Film-Tech Forum ARCHIVE: what is this thing called (film titles on leaders)

This is topic what is this thing called (film titles on leaders) in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.

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Posted by Scott Norwood (Member # 30) on 04-22-2012, 03:30 PM:

Here is a typical one from a Warner Bros. title, with a style that is common to WB releases from the 1940s through the mid-1960s (at least):

And a less elaborate but more typical example; this one is shot for a full-aperture frame, but cropped because of the soundtrack:

Video people would call this a "slate," although the video "slate" typically seen usually adds information like sound format, running time, production company, etc.

What is the "film" term for this? And why are these not seen on current releases? The practice seems to have lasted at least partially through the 1970s. Why and when did it stop?

Posted by Robert E. Allen (Member # 1351) on 04-22-2012, 06:35 PM:

Well Scott those are tails you are looking at but I don't know what the image is called. I've seen many of these in my years as a change-over operator. I imagine they are not used today because the labs know the tails (and most leaders) are cut off to put the film on a platter and they probably figure the reel info on the leader is sufficient.

Posted by Monte L Fullmer (Member # 2797) on 04-22-2012, 07:10 PM:

I call them "I.D." marks being from the decision of Academy Standards set in 1937.

The "stop sign" looks like a standard from Technicolor labs (seen this on nitrate prints).

FOX, even had a "CinemaScope" trademark lengthwise on the leaders along with the "20th Century-Fox" trademark next to it.

Posted by Richard P. May (Member # 3598) on 04-23-2012, 10:07 AM:

In lab parlance they are called "Part Titles".
Looking at a generic Academy leader, there are a few frames ahead of START that say just that, the intention being that the information frames be inserted at that point.
The Academy Leader (Start, 11, 10.. etc.) was established in 1930.
Several studios had very elaborate designs, such as the WB example shown. MGM's silents were very artsy. When sound came in, they just became utilitarian. One could write an article on these designs.