Film-Tech Forum ARCHIVE: Digital Advertising

This is topic Digital Advertising in forum Digital Cinema Forum at Film-Tech Forum ARCHIVE.

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Posted by Pat Moore (Member # 380) on 07-20-2001, 03:40 PM:

I'm curious about advertising in the theatres. Where slide projectors are most common, there are more and more digital projectors being used in that capacity. What models are prevalent? What video source is used? Are the same/similar projectors used elsewhere in your theatre, such as in the lobby for additional advertising?

Posted by Brad Miller (Member # 2) on 07-20-2001, 03:59 PM:

The local movie grills use NEC video projectors (don't know the model) to project PowerPoint presentations. They look very nice.

Posted by Ian Price (Member # 14) on 07-21-2001, 03:41 PM:

I used to install Sharp 3500s for rear screen advertising in theatre lobbies. There is a photograph in the pictures section for the UA MacArthur. I haven't seen on-screen use of these projector yet. I thought it was a good idea when I worked for the Audio Video place. One idea is to make the video image about half the screen size so that everybody is clear that this is the preshow video bit and then when the film hits it will be more dramatic. Also keeping the video image smaller will help in the brightness of the image.

However at the Rialto we eschew advertising of any form unless it is about us.

Posted by Ben Stephenson (Member # 741) on 01-24-2002, 09:46 AM:

At the moment we are in talks with our advertiser, thay want to give us 19 sony projectors, so insted of slides the projector would take its place.

Posted by Rob Jones (Member # 902) on 01-24-2002, 05:59 PM:

We used to run 35mm slides, but in the last year or so we've moved over to running a powerpoint style presentation (I prefer Scala's software for this as its a little more 'show' than business presentation orientated than powerpoint).

I much prefer thist to slides, as creating a new one is simply a matter of putting the artwork through Photoshop, doing some work in Scala and it can be up on the screen half an hour later. Fortunately we are in the position where we didn't have to pay for the data projector (as we share the auditorium with the university), but even so simply in terms of convenience I would still recommend it.

Posted by Bob Maar (Member # 763) on 01-24-2002, 07:40 PM:

If they are free take them. Hook them up to a DVD, VHS, Cable and Sattelite and let you patrons enjoy. Rugby, Football, Baseball, Tennis
you can have it all....sell beer and open a Maartini Bar.

Posted by Rob Jones (Member # 902) on 01-25-2002, 06:50 AM:

"sell beer and open a Maartini Bar"...

We had thought of it but the powers that be say no. Unless of course they could run it in such a way that they took all the profits from it in which case I'm sure the policy would change straight away!

However as for running video through it apparently there are quite strict licensing regulations surrounding the "public display" of copyrighted broadcasts, so we've pretty much had to stay clear of this, except for the odd DVD screening.

Posted by Ben Stephenson (Member # 741) on 01-25-2002, 06:52 AM:

At the moment we have 2 projectors and have been used to put football matches on 'the big screen' and we are looking in to other events, we also play games on the screen via pc, playstation, n64 ect...
If all slides are replaced by projectors thay are looking at doing video feeds so there would be no 35mm adverts, Ads change would become easier !

Posted by Rob Jones (Member # 902) on 01-25-2002, 09:01 AM:

That'll be UCI FilmWorks then? I think they had an article published about that in some mag I read the other week with your booth manager wxing lyrical about the DLP installation - he seemed to neglect the (insert ridiculously large number) price of the system!

We normally run the odd add (usually just on an ad-swap basis for other campus based organisations) which we can easily swap, but also put up "coming soon..."'s, programme times etc.. which we just couldn't do with slides due to the time and cost involved in having them processed. Now if we change any times its just a case of editing the file and the job's done.

We were looking into possibly streaming MPEG2 files with previews and such but for a reliable solution its still looking a bit outside of our price range. We're only running the one screen so I just author and playout from the same machine, but the software we run (in a more expensive guise) also allows you to run in a network configuration with a host machine controlling a number of players.

Rob

Posted by John Pytlak (Member # 331) on 01-25-2002, 10:53 AM:

Bob Maar suggested: "Hook them up to a DVD, VHS, Cable and Sattelite and let you patrons enjoy. Rugby, Football, Baseball, Tennis"

Almost all video off air or off satellite must be licensed for public display, and "any reuse, rebroadcast, or other use of the coverage is strictly prohibited". I know the NFL lawyers have gone after sports bars that show US football games in areas with "blacked-out" status if the game is not a sell-out. Showing the Super Bowl, NCAA/NBA Basketball finals, Olympics, or Australian Open on your big theatre screen may sound like a good idea, but you will need to bid on the rights.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

Posted by Ben Stephenson (Member # 741) on 01-25-2002, 12:21 PM:

Rob..yes it is the filmworks and we do have a DLP (£475,000 give or take) and it is fantastic, not just becouse it is so easy to use but the quality is fantastic espicily when used with films like Monsters Inc.
Having 19 35mm screens ads change can be hard work but if we had small projectors it would be done off sight by the advertisment company but the cost of 19 projectors is not to be joked with :EEK:

Posted by John Pytlak (Member # 331) on 01-25-2002, 12:36 PM:

Ben said: "quality is fantastic espicily when used with films like Monsters Inc."

IMHO, animation does look very good on a digital projector. I've been disappointed at some of the live-action features I've seen in DLP-equipped theatres, however.

Posted by Ben Stephenson (Member # 741) on 01-25-2002, 01:23 PM:

We had Alantis on DLP but it was a digital copy of a 35mm print (why did thay bother) so the quality was the same is 35mm and was still the same quality 12 weeks down the line, but with digital films (toy story 1&2) you can tell the diffrence for the better.
Next time you are in Manchester i will show you

Posted by John Pytlak (Member # 331) on 01-25-2002, 05:52 PM:

If the animation is not already available as a digital file, the digital cinema master would usually be made from a pre-print element, NOT a print.

Posted by Ben Stephenson (Member # 741) on 01-25-2002, 06:28 PM:

It looked just like the 35mm copy in the next screen

Posted by Joe Redifer (Member # 3) on 01-25-2002, 07:56 PM:

Ian is a bastard because he didn't fly me down to Texas to do the MacArthur video wall with him. Was the Century 16 and the UA in Park Meadows (the 12 screen Jason Sills theater, forget what it is called) not demonstration enough of my madd video wall skillz? If you had flown me down with you I would have been able to meet Brad Miller and then call the Chinese theater from the Galaxy parking lot like you did! Damned missed opportunities!