully operational machine that can playback any format of broadcast videotape ever made, including 40 year old quad tapes. The reason I can is that we have kept these machines around and functional to be able to recover decades of material. Of course, these are analog formats, but you get my drift.
Perhaps I have an inordinate amount of faith in people's intelligence, but I simply don't see a studio like Warners or Fox allowing backwards compatibility issues to compromise archival holdings.
On the other hand, as much as I would love to, I still can't see London After Midnight. Also, the original negative of Star Wars, one of the most successful films of all time, is now known to be damaged to the point of being useless. What does that tell us?
Posted by Mike Heenan (Member # 392) on 02-27-2009, 03:25 PM:
That tells us that the people back then weren't as concerned as they are these days with preserving film. It makes you wonder just how many of the films that are "lost" were lost because the filmmakers/producers simply threw them away or recycled them for the silver content, or were they lost because they were shot on nitrate stock and the elements were burned in a fire?
Posted by Martin McCaffery (Member # 37) on 02-27-2009, 03:26 PM:
quote: Julio Roberto
You leave that up to microsoft.
And there is your downfall
Posted by Gordon McLeod (Member # 33) on 02-27-2009, 05:28 PM:
quote "videotape ever made, including 40 year old quad tapes"
I was told that there are no functioning 2" quadraplex machines anymore
Posted by John Hawkinson (Member # 1135) on 02-27-2009, 06:01 PM:
Julio wrote, "Kodak has discontinued in the past 4 years 5274/7274, 5277/7277, 5279/7279, 5284/7284, 5289, 7289(16 mm), 5246/7246, 5263/7263 ...."
This is unfair. Most of this is part of the normal chronology of film stock development. When '274 was discontinued, it was replaced by '217. When '279 was discontinued, there were plenty of other 500T stocks available to replace it, like 5218, 5260, and 5219.
It's true that '277 and '289 were discontinued without corresponding 320T and 800T stocks to replace them. But it's not like they had been long on the marketplace. VISION2 introduced a whole pile of new stocks, and some of them lasted in the market place, and some of them did not stand the test of time.
I have to agree with Mark, Scott. Though I would be hard pressed to read an 8" floppy now, I know people who do have the hardware. With something like the film industry, data migration issues are tractable, though expensive. I would not be too concerned about failing to migrate critical metadata from one format to another. Also, don't forget that digital formats can exhibit redundancy, too. They are not necessarily "all or nothing" games.
--jhawk
Posted by Louis Bornwasser (Member # 3063) on 02-27-2009, 07:37 PM:
I do think we are giving the "new technologists" WAAAAAAY too much credit. Experience has shown this to be an error.
With audio, thank God they saved the analog masters. Early digital had to be thrown out. Still, thanks to tape binder problems, some masters from the 70's are now gone (Old ones are still OK.) Louis
Posted by Brian Guckian (Member # 1678) on 02-27-2009, 07:41 PM:
There is another issue with digital preservation though and that is the much greater volume of physical material involved, apparently.
Also, Cinematographers like John Bailey, ASC have expressed concerns that if only a filmout of the DI is preserved, the detail in the original camera negative is lost.
Another concern is that apparently some DI facilities cannot retain data on their hard drives so filmmakers without the resources of major studios behind them - e.g. independent filmmakers - face the risk of losing their work completely.
These concerns were expressed in a round-up of the latest thinking on digital preservation in the December 2008 edition of American Cinematographer.
(Purchase your copy now!
)
quote:
What is your beef with Technicolor now? In many ways it is a superior process though certainly not the end all for everything.
If the last rebirth of it in the '90s wasn't riddled with so many glitches, it would probably still be around. The 1.37 reissue Wizard of Oz prints were phenominal.
quote: Julio Roberto
If Technicolor was so superior that only an idiot would ever doubt it, with perhaps only cost being a negative aspect of it, at least a significant number of $200m productions, for which cost of stock/prints is not such a huge issue due to the investment, would be shot/released in Technicolor.
Education is the key here. How many in the filmmaking community appreciated IB Technicolor when it was briefly revived?
It could still be done now; in fact it might become even more of a possibility if film is re-positioned as a "boutique" format in the future. If Technicolor don't want to do it, they could license the process to some enterprising specialist lab.
Where there's a will there's a way!
Posted by Eric Lammes (Member # 4772) on 02-27-2009, 11:06 PM:
Here is a simple view. I am reopening a Drive In in Oklahoma. I am from Rochester, NY. Dad worked at Kodak. I am happy that film is still here at all. I watched Kodak downsize for the last 20 years. Reality. However, I believe we are in the golden age of film. I think all that can be done to restore, enhance, preserve (film) is at our disposal. But, I feel that until this discussion, I was looking at the simple, black and white, silent movie comparisons of digital, and comparing them to the golden age of film. Honestly, I cannot even concieve what digital will still do. I will always love film. Haven't seen a pixel yet, on film, except the date stamp... I respect the old, cherish it, but welcome the new. Besides, last time I checked, a 100 year old car still draws a crowd... And that's what I'm putting food on the table with.
Posted by Julio Roberto (Member # 4976) on 02-28-2009, 12:27 AM:
Film today is ALIVE and well, but it is NOT in the "uprise" or gaining market share, but declining. And somewhat quickly.
It will not be too long until digital can obtain similar (or even superior) quality/cost/convinience factors. Probably only a few years. When that happens, I hope nobody "roots" for film for other than specialized applications.
Nobody complains about an occassional Technicolor or black and white/analog sound/ektachrome reversal film if done for artistic purposes.
But anybody using but the "latest" fine-grain negatives or the best digital cameras with multitrack digital sound for new movies is, artistic-licenses aside, a fool.
Analog sound served as well. But not anymore in spite of nay-sayers.
Film is still serving us well. But NOT for long, I don't think. The only remaining question, again, being only in how long it will take to be dropped as a preferred method of image adquisition/exhibition. A few years? 20 years? even 50 years? Or just 10 years?
When it's "gone", like pretty much it is today for still photography applications (including shooting professional $7000/h models and medium/large formats or pro sports shoots), I hope only a few nostalgic will root for it the way a few still root for open-reel analog tape or Betamax or LaserDiscs.
Film is great, wonderful, and even today's top digital technology can but approximate it. But soon it will surpass it. That would be the beggining of the end. Super8, 16mm, 35mm still photography, all kept alive for small specific applications, but ALL OF THEM in a downward spiral that who knows how long can be kept alive after 35mm falls into little use and Imax etc going the same way.
If I had to shoot a feature film (or, rather, a feature motion picture) today, I wouldn't hesitate to use either film or the latest generation of digital cameras, whatever suited my needs best. 3-perf Super35mm cameras are but a rage today (like are digital counterparts). But if I had a saying in it, after I convert my film to digital intermediate like "ALL" films are done today (to edit it, colorize it, etc), I would have no desire to put it back into film (it would be "stupid" to add a lossy step back to analog) except as a "backup" archival method. From that point on, it better remains digital rather than putting it back to an analog "lossy" medium like film.
Those that say they've never "seen a pixel" (other than in their computer monitors, I'm guessing) either never watched TV or never watched 99% of movies in the past 5 years. Most have been fully digitized and that's the only way to see them, whether they are put back into film or straight into "DVD", they aren't but a collection of digital pixels (some would call it "video") and no longer a collection of film-grain and dyes. It's no longer "film". It's video put back into film. There is no "film" anymore just about anywhere to be seen.
The only reason they are put back into film is that exhibition business is not set up for straight digital exhibition at reasonable prices and quality levels, so the best "universal" solution so far has been (and remains to be) to put it into film. Cheap for the exhibitor, but expensive for the distributor, of course.
Whenever exhibition quality levels similar to Digital Intermediates can be cheaply obtained at the theaters, and some consider it "already there", we can all just save the "back to film" step and project a "perfect digital" copy straight away to the full specs (hopefully, one day).
Get over it. Virtually all "Film" TODAY is only (often) a 12 or 14 bits 2048xYYYY (YYYY=depending on flat or "spheric-scope", say 1080) 4:4:4 digital file.
Nothing more. If you do a 4K master, that's basically all the information that film contains. You could generate a CGI picture at 500K and 50bits if you wanted, far suparssing film, but there is no projector capable of that. Wherenever one is made, film will no longer have any advantages whatsoever, so it shouldn't be widely used just like Super8, which is also film, shouldn't be widely used today instead of HD camcorders.
You would be a fool to prefer Super8 (film) to HD camcorders today (for most uses) and you would be a fool to prefer 35mm motion picture film against digital cameras/display devices in the (far?) future.
With a camera like Red's announced Epic 645 or 617, images of up to about 14K (28K bayer) 12bits will be possible to obtain, surpassing what Imax prints can deliver in many measurements. Not even "film" can hold that much information in a sensible space, so another way to display it would have to be found (if such a format is deemed necessary, which is overkill, of course). LGV-laser projectors like E&S's can project 8K images on large screens at full film gamuth, if you wanted, today.
Digital is not "inferior". It's just not conviniently and cheaply enough a full replacement for film in some circunstances. Yet.
And unfortunately, with the "rush" to push digital into exhibition the industry has settled for a standard that is one notch below what it could easily be and a bit below what film can offer today, thus my full support to the nay-sayers to digital.
[ 02-28-2009, 01:39 AM: Message edited by: Julio Roberto ]
Posted by Monte L Fullmer (Member # 2797) on 02-28-2009, 01:56 AM:
quote: Gordon McLeod
I was told that there are no functioning 2" quadraplex machines anymore
This guy has quite the collection of quad machines...
-Monte
Posted by Ramon Lamarca Marques (Member # 3621) on 02-28-2009, 08:02 AM:
There is also a very important point regarding the film heritage. Other art expressions, which are considered “serious” are extremely careful in preserving art as close as possible as it was (i.e. universal principle in restorations to keep the original as close as possible as it was in terms of materials used for the restauration).
Unfortunately, people who are responsible for film heritage are not as careful or knowledgeable as those responsible in the painting world for instance, apart from people like Grover Crisp, who chose the revived dye transfer process in the 90s for Funny Girl. I see too many bad examples nowadays in the UK of museums and other film institutions deliberately choosing digital to show films that were never meant to enter the digital domain.
So, it is a pity that those of us who like the 7th art, have to rely on curators who do not care to preserve the original experience.
I mean, I would accept someone from a museum saying, look there is no money to get proper 35mm or 70mm new prints of old films because there is not enough interest, but to shamelessly promote the exhibition of old films in 2k digital and even say that it looks better is beyond belief.
I know that there are not that many of us who want to enjoy old pictures in their original format, but there are probably even less people interested in some obscure restorations in the first 6 art forms and still things are done properly there.
I see so much wealth of knowledge when reading this forum and then the ones who should know better, many films programmers, haven’t got a clue and have a very, very suspicious enthusiasm for anything digital. Look at the NFT in London and their very suspicious promotion of digital with superlatives used every time they show an old film “remastered” in digital, like their forthcoming showing of many Bond films in digital.
There should be an international association of proper film handlers showing old films as they were meant to be seen and trying to make those prints profitable by multiple screenings and get some governments funds (as many other art institutions get) to keep the tradition of film experience for future generations (even if film disappears for current films) and not the bastardisation of films into 2k digital.
And I saw the first reel of The Thin Red Line in dye transfer Technicolor and it was very beautiful, very pictorial and not video-like at all.
Posted by Julio Roberto (Member # 4976) on 02-28-2009, 09:05 AM:
Just butting in for a moment because I have the feeling the current capabilities of digital adquisition are not well known.
There are cameras capable of shooting 8K resolution, it's just that it's not practical or needed.
Since 2004 the japanese NHK has them:
http://www.nhk.or.jp/digital/en/technical/pdf/02_3.PDF
http://upload.wikimedia.org/wikipedia/de/9/98/Uhdfuji0000.jpg
[picture of updated current version]
Arri estimates that a 65MM (5perf) modern NEGATIVE can hold a bit less than about (8746 x 3855). Now, such resolution will NEVER reach a release print. Say the release print was 6000x3000 (at best). Since digital doesn't lose information with each generation, all digital would need to do is obtain that 6000x3000 image from the beggining (i.e., scan the negative and don't resize it) to obtain the same resolution level as 65mm film.
Here is a lesser example:
http://www.visionresearch.com/index.cfm?sector=htm/files&page=camera_65_new
[link is to the phantom65 camera, available since quite a few years now]
There was also very hi-res russian cameras
http://www.kinor.ru/en/products/camera/dcx/
[link to manufacturer that puts up to 12 sensors together to offer HDR hi-ress recording, click on Kinor DC4K to actually see a camera built]
Panavision also has prototypes of super-hires cameras.
14bits color, 13 stops latitude, 4K resolutions are no longer "dreams" but everyday realities TODAY. In a few years, even better. From then on, film will be the "inferior" format, as those cameras already closely matches 35mm film in most parameters and slightly surpass it in others.
Except, of course, film will remain reasonably competitive quality-wise and cheaper than hi-end digital for quite sometime, so it will still be used. Not to mention die-hard DOP who are masters in their art and will refuse to learn how to use gain, log scales and LUTS or digital filters
http://cinetaur.googlepages.com/hd24pdigitalcinematographylinks
[link is to a page showing some of the digital motion picture cameras (over-HD video?) being available today]
Posted by Jack Ondracek (Member # 1466) on 02-28-2009, 10:55 AM:
Aside from the all-to-frequent proclamations of film's iminent demise, I find it interesting that these digital vs film topics always seem to center around every conceivable reason for its failure to reach critical mass, except what probably means the most to 95% of the exhibition side of this industry.
Nope, it's not quality of presentation, or ease of transportation, or keeping up with the march of technological progress, whether someone has to go upstairs to watch the equipment or whether there's even an upstairs to go to.
It's simply, cost.
To many exhibitors, the booth is merely part of the 'package'... maybe not more important than how quiet the HVAC equipment is in the auditorium. Most around here wouldn't want to hear that, since we're all technically inclined, to one extent or the other.
If the average owner could write a comparable check for digital equipment, and not have two or three permanent hands in his pockets for recurrent maintenance and licensing fees, and if there was a reasonable expectation that the equipment would outlast its depreciation schedule, you'd probably find that digital would already be the standard, and film would only be found in the art houses still using arc lamps.
I've seen too many cases, where exhibitors put less-than-good projection and sound systems in their new theatres not to believe this.
And why can't/won't the cost of digital cinema equipment go down to that level? Beats me. 4 years ago, if you told me I could eventually buy a 65" flat screen for around a kilobuck, I wouldn't have believed that, either. Somehow, the manufacturing part of the chain thinks exhibitors' pockets are deep enough that they can charge a lot for the technology, then continue charging to make it run... or let it.
Posted by Mike Blakesley (Member # 26) on 02-28-2009, 01:47 PM:
quote: Jack Ondracek
And why can't/won't the cost of digital cinema equipment go down to that level? Beats me.
It's because of the relatively small number of theatre screens vs the huge number of living rooms.
Posted by Richard Hamilton (Member # 321) on 02-28-2009, 04:01 PM:
what is "filum"?
Posted by Tony Bandiera Jr (Member # 2365) on 02-28-2009, 04:19 PM:
filum is the old school version of film.
Posted by Bill Enos (Member # 440) on 02-28-2009, 07:54 PM:
As I noted in a post on Ground Level, a new theater opened here-15 film screens, 2 digital, asked why, my GM was told what we all know to be true---the equipment costs less than half as much, lasts 10 times longer, gives 1/100th the trouble can be repaired inexpensively, looks better on the screen at least half the time, and the problems are known, no mysteries, works when the switch is thrown, every time.
Posted by Aaron Mehocic (Member # 15) on 02-28-2009, 09:08 PM:
Good answer.
Posted by Tony Bandiera Jr (Member # 2365) on 02-28-2009, 09:21 PM:
quote: Bill Enos
As I noted in a post on Ground Level, a new theater opened here-15 film screens, 2 digital, asked why, my GM was told what we all know to be true---the equipment costs less than half as much, lasts 10 times longer, gives 1/100th the trouble can be repaired inexpensively, looks better on the screen at least half the time, and the problems are known, no mysteries, works when the switch is thrown, every time.
Take that, D-Crapema!!
Long live FILM!! (Or Filum if you prefer.)
Posted by Steve Guttag (Member # 268) on 02-28-2009, 10:04 PM:
quote: Mark Ogden
I wonder, Paul, if you could provide some qualification for that statement. Twelve times the archival costs? From what, exactly?
Here is a link to a Variety article... Variety Article And those are the pro digital people trying to figure it out.
quote: Mark Ogden
As opposed to the thousands of films lost over the years by improper film storage?
Really? You are going to throw that out? I ask because the reasons for the loss have nothing to do with archiving and that alone ends your arguement. The loss of such movies have to do with the previous use of Nitrate stock, the lack of understanding or, more importantly, the lack of appreciation for the asset value of older titles. The idea of previous features having modern value WAS a VERY RARE one. Disney being a notable exception...notice how their titles, by and large, are all here. Charlie Chaplin films too, if you want to go into the silent era. We even have sound movies from the 1800s. But more to the point, preservation is a matter of the owner's priority system. In the past, a movie's day was in the here and now and was deemed mostly worthless after that except for some rare titles. As strage as it may sound to the VCR era generations, that didn't really change until about the time that VCRs came into existance. Seriously...films were not stored well, separations were often not even QCed to verify they were good copies,
Most of the damage that has happened to the older titles HAS already happened...good vault conditions of today will not undo the poor conditions of yesteryear.
As for negative loss...well back not very long ago...the OCN actually stuck release prints. This made the prints back then MUCH better...but at the cost of killing the OCN.
I find it to this day a poor trade off...in the name of preserving the negative for its longest life, we deliberately show an inferior movie for the current audience. This is something that I hope digital rectifies once it is worthy.
quote: Julio Roberto
If Technicolor was so superior that only an idiot would ever doubt it, with perhaps only cost being a negative aspect of it, at least a significant number of $200m productions, for which cost of stock/prints is not such a huge issue due to the investment, would be shot/released in Technicolor.
Really Julio? Really...that is your arguement...that if something was better, the studios spending big money would do it at some level? WRONG. 65mm is a clear case in point...any idiot can see an improved image in 65mm over any digital currently showing and any 35mm currently showing. Yet, 65mm photography is, shall we say, VERY limited. If if the title was to be released digitally or on 35mm film, sourcing it on 65mm would have a superior image to start with. The bottom line is the bottom line...it costs more to shoot in 65mm or to process in Technicolor...the studios don't seem to think in terms of return on investment. In fact, by and large, they are devoid of ideas all together. They are remaking movies that are less than 30-years old...are all the good stories really gone that we need to remake good films or even remake bad ones again?
quote: Julio Roberto
Fuji closed a plant or two recently and are downsizing.
Okay, TI cut their DLP staff in 1/2 in 2008...this year they halved it again. So which technology is shrinking faster? For the large scale projector...you have 37,000 US screens...about 135,000 screens world wide. That is it...that is the whole market...so lets say tomorrow we all buy DLP projectors...we are 100% converted...now what? The market is then dead and can't support itself.
Another thing you can't escape...digital projection, in and of itself, does not sell one extra ticket...as others here, who own theatres, have abtly pointed out...if it doesn't sell more tickets, it can't cost more. The current 3D model isn't about selling more tickets, it is about distribution of tickets. That is, if a number of tickets are potentially to be sold for a title, if you don't have 3D some of the tickets you would normally sell will go to the 3D theatre. Therefore, buying into 3D just lets you retain what you already had in the 2D world. If every theatre has a 3D set up, the distribution returns to no extra ticket sales.
From an exhibitors perspective, film equipment is currently, a cheaper method of displaying equal or higher quality presentations.
quote: Julio Roberto
And the number of release prints in 35mm are not INCREASING but DECREASING. Slightly, as digital exhibition is slightly moving forward while the number of new theaters is not growing much and most that open new are digital.
Kodak is always boast about the increase in film stock production...someone is getting more prints because it sure isn't going to still film.
quote: Julio Roberto
I hope, at least, nobody needs a reality check with still chemical (film) photography being a dying art as oppossed to a thriving industry in the uprise.
A stupid comparison. The majority of consumers use still photography as a convience item. They didn't buy 110 film in the '70s because it was better. It was smaller. They didn't have a problem with the quality of film...it was the whole processing and distribution. Lets face it...not all images are created equal. I was an early adopter of digital stills. I document most every booth I work in with them (Right from my handy camera phone). They are not the greatest pictures but they suffice for what I want them for. For other pictures, I like others have a digital camera that does better than the phone. I also make a point of still shooting with my Nikon F2 on film to document my son's aging. I know those will always be viewable and will survive...just as all of pictures when I was young have survived (home movies too). When it comes to digital versus film in stills...it is all a matter of what you want in the image, and what you want to do with the image. Digital manipulation is certainly easier/faster than photochemical with much less waste.
But in comparison to a release print? Manipulation has already occurred...we are just concerned about getting it on the screen in the best form possible.
As for Nikon to stop making MOST film cameras...well yeah. As it has become more of a niche format, one need not have many varied varieties of something to support. Wise business move, in my opinion.
That would be like a newsflash..."Simplex to stop making MOST film projectors." Well, they only have a couple...because there are but only so many varients that the market EVER needed.
quote: Julio Roberto
If someone thinks that film will continue to be mainstream use in domestic, motion picture and TV 20 years from now, I guess he still shops for vinyl records, rents VHS tapes (or better yet, Betamax), buys music cassette, and shoots his kid's sport events on Super8 home movies.
People have been predicting film's demise for some time. The reasons for shooting on film or digital are often creative ones...I suspect that will remain the case. Technology will certainly affect those creative decisions as they have in other industries. Could film cease being the mainstream medium in 20-years...sure, I could see that. I don't think it is a given though.
As for vinyl...it has shown it is not a loss cause but will never regain mainstream use. That said, I think many people that jumped on MP3 have discovered that it is crap as far as the audio goes and that for serious listening, there are better choices. I and others are finding that the vinyl records often are far superior to their CD counterparts.
But lets get back to exhibition and film/digital. Digital exhibition has a BIG issue...who makes digital projection equipment? Two...Sony and TI. The market, as DCinema goes, is not big enough for either of them. Where does digital exhibition go if TI (and think it is more the case of when TI) pulls the plug on DLP? Do you think Hollywood will talk out of the other side of their mouths and say SXRD is IT and everyone buy that? Are there any other large venue projection technologies on the horizon? Anyone that has worked with semiconductors knows it is HUGE risk to single-source anything. That is just what DLP is....a huge risk.
Back to archiving. My clients include the Library of Congress and the National Archives...put simply by both...they feel they have archiving methods that should keep film for 1000-years now. They do not believe that there is an archival digital method yet though they are working on it. This does not mean they are not preserving Born-digital media (audio, motion picture...etc)...just that HOW to archive it with that sort of life-span is the problem. As Scott said, they feel that if in 1000-years someone digs up one of their archives...odds are, that future society can figure out how to show it...it is almost self explanitory. With digital...depending on the medium...one would have to figure out how to get the data off...and then how to decode it from the perspective of that future society after we are long gone. As its name implies...analog is just that analogus to what it is recording.
I can certainly see film being used for far longer than 20-year in the archiving business...regardless of how it is used in the rest of the industry.
As for digital being inferior to film...it is all a matter of what one is looking for and hoping to achieve. I Julio's link to one that quotes Arri stating that digital can have that 65mm look with just what amounts to a 4K camera...a 4K camera, at best, has a similar resolution to 35mm...what a joke. Personally, I've not seen any digital compare favorably to film when it comes to the image. There are aspects of digital that I prefer. I'm also certainly willing to prefer digital, when it truly is better. I'm painfully aware of the DIs used in most movies today...it ruins their look...hopefully this horrible 2K DI thing will continue to go away in favor of higher resolution, bit depth and the whole thing...DIs suck at this point.
Posted by Scott Norwood (Member # 30) on 03-01-2009, 03:50 PM:
I'm not sure that 2" quad videotape is comparable to LTO-4. Quad was a standard professional broadcast format for 25+ years and the machines were built very well and designed to be able to be maintaned for many years. At one point, nearly every TV station in the US (and many other countries) had a machine; many still have the ability to play older tapes. By contrast, data storage formats come and go and are generally made technologically obsolete within a few years. Backwards compatibility might be maintained for a decade or two. Has anyone here tried to restore from a QIC tape from the 1980s lately? (Actually, I did this recently from an early '90s tape and it was fine. Fortunately, I had access to an old tape drive and a machine which would talk to its not-quite-standard SCSI interface.)
In any case, a projector or optical printer can be built in a good machine shop. An LTO drive, along with a computer, operating system, and software are a bit more difficult (though open-source software and operating systems are most likely to survive, due to wide distribution and lack of DRM).
Remember, too, that not all films are owned by well-financed corporations and not all of those will continue to stay in business for another fifty years. I can't possibly be the only one here who has occasionally discovered one-of-a-kind film elements in old theatre attics that have simply been sitting there for decades (in one case, I found some excellent 1930s nitrate of the dedication of a local monument; the theatre owner donated it to the local historical society). Will anyone be able to have this experience in fifty years?
Posted by Mark Ogden (Member # 43) on 03-01-2009, 07:07 PM:
quote: Steve Guttag
Here is a link to a Variety article... Variety Article And those are the pro digital people trying to figure it out.
Ok, so I read the article. Very interesting, except that it lacks the one thing I was asking for: a qualification. $104.28 a running minute for 4K? Stored on what exactly? Drives? Who in their right mind does such a thing? And why is it an annualized cost? What is being amortized here, and for how long?
DCI spec 4K video, at 24p and 12 bits, runs about 5TB per hour, that’s uncompressed. At a very mild 2 to 1 compression, you could store a two-hour feature at the same rate. Lets say that you have an average feature, plus you want to store all your trims, trailers, tests and whatnot, say a very reasonable 12 to 1 shooting ratio, about 24 hours of material, or 60TB. You could do this on the aforementioned LTO-4 media for about $3000, palette cost. This works out to, let’s see, divide by twenty-four . . . divide by sixty . . . carry the one . . . $2.08 a minute. If you’re going uncompressed, $4.16 a minute. After everything is transferred, you can take the boxes of tape and store them on a shelf for an annual cost of exactly zero.
Of course, you could take a couple racks of drives, box them up and send them off site, to an Iron Mountain facility or the like, and I imagine it would run into money. Or you could apply typical Hollywood accounting principles (the same principles that said that Titanic never made a domestic profit), and try to lay off studio overhead, the cost of the shelf space, the cost of the latest dud and whatnot to your box of drives, which seems very clear what they are trying to do here. But that by no means equals the reality of the cost of digital storage any more than the Pentagon paying $50,000 for a socket wrench equals the real cost of that. You’re more than welcome to point out the error in my math or reasoning, but until I hear a better explanation for the $100 price difference, pro digital people or not, I ain’t buying it.
quote:
I ask because the reasons for the loss have nothing to do with archiving and that alone ends your arguement. The loss of such movies have to do with the previous use of Nitrate stock,
That alone ends my argument? My face laughs at you, especially since in your next sentence you seem to be implying that problems with film storage and loss ended with the nitrate era. What was that, early, mid-fifties? Yeah, nitrate blew up in your face, yet issues with film deterioration and loss continued long after that, well into the triacetate age. That Disney kept their stuff together, I salute (although come to think of it, I remember that Fantasia and Bambi were both in bad shape the last time they went to be printed for release and had to be massively restored). I’m sure that there are dandy dye-process Technicolor prints still in existence that have retained all their glory. But you and I both have heard more than enough anecdotal evidence about people who have gone back to their stored material and found a mess to believe that the problem ended with nitrate. How many times in recent memory have I heard “We went back to the vault print, but it had been wound too tightly and covered with cinch marks/was covered with little bubbles/exhibited too much shrinkage/was faded to magenta/had color shifted/was filthy/was scratched/had missing scenes/was unusable and so on, and again, these were vault copies. Off the top of my head, I recall major restoration efforts within the last 25 years or so for: Vertigo, Rear Window, My Fair Lady, Spartacus, Yellow Submarine, Playtime, Superman, The Seven Samurai, Carousel, Tom Jones (which I think they gave up on) and others. And these aren’t nitrate or slouch titles by any means; while they were not all box-office winners, they were films that had clear long-term value.
The bottom line of what I am trying to get at: film guarantees nothing. No thing. Yeah, yeah, polyester, stable dyes, strong base, archive it at sixty two degeres, print a copy and never touch it again because we understand the long term value of our film assets now, no really, we do, swear-to-God, no shit this time. Who the hell knows what’s going to happen to this stuff? That’s why I am unmoved by statements like
quote: Steve Guttag
they feel they have archiving methods that should keep film for 1000-years now
They feel? That should? Classic weasel words. I guess you and I will have to dig ourselves up in 1000 years or so to see if the archive print of The Hottie and The Nottie made it OK.
quote: Scott Norwood
I'm not sure that 2" quad videotape is comparable to LTO-4.
Oh, I'm not saying that it is, technically. It's just that there still machines available for playing it, because of the 25 years or so of television history that is still on reels. The point being, any media company that archives onto a data format, LTO or what have you, is then obliged by common sense to maintain a working way to retrieve the data from same, for as long as it's needed. After that? Frankly, I don't lose a lot of sleep wondering if the people 500 years from now will be able to watch an episode of Married With Children off a data tape. Fact is, I hope they wouldn't want to.
By the way, I can think of at least ten working quad machines in the New York City area, and a like number in L.A. Also, as has been pointed out, they are big with collectors also, and there are a number of working machines in the hands of small businesses that specialize in video recovery.
Posted by Gordon McLeod (Member # 33) on 03-01-2009, 07:41 PM:
quad tape longevity i don't think so .that is assumeing that the acetate base hasn't started to shrink on the quad tape nor there be too much print through
When Hail columbia was being made NASA even admited they could not play half of the video tape they had "archived" and it was 16mm kinoscope material that was usable
Posted by Steve Guttag (Member # 268) on 03-01-2009, 08:29 PM:
Oh Mark O...you grasp at one part of my statement...the Nitrate part and then proceed to ignore the rest..."vault conditions" today are not what they used to be...in that things are stored MUCH better as there is much more understanding on how film ages. The reason for things like Lawrence of Arabia and other..even as recent as The Godfather to not have done so well had to do with how the negatives were handled when they were current and then how they were stored because their asset value was severely undervalued. There was no "home rental" market back then...at best you had a theatrical reissue or a TV version cut up for commericals. Amazingly enough...Desi Arnez knew this with the I Love Lucey Show...shooting them on film and treating them like assets for syndication (before that was thought about) is why they tend to look better than anything from TV of that era.
But back to the crux of the arguement...you don't buy the figures published in Variety...fine don't buy them...the studios seem to...do your own research as to why THEY say it costs that much.
You don't buy into what archivists state they "feel" they can do...fine...don't....however, these are the people that are actually doing the archiving and that is what they do for a living, not a hobby, not a theory.
You may not care if a TV show is usable in 500-years but an archivist IS...they don't place differing values on content...they try to keep it all.
Believe or buy what you want...it truly makes no difference to me...I'm merely stating what the pros say and have no reason to believe they are misleading on this one at this time. Maybe you should open up a business for archiving "born digital" content...sounds like you could offer quite a cut-rate and still be phenominally rich...not bad in these trying times.
Steve
Posted by Mark Gulbrandsen (Member # 72) on 03-01-2009, 08:50 PM:
quote: Mark Ogden
I don't lose a lot of sleep wondering if the people 500 years from now will be able to watch an episode of Married With Children off a data tape. Fact is, I hope they wouldn't want to.
Exactly.. and the same with 80% of todays feature films. Its called "disposable entertainment".
Gord, Actually many broadcast tapes are properly stored and back in the late 80's eraly 90's there was an article in American Cinematographer about tarnsfering old 1950's/60's 2" quad tapes of Playhouse 90 to what ever format was current in use then(1" type C probably). They didn't experience any real problems with the tapes themselves other than interchange issues and having to seek out machines that could playback low band color tapes and they finally found an old Ampex somewhere in Burbank that worked just fine. Now I can say from experience that if the tapes are not stored correctly the binder that holds the oxide onto the mylar is the first part of the tape to go. When you play one of those it strips the oxide right off and ruins the rotary head assy.
Mark
Posted by Demetris Thoupis (Member # 833) on 03-03-2009, 10:23 AM:
The real fact is that unfortunately what you buy to project Digital format today is obsolete tomorrow. Is as simple as that and nothing will change it! Electronics evolve every second.
Posted by Martin McCaffery (Member # 37) on 03-03-2009, 11:14 AM:
quote: Mark Gulbrandsen
Exactly.. and the same with 80% of todays feature films. Its called "disposable entertainment".
Or Sturgeon's Law: 90% of everything is crap.
Nonetheless, the problem is who decides? As Steve said, archivests want to save everything. They should be content neutral. Save them all, let god sort them out.
The problem is with science and technology, not esthetics. Right now film is far and away the best thing for preserving the moving image. Left up to the bean counters or "the people's choice" the early works of future great filmmakers would disappear, while Paul Blart: Mall Cop would live forever.
Posted by Paul Gordon (Member # 3320) on 03-03-2009, 01:06 PM:
I work at an archive and we are still optically printing new dupes from old films, and making fine grains and release prints to archive. We are looking into film scanning and digital formats but at this stage only old video formats are a priority to transfer... and we do have working 2" quads!
Posted by Julio Roberto (Member # 4976) on 03-03-2009, 02:37 PM:
If I was doing anything (motion picture/TV/documentary/etc) of significant value today, I would pony up for a film output (whatever format, a low-con, a separation negative, whatever). $50K well spent.
Cheap enough (hurry, while supply lasts
) and with enough longevity and convinience to serve the purpose for a long while.
Until some sort of high density lasting digital thing develops and standarizes (holographic optical storage?), storing digital as digital is both, a pain and a risk in the long term. And cheap ain't either.
Posted by Ian Parfrey (Member # 5122) on 03-04-2009, 03:46 AM:
There have been some incredible posts in regards to this topic and I thank everyone for their input.
When it comes to archiving valuable material, film would have the advantage over video -any format- because the stored image can be read not only by machine but also by human eyesight. As the image is stored as a "visible" image, any video format of the future, which will have single-frame capability will be able to do a single generation copy of that image. It seems the sticking point with any of the video based systems is that the information must be "decoded" into an image, either by analogue or digital means. Additionally, in the digital realm, a drop out has more of a degradation effect whereas a scratch or splice is usually a momentary occurance and is not as severe as digital dropouts. I'm not really up to speed on the strength of digital error correction but I still think that the human readable image is still a far better method of future-proofing one's work rather than risking the dreaded oxide-shed of days gone by.
Des anyone know if hard-drives ever suffer from oxide-shedding and if so, why would one risk one's work to mechanical failure of either tape-head, disk head failure or oxide shedding?
Posted by Mark Gulbrandsen (Member # 72) on 03-04-2009, 08:10 AM:
quote: Gordon McLeod
When Hail columbia was being made NASA even admited they could not play half of the video tape they had "archived" and it was 16mm kinoscope material that was usable
Exactly! Also, NASA has lost much of the telemetry tapes from the first manned launch right up into the moon landings. They didn't think it had a value unless something went wrong and the tapes needed to be studied. They were however wrong about that as much info can be gleaned from those tapes.
quote: Steve Guttag
You may not care if a TV show is usable in 500-years but an archivist IS...they don't place differing values on content...they try to keep it all.
Well no matter the archivist's desire it's very definately impossible to keep it all. There is literally so much stuff generated daily that it's an impossible feat to accomplish. First there are not enough archivists, then there are not enough facilities, then not enough dough to do even half of it. In some cases it may cost more to archive something than it cost to produce then you have to store it someplace. I agree with slective archiving myself. While there may be things that don't get archived that should be someone still has to make the calls there so that at least some stuff does get preserved. Should Paul Blart Mall Cop be preserved? Thats the choice of those that produced it. I would say no.
quote: Ian Parfrey
Des anyone know if hard-drives ever suffer from oxide-shedding and if so, why would one risk one's work to mechanical failure of either tape-head, disk head failure or oxide shedding?
Well, if hard drives are ever actually used to archival storage which IMHO would be highly unlikely there can be many copies stored in many partws of the globe just as they do with film copies. I thin though that you would be more likely to find some sort of optical storage media being used instead of a mechanical hard drive. Solid state drives while reliable are still not really large enough for much storage of that type. That is rapidly changing though and SSDs would more then likely offer more stable storage means.
Mark
Posted by Damien Taylor (Member # 4255) on 03-04-2009, 10:26 AM:
What is the max R/W cycles on SS hard drives up to these days?
Posted by Julio Roberto (Member # 4976) on 03-04-2009, 03:13 PM:
quote: Damien Taylor
What is the max R/W cycles on SS hard drives up to these days?
Plenty for non-database applications
Now, seriously, wikipedia says:
quote:
Flash-memory cells will often wear out after 1,000 to 10,000 write cycles for MLC, and up to 100,000 write cycles for SLC[10], while high endurance cells may have an endurance of 1–5 million write cycles (many log files, file allocation tables, and other commonly used parts of the file system exceed this over the lifetime of a computer).
Basically, you can read the hell out of them day and night for years and years and years. But if you write the same block only 100 times a day, in may go bye-bye in less than 10 years.
Drives have wear-level mechanisms and failure fallback zones, so they make sure that "the same block" is not written over and over by swapping it with another block that is not written-to often, so the whole drive will fail pretty much close to the end of the total useable life rather than the life of a single block.
Truth is: for many uses, many many years (say 8 or more of constant use).
For some uses: very little (say a year or two).
But stuff like this makes you think about it twice
http://www.techradar.com/news/computing-components/storage/ssd-failure-rate-is-10-20-per-cent--268368
quote:
A large computer manufacturer is reported to be getting 20-30 per cent of its SSD flash memory-equipped computers returned due to technical failure and poor performance.
According to IT research firm, Avian Securities, between 10-20 per cent of SSD returns are due to straightforward technical failure, far higher than the 1-2 per cent failure rate of standard hard drives.
"There is an order of magnitude higher in failure rates," Avi Cohen, head of research at Avian Securities explained to CNET.
One has to be careful what kind of usage they are given and what to buy.
Posted by Mark Gulbrandsen (Member # 72) on 03-04-2009, 04:29 PM:
So far I've had better luck with SSDs than with IDE type hard drives. IDE drives always gave me alot of headaches!SSDs end to write quite a bit slower then they can read and they are not gefficient at writing small data blocks. I think alot of the problems with SSD's at least in laptops is that the computer can't deal with them properly, they may be just too fast for some older laptops. SATA has improved the reliability factor quite a bit and having fluid bearings in at least some brands of SATA drives is great but they are fragile and still not as reliable as SCSI. SCSI still tends to be the most reliable mechanical type drive for me... I've never had one fail and I have several dozen running now some of them are many, many years old. I just built a small server with a pair of 30 gig SSDs running raid 1 for the OS. This really works well since its mainly read only. The file side of the server has two !TB SATA drives also in raid 1. It's been totally reliable so far. Julio is correct on about 8 to 10 year life span if you write alot onto SSDs but then who do you know thats going to keep a computer that long?
Mark
Posted by James B Gardiner (Member # 5151) on 03-07-2009, 06:30 AM:
Hi all,
Interesting topic. Firstly let me inform you that I was an original employee of Kodak on the Cineon project. Basically where the 2K and 4K resolutions sizes actually came from.
I also have 15 years of Post production film and TV experience.
Now, 4K, interestingly enough this came form the fact that, in general, at that time, the average size of film grain was equivalent to 2k. So to be able to scan and print back with near no loss, you want to scan at double the mean size of the grain. as such, 4K. Film has improved greatly since then however. This was the general gist I was told while on the project. I was in the software team. Nightly I would build the software tree and monitor the revision control system for problems.
After that I was involved in building a film recorder we used in our own company to transfer ads to film. We did many thousands of the years.
Now, in general, from this experience I state this to be the case. In general, any film being distributed with a reasonable number of prints needed will look worse then 2k digital projection. Film does not copy well at all. (Random grain to random grain transfer) So in "general" a 2K digital show is sharper then typical film shows. Its just the way it is guys.
But YES, 35mm film can look much better then 2K DCI. Film also has some other looks that some people warm to. But then again Digital also has a feel that the younger people would probably prefer. (Ie your clients)
Archival.
Digital is it guys. most if not all films go though a DI. Why, because it is cost effective and you can spend more money where it is better spent. For example the script, story line etc.
As all films (Worth keeping) are DI, there is large portions of the archival of that film that will have to be digital anyway. You may consider this the weakest link, but in any case, part of the archive film, may as well be all. In any case, computer and storage technology is improving so fast...
I am sure its going to be fine.
(I'm personally waiting for the laser imprinting into crystal type data storage. Theoretically posible, amazing storage potential, and will last for a LONG time)
Now, let me also tell a few other stories on this.
In my company we where involved in a few presentations and conferences. One in particular, we had Kodak there taking up Film over digital. During this guys talk he was basically completely misleading and bending the truth so much I considered it lies. Eventually we cornered the guy and discussed the crap he was sprouting.. He's arguments quickly fell apart when talking to some one who actually knew what there where talking about. And he eventually came clean with us. Kodak had a FUD campaign going. (Fear , uncertainty and doubt) It basically came down to him saying, every year we delay the digital evolution, the extra billions we (Kodak) make.
What can I say, he was right. Can you blame him/Kodak for doing business to make money..
Tho, to be honest, it has not been Kodak that has slowed the move to digital. Domestic film cameras changed over many years ago now. The main reason for this is simply COST.
One would think that as a big industry that Cinema is, the Bean counters would have worked out some way earlier then now to get this industry to make the change.
I personally think it be lead from production.
For years as a younger person, I always wondered why the hi end of town did not embrace digital earlier. It saves money..
Unfortunately, this is not what drives decision in Hollywood.
One, the hi end DOP's simply do not want to learn a new skill. And why should they, it is a skill that revolves around understanding the technology and equipment. Going to digital would have been risky. So this makes it very generational.
Two, strangely enough the people who make a decision on what production technology to use are generally getting a % of the production costs. So. keep them high, make more money, spending other peoples money. The DI came into fashion more because of the capabilities not the costs.
There are quite a few strange business issues here. That is only a few.
I know there is a lot of Film lovers in this forum, and I do not, by any means, mean to offend. I am just pointing out my experience. And my final point is. At the end of the day this is all about making money. Film producers do not make films to loose money..... As a cinema owner, this should be your aim too. Eventually Film will simply become too expensive to use for production AND presentation. This is a very Darwinian concept but, like Oil running out, it will eventually happen.
The fact is, like it or not, if you plan to be in exhibition, you are likely going to have to jump to Digital within 10 yours. Film simply will not be made any more. Sure vinyl records are still made, but Film is a lot harder and not domestic. (a niche product but with so many people in general pitting a little into it to keep it running) You are not likely to see film for cinema hold on like that.
Posted by Steve Guttag (Member # 268) on 03-07-2009, 01:12 PM:
quote: James B Gardiner
Firstly let me inform you that I was an original employee of Kodak on the Cineon project.
Impressive.
quote: James B Gardiner
Now, in general, from this experience I state this to be the case. In general, any film being distributed with a reasonable number of prints needed will look worse then 2k digital projection. Film does not copy well at all. (Random grain to random grain transfer) So in "general" a 2K digital show is sharper then typical film shows.
I understand you are making a general claim...film copies actually rather well. It isn't like digital in that the copy is identical to the original but that does not mean a higher resolution film duped necessarily means that its dupe, even 4 generations or more away had degraded to the point that a lower resoution digial copy will be more faithful. And that is the crux of all analog versus digital duplication...analog degrades on dupes but the question is how much. I've seen such a range in release prints that I would hazard to state anything generally. One thing digital has for sure...the dupes look identical to each other...one isn't likely to get one of the bad clones...unless it gets corrupt.
As to 2K being sharper...the PIXELS are sharper but that does NOT mean there is more information there. In fact, their lack of detail, from my experience, makes a digital image lose its depth. As an example...you could have a 4x4 resolution image blown up to the big screen...the 4 pixels will be tack sharp but the image they represent, unless they are four boxes stacked in a cube, will be impossible to determine...don't confuse the apparant sharpness with detail.
quote: James B Gardiner
Its just the way it is guys.
Sez you...and we ALL have our opinions here; and many type them.
quote: James B Gardiner
Digital also has a feel that the younger people would probably prefer.
I have not found an older/younger person correlation at all when it comes to digital/film. The younger folks, generally, are less concerned about quality than cheapness and speed. Those two are probably THE reason for digital's prominance in both consumer and professional. If you are willing to make the deal with the devil, there are MANY more tools at even the lay-person's access in the digital domain.
quote: James B Gardiner
Archival.
Digital is it guys.
Opinion...not currently a correct one. Do you want to compare how many motion picture titles/elements are being "Archived" on film versus digital, including born-digital?
quote: James B Gardiner
Digital is it guys. most if not all films go though a DI. Why, because it is cost effective and you can spend more money where it is better spent.
See above...if you do the deal with the devil, yes digital intermediates afford one many more options and speed...BUT, anyone that thinks that a 2K DI looks like anything but pure amature garbage really doesn't have an eye. 2K is WAY too low to capture the image faithfully if one is to show it on the big-screen. I'm really hoping that the trend continues to move away from 2K DIs...they really look bad...particularly if you see a film dupe off the OCN...it is litterally night and day.
As to the script, storyline...I have yet to see the Intermediate have any affect on improving the script or story.
quote: James B Gardiner
One in particular, we had Kodak there taking up Film over digital. During this guys talk he was basically completely misleading and bending the truth so much I considered it lies.
In your opinion.
quote: James B Gardiner
Eventually we cornered the guy and discussed the crap he was sprouting.. He's arguments quickly fell apart when talking to some one who actually knew what there where talking about. And he eventually came clean with us.
Not that doubt that people spout lies or anything...but do you have any proof on that? It is a bit slanderous to claim one is spouting lies. Can you get this person to admit it here? If not, it is probably a story best kept to you and your buds because without that sort of proof, it is hersay, at best.
quote: James B Gardiner
I always wondered why the hi end of town did not embrace digital earlier. It saves money..
Is it possible the people making the decision might have thought that the film looks better? I get it that you like the digital image...that is great but it does not make it fact.
The rest of your statement is again opinion that is a bit slanderous that one would choose one format over another because they don't want to learn the new format. Creative types, in my experience, always tend to try and be the most creative. It is not always the case but more often than not.
quote: James B Gardiner
Film producers do not make films to loose money..... As a cinema owner, this should be your aim too
You don't need to explain that to an exhibitor...they desperately try to make money.
However, at the exhibition side of the biz, film presentation remains substantially cheaper. Look at the physical plant investment...If an exhibitor plunks down say $25K on a film system (platter, console, projector, lenses, automation...etc). What is the life span of that equipment...projectors are showing in excess of 50-years and, for sure, the life of the complex. The average life of a complex is 20-25-years before it either needs a serious renovation or it is so dated compared to a newer complex that it shuts down....that amounts to $1K/year for projection. Its peanuts and there doesn't need to be any subsidizing of it.
With digital...everyone needs that VPF of not $1K/year but $1K per title! And it is only a 10-year deal. So at the end of 10-years what is one to do? Who pays for the next generation? The fact it needs a VPF should be a HUGE red flag that financially it isn't viable yet. I don't think that anyone really believes that digital will not take over some day. But from the business side, it is a poor move for exhibition...it costs more and it does not generate any more money doing so.
On film equipment...we have many choices...in digital very few with just two manufacturers of imagers. And while some chose not believe it...the DLP division of TI is shrinking...there is not evidence of any R&D and, of all things, DLP has been demoted so much that within TI...DLP now reports to their ANALOG division.
Since you are into the money side of things...what is the potential market for DLP? Presumming you are correct in its adoption...once full penetration has been accomplished...what is the potential yearly sales of DLP going to be? Does anyone in semiconductor manufacturing produce in quantities that low? Because if you are honest with yourself, if DLP wins the DCinema world...you are talking abotu 3000-5000 chips tops to service exiting installations and cover new-builds.
quote: James B Gardiner
The fact is, like it or not, if you plan to be in exhibition, you are likely going to have to jump to Digital within 10 yours.
Just like my opinions on the situation...yours remains an opinion.
quote: James B Gardiner
You are not likely to see film for cinema hold on like that.
Film will likely be shown in cinemas, in some fashion, longer than either of us will be alive and I plan on many more decades of that.
Steve
Posted by James B Gardiner (Member # 5151) on 03-07-2009, 05:25 PM:
Steve,
I see your having a hard time with this transition..
Just a few more bits.
As a DI is 2K (Well near all are), going from this 2K finish to a lossy analog transfer, obviously it is not going to have as much detail as 2K master to 2K DCI.
2K DCI is the accountants choice. Accountant asks. If we do a 4K DI, who will tell the difference. "1 or 2 %". Will it ad value or better ROI. "No". Well, we are not doing a 4K DI then....
Once the distributors have a reasonable DCI footprint, do you expect them to offer the costly Film any more?? I don't. Or if you want it, you're going to have to pay extra to get it. (You pay for the print now)
You seem to think the tail wags the dog.
In reality, the distributors have limited reliance on exhibition, however, distributors have more options. Exhibitors do not have as many options, tho some do exist.
James
Posted by Steve Guttag (Member # 268) on 03-07-2009, 06:01 PM:
Me have a hard time withe the transition? Not at all...I've been on the the head of it, actually.
I'm just calling it as I see it from my perspective...which is obviously different from yours.
Unlike you, I see more and more 4K DIs showing up...perhaps were you are, 2K DIs are being used for everything still...it is not a world-wide statement though.
quote: James B Gardiner
Once the distributors have a reasonable DCI footprint
Well, yeah...but that is it...when is that point? And it is up to the EXHIBITORS to decide if they are going to put it in or not to get it there.
quote: James B Gardiner
In reality, the distributors have limited reliance on exhibition
Anyone, what was the Theatrical gross of motion pictures last year? Do you really think the studios would throw that money away over DCinema?
If the exhibitors were to say "No" to DCinema...it will stop. If DCinema made financial sense to the exhibitor...then they'd do it in a hearbeat. It wouldn't need a "sell" or VPFs or other gimmicks. The DCinema projection platform (DLP), is more precarious than most seem to realize or want to believe.
Hey man but go ahead, drink the Kool-Aid.
Posted by Julio Roberto (Member # 4976) on 03-07-2009, 08:08 PM:
I think it's obvious, for Steve included, that likely someday most cinema "stuff" (production, distribution, exhibition) will be done digitally and film for any such "new" applications will be mostly gone.
There are some wide-ish discrepancies on WHEN some of us feel this will happen. Time will tell.
But what most of us agree is that digital exhibition, as it stands today, doesn't offer enough advantages to exhibitors to outweight the dissadvantages.
Those that benefit the most from digital are those that don't have to hardly pay for it, or, actually, for them it's cheaper to use digital than to use film. Distributors are the main beneficiaries in this chain.
You are "correct" in that exhibitors are the ones that pay for film prints on way or another, but the cost is spreaded across the industry and it sets the base price.
If exhibitors wanted to switch to digital voluntarily and distributors DISCOUNTED the price of the print that we "already pay", then we would have nor an advantage nor a dissadvantage. Same price. Exhibitors don't get a "print" but they also don't "pay of it", so fair deal.
Except exhibitors would have to throw away their perfectly good, "top quality" 35mm equipment and replace it with expensive, perhaps not so good digital equipment (or perhaps better, but not a whole lot).
But the way it stands, and not counting VPF, the distributors want to continue the same (say 60-40) share, same prices, same everything, but they still want the exhibitors to switch to digital.
Exhibitors will switch to digital voluntarily if:
A) A reliable 4K 3D $30k TOTAL "convertion kit" per screen existed. Why? Well, it brings more quality in non-scratched and rock solid "prints" of good sharpness, it brings 3D, it brings less labor costs, at a reasonable price.
B) The distributors would pay for it with VPF or reduced cuts. Then it's "free" equipment, and we still get 3D and reduced labor.
Distributors benefiting from digital by saving the cost of prints, faster market times (less interest in $200m movies), more availability (digital prints of just about any movie, old or new, can be handed to exhibitors in 24h), but then not willing to pass any of those advantages to exhibitors, who have to pay the full bill for no benefits (same or less quality than 35mm, increased maintenance and operating cost, increased equipment obsolence and technology fights with competitors, missing shows from failures) or just small benefits (3D and reduced labor costs).
The industry has been feeding Kool-Aid and "lies" about the benefits of digital for years (remember the 1.3K of 10 years ago?) trying to get exhibitors to pay the millions for digital switch over so they could eat the free cake.
They've been yelling: "3D, 3D" Well, "perfect" 3D has been here before for the past 60 years many times and it has never significantly impacted the industry. 3D=good? Yes, but only a small %% Everybody welcomes another option to entertain public with good 3D, but this NEED NOT COME with the whole "digital" attachment.
Current 3D movies could be made available in over/under or whatever film format they wanted. They don't want to do that because it's just another black mail tool for digital convertion.
Small producers should take notice and make their future 3D productions available in film too if they want wider exhibition.
But I have the feeling distributors will fold in and start nice VPF programs any time now worldwide, as they are fools for each month they don't do it they are shifting millions of dollars from the chain to Kodak/Fuji now that "decent" and "cheaper" (not enough, but getting there) DCI equipment exists.
Posted by Mark Gulbrandsen (Member # 72) on 03-07-2009, 08:21 PM:
quote: James B Gardiner
I see your having a hard time with this transition..
Just a few more bits.
As a DI is 2K (Well near all are), going from this 2K finish to a lossy analog transfer, obviously it is not going to have as much detail as 2K master to 2K DCI.
2K DCI is the accountants choice. Accountant asks. If we do a 4K DI, who will tell the difference. "1 or 2 %". Will it ad value or better ROI. "No". Well, we are not doing a 4K DI then....
Once the distributors have a reasonable DCI footprint, do you expect them to offer the costly Film any more?? I don't. Or if you want it, you're going to have to pay extra to get it. (You pay for the print now)
You seem to think the tail wags the dog.
In reality, the distributors have limited reliance on exhibition, however, distributors have more options. Exhibitors do not have as many options, tho some do exist.
I pretty much agree with what you say. I find that many die hard film people, especially DP's have an infinitely difficult time accepting digital of any sort. Fact is that film is now really obsolete and digital is here to stay and it's making more inroads by the hour and is also improving nearly as fast. The problem is similar to converting a fan of the Didge 440 Hemi to drive a Toyota Prius!
I truely agree with your assessment that at best 1 or 2 percent of people might notice a difference in a 4K DI. Will there ever be any 4K projectors out there in quantity? Not if Sony is the only one making them! Several people on this site definately exist in that 1 or 2 percent catagory. There have also been an interesting few on this site that have loudly objected to digital( kinda like Louis still does) who having finally gotten to see good digital content first hand abruptly changed their minds about it. I believe the owner of this site is one of those people!
Indeed the future is digital, not film. Kodak, probably in my life time will discontinue making film all together and become one of the largest producers of CCD imagers and related hardware. I know they are already well on their way to this level now. I also believe the future holds more in store for projection of content digitally than it does for projecting film.
Mark
Posted by James B Gardiner (Member # 5151) on 03-07-2009, 11:35 PM:
While I am on this topic. Let me discuss other miss conceptions.
Firstly, back in the early days when 2/4K was the hot thing and production companies would say. If you are not doing at least 2k, you are not serious and your quality was not good enough etc.. (Total rubish as many of the top films where not actually doing it at that time)
For many years, these production companies would say, you must use us, and our big expensive toys as they do real 2k not that 1920x1080 sub quality workflow. This use to make me laugh as... The arri laser was the tool of choice, and it did 2K recording.. Tho, the production companies etc (This is one of the big points that pulled the kodak guy on) would leave out a very important bit of information. The laser was a line array and could not move based on the area of film it could write to.. The 2K limit included the sounds area. So in reality, after taking this into consideration, you only got effective about 1850 resolution across. Not 2k as lead to believe. This was happening for a few years while arri laser upgrade the system to actually ring true to what was being said.
You know the saying. Lies, damned lies and statistics. Replace the statistics part with "large companies connected with production."
Now the current day version of the same problem..
4K. Back in my days at Kodak, when we say 2K or 4K, we talk about fill bit depth per pixel scanned. That is what 4K means in film.. For example, if looking at typical TV YUV colour space of 4:2:2. We do not have the full colour information per pixel.
Now, 4K is the rage right now as with the Red camera, its very easy to do.. The problem is. The Red camera, if considering 4K as above, is NOT 4K.
Its a 4K black and white Cmos sensor with a bayer filter to give you the colour. THIS IS NOT 4K. It works out to be about 2.9K equivalent when equated to full bit depth per pixel.
So. In reality its not 4K. So why go to 4K for the finish product? Personally I think its an Ego thing. "I did my film in 4K, arn't I so great" If you have not noticed, the production industry is home to a lot of egos.
Real 4K will be with us when the 6K RED camera comes out. That will give us a real 4K finish..
Posted by Cameron Glendinning (Member # 3516) on 03-08-2009, 05:35 AM:
A few statments that I feel really need some more discussion.
quote: Julio Roberto
Current 3D movies could be made available in over/under or whatever film format they wanted
In my opinion, under / over 3D had some real issues, it was far too easy even for experienced operators to chop 1/2 a frame out and make it out of sync. Digital 3d really does have some advantages in my opinion. I personally prefer it to IMAX film 3D but that is just me.
As for a 2D picture, film does have the some real advantages. firstly its already installed and cheaper to run. Most of the advantages of digital. ie clean images, no dust or no scratches have been negated by most film titles having very short runs and large numbers of prints required for wide day and date release.
Film Techs own product Filmguard is another extremly low cost option, its ability to remove base scratches and clean a film print to better than new has to be seen to be believed.
Cinema is a low margin business. The cost advantages of this change are all for the distributer, I doubt that the public would apreciate the even more expensive popcorn and soda prices that this very costly technology could possibly bring as cinema owners attempt to retain existing margins.
My opion is that this technology will not sell any extra tickets.
quote: James B Gardiner
But then again Digital also has a feel that the younger people would probably prefer. (Ie your clients)
Is it our clients? Young males are not big moviegoers anymore and I doubt its film grain that keeps them away. Perhaps its new technology that keeps them at home? I'm not sure.
The other question that this brings though is why do film makers spend so much time and effort recreating the film look through digital means? I mean really 24 frames per second? fake grain, film gammas? In my opinion this is one of the main limiting factors of emerging digital technology. I can apreciate that film look is a major issue as we have been trained over our lifetime that that is what movies look like.
At the cinema I work at it's mature age 40 year old plus audience that pay my wages, people who have already devoloped a life long movie going habit, do you think they care, see a need to pay more for or will even notice this new technology?
quote: James B Gardiner
One, the hi end DOP's simply do not want to learn a new skill. And why should they, it is a skill that revolves around understanding the technology and equipment. Going to digital would have been risky. So this makes it very generational.
I look forward to asking some of my friends in the ACS this one! From my understanding DOPs paint with light. From my own experience behind the camera, digital is easier, less risk proned and not much to fear, after all on location you can see exactly what you have got! no wait from the lab!(#RED excluded) It does tend to slow things down though compared to film but this is subjective.
I personally do not know one cinematographer who fears digital, but all (even the young ones) are passionate about film.
Personally James I am curious about why you think 2k digital is so wonderful, I'm sure you do have a good reason. With Mark and his point of view, well he is payed to install the technology. How do you plan to profit/ or enjoy 2k technology?
I have nothing to fear with digital, I will not be losing my job when its installed. Personally I would hope that the technology that will replace film would be noticably better than what is now widely avaliable at home (1080p).
Posted by Mark Gulbrandsen (Member # 72) on 03-08-2009, 05:47 AM:
quote: Cameron Glendinning
With Mark and his point of view, well he is payed to install the technology.
Yes, But that is the farthest reason for me being behind it. There are so many other reasons the first among them being the consistancy it affords. Many, many other reasons.
Mark
Posted by James B Gardiner (Member # 5151) on 03-08-2009, 06:01 AM:
Cameron,
I do like digital, but I must admit, film can look just as good and better. However, the production technology and the new environment that is developing around the world of making and distributing films dictates that we need to change. I am passionate about this industry thriving.
Polyester or digital projectors.. Whatever works.
As long as we keep wonderful stories on big screens.
On younger people.
The younger generation are use to hi-resolution LCD type displays. Solid, sharp, no grain. So really, you show them a grainy film print. What would they think.
They are used to super clean new digital cameras etc..
Now, these people may not be your main patrons right now, but in reality, you need to work on them to get them to take on Cinema as part of their future if exhibition is going to have a future.
Selling not just a "Movie" but a night out. An experience. Something they cannot get at home even with the best home theatre systems.
Some of the better cinemas already do this, but many do not. I feel that exhibition really needs to take on this culture in a bigger way. The younger generation may be watching moves any why they can get them, but as they grow older they will put more effort into how they watch films. As a wine drinker saves up for that special, more expensive bottle, that he takes his time to drink and appreciate.
James
Posted by Louis Bornwasser (Member # 3063) on 03-08-2009, 07:11 AM:
"Greed uber alles!"
Greed has many angles. Make sure you understand the 360 degree of greed before you make predictions of gloom or success.
Even 70mm=5 perf failed in the marketplace. I don't know of anyone who does not agree with its superiority.
My best guess is that there is room for both for quite a while. Both have plusses and minuses. Film's installed base is quite an advantage. So far digital has not been marketted in a professional manner ("train is leaving the station. . . .etc." As the video industry matures, fewer out and out lies, and some form of choice will prevail. Louis
Posted by Scott Norwood (Member # 30) on 03-08-2009, 05:24 PM:
I've spoken to a number of "younger" filmmakers/videomakers at festivals (most of whom were exhibiting on videotape. Anecdotal evidence suggests that (almost) no one seriously believes that any video/HD system is better than 35mm for acquisition purposes. There is some debate about whether 1080p HD is preferred to 16mm acquisition; HD doesn't have grain and looks "cleaner," but 16mm has more resolution.
Those who are shooting on video are doing so for reasons of cost and convenience. One can legitimately make an HD feature on a budget of $10k, while a 35mm feature would cost 10x that, at a minimum.
There is a small but vocal minority of videomakers which doesn't like film and wants nothing to do with it. Again, this group generally sees film as being expensive and cumbersome, and isn't terribly concerned about aesthetics.
As for exhibition, video seems to be popular at film festivals because it is cheap. Also, 16mm is unpopular because most setups are poor and, even under the best conditions, sound quality is not very high. Since most productions are edited on video, anyway, the filmout or negative cut/answer-print or blowup process just adds an expense that few want to undertake. Most seem to think that, if the film is sold for distribution, this expense will be absorbed by the buyer.
Posted by Mike Blakesley (Member # 26) on 03-08-2009, 09:35 PM:
quote: Cameron Glendinning
Young males are not big moviegoers anymore
That may be true where you are, but for 99% of the rest of the world they are the biggest demographic.
Posted by Cameron Glendinning (Member # 3516) on 03-09-2009, 06:01 PM:
Just pointing out that that part of the demographic is shrinking! Whilst the over 35 female market has been growing.
Does arthouse cinema really represent only 1% of the world wide marketplace?
Posted by David Kilderry (Member # 142) on 03-11-2009, 03:38 AM:
OK, lets get serious now........
There is one fundamental mistake written above that all of you have missed and it was made by Mark Gulbrandsen!
He mentions the "Dodge 440 Hemi"; the 440 big block was an R/B wedge head motor, the 426 was a Hemi head motor - two different things. Both awesome big block Mopar muscle car engines.
Alright, game on.
No matter how you stack it, production, distribution and exhibition are going to have a long messy multi-inventory, multi-format situation for the forseeable future.
David
Posted by Ian Parfrey (Member # 5122) on 03-11-2009, 06:38 AM:
...which brings up another important point.
Video in most of its guises has been an expensive evolutionary beast. Unfortunatly, unlike 35mm/70mm film, video neccessitates new and vastly different standards for new equipment, which by the way is rarely if ever, backwards compatible with existing machines. Film on the other hand, has a solid worldwide standard that all manufacturers adhere to, improvements made having to fit within those standards. Some may say this stifles progress but I'm not so sure. Surely it must be of some comfort to theatre owners knowing that any film equipment they buy will not be made redundant in the near future? Contrast that scenario with the current digital dilemma. I still think that many theatre owners will sit back and wait for the digital dust to settle while watching in awe at the "multi-inventory" mess that the studios and distributors have made for themselves.
Posted by Steve Guttag (Member # 268) on 03-11-2009, 06:52 AM:
I dunno...David...was the Cornet 440 offered with the 426-Hemi? I know I've seen them with the 318 (another good motor, but decidedly a small-block).
Steve
Posted by Mark Gulbrandsen (Member # 72) on 03-11-2009, 08:32 AM:
Actually most of you may not be aware that Jaguar actually invented the Hemi Head chamber I believe back in the early 50's... not Chrysler Corp. as they like to claim. I was only using "Hemi" as a refrence... sorry to get the good heads on the wrong block! 318 = reliability but no more no less. I myself was never a Chrysler Products fan ever!
Mark
Posted by Ian Parfrey (Member # 5122) on 03-11-2009, 05:09 PM:
David.
Resist the temptation. DP70's do not need extra V8 starting power.
Posted by Steve Guttag (Member # 268) on 03-11-2009, 07:45 PM:
There are decidedly Mopar fans and those that are not. However, those that are not normally have respect for the 426-Hemi, 318 and the Slant-6.
I'm wondering if the un-Mopar fans are biased against their cars that they were in for stylistic reasons.
I certainly appreciate the offerings from all of the Motown-3. I my driving life, I've owned/heavily used a Dodge Polara ('65, 383...a real pretty sounding engine), Chev. Camaro Z-28 ('84), Chev. Corvette Z-51 ('87), Ford Model-A Coupe ('30).
The funny thing is, I've enjoyed the Polara every bit as much as the Corvette but for different reasons. The Model-A was an absolute blast.
Posted by Marc Hansen (Member # 705) on 03-11-2009, 11:23 PM:
quote:
Actually most of you may not be aware that Jaguar actually invented the Hemi Head chamber I believe back in the early 50's... not Chrysler Corp. as they like to claim. I was only using "Hemi" as a refrence... sorry to get the good heads on the wrong block! 318 = reliability but no more no less. I myself was never a Chrysler Products fan ever!
Actually Mark it goes all the way back to the teens. Lots of cars before Chrysler.
Marc
Posted by David Kilderry (Member # 142) on 03-12-2009, 09:12 AM:
Steve you are testing me now......and taking me way off topic.
In 1965 I think the Coronet 440 was available with a 426 wedge big block. The Coronet 500 was available with the 426 hemi engine as a special order.
Dodge sure got tricky with all of those number designations for body and engine displacement.
I have loved some of my simpler cars from the big three (with a soft spot for Mopars). I agree with you, I get just as much of a buzz from running my DP70's as I do my Eumig S940.
David
Posted by Ron Curran (Member # 3631) on 03-12-2009, 10:45 PM:
In the face of global warming, it may be difficult to justify 30-screen multis to save teenage boys the trouble of learning to tell time or read.
If dci presentation consumes more energy than film projection, its universal adoption may melt those ice caps by the third set of the day.
Personally, I am looking forward to high quality digital projection but, as others have suggested, is the current model efficient enough?
A power-hungry dci projector may be more environmentally unsound as film print that services multiple continents and locations.
Why is it that an e-cinema projector with a 350 Watt lamp can match the screen illumination of a 35mm projector with a 2K xenon while its big dci brother needs 3K for the same brightness?
And before I celebrate the end of make-up/break down time, can you load a show on to a dci server while a show is running?
Why are we in such a rush when film projection is not obsolete? The change will and should happen but, as an industry, we should be asking the electronics wizards to come up with a viable model. Would a led screen be better than projection? Could $15K business projectors be developed into $30K cinema machines?
The world economic cricis might have come just in time to give us pause for thought.
Posted by James B Gardiner (Member # 5151) on 03-13-2009, 10:24 AM:
Ron? DCI uses bigger lamps then film??
Are you sure..
I have not really considered this in fact.
Technically, DCI should use much less as it does not have the shutter... With digital, all the light gets onto screen and as such, you should get better performance with digital.
James
Posted by Mike Blakesley (Member # 26) on 03-13-2009, 03:08 PM:
3D takes a lot bigger lamp though.
Posted by Darryl Spicer (Member # 711) on 03-13-2009, 03:17 PM:
quote: Ron Curran
And before I celebrate the end of make-up/break down time, can you load a show on to a dci server while a show is running?
Doremi suggests that content loading during playback be avoided because it can cause issues during playback. However, if you have an LMS library server you should be able to download to it any time as far as I am aware. We do not have an LMS at this time. As far as the Doremi, I just hook up the hard drive and start ingesting the content to the server and go home. The next day you just unhook the hard drive and set up the play list. Accumulated time for me is about 15 minutes and most of that is set up and packing the hard drive back in the case it came in.
quote: Mike Blakesley
3D takes a lot bigger lamp though.
Even that has been reduced for Real D has now introduced XL light doubleing Z Screen. I believe that's what is called.
Posted by Stephen Furley (Member # 1277) on 03-13-2009, 03:44 PM:
quote: Darryl Spicer
Doremi suggests that content loading during playback be avoided because it can cause issues during playback.
But it can take longer than the playing time of the film to load it. If you've got just one film on the screen all week it's not too bad, but try it at a single-screen venue where you're running half a dozen different films during the week, and possibly three or even four different ones during one day. This is something they really do need to speed up.
If you're running two projectors you can have film on screen within a few minutes of a print arriving; this is something you can't yet do with digital.
Posted by Julio Roberto (Member # 4976) on 03-13-2009, 03:45 PM:
quote: Darryl Spicer
Even that has been reduced for Real D has now introduced XL light doubleing Z Screen. I believe that's what is called.
Yeah, between that and Christie's new "Brilliant3D" 1.2 triple flash projectors coming out of beta, light levels have almost doubled, finally making reasonable light output on a single projectors for 3D something more attainable.
Posted by Steve Guttag (Member # 268) on 03-14-2009, 08:08 AM:
Right now, a 2D lamp and a Film lamp using typical shutters of near 50% efficientcy should be about the same.
James, not all of the light from the lamp goes to the image, despite the lack of shutter. You have not considered that the single light must also be split to its three primary colors before going to the imagers. Furthermore, the more accurate the primary color, the less light you get as filtration only removes light.
Steve
Posted by Ron Curran (Member # 3631) on 03-14-2009, 09:03 PM:
I am sorry, I must have misunderstood those earlier posts that talked about the necessity to upgrade the electrical supply, 7K lamps and extra powerful ventilation.
However, are digital installations running on less power than the 35mm gear that they replace?
Posted by James B Gardiner (Member # 5151) on 03-15-2009, 03:30 AM:
Steve,
Yes I suppose the 5/6 segment prisms would reduce the light levels a little. But I don't think it was that bad..
I am also considering some of those cheap single chip straight through projector. God they can get a lot of light on screen for such small units. This does indicate any quality real 3 chip system does have a reasonable hit.
In terms of what do you need. Well, if your not planning on doing 3D with a Dolby or RealD system. the mid range Christie 2000ZX and NEC 1600 should do "most" screens (Up to 13meter across from memory) without an issue. They are under 15amp and can run on a single phase no problem. Go to any model up, and you need three phase. (From memory)
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