This is topic A music video for my theatre in forum Ground Level at Film-Tech Forum ARCHIVE.


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Posted by Kamakshipalya Dhananjay (Member # 1391) on 10-12-2002, 11:51 PM:
 
I have always wanted to play a trailer at the beginning of each show to let my patrons know I have a solid sound system.

I was wondering if some music videos are available in 35 mm format. Specifically, the new BRYAN ADAMS video HERE I AM sung for the movie Cimarron - Spirit of the Stallion.

A few years ago, all theatres that were playing TITANIC in my city were given a 35 mm cinemascope feature of CELINE DION's My Heart Will Go On.

Is this BRYAN ADAMS' Here I Am available on 35mm and if so, whether it is recorded in digital sound and which one ?

Who would be the right person to contact in this regard ?

Thank You

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Posted by Frank Angel (Member # 248) on 10-20-2002, 05:00 AM:
 
There was a company that did release music shorts (music "videos" is a misnomer -- they were all shot on film), but that was at least about 10 years ago. I know of no company presently that makes these music shorts available. Personally I thought it was a great idea and they had some decent selections -- we played a David Bowie and Mick Jagger duet rendition of "Dancin in the Streets" in scope and a great stereo mix, until I couldn't stand hearing it any more. Unfortunately that music distributor company folded. Short subjects weren't profitable for the majors -- the studios all dismantled their short subject/cartoon departments decades ago. I guess that held true for this music shorts company also.

You may be able to get some of these music prints via the collectors' route, but unfortunately that doesn't answer the problem of having a company provide a steady stream of these music shorts. Even if you were able to locate the majority of the music shorts originally released by the company, you can't continually play the same dozen or so titles over and over.

The thing is, all the record companies make music videos for literally every record that they think will be a hit. I would think that if you were really determined to play these as shorts, you could approach the marketing departments at the record companies and try to get them to make 35mm prints available to you. Obviously it is to the record company's advantage to have as many people see their music video as possible; it's a marketing tool to sell CDs. Most of them are shot on film anyway, so it wouldn't be that much of a leap for the record company to strike a few 35mm prints for theatrical exposure. To convince them, you might first go to other exhibitors and get a group together who would promise to play the shorts if they were available in 35mm. This way the record company would have more of an incentive to strike prints (which for a 3 - 4 min. print can't be that expensive) -- with a group lined up, you can offer them a larger audience than just your own theatre.

Hell, you can list my theatres as a definate yes. I would play them in a second....as long as they are not rap or hip-hop or something called ska. Obviously it would have to be the more mainstream music. But put me down in the "yes I'll play it column."

Frank
Brooklyn Center Cinema
718-951-4600 x18


 


Posted by Josh Jones (Member # 447) on 10-23-2002, 08:50 PM:
 
The only problem with that is that generally, all videos today are edited on an avid, scanned off of reversal stock. Watch MTV's "Making the Video" sometime and you might catch a glimpse of a telecine operator in action

Josh


 


Posted by John Pytlak (Member # 331) on 10-24-2002, 09:10 AM:
 
There are many "paths" to making a music video. Most originate on film.

Josh is correct that most are transferred on a telecine (everything from 35mm to Super-8), either negative or reversal original, with digital editing and EFX (e.g. AVID, Final Cut Pro). Eventually, as HD "digital intermediate" becomes more commonplace, 35mm-quality "Music Videos" could be shown on theatre screens.

The Kodak website has quite a few articles about music videos. Just go to the website here and use the keyword "music video" in the "Search Motion Picture" tool.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: +1 585 477 5325 Cell: +1 585 781 4036 Fax: +1 585 722 7243
e-mail: john.pytlak@kodak.com
Web site: here


 


Posted by Frank Angel (Member # 248) on 10-24-2002, 12:25 PM:
 
This is true, but now-a-days tape-to-film work can be pretty impressive. And the record company ad guys are an agressive lot -- it should't be too difficult to convince them of the advantage of playing their videos, which are not much more than advertising vehicles, to a captive theatre audience. On the plus side, there is LOTS of money in advertising budgets; in the scheme of an overall budget for a record ad campaign, springing for a tape-to-video transfer might be seen as a small price to pay to get their ad in front of a theatre audience, and for FREE, especially if they plan on it in the pre-production stage where it is only a matter of telling the ad agency you want 10 35mm release prints as well as all the other media. You can point out that lots of the big companies, BMW, Niki, Sprint, et al, PAY theatres to run their aids before popular movies.

I am not a fan of watching video in a theatre, even if it is on film, but then again, MTV videos typically never hold a shot long enough or the camera steady enough for anyone to actually see much of anything. Besides, it's all about the music....such as it is.

Frank
 


Posted by Scott Norwood (Member # 30) on 10-24-2002, 12:39 PM:
 
No need to do tape-to-film! Avids and pretty much any pro-level electronic editing systems can provide a "cut list" from which a negative cutter can match the camera negative back to the video version and produce a printable cut negative.

For anything that requires intensive digital effects, though, the film-quality "digital intermediate" that John mentions might be more cost effective than optical work.
 






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