This is topic Cineplex Ultra AVX in forum Digital Cinema Forum at Film-Tech Forum ARCHIVE.


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Posted by Tom Petrov (Member # 1534) on 12-14-2010, 01:44 AM:
 


What a crock of

Ok, the screen was huge, sound was good, and digital projection ok. The seats were leatherette reclining/rocker that were comfy.

But here in lies the problem. The theatre is no better than the other large auditoriums in the Silver City I was at. Unlike ETX, the seat rows are not curved which makes for horrible viewing agles (the viewing angles are the most important thing in cinema build IMO)..the angled seating is one of the big reasons why I like ETX.

Its nice that there is reserved seating, but why not just offer this in all cinemas.

What they did get right was the renovation. It does feel like you are in an event while you are in there. Pre-show ads come down at you large and loud and design scheme makes you want to stay in there. Nice lighting..but you could do this to any other theatre.

Overall though, it looks like mild refresh of an older auditorium (kind of reminds me of refreshes of cars mid cycle)

FYI. Cineplex carefully and strategically renovated this dying cinema which is located 2km away from an AMC which is in middle of installing IMAX Digital. This is why comepetition is so good!
 

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Posted by Brad Miller (Member # 2) on 12-14-2010, 02:19 AM:
 

quote: Tom Petrov

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Pre-show ads come down at you large and loud

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quote: Brad Miller

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Uh oh...fail. I don't appreciate having advertising shoved in my face, particularly when I pay to get in! There is no excuse for it being loud. Anything more than "casual tv volume" for preshow/commercial bs is unacceptable.

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