This is topic Pepsi Policy Trailers in forum Ground Level at Film-Tech Forum ARCHIVE.
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Posted by Don Anderson (Member # 397) on 03-27-2001, 11:20 PM:
Anyone know where we can get the Barbie & Ken type Pepsi theatre policy trailers? They are really funny, one scene shows Barbie lighting up a cigarette and starting her hair on fire. Our Pepsi rep said she has never heard or seen one. But, our local competition has one print. They don't remember where it came from. Really, they don't! Runs about 2-3 minutes in length, uses stop motion animation and alot of Pepsi products in the scenes! The copy I saw is in flat.
Posted by Dustin Mitchell (Member # 372) on 03-28-2001, 12:11 AM:
Greng's Family Theatre's in Eau Claire, WI uses it as their policy trailer. Their website is www.ecmovies.com. If you can't get a hold of them that way I could look up their phone number for you and email it to you.
Posted by Sean McKinnon (Member # 612) on 03-28-2001, 02:05 AM:
AAAaahhhh, The Pesie "Barbie Dolls" trailer.
"nothing in the following is real, the setting fake the furniture fake the blonde fake its a figment of someones imagination thats so bogus only the use of nonliving objects could ever make it possible."
The trailer is only 30 seconds long (if i remeber correctly) When i was the head projectionist at Hollywood Hits we ran this as our policy at first i hated it but it grew on me, I have a fond place in my heart for this one 
I can find out how to get one email me for more info------------------
I love to smoke I smoke seventhousand packs a day and I'm never F*&ing quittin!-- Denis Leary
Posted by Jesse Skeen (Member # 586) on 03-28-2001, 02:41 AM:
Does Barbie fire a water pistol and say "NO!SMOKIN'!" 
Posted by Evans A Criswell (Member # 381) on 03-28-2001, 04:14 PM:
Speaking of Pepsi policy trailers, I sure hope Regal doesn't keep that horrible one they currently use for much longer (the one with the little girl with the man voice). Since last June when they introduced it, I have endured it 25 times now, and would applaud if it jammed and melted while being projected. I wouldn't even deduct any points for it in my presentation quality evaluation (and might even add one or two).Most of my friends say they're tired of it. In nearly every showing I attend, some members of the audience have seen it multiple times and some say negative things about it. Even some theatre staff members I've talked to despise it. It was cute, but it is the kind of thing that gets old really quickly.
Evans A Criswell
Huntsville/Decatur, AL Movie Theatre Information Site
Posted by Christopher K. Williams (Member # 418) on 03-28-2001, 10:09 PM:
Yes, everybody at our theater hates that "Pepsi Girl" trailer as well. In fact, my manager said that it was a big complaint of all the general managers at one of their last meetings. We also get several comment cards every now and then with negative comments regarding the trailer.Apparently, we are getting a new trailer by summer.
In the meantime, I like to laugh at some of the absurdities of the trailer itself (pointed out to me by my friend and fellow projectionist, Brian Frost), beyond the obvious ones.
For example, everybody is "drinking" from and passing around empty Regal cups; one cowboy is eating popcorn with his work gloves on; and then there's our favorite, the really bad extra cowering in the corner behind the Pepsi Girl (he's dressed in black and appears during the bar scene).
Gotta love it!
Posted by Don Anderson (Member # 397) on 03-28-2001, 11:38 PM:
thanks gang. looks like most of ya didn't like the policy trailer. but, hell its better than nothing!sean, i can't e-mail ya for info...there is no e-mail address posted in your profile.
don
Posted by Steven Pickles (Member # 785) on 03-29-2001, 11:21 AM:
Just a bit of an update on the Pepsi Girl policy for Regal. It has come to my attention that the trailer has also brought Regal into a minor legal dispute. Not only is the trailer annoying as sin, it has upset the wrong people. This is because in the trailer the only person to get shot by the water pistol happens to be an African American. I've seen the trailer a million times and I would've never thought about that but hey, I guess some people have the time to worry about such things. I believe all Regal theatres will be returning to the older Roller Coaster Pepsi trailers relatively soon.. probably as soon as Regal can get new copies of the trailer.-- Steven
Posted by John Keegan (Member # 290) on 03-29-2001, 11:27 AM:
I, too, can't wait for the stupid Pepsi girl to "melt" off the screen. From what I hear from my managers, it's supposed to stop running in late spring and a new trailer is supposed to take its place, hopefully it's not as annoying. I like the roller coaster one that we only use on the Open-Captioned prints we show each week, so maybe we will
pick that back up for all of our shows, time will tell.
Posted by Scott Norwood (Member # 30) on 03-29-2001, 12:54 PM:
The Pepsi girl thing is amazingly annoying, but the roller coaster isn't much better. The animation looks like it was done on someone's Commodore 64. Surely they can come up with something better that that. This stuff makes "Courtesy is Contagious" look like God's gift to policy trailers...
Posted by Brad Miller (Member # 2) on 03-29-2001, 02:40 PM:
Those Pepsi Girl trailers were distributed free of charge by the Pepsi company to theaters who carry Pepsi products. Now why anyone would want that incredibly annoying "girl with the man voice" on their screens is beyond me, but the answer folks here is simple. FREE!(I take it I am not the only person who hated that character from the very first Pepsi commercial on tv?)
Posted by Chris Duvall (Member # 787) on 03-29-2001, 04:35 PM:
For those who want to know...the Pepsi Girl's contract with Pepsi ends today. Effectively today on all Regal screens, that policy trailer will be pulled and I expect that if anybody else is running it will be pulled as well from their screens. However, this does not bode well with me. Even though I was annoyed with that trailer, I think we may end up seeing Brittany Spears trailers now because of the Academy Awards. I thinks that is even worse. In the name of all things Holy, I hope we do not get something like that.------------------
Chris Duvall
General Manager
Regal Cinemas
Colonnade 14
Las Vegas, Nevada
Posted by Scott Norwood (Member # 30) on 03-29-2001, 04:54 PM:
Personally, I would much rather look at Britney Spears than the Pepsi girl.
Posted by Joe Redifer (Member # 3) on 03-29-2001, 07:37 PM:
I also have hated the Pepsi girl since the very first frame I saw her in on TV. Is it supposed to be "cute"? I agree with Scott about Britney Spears, but only as long as I don't have to LISTEN to her as well. Good God what is up with her voice? Should be gagged. The Oscar commercials were stupid, in my opinion.
Posted by Evans A Criswell (Member # 381) on 03-29-2001, 10:37 PM:
I'd already read about the discontinuance of that "Pepsi Girl With the Man Voice" Regal policy trailer thanks to Chris Duvall's post earlier in the day. I went into the Regal River Oaks Cinema 8 in Decatur for my 50th visit there to buy a ticket for "Heartbreakers" (see movie review forum) and a guy that works there (who must know who I am) walked up to me and said, "Well, I have some good news for you." I was hoping for "Regal is going to install adjustable screen masking in the Huntsville theatres" but got the "No more Pepsi Girl" news. I was told that the theatre got comment cards with negative reactions from people who were tired of it, and people were actually picketing at one theatre because of that thing. 
(Has anyone heard anything about that or can verify it?) Sure, I despised the thing and would loved to see it jam and melt but picketing over it? I noticed during the day today that Regal's WWW site was offline for a good part of the afternoon and a few minutes ago, it is back without that policy trailer. It says "Stay tuned... Regal's new policy trailer coming soon". I always wondered who would want to view that thing.
I can handle anything -- Hanson, Spice Girls, Temple City Kazoo Orchestra -- anything but Pepsi Girl With Man Voice.
Thanks, Regal! You've made a wise decision in getting rid of that thing. I just wonder who made the decision to keep it so long. It's just the kind of thing that could be kept for a month or two. Another flaw in it was the printed words "Feature Presentation" at the end, although most theares invariably included an extra trailer at the end of it. That would be best left off.
Evans A Criswell
Posted by Jason Black (Member # 684) on 03-29-2001, 11:54 PM:
I read the last part of your post Evans and it seems to me that if there is invariably another trailer after the "Pepsi Girl" spot, it is, presumably, an attached trailer, which are not to be removed from the print. If I'm not mistaken, it is also taboo to remove & move them (in order to put the "paid" spot on just prior to the feature). In my opinion, paid trailers, while a great source of revenue for a company, should be kept OFF screen. People, for the most part, are bombarded with the same ads thru other media sources. They simply do not need the theatre industry to push them as well...Or so I think..
------------------
The early bird may get the worm, but the second mouse gets the cheese!
Posted by Brad Miller (Member # 2) on 03-30-2001, 04:39 AM:
I don't care if it is attached or not, that trailer WILL be moved into the normal presentation section for trailers. It is very unprofessional (in my opinion) to run another trailer after the policy and applicable sound logo.If I ever build prints for a theater that has such a policy, all of the "attached" trailers would miraculously come "unplayable", meaning I had to throw them away. I highly doubt that this is Regal's policy anyway. I am betting it is the fault of the projectionist not realizing there is an attached trailer and not wanting to spend the time to move it within the roll once the film is assembled.
Posted by Chris Duvall (Member # 787) on 03-30-2001, 05:21 AM:
To clarify on the Regal policy on the order of trailers...1. Rolling Stock ads (commercials) 
2. Trailers (including attached ones)
3. Sound promos (THX, DOLBY, DTS etc.)
4. Policy
5. Feature
If there are Regal locations out there not following this...shame, shame 
Brad is right, there should be some pride in the presentaion. There seems to be some laziness out there and it is very unfortunate. Evans...ahmen on the masking thing. I cannot stand it when a location does not have it. BTW, was it a Regal build or was it one of the ones we aquired during our Borg years? I have a hard time believing that we built a location without masking. Ahh! The horror, the horror!
Back to the Pepsi girl thing...her contract with Pepsi does expire 03/30/01 and from what I know, it was not picked up again. If we were to continue playing these trailers, Pepsi would be liable to pay that girl, which seems they don't want to. Could be wrong here, but that is what it looks like. Yes, we did get some complaints about the damn thing (mainly staff), but not enough to warrant it being yanked. I have never heard of any theatres being picketed over it. Seems kinda silly to me. We are expecting new Policy trailers in the next few weeks.
------------------
Chris Duvall
General Manager
Regal Cinemas
Colonnade 14
Las Vegas, Nevada
Posted by Evans A Criswell (Member # 381) on 03-30-2001, 09:53 AM:
Chris, It was Cobb, not Regal, that built the theatres without masking in two thirds of the auditoriums. These theatres were assimilated into Regal's collection on August 1, 1997.About the subject of policy trailers: when a policy trailer is designed, it should be shown many times to a rather large group of people to get reactions. The group should have to see it at least once per day over a period of 7 days to determine if it is something that people will get tired of. It is easy to make such a trailer that people will love and prefer on the first viewing, but that will become despised on the 10th viewing. It is safer to go with something that doesn't get as big of a first response, but that does not become an irritation after several viewings.
Regal's "train" or "roller coaster" (whatever it was) never really impressed me, but I liked it because there was nothing about it to get tired of and it had several characteristics that made it easy for me, as a customer and reviewer, to check the framing on flat films to determine if excessive cropping at the top and bottom of the image was occurring. Sometimes when that thing would play at Hollywood 18, if a group of kids from Grissom High School were in the auditorium, they'd hold their arms up as if they were riding on a roller coaster.
I hope the next policy trailer puts more emphasis on asking people to turn off their cell phones. There is usually at least one cell phone slut in every movie I attend.
Evans A Criswell
Huntsville-Decatur Movie Theatre Info Site
Posted by Joe Redifer (Member # 3) on 03-30-2001, 12:22 PM:
Personally I think the sound logo should always go after the policy and right before the feature. Policy trailers usually are not in digital and what is the point of playing a digital sound demo and then playing the wimpy sound from the policy trailer immediately after? Also, the volume should be adjusted upward for the sound demo and feature, and most theaters play their trailers very low. I hope they don't play the sound demos and features as low. But the pathetic fact is that they do.
Posted by Sean McKinnon (Member # 612) on 03-30-2001, 01:27 PM:
The best policy trailer in the world is pike productions "welcome to the show" with all the flying words and flying trash bucket its great everyone loves that one ------------------
I love to smoke I smoke seventhousand packs a day and I'm never F*&ing quittin!-- Denis Leary
Posted by Jesse Skeen (Member # 586) on 03-31-2001, 07:56 AM:
Does anyone have complete credits for the now-retired Pepsi Girl Trailer? I'd like to know who wrote it, directed it, whose voice that really was (Jack Palance?), who all the actors in it were, where it was shot, who designed the sound (which was useful in checking surround levels), etc. The name of the actress appearing as The Pepsi Girl herself was Hallie Kate Eisenberg. I'd like to get a DVD copy of this with the full Dolby Digital soundtrack intact; the version that was on the lobby videotapes was mono. A laserdisc in CAV format for frame-by-frame analysis would be cool too, but it's probably too late for that.
Also was this trailer made only for Regal, or were there versions with alternate shots of popcorn bags with other chains or generic labels for showing in other theaters? It looked rather expensive to produce.
Posted by Scott Norwood (Member # 30) on 03-31-2001, 05:09 PM:
The Pepsi Girl trailer has a digital track?!?! I've only heard it in SR. Personally, I would have preferred not to have heard it at all... (Having said that, if anyone out there has a box of unwanted Regal Pepsi Girl trailers, I'll take one for my "weird stuff" collection...)
Posted by Joe Redifer (Member # 3) on 03-31-2001, 05:25 PM:
Jesse,Why not just hire everybody who made it to come to your house and act it out for you? That would be far better than Dolby Digital and almost as clear as DVD (but we all know that not even real life is as sharp as DVD!) You could videotape it with your Canon XL1 camera and make your own DVDs with your Apple G4 with built in DVD-R. Sell each DVD on eBay for $1,000! While you have it on the computer you can make desktop pictures (wallpaper), event sounds for when an error pops up and tons of Quicktimes and MPEGs for the internet! I'm sure the people who made it aren't doing anything now.
Posted by Rachel Carter (Member # 693) on 04-02-2001, 01:57 AM:
So Sean....You like my trailer eh?
Posted by Doug Willming (Member # 728) on 04-02-2001, 10:54 AM:
The Pepsi Girl trailer was filmed only for Regal. It was shot on film in Hollywood, but edited on video, then bumped back to film in flat and scope versions. The total running time was 2 minutes, 5 secs. Our company was in production on a trailer for Regal (actually, it was finished) when they made the decision to let Pepsi and their ad agency come up with a trailer featuring the Pepsi Girl. I would imagine the reasons were $. Our company is currently in litigation with Regal.
Almost all of our custom trailers for major circuits have been digital sound for the last 10 years. Most of our trailers run no longer than 60 seconds, which I think is about tops for a piece of film you're asking an audience to watch over and over again for a period of possibly years. Our trailers are always animated, whether cartoon (Cinemark Front Row Joe) or computer graphics (Carmike). I think live action trailers wear out their welcome fast.
I am always amused by circuit owners that have run the same trailer for 5 years or more that brag about the audience responding in some way (raising their hands during the rollercoaster, clapping along with the trailer, mimicing the dialogue)to their trailer. I think most of these people are just so bored of seeing the same thing everytime they go to a movie they're making fun of the situation.
------------------
Posted by Mike Blakesley (Member # 26) on 04-02-2001, 06:06 PM:
We have the Pike "Welcome to the Show" trailers that Sean mentions above.Pike Productions trailers are great except their copyright notice is on there too long, in too large print, and too high up in the frame. Any Pike lurkers on here?
Posted by Joe Redifer (Member # 3) on 04-02-2001, 07:38 PM:
Doug, what is your company? Did you do the Mann Theatres Feature Presentation awhile back? That was full of color and lasted about 60 seconds. Unfortunately the music wore thin very fast.
Posted by Rachel Carter (Member # 693) on 04-03-2001, 01:05 AM:
Mike,I too have the Pike Productions "Welcome to the Show" Trailer. There is one good thing about having the copywrite there so large and for so long....it is just right for getting a movie into perfect focus.
Posted by William T. Parr (Member # 677) on 04-03-2001, 07:49 AM:
Joe, The name of Doug's Company is called Willming and Reams in San Antonio. They have a Website at www.willmingreams.com Doug, What happened with the Cinemark Front Row Joe Cartoons? I used to work for them when the first three came out and I notcied the last one with Elton and Clyde going through all the Western scenes and Graveyard scenes was only around for a few months before the New Cinemark The Best Seats in Town ad came out.
I live in Austin, is there any chance when I am in San Antonio getting a tour of the place?
Posted by Doug Willming (Member # 728) on 04-03-2001, 11:30 AM:
Sure, William, always happy to give tours. Might even be able to come up with a FR Joe cel as a souvenir. Actually, though, our shop is not quite as interesting tourwise as it used to be, since we rarely do cel animation anymore (sadly, nobody seems to want it)and that is what people always liked to watch in progress, along with the cool Oxberry animation stand going thru it's motion control passes. Now it's just a bunch of computers (yawn). To answer your question about Cinemark, they decided a couple of years ago cartoon characters were not "corporate" enough for a big league circuit wanting to go public (in my opinion, though, I always thought the characters lent themselves much better to international recognition than a generic-looking graphics trailer). That coupled with the fact that they had done several FRJoe trailers and I think the novelty of producing a cartoon trailer just wore off (to be honest, we had a hard time coming up with something new for Joe to do or sing about after the first 3 or 4). Occasionally I look at them on a demo reel and think they still hold up well, and we always had kind of a "Rocky Horror" thing going after they ran awhile and people learned the words. We tried to make them complex enough to where you could see them for a year or two and not get too tired of them.
Joe, to answer your question, we did not do the Mann trailer. I have no idea who did (Cinema Concepts?). Music has always been a big thing with me as far as our custom trailers. We almost always do custom music production and sound effects and do the digital mix at either Todd-AO or Deluxe Toronto. We used to use Skywalker Sound before they got too big to want to work on our stuff. Some of our trailers we did there (including the first 2 FRJoe trailers) used some sound effects that they had stored from the Indiana Jones and Star Wars movies. By the way, the WillmingReams.com website is kind of a throwaway generic site for our company. For theatre stuff, go to www.WRonyourscreens.com ------------------
Posted by William T. Parr (Member # 677) on 04-03-2001, 12:39 PM:
Thanks Doug, I will probably be in San Antonio Thursday or Friday photographing Theatres for Cinema Tour to add to their Website. I will send you an e mail when I know for sure which one it will be to schedule a time. as to Mann Theatres Cinema Concepts did do thier trailers at least the Old ones that had the Mann logo with the big M that wrapped around the rest of the letter's and had a black background with stars and streaking red lines that danced around inthe center of the screen behind the logo. There were actuall two version of this trailer. One for mono theatres and one for stereo. The mono one had a voice that said "Mann Theatres the ultimate place to be for quality entertainment" The stereo version had just music that had a good Low Frequency track in it. at towrds the end of the snipe the letters In Stereo were speeled out under the feature presntation letters. As the letters were being spelled out there was a nice wind sound going through the surround speakers. My personal favorite I have on my ring of trailers now is the Santikos Theatre trailer your company produced featuring Sid and Velma. It had all the advertisments for KTFM, San Antonio Star, and KENS TV into. Sound on the trailer was booming. Love it.
Posted by Will Morrow (Member # 792) on 04-06-2001, 08:47 PM:
I would love to see the Britney Spears commercial as a Pepsi policy trailer. Our theatre is in a college town, so we would probably have to set aside one of our houses to allow a loop of the Britney commercial to run. We could charge by the hour! LOL-William
Posted by Chris Duvall (Member # 787) on 04-07-2001, 04:14 AM:
Well, it is official. Regal is going back to the roller coaster policy trailer. However, from what I understand, it has been modified. No word yet on was changed, but we will find out soon...------------------
Chris Duvall
General Manager
Regal Cinemas
Colonnade 14
Las Vegas, Nevada
Posted by Chris Duvall (Member # 787) on 04-28-2001, 04:07 PM:
We just last week got in our new policy trailers. They very similar to the original roller coaster ones, but the candies have replaced with ones that we actually have and the cup and bag logos have been updated to match what we have. To top things off, minor graphics have been updated as well, giving it a much more polished look than before. It is still not perfect, but I like it.------------------
Chris Duvall
General Manager
Regal Cinemas
Colonnade 14
Las Vegas, Nevada
Posted by Evans A Criswell (Member # 381) on 04-28-2001, 04:47 PM:
Yes, I've seen it twice now and I even put a note on my last comment card saying how nice it was to see it again. It does not irritate, it does not get one one's nerves, and it doesn't really get old. I use it judge the framing correctness for flat films when I rate presentations. Of course, the new style of letterboxing scope movies for flat trailers makes any framing errors painfully obvious as well.I think a great addition to the new (old) trailer would be to have Pepsi Girl tied to the tracks somewhere along the way!
------------------
Evans A Criswell
Huntsville-Decatur Movie Theatre Info Site
Posted by Jody Southards (Member # 850) on 05-08-2001, 11:52 AM:
Colonnade? Sounds like an enema sports drink. No offense, Chris.I work for Regal as well. Since '98.
The new trailer is also in Dolby Digital rather than just SR like the original.
At the Green Hills 16 in Nashville,Tn, we actually had protests against the Pepsi Girl. One newspaper claimed that it caused the downfall of Regal's unsuccessful Funscape chain.
Posted by Evans A Criswell (Member # 381) on 05-08-2001, 09:18 PM:
I think saying that the Pepsi Girl trailer being the cause of the downfall of the Funscape locations is pushing it. Personally, I don't see how the Pepsi Girl trailer would affect Funscape locations at all, unless it were played in a continuous loop on TVs in there. The Pepsi Girl trailer may have caused an increaed number of negative comment cards or maybe a slight increase in the homicide rate in the USA , but I doubt it affected much else other than being a temporary annoyance before each movie.
Posted by Chris Duvall (Member # 787) on 05-09-2001, 02:51 AM:
Jody, you should hear what the other Vegas Regals call us. We are constantly riddled with Colonass day in and day out...but hey, I live in Vegas because of this theatre. 
------------------
Chris Duvall
General Manager
Regal Cinemas
Colonnade 14
Las Vegas, Nevada
Posted by Mike Spaeth (Member # 524) on 05-09-2001, 10:33 PM:
The "Cinemark - The Best Seat In Town" Image Trailer plays in all 3 digital formats (DTS/SRD/SDDS). Do most policy/logo trailers play in digital? I've noticed the last few Coke (with the exception of the current Refreshing Filmmaker) and Technicolor ads have had SRD on them as well.
Posted by Dave Bird (Member # 490) on 05-10-2001, 07:34 AM:
Do Coke/Pepsi have a special division of reps who service theatres, or would I simply ask my local rep (who services grocers, convenience stores and theatres????) about getting my hands on some of these trailers? They must make tens of thousands of these trailers.....
Posted by Doug Willming (Member # 728) on 05-10-2001, 10:31 AM:
We have been making policy trailers with digital sound for years. The current trailers for Carmike and Wallace have all 3 digital formats. Our generic trailers that are customizable have SRD and SDDS - we don't even try to do DTS for those, since we cannot control what DTS chooses to put on their disks. I've noticed that a lot of older trailers that are advertised as "digital" are simply encoded in the digital format without bothering to remix for 6 tracks, so in a lot of cases they probably don't sound much different from a Dolby Stereo track.
Posted by Mike Spaeth (Member # 524) on 05-10-2001, 12:48 PM:
Dave - all Coke ads are sent to us through Screenvision. You can contact them at 1-800-AD-FILMS.
Posted by Scott Madsen (Member # 167) on 05-20-2001, 09:14 AM:
The General Cinema Pepsi/Candy Band trailers are gone. (I remember one guy on this forum was collecting these, so whoever you are, be aware) GCC switched to Coke so now they have sliced the trailers to edit out any trace of dancing Pepsi's. (At least at my nearest one. I do not work for them but assume this is policy) Maybe Coke can pay for a new trailer for them. The fuuny thing is they have replaced the screen ads, popcorn bags, EVERY mention of Pepsi at this theatre is erased. Yet when I get up to leave, I notice each armrest in the 500-seat theatre still has a Pepsi logo on them. They must have missed that one.
Posted by Charles Everett (Member # 889) on 06-02-2001, 12:57 PM:
I had the pleasure of encountering the Pepsi Girl on her opening weekend (6/25/2K).For Gone In 60 Seconds a Regal theater in New Jersey ran regular trailers, the Pepsi Girl, the attached trailer (Coyote Ugly), the original "rollercoaster" policy, then FINALLY the feature.
Posted by Christopher Duvall (Member # 284) on 06-06-2001, 03:40 AM:
I'm sorry Charles... 
------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV
Posted by Evans A Criswell (Member # 381) on 06-06-2001, 10:34 AM:
Most of my friends mentioned hating the Pepsi Girl trailer, but these same friends, in the theatre, turn to me when the "train" trailer comes on and say, "Hey! They went back to the old one" and then say, "They polished it up!" I've gotten similar responses from several friends while in Regal theatres on this and nobody has said a single negative thing about the "train" trailer. I think Regal was very wise to give it a slightly more polished look and use it again. The important thing is to not try to have a trailer that people will like, but rather have one that few people will hate, especailly after repeated viewings.I like the train trailer because I can use it, as a reviewer, to check framing of flat films and determine if excessive cropping is taking place for either format. It serves a useful purpose for me.
------------------
Evans A Criswell
Huntsville-Decatur Movie Theatre Info Site
Posted by Christopher Duvall (Member # 284) on 06-15-2001, 06:57 AM:
I like the train just for the same reason you stated Evans. Myself and my booth staff use it to check proper framing. Now if I can only get some of my sister theatres to do the same. Unfortunately, some of those theatres I am talking about who lurk here, won't even know I am talking about them.------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV
Posted by Jesse Skeen (Member # 586) on 06-15-2001, 11:47 AM:
The one thing I liked about the Pepsi Girl trailer was the soundtrack, with "Run for your life!" coming from the left surround and "Get outta here!" on the right. There were a few complaints that the surround speakers weren't working in one auditorium, and this trailer helped me prove that they were in fact working, just not set quite loud enough.
I've seen the new trailer a hundred times already, but still can't quite figure out how they do the cropping on the scope version- most of it just crops the top off so you can see the words on the bottom, but the beginning shows the very top since the words start there then move to the bottom- someone must have done a vertical 'pan-and-scan' on this. The sign that says "No talking during the movie" is completely cropped out on the scope version, though you can see it reflected on the ground if you're looking for it.
They should do a roller-coaster trailer where someone is talking on a cell phone and gets ejected!
Posted by Mike Judge (Member # 558) on 06-15-2001, 03:14 PM:
Jesse, you're right, as far as that goes though, I don't think I can find one other redeeming quality of that trailer. I think we should issue a public apology for the Pepsi girl.
Posted by Jesse Skeen (Member # 586) on 07-04-2001, 01:47 PM:
It's finally happened- there's a new Pepsi trailer with Britney Spears. It's not a policy trailer, but a 90-second thing to run with the 'rolling stock'. She starts out wearing a Pepsi Bottling company uniform then sorta strips, singing that "ba ba ba ba ba, ba ba ba ba ba" Pepsi jingle.
I can't WAIT to see what the customers think of this.
Posted by Paul Turner (Member # 832) on 07-04-2001, 04:38 PM:
I will sit thru a commercial for Jeep, another for Mars Candy, yet another for some groovy new dot-com -- but I will NOT pay money to watch Britny Spears do ANYTHING (Well, that's not entierly true. If she were going to denounce being a Pepsi whore and go back to being a normal kid. . . .). Hold it . . . . they usually let me in for free. Does that mean I can't bitch? Oh well, it'll send 'em running to my art house.
Posted by Gracia L. Babbidge (Member # 582) on 07-07-2001, 04:29 PM:
Blah. I am sick of Pepsi ads already.
I am currently on my third set of the frickin things. First was the Mt. Dew 'Spaceship' nonsense, followed by the Pepsi / AFI '100 Years, 100 Thrills' ...and now the f@#*ing Britney Spears 
! 
*chants* aggravation-cha-cha-cha! */chant*
Posted by Christopher Duvall (Member # 284) on 07-07-2001, 04:35 PM:
It is the same commercial that ran at the Oscars...------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV
Posted by Charles Everett (Member # 889) on 08-14-2001, 10:46 AM:
The Pepsi spot with Britney? 
The "rollercoaster" policy? Welcome back!
Hats off to the Regal in New Roc City (New Rochelle NY) for using both!
BTW, this Regal might have used an original "rollercoaster" policy -- the Pepsi cup was white instead of blue.
Posted by Evans A Criswell (Member # 381) on 08-14-2001, 11:03 AM:
OK. I admit it. I love the Britney Spears Pepsi commercial that Regal has been playing before their previews. During the past few weeks, I've heard and seen it so many times that it was stuck in my head for days last week. It is a good one to check framing (the blue and red bands above and below the picture should be the same thickness) for flat films. I suspect that some prints of this commercial ahve been printed slightly out of frame, though, since I've seen it a bit out of frame with other previews centered fine, and have also seen the commercial correctly framed with other things a bit out of frame. I'm finding framing variations among trailers and commercials to be increasing in occurrence lately.The commercial has been getting laughs from the audience, especially the scene with the guy starting at the screen with the stuff on fire on the grill and the one at the end where the dog barks and the guy says, "Easy, boy".
At least it hasn't gotten old like "Pepsi Girl with the man voice" did after the second viewing.
Everyone on this forum probably thinks my IQ has dropped about 10 points because of this post, but hearing this commercial so much made me bring in my two Britney Spears CDs and I MP3'd them so I could listen to them in the office.
Has anyone at Regal theatres had any problems with people getting up and dancing during this commercial? Combined with people putting their arms up to catch some air during the roller coaster policy trailer, and leaning over when the roller coaster goes around curves, I think Regal theatres are currently the hippest place to go. Or, maybe it's just a Grissom High School thing (Regal Hollywood 18).
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Evans A Criswell
Huntsville-Decatur Movie Theatre Information Site
Posted by Jesse Skeen (Member # 586) on 08-14-2001, 05:09 PM:
I read that the guy who says "Easy, boy" is Bob Dole! Shows how in-touch with politics I am...
Posted by Evans A Criswell (Member # 381) on 08-15-2001, 09:50 AM:
quote:
I read that the guy who says "Easy, boy" is Bob Dole! Shows how in-touch with politics I am...
If that is the case, don't feel bad. I didn't know it either.
At least this thing isn't stuck in my head like it was all of last week after seeing several movies in Regal theatres.
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Evans A Criswell
Huntsville-Decatur Movie Theatre Information Site