Film-Tech Forum ARCHIVE: Do you run trailers in 3-D?

This is topic Do you run trailers in 3-D? in forum Digital Cinema Forum at Film-Tech Forum ARCHIVE.

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Posted by Mike Blakesley (Member # 26) on 10-29-2011, 08:22 PM:

In general with 3D movies, I usually will run a couple of 2D trailers, followed by a couple of 3D trailers. If the movie is a longish one, I'll run all the trailers in 2D.

We also turn the lights off when the 3D content begins, whether it's trailers or the feature. If it's a really popular movie, I'll run maybe 3 or 4 2D trailers and just one (or none) in 3D so as to keep the lights at "half" a bit longer.

Just wondering what other places do.

Posted by Monte L Fullmer (Member # 2797) on 10-29-2011, 08:47 PM:

I put a "put on your 3D glasses" snipe inbetween the two trailer presentation formats on a 3D playlist.

Posted by Mike Blakesley (Member # 26) on 10-29-2011, 08:55 PM:

Well yeah, I do that too, but that pretty much goes without saying.

Posted by Justin Hamaker (Member # 2165) on 10-29-2011, 09:12 PM:

The short answer is yes, almost every time.

However, it really depends on what's coming up. I'm running a Muppets trailer on Puss in Boots followed by a couple 3D trailers. I've also run all 2D trailers because I didn't know whether we would play the upcoming 3D titles.

Posted by Monte L Fullmer (Member # 2797) on 10-30-2011, 02:05 AM:

Course, with a circuit that I belong to, we have trailer lists per feature that comes down from the home office and what's required to be shown - either it be 2 and/or 3D trailers.

As for lights: half light during all trailers, both DCP and 35mm, and full dim for feature.

Posted by Kris Verhanneman (Member # 5562) on 10-30-2011, 02:35 AM:

Same here.
The booking service says what they need on it. After that we adapt a little. Before the commercials we try to keep it all in 2D and before the main feature we play 3D trailers (if the film is in 3D).

As for the lights, half during trailers and commercials. Fully off during main feature (+ attached trailers).

Posted by Kurt Zupin (Member # 2751) on 10-30-2011, 02:39 AM:

Same, we get a log with the trailer placements for the week. However if I'm showing a 3D film I would always be putting on the 3D trailers over the 2D trailers. Not sure why you wouldn't run them, people payed to come see a 3D show. Why wouldn't you give them the trailers in 3D?

Also Mike, why do you turn the lights down once a 3D trailer hits the screen? Just curious, artistic reasons? More light hitting the screen then you'd like for 3D presentation, leaving it look washed out?

Posted by Oz Izhak (Member # 6595) on 10-30-2011, 05:57 PM:

same same in israel ,we have problem with the lights becouse its not turn off automaticlly.
I have only one controller for one machine.:/

Posted by Mike Blakesley (Member # 26) on 10-30-2011, 08:46 PM:

quote: Kurt Zupin
Also Mike, why do you turn the lights down once a 3D trailer hits the screen? Just curious, artistic reasons? More light hitting the screen then you'd like for 3D presentation, leaving it look washed out?

Just to compensate for the darker 3D picture. If we still have a ton of people in the concession stand when the first 3D trailer hits, I'll over-ride the cue and keep the lights at half till the feature starts.

Posted by Joe Redifer (Member # 3) on 10-30-2011, 10:59 PM:

Does 3D really eat up that much light? That's just sad... actually pathetic, really. And if there is a line at concessions, Mike, shouldn't you be downstairs helping out instead of upstairs playing projectionist? Digital is supposed to eliminate anyone from entering the booth unless a bulb needs to be changed. Also, why do you show 5 trailers? That's too many! 4 is pushing it, but acceptable.

Posted by William F Green (Member # 3192) on 10-30-2011, 11:33 PM:

I always think 5 trailers is an acceptable maximum - but then we don't run commercials (ads) so I suppose that helps.

Posted by Brad Miller (Member # 2) on 10-31-2011, 12:39 AM:

quote: Monte L Fullmer
I put a "put on your 3D glasses" snipe inbetween the two trailer presentation formats on a 3D playlist.

Why? Are you saying that your customers who paid extra to see a movie in 3D and are holding 3D glasses are too stupid to realize when the 3D content starts they should put the glasses on?

Posted by Monte L Fullmer (Member # 2797) on 10-31-2011, 01:56 AM:

"Nah..." I just do it to present a dying tradition: that golden touch of showmanship.

Since I have 2D trailers on first, I've seen patrons not having the glasses on and also seen them still not put the glasses on when a 3D trailer hits the screen until later.

Thus, like a "Starts Friday","Kiddie Show Matinee", or other snipe that was placed on the trailer reel pak of old, I place the glasses snipe on-to get them prepared for a 3D presentation.

I even add the "Real D" bumper snipe before the actual feature begins.

On a Side Note: when we have a Thurs night midnight showing of a hot feature that opens on the Friday and I have sold out houses, I'll manually pull the lights down before I start the feature..you should hear the audience scream with delight .. and that is total fun to see and hear..Reminds me of starting a Rocky Horror Picture Show movie.

Gotta have a bit of fun ... - Monte

Posted by Mike Blakesley (Member # 26) on 10-31-2011, 06:16 PM:

Actually what we really need is a "Please don't put your 3D glasses on yet" for the 2-D content. I've had kids tell me "the 3-D isn't working!" when we're showing a 2-D trailer.

Posted by Paul Eckhardt (Member # 6591) on 10-31-2011, 11:30 PM:

I would love to make a "Son, it ain't 3D yet, set those shades back down" snipe for ya, especially if private messaged me or started a new topic, as not to derail this illustrious discussion on showmanship.

Posted by James Westbrook (Member # 3690) on 11-01-2011, 01:39 AM:

The Disney 3D features often have "Please put on your 3D Glasses" snipes which feature art from the movie.

Posted by Mark Hajducki (Member # 1732) on 11-01-2011, 09:13 AM:

Both of the UK cinema advertising companies supply 3D adverts, so the put your glasses on slide comes during the adverts.

Posted by Edward Havens (Member # 4715) on 11-01-2011, 10:59 AM:

Our theatre also has our trailers programmed from our home office, and if it is deemed there are enough 3D trailers that are appropriate for the feature they are being attached to, we'll start with the "Please put on your 3D glasses now" card and have an entire 3D playlist.

Posted by Jonathan Althaus (Member # 5042) on 11-01-2011, 11:01 AM:

I've seen some locations play one of those disney snipes on other movies, confused the hell out of the audience. Quite entertaining

Posted by Peter Castle (Member # 1997) on 11-02-2011, 03:14 AM:

We usually show about 3-4 trailers with our 2D sessions.
With 3D, we show some 2D previews of our future movies, then some 3D trailers of any future movies (even ones we might not show). This allows for any problems that occur, such as non-working shutter glasses to be corrected before the feature starts. We have our own tag describing our glasses, and use the disney ones if it's a disney product. We also show the DLP tag just before the feature (for 2D as well as 3D).

Posted by Cameron Glendinning (Member # 3516) on 11-02-2011, 05:02 AM:

Peter do you have the new Panastereo 3D system?

Posted by Peter Castle (Member # 1997) on 11-02-2011, 05:17 AM:

Yes, we were the first - before the brand.

Posted by Carsten Kurz (Member # 5396) on 11-02-2011, 09:35 AM:

I have seen references to the Panastereo active shutter 3D system a few times - but it seems there is very little information about it available. Any info?

- Carsten