Film-Tech Forum ARCHIVE: Matrix Revolutions turnout?

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Posted by Jason Black (Member # 684) on 11-05-2003, 03:52 PM:

I can say that this film has, indeed, lived up to my expectations.

I expected us to not be overly busy today.
I expected the film to be as *yaaaawn* interesting as the 2nd.
I expected that it would be a mere waste of my time having to come in one of my regularly scheduled days off.
I expect that I'm not the only theatre/individual to experience the same.

OR, maybe it's the weather. 75 and sunny here.

OR, maybe everyone is on the way to hang out and dive at Phil's. Oh wait, he doesn't have a pool.. and I'm not into tub diving...or dumpster diving. Hope that doesn't stir up any horrific memories for you Phil. [Big Grin]

Seriously,
How is the turnout for everyone else? Very light here, similar to the polls yesterday. [uhoh]

And I didn't bother to screen the film last night. I simply could not get motivated to be here on BOTH my regular days off.

Posted by Robert D. LaValley (Member # 1867) on 11-05-2003, 04:01 PM:

I went to see it at a local regal, there was about 10 people for the 1:05 show.. they have it on 6 screens.. so I didn't expect to be sitting near people on a Wednesday afternoon. I think probably this weekend will be alot busier accross the board for everyone playing this.. BUT I got a feeling even though I am a fan and it was good, I don't think it will do as well as people think it will.

Posted by Mike Blakesley (Member # 26) on 11-05-2003, 08:37 PM:

The media "buzz" on it is certainly nothing like the last one.

Maybe all the magazines etc. felt like they'd given enough space to "Matrix" topics already this year.

Posted by Travis Hubrig (Member # 1745) on 11-05-2003, 09:12 PM:

We have it on 3 screens, this afternoon was decent...
tonight it did well... sold about 520 seats out of 600 for the first three evening shows. Sold out one of the two late shows.
It is about 10 degrees outside and snowing so that might have something to do with it.

I watched it last night, wasn't as good as I hoped it would be.
I am curious to see how long it stays around.

Posted by Dave Williams (Member # 299) on 11-05-2003, 09:14 PM:

The figures for wednesdays numbers will be in tomorrow. they expect them to be rather high for a wednesday opening. Most locations have apparently sold out or come close to selling out. I saw it this morning at 10 am and it sold about 400 seats, with the rest of the days shows nearly sold out by the time we got out.

If you are experiencing slow turnout, remember that this is opening on 10 thousand screens worldwide. It will not be as full as you would like, but plan on big crowds this weekend.

The movie is bland, but it is a fan base movie, not a critics choice.

It will do very well money wise.

Dave

Posted by Aaron Garman (Member # 1653) on 11-05-2003, 10:58 PM:

This afternoon was fairly slow. However, out of the 4 shows tonight, only one (the one I was in) did not sell out. However, my show was very very full. We received two copies, but our crosstown rivals got 4 or 5. Do they really expect it to do THAT much business? I think this weekend it will do fairly well.

AJG

Posted by Paul Linfesty (Member # 214) on 11-05-2003, 11:23 PM:

How many theatres were playing a REALLY early show? The local Regal/Edwards here started it at 4:30am!

Posted by Paul Linfesty (Member # 214) on 11-05-2003, 11:25 PM:

(deleted my double post)

Posted by John Scott (Member # 520) on 11-05-2003, 11:45 PM:

4:30 am?

I thought the embargo time on the west coast was 6am?

Posted by Paul Linfesty (Member # 214) on 11-06-2003, 12:09 AM:

OK. I just checked. While YAHOO showtimes showed a 4:30am start, the times on the REGAL website showed 6am as the first show.

Posted by John Scott (Member # 520) on 11-06-2003, 12:49 AM:

That makes sense at 6am then because global rollout hit Eastern Time Zone at 9am, Central at 8am, which would mean it would hit pacific at 6am.

BTW, this global rollout thing sucked. We probabably did half the business we would have done had we been able to had a sneak last night with interlocks.

Posted by Bill Carter (Member # 156) on 11-06-2003, 10:12 AM:

I definitely agree on the silly rollout time. We would have sold out a midnight without question. At 8am I wasn't even a quarter full. Meanwhile, I had been getting calls for about three days asking if there was a midnight first show.

Posted by Chris Hipp (Member # 1788) on 11-06-2003, 04:19 PM:

What are you guys talking about? Everyone was sitting in there thinking "wow I'm watching the Matrix at the same time someone in France is."

Yeah, I think that was probably the worst marketing gimmick ever. The midnight shows definitely would have made more money. For every midnight that I can remember (LOTR 1, 2, Matrix reloaded and episode two) we sold out all 4 of our big houses approx 2000 seats.

The shows were steadily about 3/4 full from the first show until 4pm when I left but it looked pretty busy about 10pm when I drove by.

Posted by Dan Harris (Member # 1759) on 11-06-2003, 06:19 PM:

Not doing very well here so far. On Weds, 873 admissions out of a possible 2028. Even less today I think. Still, the weekend will be the real test.

Dan

Posted by Daryl C. W. O'Shea (Member # 1303) on 11-06-2003, 06:28 PM:

I wouldn't call running a film at 43% capacity on a Wednesday, during the school year, not very good.

Posted by Jason Black (Member # 684) on 11-06-2003, 10:47 PM:

Attendance at my place ran 38% for the day yesterday. 18% for today...

Percentage of occupancy for the day for the given theatres playing the film, of course.

Not exactly what I'd call great turnout. Most of the tickets are sold to my 9:50 and 10:15 pm shows..

Posted by Dustin Mitchell (Member # 372) on 11-07-2003, 01:46 AM:

Matrix: Revolutions pulled in $24 from the US and Canada on Wednesday and $43 million worldwide. This is the third biggest domestic Wednesday gross ever but much lower than Reloaded's $37 million dollar bow on its Thursday opening.

Posted by Evans A Criswell (Member # 381) on 11-07-2003, 09:48 AM:

I saw this at Regal Madison Square 12 here in Huntsville, AL last night. This is not the busiest theatre in Huntsville and 4 prints were being run. I saw the 7:20 showing in auditorium 8 (the biggest, best auditorium there) and it looked to be about half full. For a weekday night (Thrusday), that's a magnificent turnout, especially considering that 4 prints were being run and the negative reviews flaoting around.

Posted by Marcial Feliciano Ramos (Member # 1989) on 11-07-2003, 11:46 AM:

Here in PR, Matrix starts very bad. All the copies that WB send to PR were damage (problems with the laboratories). The subtitles of the first reel weren't syncronized with the voices. The people starts complaining. In my theater, the first screening went very low compare with reload but the late shows did well almost sold out.

Posted by Per Hauberg (Member # 529) on 11-07-2003, 05:38 PM:

Not having had much custumers anytime for this kind of film, and with CinemaxX 8-plex opening few miles from here, running Matrix in 4 screens on largest screens ever seen these parts, i am not surprised by selling 24 tickets total for the very premiere show - and it has not grown yet ! (and will not).
I am looking more ahead to danish opening on Nemo next friday.

p.

Posted by Nate Lehrke (Member # 1460) on 11-08-2003, 03:24 AM:

Wednesday we were at about 60% capacity but today(Friday) we were only at 40%.

Very dissapointing and way over-staffed (whopps! [Smile]

)

I hope Master and Commander brings the crowds in!

Posted by Charles Everett (Member # 889) on 11-09-2003, 11:19 AM:

The AMC Clifton Commons sold out at least 1 show of The Matrix Revolutions last night.

With all the Matrix hype this AMC did more business with other pictures. Elf was busy in the afternoon and sold out a night show; Love Actually [Smile]

sold out a night show; The Human Stain [Razz]

sold out a night show. Clifton Commons has local exclusives this week for Love Actually and The Human Stain.

There even was some spillover audience going to In the Cut (which was playing in a double-up).

Posted by David L Parlier (Member # 1944) on 11-09-2003, 11:56 AM:

At my theater "Matrix: Revolutions" has been running on average about 43% but falling fast. To many mixed reviews I guess! I will be lucky if this movie holds up into its fourth week (or third). To my surprise we have had a couple of sold out shows of the movie "Elf", and it is playing in one of our bigger audituriums. Currently Elf is our number 1 movie of the weekend. "Brother Bear" is still holding on and making about the same as Matrix for us.

Posted by Dave Williams (Member # 299) on 11-09-2003, 01:31 PM:

Let us remember that the new matrix movie has opened up on a record number of screens. This will automatically bring capacity numbers down, while still keeping overall grosses for the film high. This film is doing remarkably well, although many theaters will not feel this boon. It will do much better in the newer giant screened megaplexes where the newness of the place has not worn off so the teenagers are still flocking like idiots.

reviews do not make money, ticket sales do. So does mass release. Personal preference of projection staff doesn't make a dent. It's all about supply and demand. Right now, they made sure that there was much more supply than demand. It made sure that everyone could get a chance to see it right away, before too many people who just didn't get it or hated it, could influence thier friends to not see it.

Ciao.

Dave

Posted by Mike Spaeth (Member # 524) on 11-09-2003, 10:36 PM:

Charles -

In a modern AMC multiplex, anything can "sell-out." Was the Human Stain. AMC did not do "more business with other pictures."

for Fri-Sat, Matrix Revolutions grossed more than twice what Elf grossed. Love Actually was their #5 pic (behind Matrix, Elf, Brother Bear, Scary Movie 3), Human Stain was #11, and In The Cut was #14 (out of 15 pictures - ahead of Good Boy!)

Posted by Paul G. Thompson (Member # 655) on 11-09-2003, 11:05 PM:

I don't think this movie will have any legs. We had nice crowds, but all the seats were not full.

Posted by Dustin Mitchell (Member # 372) on 11-10-2003, 01:27 AM:

Sundays numbers were absolutely pathetic for us, we're talking 25% capacity.

Fri-Sun Estimates, Matrix $50 million, Elf $32 million. If other locations had their business for Matrix dip on Sunday like ours did expect to see that $50 million total drop slightly when the real numbers come out.

Posted by Timothy Ervin (Member # 733) on 11-11-2003, 06:22 PM:

It was somewhat a disapointing turn out. [Frown]

Posted by Jack Ondracek (Member # 1466) on 11-11-2003, 09:04 PM:

It's not exactly a slouch... but certainly not the draw its predecessors were.

We're doing somewhat better with Elf and Brother Bear... though BB doesn't bring anyone in for the evening shows.

Posted by Daryl C. W. O'Shea (Member # 1303) on 11-11-2003, 09:06 PM:

Did anyone actually expect it to do better, or even close to its predecessors?

Posted by Erika McCarty (Member # 2006) on 11-12-2003, 08:28 PM:

I work at a 14 screen cinemark in a family town...we had it on three screens (LOTR we get on two), didn't sell out a one. [Frown]

Posted by Dustin Mitchell (Member # 372) on 11-12-2003, 09:05 PM:

Daryl, I don't think anyone expected Revolutions to do better than Reloaded but considering Reloaded had an opening Thursday of 37 million and Revolutions had an opening Wednesday of 24 million and their Fri-Sun grosses were 90 million and 48 million respectively....that's quite a drop. In our case the competition got Reloaded and we got Revolutions. I believe they will now get Last Samurai. Personally I feel a little cheated.

Posted by David L Parlier (Member # 1944) on 11-12-2003, 10:01 PM:

Well...I did not expect Revolutions to do better than Reloaded but I certainly did not expect to have only a combined total of 24 patrons today. It has only been one week since this movie opened...right? Hell, I had the same about of patrons for Scary Movie 3 tonight. This movie is a box office bust for us!

I did see on Boxofficemojo.com that Elf took the first spot from Revolutions on Tuesday. It will be interesting to see how long Elf can hold that spot.

Posted by Paul G. Thompson (Member # 655) on 11-15-2003, 06:45 PM:

I think it is dead. 15 people second showing today.

Posted by Charles Everett (Member # 889) on 11-16-2003, 01:01 PM:

Second weekend off 66 percent [Eek!]

per the estimates posted on Mojo. Didn't even sell out at the AMC Clifton Commons last night!

Posted by Dave Williams (Member # 299) on 11-16-2003, 05:03 PM:

The studio has not yet officially commented on the failure of revolutions to pass its predessessors, but grumblings within the company are prompting a sort of panic.

It is rumored that in order to get sales before it is too late, the DVD may be out in time for christmas, including a boxed set and even special editions.

It will be interesting to see if this pans out.

personally, I think the wachowski brothers should never have been given that much money to play with. They got lazy and stupid. Thier careers are as good as dead.

Dave

Posted by Jack Ondracek (Member # 1466) on 11-16-2003, 09:54 PM:

Yah... it's slowed down here, too.
Funny, that they pick shows like this one to send checkers to... on second weeks, no less. It's got to be about the most boring job in the world.

Posted by Mark Gulbrandsen (Member # 72) on 11-16-2003, 10:37 PM:

They say its doing considerably better in Imax...probably cause they light up each speaker and talk through it before each showing. I know people just go crazy for that alone.... [Eek!]

Or it just may be the lack of the pre-show slide or digital avertising too... [Eek!]

With 95% of the movie going public being subjected to crappy theatres do you really think those 95% believe that Imax is REALLY the most powerful projection system in the world when all it takes is that small camera up thar to show the DVD...... [Eek!]

Mark

Posted by Charles Everett (Member # 889) on 11-18-2003, 05:39 PM:

Down to 1 print in New Jersey and Philly-area Regal megaplexes on Friday. Out on Long Island, the UA East Hampton and UA Southampton drop Revolutions to open The Cat in the Hat.

Meow!

Posted by Mark Lensenmayer (Member # 134) on 11-18-2003, 06:51 PM:

Saw it this afternoon. 11 people at 4:00 weekday show in Imax...I was surprised, as I expected fewer.

Everyone in line in front of me at ticket counter was going to see ELF.

Posted by Mike Blakesley (Member # 26) on 11-19-2003, 05:26 PM:

The DVD before Christmas? A one-monthwindow? I have my doubts about that one...it's not a home run, but it's not a flop either.

Posted by Mark Gulbrandsen (Member # 72) on 11-22-2003, 09:47 AM:

"East Hampton and UA Southampton drop Revolutions to open The Cat in the Hat."
_________________________________________________________________
They'll wish they'd have kept Revolutions after they see Cat In The Hat!

Mark

Posted by Chris Hipp (Member # 1788) on 11-23-2003, 01:50 AM:

Started out with 7 prints of Matrix, will be down to 1 on Wednesday.

Posted by Tal Marks (Member # 175) on 11-23-2003, 01:52 PM:

Here at the Loews IMAX at Lincoln Square, we're doing pretty good business during evening shows and nearly selling out on weekends. I think it might be due to the millions of different people in the city on any given day... but that's my opinion.

Posted by Dustin Mitchell (Member # 372) on 11-23-2003, 01:53 PM:

quote:
They'll wish they'd have kept Revolutions after they see Cat In The Hat!

Cat in the Hat: $40 million
Matrix Revolutions: $6.7 million

Posted by Charles Everett (Member # 889) on 11-23-2003, 03:44 PM:

In the Hamptons it's 1-2-3 weeks you're out! For Thanksgiving the UA Hampton Bays drops The Matrix Revolutions so people can enter The Haunted Mansion.