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At ShoWest 2009, Dolby Laboratories, Inc. (NYSE:DLB - News), announced a limited-time “buy one get one free” Dolby® 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system. The special promotion will run from April 6 through May 22, 2009.

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Finally. A 50% discount on those $27.50 glasses.

Even if for a limited time only. Comes to show they CAN be sold for less.

I hope they don't return to stupid prices afterwards.
 

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Posted by Steve Guttag (Member # 268) on 04-02-2009, 05:36 PM:
 
I dunno Julio....Dolby had a real cheap deal last year on the 3D stuff...that only lasted for a period time and it is now back at the normal price.

Steve
 

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Posted by Louis Bornwasser (Member # 3063) on 04-02-2009, 10:01 PM:
 
You can never infer cost based on sale price from Dolby; all Cinema Processors were sold below cost until the CP-500. Louis
 

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Posted by Julio Roberto (Member # 4976) on 04-02-2009, 11:42 PM:
 
Louis: I'm not infering it from the sale price, as I have a good estimate of the cost and, don't worry, Dolby/Infitec are not selling them below cost during the promotion.

But who was it that said that Dolby was a for-profit company?

And remember it wasn't but so many months ago they were $39 ...

And when they first introduced the system not that long ago, they were seriously quoting $70 ...

And dealer's discount is low ....

Now, I know about manufacturing scale and pricing ... but come on ... We all know this is were they are making the money. Although the glasses, for what they are (i.e. compete with $0.50 glasses from other systems), do have a comparatively tremendously high manufacturing cost. And will continue to have it, as a large part of the problem is the angle-dependent filtration that makes them do curved lenses if they want good performance.
 

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Posted by Mark Gulbrandsen (Member # 72) on 04-04-2009, 09:07 AM:
 
Yes, its true to be exact. One of our customers is getting two systems because of the Dolby blow out. Dolby only gets this way when things get stagnant and yes there is a definite time period this will happen. There are a number of stipulations to the deal though that I won't elaborate on here.

Julio... With Ray retiried of course they're a "For Profit Company"... just ask anyone that works there... they will actually tell you that! When Ray ran it if he wanted to do something and not make a profit he had that option...

Don't forget that magic filter wheel still lists for about 14 grand!

We sold quite a few 3-D systems because of various "happennings" at Showest.

Mark
 

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Posted by Sam D. Chavez (Member # 1841) on 04-04-2009, 11:01 AM:
 
Louis continues to state that Dolby did not make money on cinema processors until the CP500.

Just not true! The 500 had the lowest profit margin of any Dolby processor, before or after.

There are lots of ways to calculate profit, particularly in Hollywood of course.

All CP's were essentially priced at 5 x parts cost plus office overhead. A lot of companies work with this formula and it works well.

Ray Dolby could put his money out on R & D, to get into a market, but he never put units out at a loss.
 

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Posted by Mark Gulbrandsen (Member # 72) on 04-04-2009, 06:00 PM:
 
I thought Louis just sold CP-45'S .

Mark
 

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