Film-Tech Forum ARCHIVE: Are they getting 3-D?

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Posted by Claude S. Ayakawa (Member # 1401) on 08-18-2009, 07:45 PM:

Two of our local theatres, Consolidated's Pearlridge West 16 and Kapolei 16 are listing in their coming attraction newspaper advertisement the full title " X GAMES 3-D THE MOVIE". They used to always delete "3-D" whenever they advertised movies released in that format. Does it mean these theatres will be showing the movie in 3-D when it opens on Friday for a one week run? My instincts tell me they will be playing the movie in 3-D and all others from now on. Other first run non 3-D theatres in the local Consolidated Theatres chain does not even mention the film will be playing there indicating X GAMES will be in 3-D only. Only the two existing 3-D theatres plus the Pearlridge and the Kapolei are listed.

The movie is a live action sports documentary and the trailer I saw on line looks very exciting and I may see it if it will be in 3-D.

-Claude

Posted by Monte L Fullmer (Member # 2797) on 08-18-2009, 07:53 PM:

quote: Claude S. Ayakawa
They used to always delete "3-D" whenever they advertised movies

..unless, this was a co-op ad where one cinema will play it in 3D and the other one won't .. and these cinemas are paying together for the one ad for the newspaper.

Then, if so, each cinema should be adv their usage of 3D in their own slug below the main ad - which has to keep the notification of "3D" intact.

Or, the one who sends the layout to the paper failed to remove the "3D" notification if both cinemas are not 3D available.

-Monte

Posted by Claude S. Ayakawa (Member # 1401) on 08-18-2009, 08:35 PM:

Monte,

The advertisemet in question is a Consolidated Theatres daily show and showtime listing for all of their theatres on Oahu and is about a foot high and three column inch wide and is not a co op ad. The Ko Ko Marina 8 and the Ko'olau 10 are very much like the Pearlridge and the Kapolei and they all play the same movies when they open every Fridays. X GAMES 3-D THE MOVIE is not listed to play at Ko Ko Marina and the Ko'olau. As I had mentioned in my original post, only the two existing 3-D Consolidated theatres and the Kapolei and the Pearlridge has it advertised as X GAMES 3-D to play at their theatres. Like I said, I think it will play in 3-D at the two theatres in question. If the Kapolei gets 3-D that is wonderful because I go there a lot when I see a movie in a theatre because it is close to my mother's nursing home.

-Claude

Posted by Gordon McLeod (Member # 33) on 08-18-2009, 08:45 PM:

At least up here if the studio is paying even through house costs any portion of the advertising then the entire copy even if inaccurate must be run

Posted by Joe Elliott (Member # 4006) on 08-19-2009, 09:26 AM:

But is X-games even available in 2D? If not then it MUST be 3D.

Posted by Mike Blakesley (Member # 26) on 08-19-2009, 11:26 AM:

Why don't you just call the movie theatre and ask them?

Posted by Monte L Fullmer (Member # 2797) on 08-19-2009, 12:50 PM:

...yet, a 12 inch x 3 column ad is gonna be a pretty spendy price tag to whoever inserted it into the paper...

Posted by Claude S. Ayakawa (Member # 1401) on 08-21-2009, 01:54 PM:

My hunch was correct. Reading International the new operator of Hawaii's Consolidated Theatres had just added two more 3-D screens here on the island of Oahu. The Pearlridge West 16 and the Kapolei now joins the Ward Centre 16 and the Mililani 14 with Dolby Digital 3-D installations. Consolidated has three more theatre sites on the island and I am pretty sure they too will have 3-D by the time AVATUR opens in December.

I must admit , I am very impressed with the way how Reading International is operating their new theatre acquisition in Hawaii. They realize they face tremendous competition from Regal and they are doing a great job meeting that challenge. I was once told by someone that Reading will run their Hawaii theatre operation into the ground after taking them over from Pacific Theatres but so far they are doing the complete opposite and I am impressed.

-Claude