This is topic First Twin Theatre in forum Ground Level at Film-Tech Forum ARCHIVE.


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Posted by Richard C. Wolfe (Member # 431) on 07-09-2000, 10:45 PM:
 
We all know that the megaplexes we have today were the outgrowth of the singles of yesteryear. First as twins, then tri-plexes, quads and so on....

It's quizz time.

Who created the first twin theatre, where, and when?

I'm pretty sure that I know the answer, but wonder just how many other people do.
 


Posted by Lance C. McFetridge (Member # 95) on 07-10-2000, 06:04 AM:
 
In 1963, American Multi-Cinema opened the Parkway Theatres in the Ward Shopping center in Kansas City. The first Twin.
How did I do?
lance
 
Posted by Tom Ferreira (Member # 70) on 07-10-2000, 08:19 AM:
 
I'm not sure about the first twin, but wasn't the old General Cinema at Shopper's World in Framingham, MA, the first mutiplex?
 
Posted by Richard C. Wolfe (Member # 431) on 07-10-2000, 08:39 AM:
 
Good try fellas, but sorry...no cigar!

Lance:
AMC generally gets the credit for the first, but they weren't...not by a long shot. They were superceded by two other chains, both still in existence today. I'm always supprised that neither of those chains ever argue this point.

Keep trying. I have the proof. The news stories and photos of the earlier twins.

Hints: There was one on the west coast and one on the east coast. I won't say at this time which was first. Both started as singles and were added on.
There were two that were built as twins, both a long time before AMC, but one was in Canada and the other in Cuba so we won't count them as we will keep this strickly to US theatres.
 


Posted by Mark Lensenmayer (Member # 134) on 07-10-2000, 09:04 AM:
 
How about the Bexley Theatre in 1935, in Bexley, Ohio, just outside of Columbus?
Details can be found at this link (information gathered by Mark Fontana).
http://www.mninter.net/~mfontana/drexel/other.html
 
Posted by Paul Goulet (Member # 297) on 07-10-2000, 12:02 PM:
 

Speaking of Old Twin theaters.. Anyone remember the Jerry Lewis Cinemas chain? We had one in my Hometown and there are around 4 or 5 others that used to be JL cinemas, although I only know of one of which is still run as a theater.
 
Posted by Joe Smith (Member # 190) on 07-10-2000, 02:47 PM:
 
In Buena Vista, Va there was a Jerry Lewis Cinema twin built in the late 60's or very early 70's, It's still in operation but is now a R/C Cinema house.

Joe
 


Posted by Paul Linfesty (Member # 214) on 07-10-2000, 03:03 PM:
 
How about the Edwards Ahlambra and Gold theatres in Alhambra? I believe this twin was built in 1937, although it was more like two single screens with some shared facilities (never been in it, so don't know what the shared facilities were - I don't think it was the same as a modern(60's era) twin was. I know it closed several years ago.


 


Posted by Richard C. Wolfe (Member # 431) on 07-10-2000, 03:31 PM:
 
Paul Linfesty:

Good work...the Edwards Alhambra in Alhambra, CA was the one that I was referring to on the west coast. It was a single that had an adjoining store within the same building converted into a 2nd auditorium. It was entered from the original lobby. Therefore it shared the same entrance, boxoffice, lobby, and restrooms as the original theatre so was indeed a twin using one staff and meeting the definition of a twin theatre. It did have a separate projection booth, but that wasn't uncommon in many twins just like it isn't uncommon even today in many megaplexes.

However... it still isn't the oldest or the first one!

Mark:
Thanks for the info on the Bexley. It is even older by several years then the Alhambra, and one I didn't know about. See what we can learn on these forums. That's why I like to ask these questions, as I'm always seeking to learn more.

The one that I think was the first was on the east coast and came into existance in the twenties.

Keep guessing everyone...you're doing very well.
 


Posted by Dave Cutler (Member # 515) on 07-10-2000, 08:04 PM:
 
Richard,

AMC's 'claim to fame' as I understand it is having built (from the ground up) the first twin, and yes it was the Ward Parkway Twin (now 22-plex and recently dropped Ward from the name) in Kansas City, Missouri.

The Edwards Alhambra in Alhambra, CA wasn't built as a twin it was upgraded, right? I am not trying to glorify AMC, I am not that crazy, but just wanted to point that out. Still, I could be wrong.
 


Posted by Richard C. Wolfe (Member # 431) on 07-10-2000, 08:59 PM:
 
You're right Dave, the Alhambra was a single with an added 2nd auditorium, but the Bexley was two from day one according to the info supplied by Mark.

The question here is not who built the first twin from the ground up, but who had the idea first, and acted upon it, to have more then one auditorium in the same building and thus share the operating expenses while having the drawing potential of more then one film.

Incidentally, the Alhambra ran the same double feature in both auditoriums, as a way to make each feature available at whatever time the patron wanted to see it. They just reversed the showings in each one. The Bexley ran the same film on both screens with one print simultaneously. I don't see much advantage to that, but that's what they did.

The east coast theatre, built as a single and then enlarged to a double in the twenties, ran two separate first run films...one in each auditorium for separate admission, and shared the same marquee, vestibule, box office, and lobby. It therefore fits all the requirements to be a twin theatre. This is the one that I'm looking for.

Someone out there must know the answer...so please keep trying.
 


Posted by Richard C. Wolfe (Member # 431) on 07-13-2000, 03:51 PM:
 
Is that all the guesses?

There were some good ones. I'll wait till Friday at midnight to see if anyone has any more...and then will post what I believe was the first twin theatre and who developed it.
 


Posted by Richard C. Wolfe (Member # 431) on 07-14-2000, 11:43 PM:
 
The first twin theatre, when and by who?

The oldest one I know of is:
The Century/Valencia Theatres in Baltimore
around 1926 by Loew's.

The Valencia was converted from the Century ballroom above the Century Theatre around 1926. They shared the same marquee, upright sign, entrance vestibule, and outer lobby. They both ran first run movies with separate admission.
 


Posted by Gordon McLeod (Member # 33) on 09-17-2000, 02:28 PM:
 
Richard the canadian ones do count
The oldest is 1914 with the building of the Leows Wintergarden Theatre (1400 seats) above the Leows Downtown (1800seats) THe two stages were stacked above each other and offset so shows could be quickly moved between them
Because there was only 3 small elevators the wintergarden closed in the mid 20's and was abandoned with the scenery fromthe last show left hanging in the flys.
The downstairs was Loews flagship until selling to Twinex20th century theatres and ending up as a porn theatre
Both have been restored as performing arts centres
The first twin movie theatre i canada was in 1944 when a second auditorium was built beside the Hollywood theatre in Toronto
It sharred a common lobby and a common projection room
It closed recently
 
Posted by Mike Spaeth (Member # 524) on 09-17-2000, 03:11 PM:
 
Speaking of the AMC Ward Parkway. What a theater - lol. First a twon, then a 6, then a 12, then a 20, and finally, a 22. However, when Cinemark opened the Palace on May 7, 1999, Ward Parkway (once the crown jewel of AMC) had a 60% drop in attendance. It is now slated to close later this fall.
 
Posted by Richard C. Wolfe (Member # 431) on 09-17-2000, 08:05 PM:
 
Gordon:

The theatre for which you speak, The Winter Garden did indeed open in Feb. 1914 It's sister theatre below, on ground level, originally called the Yonge Street opened in Dec. of 1913. Both houses were originally designed for vaudeville and featured eight acts of such along with several film shorts. The Yonge Street ran continuous all day while the Winter Garden ran only one evening show with reserved seats.

With the death of both silent films and vaudeville the Winter Garden was closed by 1930 not to reopen again until after the theatre complexe was completely restored as a performing arts center during the 1980s.

In 1935, a few years after the closing of the Winter Garden the theatre was remodeled and the name shortened to just LOEW'S.

Originally I was looking for the first twin movie theatre in the US, where both auditoriums ran movies on a full time basis as their main bill of fare. I did that as I believe that we all here are associated with the motion picture business. If I was interested in the first twin theatre per say, including live theatres as well...then the first would be much older as the idea of housing two auditoriums in one building goes back to the 1890s in New York when it became popular to add a "roof garden" theatre above an existing theatre so that they could continue summer programing in those pre air conditioning days. The outdoor roofgardens eventually were closed in and became 2nd indoor auditoriums so that they could be used year-round. The first New York theatre built with a permanent indoor upper floor auditorium was the New Amsterdam in 1903 on 42nd Street.

Loew's first double decker theatre was the American in New York City. It was originally built in 1893 by others. Marcus Loew aquired the building and made it the headquarters of his emerging theatre empire. In 1909 he added the 2nd auditorium above the American and called it the Winter Garden. This theatre was the prototype for his new theatre to be built in Toronto. The New York Winter Garden was designed to look like an outdoor garden with trees, vines and trellaces and looked very much like the later Toronto one. When Loew submitted plans to the Toronto authorities for his piggyback theatre, they were reluctant to approve it as they had never seen anything like it and were concerned with how people would safely exit in case of fire. Loew and his architect, Thomas Lamb, brought the officials to New York to see his piggy back theatres there and convinced them that they had nothing to worry about.

While the American and the Yonge Street and their respective upper level Winter Garden theatres, as well as others, ran a combination of vaudeville and film...it is still my belief that the Century/Valencia theatres in Baltimore were the first true twin movie theatres. What constitutes a full time movie theatre is certainly a subject open to debate. The Baltimore facility seems to be without a doubt the first in the US. If we are including all of North America (and who knows about the rest of the world)and we include combination houses, and legitimate theatres as well...then it will have to go to the New Amsterdam in NY. (1903)
 


Posted by Gordon McLeod (Member # 33) on 09-17-2000, 08:34 PM:
 
Actually the Lower theatre opened as the Leows (only not the Younge I have the opening advert)
The oper theatre ran bicycled films and closed in 1924 to reopen for after a fire in the lower theatre destroyed the original warren organ (replaced by a 3/18 wurlitzer ((now in Picton ont))
The upper theatre never converted to sound
but through out its brief life always ran bicycled stage and film shows from the downstairs theatre
Also it was also open on a continous show basis according to there adds in the Telegram
If you wish I can scan pictures that I took while it was abandoned some of which were published in the Book Turn out the Stars Before Leaving by John C. Lindsay


 


Posted by Dave Bird (Member # 490) on 09-17-2000, 08:43 PM:
 
No kidding Gordon? Is the Wurlitzer at the "Regent" in Picton? The folks down there haven't got as much cash for the refurb as I know they'd like, but that's a fine little house, at one time the main vaudeville stop between Toronto and Montreal I'm told. Slowly but surely, they're getting it done.
 
Posted by Richard C. Wolfe (Member # 431) on 09-17-2000, 11:22 PM:
 
I have many photos of the Loew's Yonge Street/Winter Garden, LOEW'S, and the Elgin/Winter Garden Theatre. I also have the books "Turn Out the Stars..." and "Double Take, the story of the Elgin and Winter Garden Theatres". I have also toured the complete facility after it's restoration. I wish I could have seen it before. There are early pictures of the theatre showing a marquee advertising "LOEW'S YONGE STREET". Also the original blueprints are labeled Loew's Yonge Street Theatre. If you study Loew's management history you will discover it was the norm for them to often not use the actual name of the theatre in advertising. I know of numerous houses that they owned in this region (Pa.) whereby even though the name of the theatre was the Colonial or the Regent, and that is what it said on the marquee, the upright sign always said only LOEW'S and all newspaper advertising as well as printed handouts ONLY said LOEW'S!

Your mentioning of the bicycling of the shows from downstairs to upstairs is correct and is proof that it wasn't the first ture twin theatre. It was in effect a theatre with two auditoriums running the same program in both. The whole idea of a twin movie theatre is to share costs of one facility while having the income of two. That is where the Century/Valencia garners the title as first as it did exhibit two completely different programs with separate admissions while sharing the same facility.
 


Posted by Gordon McLeod (Member # 33) on 09-18-2000, 09:05 AM:
 
Until it's restoration the original handcranked simplexs sat in the booth as they were not worth removeing (3 point bases never any sounr and Hall and conolly lamps)
Before the building was sold we moved the machines out for there museum and set up two Kinotones and ran Mary Pickfords My Best Girl on the original screen from the original booth with Horace Lapp accomanying it.
Since there were no seats everyone sat on Lawn chairs
The picture in the book of the booth exterior was taken during the show

 
Posted by Richard C. Wolfe (Member # 431) on 09-18-2000, 03:45 PM:
 
The Elgin/Winter Garden is in my opinion one of the finest restorations anywhere. You are so lucky to have it in your backyard where you can enjoy it whenever you want.
 
Posted by Mark Gulbrandsen (Member # 72) on 09-28-2000, 06:07 PM:
 
Gordon, Shame on you for not running the film on the old Simplexes!!
Mark
 
Posted by System Notices (Member # 2357) on 09-13-2011, 09:36 AM:
 

It has been 4001 days since the last post.


 
Posted by Martin McCaffery (Member # 37) on 09-13-2011, 09:36 AM:
 
Not the oldest, but this is interesting.

Last night someone dropped off a bunch of old theatre blueprints from an closed architect firm. Among them were the 1934 blueprints for the Macon Theatre in Tuskegee, AL.

My notes for the theatre have it listed as a "colored" theatre in 1931, with this annotation: "Listed as a twin theatre on Sanborn Map [1929-1955]. May have been split for segregation. Seems to indicate shared projection booth. Built on the location of a hotel."

The theatre is listed in city directories up to 1977.

The 1934 blueprints clearly indicate it was a single building with two separate theatres -- a "white theater" and a "negro theatre" that shared a common projection booth. Separate lobbies, ticket booths and marquees.

Google maps makes it look like the building is still standing, I'll have to make a trip to see.

It is not at all uncommon, especially here in the South, but also up North, to have the single theater segregated either by side or balcony is for blacks, with separate ticket windows, etc. This is the first time I've run across a theater built as a segregated twin.

Anyone else run across something like this?
 
Posted by Manny Knowles (Member # 1171) on 09-13-2011, 10:07 AM:
 
The Savoy Theatre in downtown Nassau (Bahamas) was reportedly segregated, but not a "twinned" theatre. Instead, the balcony was designated for "Whites Only." Drinking fountains were similarly segregated. The Savoy was about to close down by the time I saw "Sidecar Racers" there in the mid-1970s. By then, the cinema was integrated, but I can recall seeing signage at a drinking fountain.

As for the original topic. Shrug. Maybe I'm just not a huge history buff, or maybe it really doesn't matter that much. This is one of those cases where I don't personally care what the real story is. AMC took the credit and it went unchallenged.

I'm reminded of the line at the end of "The Man Who Shot Liberty Valance."

quote:
When the legend is more interesting than the facts, print the legend!
(or words to similar effect.)

So, the answer is still -- Stan Durwood and AMC [Razz]

Let the flames begin! [evil]
 
Posted by Martin McCaffery (Member # 37) on 09-13-2011, 10:26 AM:
 
quote: Manny Knowles
The Savoy Theatre in downtown Nassau (Bahamas) was reportedly segregated, but not a "twinned" theatre. Instead, the balcony was designated for "Whites Only."
That's and interesting cultural switch. I've never seen a segregated theatre in the States where the Whites had to sit in the balcony.
 
Posted by Manny Knowles (Member # 1171) on 09-13-2011, 10:37 AM:
 
The balcony had better sight lines, more legroom, wider seats and stadium seating. Ground level seating was awful.

Smoking was also permitted in the balcony only. Hard to imagine today, but this was seen as a perk back in those days. I remember the cigarette vending machine at the foot of the stairs to the balcony in one of the Savoy's sister theares, The Shirley Street Theatre, which is the theatre I frequented throughout my youth.
 
Posted by Mike Blakesley (Member # 26) on 09-13-2011, 06:43 PM:
 
quote: Manny Knowles
Smoking was also permitted in the balcony only. Hard to imagine today, but this was seen as a perk back in those days.
When I got into the business our balcony was a smoking area. That was one of the first things we changed...took some heat for it and lost some customers, but probably gained some.

There's no record of this theatre ever being segregated though.
 
Posted by Mike Rivest (Member # 5500) on 11-22-2011, 05:03 PM:
 
1904

"Cinematografo Moderno & Cinematografo Modernetto in Rome were the first purpose built cinemas to open in Rome. They were twin screens, located side-by-side, opening in 1904 under the direction of Italian cinema pioneer Filoteo Alberini."

It's now a 5-plex called Space Cinema Moderno

http://cinematreasures.org/theaters/24931
 
Posted by System Notices (Member # 2357) on 12-11-2014, 07:38 PM:
 

It has been 1115 days since the last post.


 
Posted by Buck Wilson (Member # 5885) on 12-11-2014, 07:38 PM:
 
quote:
Speaking of the AMC Ward Parkway. What a theater - lol. First a twon, then a 6, then a 12, then a 20, and finally, a 22. However, when Cinemark opened the Palace on May 7, 1999, Ward Parkway (once the crown jewel of AMC) had a 60% drop in attendance. It is now slated to close later this fall.
This theater did not end up closing, and 14 years later, is now a 14 plex. I want to say they basically cut off a large chunk to stay profitable. Perhaps the upstairs section? It's in a shopping mall IIRC. They have kept the place updated, run first-run material if not a bit split with other theaters in the area... Leather recliners, etc. So that makes it 2 --> 6 --> 12 --> 20 --> 22 --> 14. Wonder how the building is laid out at this point after all those changes and if the original 2 are at all intact.\

According to a comment on CinemaTreasures:

"Ward Parkway is the orignial home of the multi-plex. This shopping center is where AMC orginally put in a twin theatre becuase the overhead beams of the mall would not alow a single wide screen theatre to be constructed. This new twin actually ran the same movie in both houses, it wasn’t until about a year later that two different movies were shown at the same time. AMC moved back into Ward Parkway , (might be in 2000,) after closing the twin many years earlier."
 
Posted by Terry Monohan (Member # 8285) on 12-14-2014, 11:18 AM:
 
United Artists Theatres was so money hungry on the West Coast in the 70's and many other places they just put a big wall down the middle of the downstairs and balcony upstairs and made 4 cheap cinemas out of one large theatre. It was the worst you had ever seen with sound leaking in every show box. At least today many of these places that are still around after UA sold them off them for fast cash have had this movie UA building twin horror removed.
 
Posted by Jim Cassedy (Member # 4115) on 12-14-2014, 01:13 PM:
 
Terry is right. There was one theater here in San Francisco (I think it was the Alhambra on Polk St)
where they 'twinned' it by literally putting up a wall to split the original auditorium into two
smaller ones. But they didn't bother to re-align the seats, so you had to sit & watch the movie
by turning your head at a weird angle, since the seats were still angled for the original sight-line
of where the old screen used to be. And a cardboard box is is more soundproof than the
cheap wall they put up. Geez!

I think another owner corrected all this when UA gave up the theater, but the place is now
closed and has been converted into a 'health club' last time I checked.
 
Posted by Stephan Shelley (Member # 8587) on 12-14-2014, 02:49 PM:
 
The Northside in Berkeley was built as a small twin in the late 50's. Common entrance. Originaly no lobby but later a storefront was added as the lobby and a second set of restrooms. Orginal restrooms were at the back of one house. I think Cinema Treasures lists this theatre as one of the first built as a twin with common entrance.

Jim, the Alhambra was never UATC. It was built by the Nasser's like the Castro. The Bluminfelds were running the Alhambra for the Nassers and did the twin job. Part of the lease was that it had to be restored back before they left which they did before Roger Rabbit opened. UATC did plenty of hack plexing jobs such as the Balboa in SF and UA theatre in Berkeley.
 
Posted by Mitchell Dvoskin (Member # 751) on 12-14-2014, 04:03 PM:
 
Most people forget that Radio City in Manhattan was originally built as a twin, the Music Hall which is still in operation and the Radio City Roxy, which shortly after had it's name changed to The Radio City Center Theatre when the owners of the other "Roxy" in Manhattan sued them. I believe the Radio City Center Theatre closed in the 1940's, but the space is still in the building.
 
Posted by Steve Dailey (Member # 5137) on 12-14-2014, 09:43 PM:
 
quote: Buck Wilson
This theater did not end up closing, and 14 years later, is now a 14 plex. I want to say they basically cut off a large chunk to stay profitable. Perhaps the upstairs section? It's in a shopping mall IIRC. They have kept the place updated, run first-run material if not a bit split with other theaters in the area... Leather recliners, etc. So that makes it 2 --> 6 --> 12 --> 20 --> 22 --> 14. Wonder how the building is laid out at this point after all those changes and if the original 2 are at all intact.\

The original twin theaters were not in the same location as the current multiplex. I believe they were on the other side of the atrium. The current multiplex opened with 12 screens. They later added 8 tiny auditoriums on the first level of the mall (directly below the current theaters, but there was no direct access between the two). Then they closed those 8 and added 2 stadium seating theaters behind the concession area, above what is now Trader Joe's. Earlier this year they renovated the whole complex (adding the recliners, a minibar, etc.). The space where the 8 were is now retail space in the mall.
 
Posted by Marcel Birgelen (Member # 6801) on 12-15-2014, 02:46 AM:
 
quote: Terry Monohan
United Artists Theatres was so money hungry on the West Coast in the 70's and many other places they just put a big wall down the middle of the downstairs and balcony upstairs and made 4 cheap cinemas out of one large theatre. It was the worst you had ever seen with sound leaking in every show box. At least today many of these places that are still around after UA sold them off them for fast cash have had this movie UA building twin horror removed.
I don't know many theaters around here where they did this. In most cases they just separated the balcony from the main room, leaving the stalls and the screen of the original room mostly intact.
 
Posted by Mike Rivest (Member # 5500) on 12-19-2014, 05:11 PM:
 
First twin theatre that I have for is the Mall in Cleveland from March 17th, 1917.  -

[ 12-19-2014, 05:49 PM: Message edited by: Brad Miller ]
 
Posted by Brad Miller (Member # 2) on 12-19-2014, 05:49 PM:
 
Mike - the site policies clearly state all images must be uploaded to the FT servers to preserve the integrity of the archive.
 
Posted by Robert Koch (Member # 3728) on 12-19-2014, 06:42 PM:
 
Terry is dead right. I had to participate in some of these atrocities in no calif among which were the State in Marysville,the Sutter in Yuba City, the SenATOR in Chico,the Cascade in Redding, the State in Oroville,the Theatre del Oro in GrASS vALLEY are those I can think of off hand. These were all beautiful single screen theatres,the Senator being the oldest
[1925]and the Cascade the newest,[1935]
The results of these {"remodels" were disgusting to behold; and though it mattered not to these two brothers who now owned the theaters, because they chose their parents carefully, some of these monstrosities remain but most of them closed.
One remarkable exception to this is the Cascade in Redding, where the Public Radio station became involved and found the original building plans of 1935 and with with community arts and other civic organizations went ahead with the restoration and what a job they did I almost cried when I saw it after servicing it in the glory days. It is beautiful.
 
Posted by Claude S. Ayakawa (Member # 1401) on 12-19-2014, 06:44 PM:
 
The Kuhio Theatre in Honolulu was not a fancy theatre like the original Waikiki Theatre on Kalakaua Avenue but it was a very large house with comfortable seats and nice. For many years, it was Honolulu's only road show venue and the first theatre to get CinemaScope and 70mm in the city. It was a fantastic house to see movies until Pacific Theatres killed it by twinning it. Just like Jim said about the Alhambra Theatre in San Francisco,, nothing was done to rearrange the seats after house was twinned and one had to sit in a very awkward angle to watch movies. I disliked the theatre after they twinned it and avoided the house and I was very happy the Kuhio was no longer a first run theatre after it was split in half.

-Claude
 
Posted by Terry Monohan (Member # 8285) on 01-01-2015, 11:40 AM:
 
Thanks Robert for re minding me about the chop job up in Chico CA that the UA guys did many years ago. I think both of these have been de twinned now. One of the worst was the UA Del Mar in Santa Cruz CA and the State in Monterey CA. They have now been both brought back from the UA chop block and look nice. In Oakland CA UA/Golden State Theatres sold all their neighborhood theatres to churches before they did the cut in two or 4 disaster. The Laurel,Hopkins Fairfax, Diamond, Eastmont and many more are still around today in Oakland used for churches, banks and stores. The only one that the building is no longer around was the Fruitvale Theatre on E 14th St. Had a nasty fire and UA kept the burned out theatre just sitting around for many years before the city of Oakland made them take the burned hulk down. I guess UA thought the theatres they owned in Oakland were not worth being twined so they just got rid of them at cheap prices in the late 60's and 70's. In the 50's and early 60's UA/Golden Gate/United CA Theatres had some very nice neighborhood theatres going till some of the Naify family members got $$$$ money hungry. Some around CA got split the others sold off fast. I was so lucky as a kid going to some of these large local single screen cinemas in Northern CA before the multi's and twins came into the picture. Old Syufy saw what the Naify UA family was doing and started his own split screen disaster at his nice Cinerama® type dome theatres around CA. Many of those still remain cut down the middle like up in Sacramento CA now run by Century/Cinemark. UA and the Syufy clan got greedy at this time and did what they were doing to the indoor screens and started to cut up the big drive in theatres to as many screens that could fit on the property. This was the worst times for drive ins they ran. Some had 5 or 6 screens all small next to the large original screen. You could watch five movies at the same time with sound from only one screen. Old man Syufy loved the extra candy money he was bringing in with all the extra screens on the same lot.
 
Posted by Frank Angel (Member # 248) on 01-01-2015, 03:05 PM:
 
Those early chop jobs were so awful that for years I had an irrational bias against ANY multiplex house, at least any that were born out of single screen conversions.
quote: Claude S. Ayakawa
nothing was done to rearrange the seats after house was twinned and one had to sit in a very awkward angle to watch movies.
There was a beautiful neighborhood theatre in Brooklyn -- The Beverly -- originally run by Century Theatres; it was "quad-ed" in the manner that Claude describes, leaving the seats aimed at the wrong place, i.e., the original screen position, but even worse, the room was split down the middle with the new wall build smack between the two projection port windows. They didn't even move the (dual) projectors - just left them in the exact same position, reaiming them to the far left or far right position of the new screen.

So in the one "new" theatre, the projection port was in the very farthest right-hand corner of the back wall, and in the other "new" theatre, it was in the farthest left-hand corner of the back wall, aimed now at the new, much smaller screen which was nowhere near the center-line of the throw. The images on both screens were severly distorted with weird keystoning. The aperture plates were these bizarre-looking trapazoidal shapes to make the image look square on the screen, but that couldn't disguise the fact that there wasn't a straigh line anywhere in the image you were looking at. When the credits rolled, they fanned out from one side of the screen to the other, changing the tilt angle as they moved from the bottom to the top.

Because the original side walls of the theatre were angled in toward the stage from the rear to the screen, in each of the new quad rooms, the center split wall was straight while the original side wall was angled. The result was that there were so many unnatural angles in the room that it could give a person vertigo just walking down the slope floor to your seat, which of course when you sat down, was facing the wrong direction.

In the two balcony rooms, they didn't bother to build a real floor over the orchestra, so the first seats started about half-way back from the screen which was hung at the original screen position, with this huge expanse of dead space between the first seats and the screen. If you sat in the very first row of either of the two upstairs rooms, you were already half the theatre length away from the screen; if you sat in the back row, yes, you were as far away as you would have been from the screen in the original single screen configuration, BUT the screen was now 1/4 the size -- were were looking at a screen relative to the size of your TV screen at home.

The original single screen was not a particularly wide room so now with the center split, it was like you were in a long tunnel with a small screen at one end. Sound in this long tunnel was what sound usually is in a long tunnel -- one long echo chamber with dialog that was TOTALLY unintelligible. Who wouldn't stay home to watch TV?

Should I mention that all four rooms boasted of screens that were 2:1 -- scope AND flat were each projected at 2:1. [puke]

And of course to prevent a patron from remembering the beauty of the original single screen room with its considerable wall details, every exposed surface, cieling, side walls, even the floor if I remember correctly, EVERYTHING as painted flat black.

As much as I hate to see a theatre go under, this place couldn't die fast enough for me. Mercifly, this abortion of a quad closed soon after the conversion; it's been a bank for decades now. Even though it's actually where I bank, I will not go into this branch just on principle.
 
Posted by Monte L Fullmer (Member # 2797) on 01-01-2015, 06:32 PM:
 
Heard that James Edwards Sr. bought his first cinema in SoCal in 1930 and bought the building next door the following year and converted it to a cinema, thus creating SoCal's first twin cinema under one marquee.
 
Posted by Robert Koch (Member # 3728) on 01-05-2015, 03:33 PM:
 
The fun ended for me with advent of the "plexes"
 
Posted by Jesse Skeen (Member # 586) on 01-10-2015, 05:12 PM:
 
My rule for a long time has been that I will NOT patronize any theaters that have been split. Even if it's a multi-screen theater that might have one old auditorium split and the rest of them newer and un-split, I still won't patronize it at all.
 
Posted by Martin McCaffery (Member # 37) on 07-12-2015, 09:48 PM:
 
Ok, Moving Picture World, Jan 4, 1913, so the theatre had to have been built in 1912. Weirdest twin I've ever heard of:
 -
 
Posted by Leo Enticknap (Member # 534) on 07-12-2015, 10:21 PM:
 
quote: Marcel Birgelen
I don't know many theaters around here where they did this. In most cases they just separated the balcony from the main room, leaving the stalls and the screen of the original room mostly intact.
In Britain, the Odeon chain in particular would also build a partition wall down the middle of the stalls, thereby turning one house into three. Among other problems, this didn't do much for the sound quality, especially when these houses were retrofitted for Dolby A-type and surround speakers hung on that thin partition wall.

At one such place I worked, I remember The Lion King and Reservoir Dogs playing side-by-side in the divided former main stalls. During the quieter passages in the Disney pic, cries of motherfucker this and asshole that, not to mention 1970s music and the screaming of the gunshot and torture victims, were clearly audible through the wall, much to the amusement of the children and the horror of their parents.
 
Posted by Mike Rivest (Member # 5500) on 08-16-2015, 11:27 AM:
 
Grand opening ad for the Mall duplex theatre in Cleveland from March 17th, 1917 can be seen at
https://www.flickr.com/photos/30943004@N00/20186470951/in/album-72157656619163575/

Also found an October 10th, 1912 ad for the Oxford theatre in Cleveland.
can be seen at https://www.flickr.com/photos/30943004@N00/20628357605/in/album-72157656619163575/
 




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