Film-Tech Forum ARCHIVE: 35mm trailers for digital 3D movies

This is topic 35mm trailers for digital 3D movies in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.

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Posted by Ron Curran (Member # 3631) on 04-22-2010, 09:23 PM:

Why is it not possible for film companies to make their dci files with digital 3D promotional information and leave the film trailers uncontaminated.

Don’t digital theatres screen digital trailers? Is it too hard to add the 3D message to those files?

Why are film theatres forced to advertise a format that is available at a nearby multiplex?

Removing the offending image is not completely satisfactory as the audio still remains. In Australia we have a code of conduct which states that we must screen the trailer.

It does smell a bit like they are blackmailing us into going digital.

Posted by Chris Slycord (Member # 4239) on 04-23-2010, 01:33 AM:

Distributors put out whatever advertising will benefit them the most rather than whatever advertising will benefit you the most.

Posted by John Wilson (Member # 269) on 04-23-2010, 01:59 AM:

quote: Ron Curran
Don’t digital theatres screen digital trailers? Is it too hard to add the 3D message to those files?

Yes, but we also have 35mm screens so it works for us. I do think they should make two versions though for locations such as yours.

quote: Ron Curran
In Australia we have a code of conduct which states that we must screen the trailer.

Huh?

Posted by Justin Hamaker (Member # 2165) on 04-23-2010, 02:45 AM:

Ron, it's the same reason they won't produce one-sheets without 3D. They know that's where the money is right now and so that's what they are pushing.