Film-Tech Forum ARCHIVE: Don't play the Muppets trailer #6 (unless you work for AMC)

This is topic Don't play the Muppets trailer #6 (unless you work for AMC) in forum Digital Cinema Forum at Film-Tech Forum ARCHIVE.

To visit this topic, use this URL:
https://ft-forum.com/ft/cgi-bin/ubb/ultimatebb.cgi?ubb=get_topic;f=16;t=000962

Posted by Mike Blakesley (Member # 26) on 11-21-2011, 08:45 PM:

The brand-new trailer 6 for "The Muppets" is an ad for "Muppets at Midnight at an AMC Theatre Near You." But it's not labeled as such on the hard drive.

Technicolor. Even Without Breakable Plastic Reels, We'll Find A Way To Mess You Up.™

Posted by Monte L Fullmer (Member # 2797) on 11-21-2011, 09:42 PM:

Opens Wednesday, so by then it'll be off a lot of coming soon trailer paks...

Posted by Jake Spell (Member # 5294) on 11-21-2011, 09:57 PM:

How many people want to see Muppets at Midnight?

Posted by Justin Hamaker (Member # 2165) on 11-21-2011, 10:00 PM:

Thanks for the info Mike. I was going to replace the Muppets trailer on Happy Feet and Puss in Boots with the new one.

Posted by Mike Blakesley (Member # 26) on 11-21-2011, 10:29 PM:

quote: Justin Hamaker
I was going to replace the Muppets trailer on Happy Feet and Puss in Boots with the new one.

I did do that! Didn't have time to pre-screen the trailer - it literally finished ingesting about a minute before showtime.

By the way the 3-D trailer for "Titanic" looks pretty good. The 3-D "Beauty and the Beast" is underwhelming compared to "The Lion King."

quote: Monte L Fullmer
Opens Wednesday, so by then it'll be off a lot of coming soon trailer paks.

I never understood that. Why stop promoting a movie when it opens? In a multi-plex, cross-promotion should happen. If I had more than one screen I'd definitely play trailers for other films I was playing, especially those movies that need a little 'extra' promo.

Posted by Justin Hamaker (Member # 2165) on 11-21-2011, 11:22 PM:

Mike, I agree with you for the most part. However, we try to limit our trailers to no more than 10 minutes and I would rather use that time for something that won't be gone in a week or two. But I almost always cross promote things like the limited Oscar contenders which people either don't know about, or may not know we're playing.

Posted by Monte L Fullmer (Member # 2797) on 11-22-2011, 12:44 AM:

quote: Mike Blakesley
Why stop promoting a movie when it opens

It could be that it's not in the contract with the studios to play "now showing" trailers, but just play the assigned future content.

Some circuits are pretty strict with this...

..but, do agree with you since I've done it in the past rearranging the trailer pak to have the "now showings" play right before the feature..

Posted by Chris Slycord (Member # 4239) on 11-22-2011, 12:49 AM:

It's also interesting since that trailer was sent to AMC theaters on a thumb drive labeled as being for AMC... but of course the file itself was called MUPPETS-TLR-6 or something similar...

Posted by Mike Blakesley (Member # 26) on 11-22-2011, 11:43 AM:

Right - the only clue that it was AMC content is in the paperwork, but even there the only mention of AMC is in the "comments."

I do wish Technicolor would put a "what's new this week" list in the Trail Mix paperwork.

Posted by Jesse Skeen (Member # 586) on 11-22-2011, 12:26 PM:

In the film days, I'd remove trailers if the movie said "Coming Soon" or had the release date on it after the movie had come out. If it didn't have any of that I'd leave it on as long as that movie was playing. I've known some people who were so lazy that they'd leave on trailers for movies that had come and gone!

Posted by Martin McCaffery (Member # 37) on 11-22-2011, 03:12 PM:

In the film days here, Carmike was notorious for playing trailers for weeks after the film was gone.

Posted by Edward Havens (Member # 4715) on 11-22-2011, 09:02 PM:

My trailer drive clearly says "The-Muppets_AMC" for that trailer, just as it clearly says "AMC_Woman-In-Red" for some other AMC promotion. Guess we all do get the same content.

Posted by Mike Blakesley (Member # 26) on 11-22-2011, 11:13 PM:

Didn't they do an earlier trailer for AMC though? Maybe you're thinking of that one. Or else they got complaints and changed it mid-stream maybe?

Posted by Adam Martin (Member # 641) on 11-23-2011, 12:13 AM:

Trailer 6 is labeled as:
MUPPETS_TLR-6_S_EN-XX_US-GB_51_2K_DI_20111111_TDC

Unless you read the Trail Mix paperwork (who does that?) you don't see anything about AMC.

The previous item, which is a Policy trailer, is labeled as:
MUPPETS-AMC_POL-1_S_EN-XX_US_51_2K_DI_20110921_TDC

Posted by Chris Slycord (Member # 4239) on 11-23-2011, 03:16 AM:

quote: Mike Blakesley
Right - the only clue that it was AMC content is in the paperwork, but even there the only mention of AMC is in the "comments."

You missed what I was saying.

AMC theaters got a usb stick that had the trailer in scope/flat. So it seemed slightly surprising to put it on the mix period...

Posted by Edward Havens (Member # 4715) on 11-23-2011, 10:40 AM:

Paperwork? [Confused]

Posted by Chris Slycord (Member # 4239) on 11-23-2011, 11:13 AM:

By paperwork, I assume he means papers sent with the hard disk. But I won't speak for him...

Posted by Mike Blakesley (Member # 26) on 11-23-2011, 11:17 AM:

Yep, the paperwork that nobody looks at! (What a waste of paper that is. The ONE piece of information that would be useful is "what's new this week" and they don't include that!)

I'm also surprised that they sent that trailer out on a USB stick AND put it on Trail Mix. I suppose they wanted to cover all bases. But it would be nice to let the rest of us know what's going on.

Posted by Edward Havens (Member # 4715) on 11-23-2011, 08:46 PM:

We have the Technicolor Thingest, so we don't have paperwork.