This is topic Show Times Change on Friday! in forum Ground Level at Film-Tech Forum ARCHIVE.


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Posted by Ian Price (Member # 14) on 12-01-2000, 04:21 PM:
 
For the past two weeks we have been running our shows starting at noon and running five shows per day. We did this to maximize our revenue over the Thanksgiving holiday. Our usual schedule is to run four shows per day starting at 1:00 PM.

This week we switched back. We have a few people who thought we still had 12:00 shows and showed up for them. Most were understanding, but a few were downright hostile about our changing the show times. They would spout things like "Why did you do that? NO other theatre changes their show times!" "How do you expect us to know when the shows are if you willy nilly change the show times?" "No other theatre changes their show times on Friday!" "There should be public notification when you change you show times?"

That last one was my favorite because my cashier held up today’s paper and said, "Like this ad we place every day in the newspaper?" I was so proud.

Now I am not totally impressed because we have 50 or 60 people in the auditoriums that got the times right.

Come on say it with me All theatres change their show times on Friday! except when they don't.

 


Posted by Brad Miller (Member # 2) on 12-01-2000, 04:39 PM:
 
All theatres change their show times on Friday!

The ones I hate are the ones that change their show times EVERY DAY! Also equally bad are theaters that run 5 shows on weekends and 4 shows on weekdays where the weekday times are different than the last 4 rounds on the weekend.
 


Posted by Jesse Skeen (Member # 586) on 12-01-2000, 06:03 PM:
 
I've always thought it was a bit annoying to change showtimes for movies that have already been showing; if I were in charge I'd try to keep the showings for any movie the same for as long as it plays and schedule any new films around that; the only exception being when only one or two movies end up messing up opening and closing times for the whole theater, like I wouldn't keep an 11 AM show of one movie when everything else started later, or have the last showing of one end around 1 AM when everything else ends before 12.
 
Posted by Erik Schill (Member # 675) on 12-01-2000, 10:26 PM:
 
Ian:

it's funny that you wrote that because I had the same exact thing happen this morning, we have our first show at 10:45 this week instead of 10:30 which is was last week, and I had an old lady yells at me about changing the movie times without notification, and I did the same thing, I held the paper, said the times are in the everyday, plus whe have a sign outside that tells the times for the day, and on top of all of that we have a voice recording you can call to tell the times, but still after all of that it was still my fault, cause I must work for the booking office or something, I'll hate to be there next week if she comes in to find the first movie is at 11:10 and all our prices went up, which happened today and pisses me off, but that's a whole nother story
 


Posted by Mike Spaeth (Member # 524) on 12-02-2000, 03:38 AM:
 
I agree w/ Brad on that point. I run 4 (sometimes 5, on short movies) showtimes on Saturday/Sunday (open at 1pm), then I simply drop the first (or first 2) times in each auditorium for Monday-Friday (open at 4pm). The other thing this does is enable you to save money. You can run the same ad every day of the week, and get the repeat discount, just run the first showtimes in brackets, with a notation [] = Saturday/Sunday only.

Jesse - about keeping the times the same, I usually TRY to do that, but sometimes it's necessary to shuffle them around a bit. It's not a scientific process, but a well-built show schedule may require it. Don't get me wrong - there are some people out there that change every showtime every week...but they're just as bad as those that keep the same firm showtimes set in stone for the life of the print.
 


Posted by Paul Cunningham (Member # 501) on 12-02-2000, 06:58 AM:
 
1 PM Starts, 4 PM Starts ?

Our first show is normally at 9.30 or 9.45 AM followed by 10.00, 10.15 and 10.30. This is everyday of the week

Our owner figures that he will be there as will a cashier, why let the cinemas sit empty all day when you could have some paying customers. These early morning shows are very popular with housewives who have just dropped the kids off at school and retired people.

It is very rare for us to have the same movie at the same time for 2 days in a row so the customers really need to check our ads or flyers.

My favourite customer for the day was an old lady who came up to the boxoffice and started to complain because she had booked her seats and the usher told her it was not actually reserved. She was so mad she was shaking, she particularly wanted the back seats for her 3 (also elderly) friends. I told her that there would be heaps of seats as only 40 had been sold but she wanted HER reserved seats. What can you do? Nothing, except tell the usher to show the lady some seats in one of the three EMPTY back rows and say that those are the seats she requested.

Paul
 


Posted by Mike Blakesley (Member # 26) on 12-02-2000, 12:52 PM:
 
We typically have two shows on Fri-Sat, and one show on the other nights. It is amazing how many people show up at the wrong time, even though those times are posted:

On the marquee
In the front window
In two different newspapers
On a cable-tv sports channel (in a neighboring town)
On the radio (usually)
On our own website
On hollywood.com
In our weekly e-mail
On our phone system (regular and toll-free numbers)

Ain't people fun?
 


Posted by Adam Martin (Member # 641) on 12-02-2000, 11:18 PM:
 
Just tell them they must be thinking about the monsterplex in the next town, where the movie they want to see plays on 17 screens and has a show starting every 3.5 minutes just for them; where they can sit in the sold-out show with the other 24 people and watch it on a screen the size of the big-screen in the lobby showing previews.

By the way, were these the same people that came to my theatre, looked at the timeboard for six minutes and then asked the cashier what time the movie starts?
 


Posted by Mike Blakesley (Member # 26) on 12-04-2000, 06:10 PM:
 
I'm not sure about that, but a couple of them are the ones who habitually walk under the marquee, past the window one-sheet, buy a ticket, get into the lobby, and then walk into the boxoffice and say "What's showing, anyway?"

I swear this happens at least once or twice a year. (again)
 


Posted by Brad Miller (Member # 2) on 12-05-2000, 01:43 AM:
 
Most stupidest customer I've ever seen was the fellow who back around 1990ish asked an assistant manager "when is that THX movie going to come out? I've seen the posters and you guys have been running the previews on it forever. I don't even know what it's about, but it sure looks cool."

Oh boy!

 


Posted by John Pytlak (Member # 331) on 12-05-2000, 06:00 AM:
 
Now there's an idea for George Lucas! A feature length version of "Tex".

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
 


Posted by Jerry Chase (Member # 660) on 12-05-2000, 12:37 PM:
 
I've had my share of odd showtime and showing questions, like the puzzled looks the first times we ran multiple prints with on the hour showtimes...

"Is this film only 45 minutes long?!?"

or confusion from odd titles, like the porno film "Misty Beethoven" where a darling little senior citizen woman came up to our box office limping on her cane, and sweetly and shyly asked for a ticket to see "Mister Beethoven."...

But I'd have to say the stupidist showtime question I've heard of isn't even a question.

The Miami Herald time clock started losing theatres well over a year ago, in 1999. One of the theatres that closed was a little 4plex conversion with no chance of ever reopening. The owner, ever hopeful, requested the Herald slug it as "Closed until January 2000, call theatre for showtimes."

Some brilliant employee of the Herald regularly continues placing this slug, so new readers looking for movies are confronted with the option of visiting a theatre closed "until January 2000" long after January and any evidence of a theatre have passed.

BTW, I'm fairly sure this theatre was in Palm Beach County, and we all know how confused people get there. I'd bet some folks show up to see what's not playing.


 


Posted by Ian Price (Member # 14) on 12-06-2000, 12:10 PM:
 
"Is this film only 45 minutes long?!?"

We had two prints of Best in Show. Our show times were 1,2,3,4,5,6,7,8,9 & 10. I got this question from one person at least once per day.
 


Posted by John Wilson (Member # 269) on 12-15-2000, 02:50 AM:
 
The THX movie! Very funny!

When I worked at the Orpheum which is a restored 1935 art deco picture palace, we had little plastic clocks with a real clock face made up and would place them beside the name of the film on the sign above the box office.

Soooooo many (young) people complained that they couldn't understand those times and why didn't we get REAL 'digital' clocks?

Sheesh!

What on earth do they teach kids in school, anyway if they don't teach them how to tell the time?

The Orpheum has a pretty sucky website, but you get the idea at http://www.orpheum.com.au/ . The new cinemas 1 and 2 I had nothing to do with. And from the looks of them...that can only be a good thing.

Hey! Cinema one has 'SR' stereo!



 


Posted by Joseph Pandolfi (Member # 223) on 12-16-2000, 11:56 AM:
 
The time when we were running "Thomas and the Magic Railrad" at 11,1,3,5,7 and another movie for the last two shows. We got quite a few people coming in with babies in arms and stroller luggers at 11PM wanting to see "Thomas". NO THAT'S 11 A.M. :P
 
Posted by Charles Everett (Member # 889) on 06-18-2001, 11:03 AM:
 
The theater I usually go to had Moulin Rouge on Saturday at 12:15/2:45/5:15/7:45/10:15. Since I was out of town on Saturday I decided to see Moulin Rouge on Sunday night. I get to the theater in plenty of time -- and the showtimes got changed to 1:15/3:45/6:15/8:45 I swallowed my pride and took in the 8:45 show.
 
Posted by Andy Muirhead (Member # 712) on 06-20-2001, 05:22 PM:
 
We often change our times on Friday, and ALWAYS have customers coming in at the wrong time from Tuesday onward as that's the day our Ad for the following week comes out in the press. It's amazing how many people ignore the dates quite clearly shown at the top of the ad.

Also, we often have booking cancellations for previews because they "don't want to pay to see a trailer!!" we have to patiently persuade them that a preview is actually the whole feature!
 


Posted by Matthew Cunningham (Member # 873) on 06-21-2001, 08:54 PM:
 
My favorite showtime question?
"What time does the midnight movie start?"

This literally was heard every weekend at the first theater I worked for (along with: "I'll have a large popcorn with EXTRA butter, and a Diet Coke" followed by my favorite response from our surly concession workers: "Yeah, cause it's the sugar water that makes you fat").
 


Posted by JC Cowles (Member # 914) on 07-01-2001, 04:22 AM:
 
Ian: (Re, "Is this film only 45 minutes long?!?")

I know EXACTLY how you feel. However we have yet another challenge for our customers. Our 11-screen theater is split into a 3-screen and an 8 screen building. And you can't access one from the other from inside (people love that part in Minnesota). This causes all sorts of problems.

The most common is showing up to the wrong building when we have two or more prints split between the two buildings. And as most anyone knows, people don't generally read signs...let alone 6'x10' marquees. The conversation between our box office personell and lost customers usually goes like this:

C: "Is ShrEEEEEK! playing here?"
BO: "No, I'm sorry, Shrek it's in the other building down the sidewalk"
C: "It says you're playing it in this building"
BO: "It's playing on two screens, the showtime you are looking for is in the other building"
C: "I have to go outside? Can't I get there from inside?"
BO: "Sorry, no."
C: "Well, what's the next showtime in this building"
BO: "An hour from now."
C: "Well what else is starting now?"
BO: "Moulin Rouge starts in 5 minutes."
C: "Well give me a ticket for that"
BO: "That's playing down the sidewalk too"

This is usually when the customer's head explodes. We have mop crews standing by. I do feel sorry tho when I have to explain an old lady with an oxygen tank that just spent half an hour walking 10 feet from her car to the door that she has to walk another 40 feet to the other building.

I think my favorite senario (and this happens more frequently with two prints playing in opposite buildings--but not always) is when two people are meeting at our theater and end up waiting for an hour in opposite buildings. The best was when a lady was screaming at the top of her lungs in my lobby telling her husband she was AT THE THEATER!!! and from the sound of the screams coming from her cell phone, so was he. I knew what happened, but I couldn't speak...I was laughing too hard.
 


Posted by David Stambaugh (Member # 1102) on 04-05-2002, 09:20 PM:
 
Cinemark has 29 screens at Gateway Mall in Springfield. 17 are first-run, full-price, and on the west side of the mall. 12 are $1.50 bargain priced, on the east side of the mall. Newspaper ads clearly delineate between the two, including admission prices, show times, locations, and phone numbers. But guess what? Customers go to the 12-screen bargain house looking for their first-run movie and want to know why it isn't there (and probably why they can't get into it for $1.50). Sometimes the bargain house has to stick signs up on the box office windows saying "Lord of the Rings is playing on the opposite side of the mall" or whatever.

 
Posted by Adam Fraser (Member # 1074) on 04-05-2002, 09:53 PM:
 
Our theatre has been having 7:00 PM shows since 1941 and people are so used to it, when we show a long movie and want to start it 20-30 min's early many many people come late and complain. Even though we have newspaper advertisements, a website, and a recording. Guess we should never start our first show before 7:00PM

------------------
Adam Fraser
www.pinestheatre.com
 


Posted by Ian Price (Member # 14) on 04-06-2002, 03:42 PM:
 
And then we go and change things around just for our own amusement.

Having three simultaneous long-running hits has meant that there have been many wonderful smaller films that have not yet made it onto our screens. Every week more and more films are released and our backlog of un-played films keeps growing. Five screens aren’t enough…we really need eight. Who knew? Since adding three screens isn’t a simple, quick or easy thing, we’ve had to get creative.

Beginning Friday, April 12th, we are pleased to announce a new programming initiative here at the Rialto. We call it MOVIES IN THE MORNING. Movies in the Morning is a four times a week program dedicated to bringing in many of the smaller films that we haven’t had a chance to play. It also gives us the opportunity to holdover certain titles a little while longer without creating such a logjam on our five screens. Here’s how it works: Every Friday, Saturday, Sunday and Wednesday, we will open at 10:15am for a set of shows starting between 10:30 and 11:15am. Typically, three of the films will be a combination of new films and holdovers. The other two films will be selected from our regular daytime slate of films. All morning shows will be at our bargain price of $5.50.

Movies in the Morning will be featured in our regular ads in the PD and the Bohemian as well as on our web site, weekly e-mail and recording. There are several theatres in LA that have a similar program that works very well for them. However, to our knowledge, no one in Northern California has attempted such a program, so it is a bit of an experiment. We’ll see how it goes. Our hope is that you, our audience, have the opportunity to see some films that otherwise probably wouldn’t have made it to Sonoma County.

Let's how much this confuses our customers.


 






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