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Program Launches in New York City Before Expanding to Three Other Cities
Nationwide

Svedka Vodka, the Brand That Stands for Entertainment for Adults,
Sponsors Nights to Help Singles Click

NEW YORK, July 27 /PRNewswire/ -- Loews Cineplex Entertainment Corporation
and Lavalife, Inc., a subsidiary of MemberWorks Incorporated (Nasdaq: MBRS),
announced today a partnership to expand the online dating experience with an
innovative offline program taking place in movie theaters in select cities
nationwide. Loews Cineplex and Lavalife will host "Click at a Flick" --
special Wednesday night movie screenings in major metropolitan areas designed
exclusively for singles. Single moviegoers simply buy a ticket for the
featured movie and proceed to the designated theater auditorium where they can
mingle before the lights go down.
Loews and Lavalife will launch the "Click at a Flick" program in New York
at Loews 34th Street on August 11, 2004, followed by an expansion to three
other major cities. Each pre-movie party will be sponsored by Svedka Vodka
who will help transform the movie theater into a nighttime playground with
sophisticated ice breakers for singles, including an updated version of 'Spin
the Bottle' and Tarot Card Readers revealing love-connection futures. The
party will also feature complimentary cocktails, sexy surveys and seductive
music to help singles connect. Events will begin at 6:30 PM and attendance is
welcome with purchase of 'Click at a Flick' movie tickets.
"Loews is always happy to bring people together to share the love of
movies, and for 100 years we have been a destination for countless first
dates," said John McCauley, Senior Vice President of Marketing for Loews
Cineplex. "We are pleased to partner with Lavalife, and our sponsors Svedka
and Joe Boxer, and believe that they will help launch a program that will be
the impetus for many to enjoy subsequent dates at the movies."
"We are thrilled to partner with Loews to host entertaining 'Click at a
Flick' events which provide a fun familiar atmosphere for singles to meet,
mingle and connect," said Lavalife CEO, Bruce Croxon. "This innovative
program reiterates Lavalife's continued commitment to offering singles
exciting new ways to meet and connect with one another."
After its debut in New York, "Click at a Flick" will expand to Boston, Los
Angeles and Chicago: the Boston launch takes place August 25th at the Boston
Common Loews; the Los Angeles launch is scheduled for September 8th at the
Broadway Loews; and the Chicago launch will be September 22nd at the Webster
Place Loews. Following each initial launch event, the program will take place
in each city on Wednesday nights bimonthly, with an anticipated nationwide
rollout to follow.
"Svedka is enthusiastic about this new partnership with Loews and
Lavalife, and looking forward to entertaining singles in New York, Los
Angeles, Chicago and Boston," says Guillaume Cuvelier, CEO of Spirits Marque
Once LLC. "Svedka has always been about entertaining adults and helping
people connect freely with others, now with our theater playground we are once
again bringing our philosophy to life."
During their 100-year anniversary celebration, Loews is thrilled to be
able to bring moviegoers this unique experience. Similar to the hugely
successful Reel Moms program, Loews continues to explore ways to add value and
meet the needs of their patrons.
Information about "Click at a Flick" can be found in-theatre and by
visiting http://www.lavalife.com/flick or http://www.enjoytheshow.com

About Loews Cineplex Entertainment Corporation
Loews Cineplex is celebrating its 100-year anniversary throughout the year
2004. Loews Cineplex owns, operates or has an equity interest in 324 theatres
and 3,166 screens operating under the Loews, Cineplex Odeon, Star, Magic
Johnson, Cinemex, Yelmo Cineplex, Megabox Cineplex, Galaxy and UFA names. The
company's partnerships include: Magic Johnson Theatres, in the United States,
Yelmo Cineplex in Spain, Megabox Cineplex in Korea and now Neue Filmpalast
(UFA) in Germany. Loews Cineplex is privately owned by Onex Corporation, one
of Canada's largest companies with global operations in service, manufacturing
and technology industries, and Oaktree Capital Management, LLC, a Los Angeles
based private investment management firm specializing in inefficient markets
and alternative investments with approximately US $25 billion of assets
committed for management primarily from institutional investors.

About Lavalife, Inc.
Lavalife, Inc., one of the leading providers of technology-based dating
services, allows its members anytime, anywhere access to like-minded singles
with revolutionary offerings like Lavalife(R) Mobile
(http://www.lavalifemobile.com). Founded in 1987, Lavalife markets its web
and telephone products in over 66 markets across the United States, Canada and
Australia. Lavalife's open-minded approach to dating allows members to choose
how they want to "click" with other singles by offering three unique
categories: dating, relationships and intimate encounters. Lavalife has
attracted over 6 million unique members who exchange 1.3 million messages
every day. Lavalife is a subsidiary of MemberWorks Incorporated
(Nasdaq: MBRS). For more information on Lavalife, visit
http://www.lavalife.com/corp and http://www.lavalife.com/mediaroom.

Any statements herein regarding the business of Lavalife that are not
historical are "forward looking statements" that are intended to qualify for
the safe harbor provisions from liability provided by the Private Securities
Litigation Reform Act of 1995. Forward looking statements include, but are not
limited to, any projections of earnings, revenues or other financial items;
any statements of the Company's plans, strategies or objectives for future
operations; statements regarding future economic conditions or performance;
and any statements of belief or expectation. All forward looking statements
rely on assumptions and are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. Risks and
uncertainties that could affect the Company's future results include general
economic and business conditions, the level of demand for the Company's
products and services, increased competition and regulatory and legal matters
and uncertainties. Additional discussion of these and other factors that
could cause actual results to differ from those intended is contained in
MemberWorks Incorporated's most recent Quarterly Reports on Form 10-Q and
Annual report on Form 10-K as filed with the SEC.

About SVEDKA Vodka
SVEDKA Vodka, produced by Spirits Marque One LLC, a leading US wine and
spirit importer, is super smooth, with a clean taste all due to its centuries-
old Swedish vodka-making tradition. SVEDKA uses more than three pounds of
select Swedish wheat to produce each bottle. The wheat is purified in a five-
column distillation, a careful process lasting over 40 hours. Once purified,
the vodka is blended with polar spring water from Sweden. SVEDKA Vodka is 40%
ABV, SVEDKA Clementine is 35% ABV, SVEDKA Raspberry is 35% ABV and SVEDKA
Vanilla is 35% ABV. Retail value for XXml is $10.99. Please visit
http://www.svedka.com for more information.

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[ 07-29-2004, 08:01 AM: Message edited by: Dennis Benjamin ]
 

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Posted by Robert L. Fischer (Member # 2424) on 07-29-2004, 04:34 AM:
 
That actually sounds like a winning idea.

I think I would just go for the vodka, my personal drink of choice.
 

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Posted by Rich Granata (Member # 2285) on 07-29-2004, 08:07 AM:
 
Single people on the prowl "looking for love" make me sick. Especially the young 1/4 life crowd.
It makes me sad that I will be like that in a few years.

This idea is so funny. Im sure it will be nothing like I am picturing. (theatre orgy ). Ive never found an auditorium to be the best place to have a conversation though. Even if the preshow ISNT blasting through the speakers, you can't really communicate with eachother well.

It may work...Im sure the alcohol will help ALOT
 

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Posted by Bill Gabel (Member # 1105) on 07-29-2004, 06:21 PM:
 
They are trying everything at that theatre, to get people to go to it. Loew's Lincoln Square on the Upper Westside or the Loew's Orpheum on the Upper Eastside would be better locations. They have better places to eat around those other locations than the 34th Street theatre.
 

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