This is topic Bad Movies not the only cause for box office decline in forum Ground Level at Film-Tech Forum ARCHIVE.
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Posted by Dave Williams (Member # 299) on 08-06-2005, 11:58 AM:
From another topic, it was discussed as to why box office revenues are down...
The MOST EXCELLENT Dukes of Hazzard Movie Review
quote:
...and Hollywood wonders why theatre business is down 8 to 15 percent from last year.....shit like this hitting the screens... - Monte
First of all, Hollywood is not totally to blame here. If I was right all the time I would be a friggin billionaire, as it is, I am not. So for what it's worth, right or not, here is my personal outlook and opinion on what exactly is wrong with the state of the theater industry today.
Look, I loved the DUKES of hazzard, and so did many other people. Critics may hate it, and those that chose to hate it will also hate it. No offence intended or taken, it's just that kind of movie.
But to blame it for the downslide in box office?
Personal feelings aside, and as I do respect the community here in general, I do wonder myself why there is so much victim play in the industry.
Used to be there was a time when you couldn't get tickets, shows sold out all the time, and the films then were not any better than this one in particular.
Also there were times when there was amazing product to be seen, yet you couldn't fill the seats.
There are many social aspects as to why the business has it's ups and downs. Same goes for the stock market. Right now, the theater industry is getting a long overdue realignment. It is an easy one, not taking too much bite. Only 8-15 percent? Would we rather have a total crash?
In any market, there are spurts, growth, and yes, even realignment. It happens, and is part of basic economics. If the DUKES came out last year, as part of a blockbuster year, there would have been no mention of how films like this are destroying the bottom line.
However as it is, revenues are down this year. It isn't product as a whole for the reason. Right now our economy is going through its own realignment, and the housing market is set explode, which way is up for debate.
There seems to be an awful lot of films this year from sources that for various reasons have developed a certain amount of hatred for them. This contributes to overall general disatisfaction for the rest of the industry, however it is not a general indicator of quality or quantity.
2005 will most doubtedly be noted as the year of the duds, and there are many films that were entertaining enough, yet seemed to have trouble finding solid ground. Whether through writing or directing choices, it seemed as if this year was nothing but misfires and miscommunications.
You can't blame hollywood and the movies alone. Overall customer disatisfaction has a large contribution to the downfall as well. I myself cannot sell a product unless I know it, and believe in it. Imagine if you have just one person in the theater that hates a certian movie, and carries that negative attitude towards a product that you are trying to sell, and spreads it like wildfire to everything they touch. It won't be just that movie, but the emotions regarding everything in the facility will be effected.
Customers like to feel good. When you feel good, they feel good. When you feel like crap, so do they. Regardless of how much you may hate a film, you have to find a way to at least give the impression to your entire staff that you believe in the product, or you won't sell any products period.
Imagine going to a car dealership. The new model is in, and you hate it, so you want to sell the old model. People want the new one, they saw it advertized, they came to you, and they want it. You hate it, and they feel that. They don't want the old one, and you give them your bad vibes on the new one. Customer lost. Revenue gone.
Where I work now, we work very hard to generate customer satisfaction through consultative education. I may not find harmony with the product, however my customer just might. If I can understand his/her point of view, and match that to the product in question, I can understand the connection, and there I can find balance in the equation. Harmony is achieved.
If I plain refuse to understand the connection, to understand my audience, then I also refuse the positive energy that is gained when harmony is achieved.
I have sold out shows that were just plain dumb and stupid, and I personally hated the shows. However, that bieng said, I chose to understand the core audience, the connection they had to the show, and what it means to me to feel good about providing my customer with the experience that they desire, even if it is not my cup of tea.
Right now, there is no harmony in the industry. From critics who are trashing everything in sight, to theater employees who have no desire to show up for work, the mood is negative and it is growing exponentially. Right now, I do not see any real change unless someone is willing to step up and be that service that people want.
There are two points to remember..
1. Being a leader is not about leading other people, it is about leading what you do, and,
2. In the absence of true leadership, people will drink the sand when there is water nearby.
It takes true leaders in our industry to show us the way. You can either play the victim or you can play the savior. The choice is purely up to us as individuals, as leaders.
Give the customer a top notch experience, let them know you side with them, not against them, don't loathe them for thier movie choice, don't hate them for wieghing in at 400 pounds while they buy an extra buttered popcorn and a diet coke, and definately most definately show them why, regardless of the quality of the movie, why they should be coming back to your theater each and every weekend.
If we all did this, regardless of product, what benefit would we see? If we can quantify the benefit of our location to the customer, would it matter what film they saw? Can you quantify it? Can you give them the value of it?
Do this, and I truly beleive that product aside, you will do well, you will be a true leader.
Ciao
Posted by John T. Hendrickson, Jr (Member # 849) on 08-06-2005, 06:35 PM:
Apparently there are a lot of people in my neck of the woods who don't agree with Dave's assessment. I talked with our Managing Director this afternoon and he said you could have fired a cannon through our lobby last night and not hit anybody. Fewer than 150 attended the whole day (Friday), and we have it in our two biggest houses.
I just talked to the booth this evening, and they said we are dying with the Dukes again. This is NOT a moneymaker, and worse, there is nothing up against it this week.
I shudder to think what additional "Dukes" will do to the bottom line the rest of what's left of a disasterous summer. But that's a topic for September.
Posted by Matt Fields (Member # 3211) on 08-06-2005, 06:53 PM:
Dukes will end up being a regional hit. Great in some places, lousy in others. I sold out my first show last night and was 3/4 full for the late show. But I'm in hillbilly country.
People like to see themselves in movies. Hillbillies will go watch hillbillies.
Posted by Monte L Fullmer (Member # 2797) on 08-07-2005, 02:34 AM:
I agree with the leadership thing. Why C.B.deMille, John Huston, William Wyler, and all of the good ol' directors knew how to lead, direct, and be in control - and they all made good movies that everyone can remember.
Now, once again, it's a generation thing-the passing of it and the passing of quality.
Course, Hollywood needs to think about the most important part of their business, and that is family-orientated features that EVERYONE can attend, instead of singling out stories for a certain age group or class of people - as what is happening today: movies aimed towards the youth and young adults.
Adults and older people feel that they're being left out in left field with movie entertainment. They don't come out since the films nowdays are way below their calibre and not on their level.
Plus, with the PG-13 rating, it seems that filmmakers are really pushing the envelope and taking advantage with this rating so they can still get the "R" that they want, but just lightly water it down to attract the younger generation. I think this is the biggest concern of all with the moviegoing public since they feel that there is hardly no difference between the two ratings in the subject of content.
"Dukes of Hazzard" and others that flopped in the big houses will be hits for the discount houses for the simple fact of monetary value. Who want's to see junk for 8 to 9 bucks when they can head on over to a discount house and see the same for 2
bucks and feel that they've definitely got their money's worth?
That's were the business is really heading off to...before the DVD sales (which I've heard that the release dates from film to DVD of certain releases are inching close together..and the public knows this as well - to enjoy in their new fandangled home theatre systems: the 2nd threat, with being the 1st threat was the invention of the TV set...) take into being.
..but the nice thing of it all: is that people STILL love to get out of the house to be entertained and will come out to see a movie on that MEGASCREEN in your GIGAPLEX and will remember that they had a good experience.
-Monte
Posted by Anslem Rayburn (Member # 1267) on 08-07-2005, 05:38 AM:
The simple fact is this:
You have to make your theater more inviting than the home theater experience. Smiling faces at the box office and when entering the building. Get rid of people that detract from the film (talkers, crying babies, etc.). Make your popcorn and drinks better than they can get from a microwave and a can of pop. Make it an event to be shared by all.
Many movies are being offered on DVD and Pay-Per-View a matter of weeks after they are in theaters. Why pay $8 per person when you can watch it for $4 for the whole family in 2 or 3 months? The experience of going to your theater has to be above what they can acheive at home. That doesn't mean you can't run ads during intermission, but your 20' wide screen better be scratch and dirt free when the movie starts, your sound better be mesmerizing, and your customer service better be top-notch. "The Show Starts At The Sidewalk"...
Posted by Jon Morgan (Member # 3059) on 08-07-2005, 11:09 AM:
I, personally, would like to see DeMille's take on the Duke boys.
Posted by Bill Enos (Member # 440) on 08-07-2005, 11:27 AM:
Our local movie critic who usually doesn't like that type of film really liked Dukes of Hazzard, gave it 3 stars out of 4. We played Cinderella Man to 500 at the 4 pm matinee and 800 for the 7.15 yesterday. Crash at 9.45 only brought 350 though, with the same number for the midnite of Labyrinth. The midnite is $3.00 and the others are $2.00. Give 'em value for the buck and they'll come.
Posted by Dave Williams (Member # 299) on 08-07-2005, 05:05 PM:
quote: John T. Hendrickson, Jr
Apparently there are a lot of people in my neck of the woods who don't agree with Dave's assessment. I talked with our Managing Director this afternoon and he said you could have fired a cannon through our lobby last night and not hit anybody. Fewer than 150 attended the whole day (Friday), and we have it in our two biggest houses.
My assessment of the movie maybe could be in disagreement. I never said this film was a guaranteed money maker. Even I had my doubts upon entering the theater.
However, this thread was more about good films/bad films as the end all be all of humanity. What does your theater do to reel in the customer? If it is to simply provide the content that is provided, well, anyone can do that. I can go to any store to buy a can of tuna. However I choose a store based on several factors, not the just the quality of the tuna in the can.
People also choose to go to the movies based on several factors, not just what movies you have playing. They can go to whatever theater they wish, or they can choose not to go at all, choosing DVD or whatever.
It is up to the industry to recover from its own problems and reel in its customers, not rely on product alone.
Ciao
Posted by Mike Heenan (Member # 392) on 08-07-2005, 06:21 PM:
Considering that Dukes made half of it's production cost this weekend and is #1, I highly doubt that it's the reason everything is going so bad at the box office.
Posted by Monte L Fullmer (Member # 2797) on 08-07-2005, 06:49 PM:
quote: Mike Heenan
....doubt that it's the reason everything is going so bad at the box office.
...But there is the big unfortunate: Studios are grabbing all of the money from the gate, with their high percentage rates, in that first weekend from all of the screens that are playing that movie-no matter which one. Then, with the second week, the film usually drops off 30 to 50 percent in attendance, even with the same percentage rate of take at the gate, causing the cinemas to start to suffer with that big dropoff and have to pay that same percentage rate.
This is what the trend, that I've heard, is coming to: flooding the screens with multiple screenings of one movie so that first's weeks take at the gate will fill the studio's pockets, then let the cinemas fend for their own afterwards.
This is basically why of the 8 to 15 percent drop in cinema business this year - too many screens of one movie, no matter how good or bad.
-Monte
Posted by Jeremy Fuentes (Member # 2135) on 08-07-2005, 11:16 PM:
Are studios taking concession revenues too??? I dont think so. So why complain about the industry and slow weekends when you can make up for it by offering the best concession possible?? Besides, the overall success or failure of a movie doesnt really matter. What matters the most is the local success or failure. If a movie is the number 1 movie in the world, but didnt do good at your theater, maybe that says something about your theater, maybe it doesnt.
Posted by Monte L Fullmer (Member # 2797) on 08-08-2005, 03:18 AM:
Also, some theatres/complexes are gradually jacking up the prices in both box and concession to make up the losses that they've experienced-and the losses also have to be related to the fuel prices as well (shipping chgs, increase in production chgs, cost of living increases, et.al. .. )and with prices going up to where the public is saying "why bother, for I'll wait for the DVD release.." syndrome, there's going to be a big domino effect one of these days due to all of this, unless there be a cap on all of this of some sorts to keep things on a steady level .
And to help things out, some theatres are actually dropping their gate prices some to entice the public back to their screens - and they realize that with the drop, their attendance count increases, concession revenue increases and the public is happy that some theatres have the courage to help out in this matter.
Only drawback with this is that once prices are reduced, there is no increases for a very long time, or even never - if that theatre wants to stay in business.
(Also, why you starting to see a bunch of unknowns as stars, producers, and directors hitting the credits - to pay them less than if the popular and famous ones are hired..)
..gotta sacrifice sometimes....
-Monte
Posted by Lyle Romer (Member # 1266) on 08-08-2005, 10:21 AM:
If it isn't the quality of the movies and people are "waiting for the DVD" then why have DVD sales been dropping also? If more people were waiting for the DVD then DVD sales should be going up.
Posted by Mike Blakesley (Member # 26) on 08-08-2005, 12:13 PM:
quote: Lyle Romer
why have DVD sales been dropping also? If more people were waiting for the DVD then DVD sales should be going up.
Exactly. It's not like there is all of a sudden this big national "theatres suck, let's wait for the DVD" movement. The problems we have today are the same as they were 10 years ago. The BO downturn is almost 100% caused by the movies themselves, and made worse by the too-short DVD window. The amazing thing is that no Hollywood types seem able to figure this out.
Posted by Brad Allen (Member # 470) on 08-08-2005, 05:41 PM:
And we simply don't have ANY actors today that really truly will draw a diverse audience with their name on the marquee.
I ran across The Man Who Would Be King the other day, for those that don't know, it stars Sean Connery & Michael Caine. A great film, but what struck me about 30 minutes in was "Damn these guys are good". Todays actors can't act their way out of a paper bag in comparison.
Dukes is by far the biggest thing we've had this summer...so far.
Posted by Steve Guttag (Member # 268) on 08-08-2005, 07:30 PM:
Oh, I don't know about that. There are some good actors...Tom Hanks comes to mind immediately...back to back Oscars is a tough one in ANY decade and his performances are normally about as good as you can hope to expect for the part. Heck, he was good even in Bachelor Party.
John Cusack does a pretty good job. Michael Keaton is one I like. Mary Stuart Masterson is pretty darn good though not as prolific as the other stars I mentioned.
Going up a generation or so you pick up the Robert DiNiros, Gene Hackmans...etc and though I might take some flak on this one...Richard Dryfuss...who has done some incredible work with Mr. Holland's Opus being down right perfect.
However...no actor can pull a piece of crap out of the toilet. the story has to be there first.
Come on...how many films were released this year that did not have a sequal/prequal associated with it or just a remake of film?
I've seen theatres sell out to "March of the Penguines" this summer...come on...this is a "Wonderful World of Disney" type movie but it is considered great in this idea starved summer.
However...all of the above being said...I maintian that the quality of presenations offered to today's audience is way below that of what I grew up with. Sure there is 5.1 sound but so what? We had 6-track sound 1/2 a century ago for those films that warranted it. I'll take a good MONO mix of yesteryear over the relatively uninspired 5.1 mixes of today.
I don't see "shows" anymore...there is nothing special about the theatre experience, except the audience factor, which has as many negatives today (phones, not curtesy, kicking chairs, talking...etc) as it has positives.
Stadium seating is NOT what people wanted...good sight-lines are what people wanted...they just didn't get that until they got stadium seating because of how exhibitors built their rotten theatres.
You throw your tacky slides up (for the most part...I'm sure there is someone out there that presents them with class) without masking for them and making them part of your show...you omit the curtains for no good reason despite charging a premium for seeing a film in a theatre. There is no reason preshows should not be included with a proper curtained show.
You add 20+ minutes of advertising after the lights go down...people don't want to pay for it and are offended to have to pay for "that" privilege.
The last time I ever saw a film that was tack sharp from beginning to end was at the Goldwyn theatre for Academy...oh yeah they have projectionists and the name of the game is showing the movie, not selling concessions.
Are the problems of the exhibitor all their fault? Absolutely not! The print quality is horrible...it is great we have Kodak's Vision premier stock but it is printed without step printing intermediates so the image is soft and shaky...regardless of who's projector you like and what lenses you bought (and if they are not Schneider or ISCO...you are not seeing the best the film has to offer...as a rule of thumb with rare exceptions). The exhibitor does not get encouraged to put on a superior show...the studios take the bulk of the boxoffice...how can you blaim them for emphasizing the concessions...that is about the only thing is truely theirs (and the studios have been trying to find a way to get a cut of that too).
To me, I'm embarassed by almost every film I see in a theatre...either the story and or the show was suboptimal. But what the heck, I'm a technical guy and can't help but seeing the flaws...to the average joe (or sally)...they just don't see anything that is so great about going to the theatre anymore...their home is always more convienent and cheaper and in increasing ways...superior in quality.
Posted by Richard C. Wolfe (Member # 431) on 08-08-2005, 10:42 PM:
I have been watching and reading this topic, here and elsewhere, and like everyone else trying to determine why the industry as a whole is having a soft year.
First, allow me to say that I during my 40 years in this business have seen many of these downturns, only to see the pendulum swing back again to business better then ever. Since 1970 there have been at least 8 downturns. Each time business returned stronger then before.
I admit that I don't have the answer as to why so many of you are hurting. It just seems that a theatre such as mine should be having even a more difficult time this year. I have an old single screen theatre built in 1920, and remodeled in the art deco style in 1933, and maintained exactly that way today. It's in a small town of about 10,000 people, although on the edge of a metropolitan area of 700,000. It's subrun, and often with the shortening windows to video and DVD, I am still playing films when the are released to those media. I do not have stadium seating. While I have Dolby surround stereo, it's not digital. I try very hard to present a good presentation within the limitations of my financial situation. There is much I would like to do to improve my theatre, and the technical aspects of the operation, but money is limited and many things have to wait.
I do however, try to make the best with what I have, and to take what I have and make it a unique theatre going experience, something totally different then what is found at the local megaplexes. I have posted here many times about my management philosophies... the use of stage curtains, colored lighting effects, old time uniforms for the staff, cartoons, the theatre pipe organ... I could go on and on. Many people, maybe most think I'm out of step with the times, and maybe I am.
Even though I'm subrun, I'm still playing the same product that all of you are, just a little later. If it's the product to blame, I should be experiencing the same rate of decline. Other then my old time management style, the only other things I do different is that I have low prices... $3.00/$2.00 for tickets, and refreshment prices where nothing costs more then $2.50 for the largest item. I also run NO preshow screen advertising.
If I lived in a world of my own, and never visited this and other related websites, or read the trade press, or the public media for that matter, I wouldn't be aware that there was a slump going on. This year has been very good for me thus far. I'm 8% ahead of last year, and last year was a very good year.
Whether or not, my way of doing things has anything to do with my theatres success... one thing is for sure. I'm not going to change anything. As the old saying goes... if it's not broke, don't fix it.
Posted by Monte L Fullmer (Member # 2797) on 08-08-2005, 10:58 PM:
quote: Brad Allen
And we simply don't have ANY actors today...
should have added "new" behind the word "actors". Then, this will make the statement more definite.
But, like I mentioned, with Hollyrock making movies geared to the young adult, the young adult don't need to be given anything really special. All they care is to goto a movie that'll make them laugh-no matter how bad the story and plot is.
Or, goto a movie that has CGI's, action, explosions, etc. I.E. - a "no-brainer" movie...and these are easy to make.
Plus, Hollywhore knows of the overseas market and how valuable some of the countries really depend on movies made in the U.S.
Some countries will kill for any form of entertainment from the States-no matter how good or bad it can be.
So, basically what we see and think is so-so to almost crap, it's a seller overseas.
-Monte
Posted by Steve Guttag (Member # 268) on 08-08-2005, 11:18 PM:
From what an exhibitor can do in today's theatre biz, Mr. Wolfe seems to have the right idea and it appears to be performing as well or better than other plans. That is, to provide an "experience" that is not only different but superior to what the customer can achieve at home. More power to you Mr. Wolfe!
Posted by Brad Allen (Member # 470) on 08-09-2005, 03:45 PM:
Yes, I should have been more accurate in my statement. But after I tried 3 times to post a reply and have film-tech eat it, I was frustrated and in a hurry to post the reply.
What I meant to say was, today's crop of actors can't act their way out of a bag incomparison. Mr Hanks, and others that Steve mentioned I by no means consider to be of today's crop. They are definitely the cream of the crop. Unfortuntely we see far too little from them these days.
Posted by Monte L Fullmer (Member # 2797) on 08-09-2005, 04:09 PM:
quote: Brad Allen
They are definitely the cream of the crop. Unfortuntely we see far too little from them these days.
..probably due to the fact that since they KNOW that they're good they require two things: a good character for them to fill into and their fees are quite high since they deserve what they perform.
With such storylines coming out these days, these good actors(resses) are being very choosey what they want and the fees that they want as well.
..not like the old days when the studios had contracts with the stars to put them into movies that the studios want them to be a cast of - good or bad.
-monte
Posted by Mike Croaro (Member # 3123) on 08-09-2005, 10:52 PM:
Hi Folks:
Having read thru this entire thread I have only one thing to say: thank god for art houses. I visit San Francisco and Berkeley almont every weekend to catch a good foreign or independent film. The last film I saw was a German film called "The Eduators". I also see mainstream films but am very very selective.
Mike
Posted by Scott Jentsch (Member # 1681) on 08-11-2005, 01:27 PM:
quote: Richard C. Wolfe
I do however, try to make the best with what I have, and to take what I have and make it a unique theatre going experience, something totally different then what is found at the local megaplexes. I have posted here many times about my management philosophies... the use of stage curtains, colored lighting effects, old time uniforms for the staff, cartoons, the theatre pipe organ... I could go on and on. Many people, maybe most think I'm out of step with the times, and maybe I am.
Richard,
It sounds like you are doing everything right, and are being rewarded as a result. People respond to showmanship, and it sounds like your customers know where to find it.
Sure, there may be other factors at play, such as lower ticket prices, but you also have the challenges associated with playing movies closer to their DVD release.
Before theaters complain about poor business, they need to look at successes such as yours, and then they need to look at themselves to evaluate whether anything could be improved, before they start whining about how it's someone else's fault that business is slow.
The industry needs more theaters with attitudes and approaches such as yours. Unfortunately, I think you are part of an endangered species...
Keep up the good work, and if you ever want to expand, we have a 4-plex near here that's sitting empty.
Scott
Posted by Robert Harrison (Member # 3202) on 08-11-2005, 06:06 PM:
The following is an imaginary interview with Martin "Bud" Buckpasser of Bloes Cineshack:
RH: How did you become interested in the exhibition industry? What do you love about movies?
BUCKPASSER: You know, whenever I'm asked this question, I always paraphrase that classic line from "Gone With the Wind"..."Frankly, I don't give a damn...about movies, that is." Now, admissions and, most important, popcorn sales, that's what I'm talking about!
RH: If you don't care about movies, then why has your company spent millions of dollars on stadium seats and digital sound?
BUCKPASSER: You think I wanted to? I'm just keeping up with the Joneses. It's like a mantra now..."Stadium seats and digital sound! Stadium seats and digital sound!"
RH: That would explain a lot.
BUCKPASSER: Hell, that explains it all! American Multi Crackerbox started building multiplexes, so we all did! But then, after we copied them, they turn around and build even bigger places and closed the little ones. I tell you, it's the theatre owners' version of the Biggest Dick Contest.
RH: Don't you ever do anything expressly for the customers' benefit?
BUCKPASSER: Shit, no. If we did, we wouldn't be getting all this grief from the ADA, the American Dumbass Association!
RH: You mean, of course, the Americans with Disablities Act?
BUCKPASSER: Call it what you will, it's a pain in the ass. No sooner do we spend all that money on stadium seats, do they start harping about wheelchair spaces. We have 'em!
RH: Yeah, right in front of the screen!
BUCKPASSER: Look...if we have to start redesigning for one minority group, and people in wheelchairs are a minority, the next thing you know we'll have to start running movies in Spanish for the border hoppers.
RH: That's a really harsh attitude, don't you think? I mean, I never wrote any letters to the theatre owners begging for stadium seats. And I know there weren't any senior citizens clamoring for it. They all like to sit in the back of the auditorium and they HATE climbing stairs. Yet, with stadium seats, the back of the house is all the way up the stairs!
BUCKPASSER: Again, you are speaking of a minority, a minority that, I might add, is too cheap to buy any concessions. This is a business. It must make money and we can't accomplish that by catering to our customers' wants and needs.
RH: So, does that mean that digital sound wasn't about the customers, either?
BUCKPASSER: Hey, all I know is that somebody thinks it's written in the Bible that every time Dolby or whoever invents a new sound system, we have to install it. I had thought that the industry learned its lesson back in the early 70's. Theatres back then quit fooling around with large guage film and stereo sound. I mean, if it was okay to see "The Godfather" and "Jaws" in mono, why do we need 9 channels of sound for "Harry Potter?"
RH: People didn't have home theatres back then.
BUCKPASSER: What's your point?
RH: You have to compete, don't you? Just as the theatres did in the 50's with television. Give them that something extra.
BUCKPASSER: How the hell can we do that when Dolby keeps seeling the home market the same stuff they sell us? And cheaper, too?
RH: Perhaps a return to some true showmanship?
BUCKPASSER: We're giving people more than ever before. For instance, back in the day, do you remember ever getting a "pre-show?"
RH: I remember looking at some beautiful curtains instead of adverstising, which is all those pre-shows are really about, whether they be slides or video.
BUCKPASSER: Advertising helps pay the bills.
RH: Isn't that what the customers do?
BUCKPASSER: Frankly, no. A lot of 'em sneak in food and drinks, ripping us off.
RH: I think that most people would agree that the rip-off is the price of popcorn and such at your concession stands.
BUCKPASSER: The prices we charge for snacks are still cheaper than other venues, such as arenas and other places with captive audiences.
RH: Captive audiences? That's a curious term.
BUCKPASSER: Well, it just means...
RH: I know what it means...they can't get food any cheaper once they are in your building!
BUCKPASSER: Now, be fair. We lose a lot of money to the film companies.
RH: Oh, yes. That hoary old industry excuse.
BUCKPASSER: What excuse? They make a lot of money off of us.
RH: That's because they make the movies that people come to see. Do you think people would come just to see the ads?
BUCKPASSER: I wish! I'll tell you, though, that what I have seen in all my years is that people come for different reasons according to their age. For instance, young kids just want to go see what the bathroom looks like every five minutes. Older kids just want a place to screw around in. Senior citizens only come to complain about anything and everything. And ALL age groups spend so much time on their cell phones, that I'm surprised that they see more than 10 actual minutes of any film they attend. And that 10 minutes is usually the end credits. For some reason, those credits are like a religion to some.
RH: Well, if your presentations weren't so lousy, maybe folks would actually watch the films. Perhaps if you switch to digital projection, that will grab their attention.
BUCKPASSER: Oh, don't get me started! I'd like to kill that George Lucas! He started that 70mm revival with the first series of "Star Wars" films. We put in a ton of 70mm projectors. Then, his buddy Spielberg starts with the DTS and swears off 70mm! Now them boogers want us to switch ALL our projectors to digital video instead of film. Well, you know what? If Lucas and Spielberg want us to switch to video, they can pay for it themselves! They got more money than I do.
RH: Did it ever occur to you or any of the other theatre chain owners that if you would quit playing what you call "The Biggest Dick Contest," building screens, screens and more screens, that you might be able to afford to run a profitable business?
BUCKPASSER: Hey, when things get TOO bad, we always have that back-up plan called "merging." Bloes and Cineshack Opium used to be competitors. As were American Multi Crackerbox and Generic Cinema before they merged.
RH: Yeah, about that? Maybe there needs to be another consent decree type of law that would eliminate that practice.
BUCKPASSER: What do you mean?
RH: Well, originally, the studios owned theatres. Independent theatre owners bitched to the government and they stepped in and changed the status quo. Are things really any different now? The independents are still being squeezed out by what is becoming the same sort of monopoly.
BUCKPASSER: Oh, come now. That's business! Look at K-Mart. First, they absorb Venture and now they're merging with Sears. That's just business.
RH: And how many people lose their jobs after these mergers, when the store closings occur?
BUCKPASSER: Again, I say, that is business.
RH: And I say, how does "business" expect people to buy anything when they don't have a job? And those that do get a job at one of your theatres get paid diddly squat. It is well known that every time there is even a mention of the minimum wage going up, the Irritional Association of Theatre Owners are the first ones to campaign against it. Yet, by God, you'll never hesitate to raise your admission and concession prices every 15 minutes!
BUCKPASSER: Oh, my. Look at the time. I'm sorry, but I will have to end this interview now. You see, I haven't had a vacation in five weeks and I'm due to go on my fourth one so far this year tomorrow morning, so I have some packing to do. Goodbye.
[ 08-11-2005, 10:48 PM: Message edited by: Robert Harrison ]
Posted by Richard C. Wolfe (Member # 431) on 08-11-2005, 10:10 PM:
Are you sure that was an imaginary interview?
Posted by Bevan Wright (Member # 1884) on 08-15-2005, 03:59 PM:
Disney’s Iger Suggests Closing DVD Windows
Author: HOLLY J. WAGNER
hwagner@questex.com
Posted: August 10, 2005
Email this Story to Friend
On the heels of a weak quarter for movies theatrically and on video, Walt Disney Co. president, COO and CEO-elect Robert Iger suggested that studios need to re-examine release windows and how they market movies for those venues.
“A number of things have to change. We have to look more aggressively at windows changing … not only for the studio business but also for the TV business,” Iger said, adding that consumers should not have to wait six months for a rerun to see a favorite or missed TV episode.
“We can’t stand in the way and can’t allow tradition to stand in the way of where the consumer can go or wants to go,” Iger said. “Windows in general need to change. I don’t think it’s out of the question that DVDs could be released in the same window as the theatrical release. All the old rules should be called into question because the rules of consumption have changed so dramatically.”
Revenue for the Walt Disney Co.’s studio entertainment unit was down 15 percent to $1.5 billion for its third quarter ended July 2, and its operating income decreased $62 million to a loss of $34 million, but is optimistic for the rest of the year.
Executives cited a decrease in worldwide home entertainment revenue for the decline. Unit sales in this year’s quarter, which included National Treasure, The Pacifier and Disney/Pixar’s The Incredibles, were down compared to the same quarter last year, in which Buena Vista Home Entertainment released Kill Bill: Vol. 1, Disney/Pixar’s Finding Nemo, Scary Movie 3, Bad Santa, Brother Bear and Cold Mountain. Buena Vista also saw a decline in home video unit sales for feature films of comparable box-office strength.
“We’re pretty much discovering that with newly released [video] titles, if they don’t move in the first month, they don’t move at all,” Iger told analysts. “So there is a fair amount of pressure on a title when it is initially released. The falloff, in terms of consumption or purchases after the first month of the title on the shelves, is much more dramatic than we used to see.”
Higher worldwide theatrical film distribution, lower film cost writeoffs and improved television distribution results partially offset the losses.
Disney also took a $24 million write-down related to MovieBeam, which the company shuttered late last year.
Posted by Mike Blakesley (Member # 26) on 08-15-2005, 05:44 PM:
Well, he's right that windows need to change. They need to INCREASE. Just think about it.
Let's say a movie does blockbuster theatrical business. By holding off the DVD for say, a year, the anticipation builds up. Sure there would be some piracy, but that's (supposedly) what the DVD extras are for -- something you can't get from the pirates.
On the other side -- if the movie tanks theatrically, by waiting say 6 or 8 months for the video, the public gets the "bad taste" out of its mouth and the movie can be repromoted -- or even re-edited, if they think that'll solve it. If a film has a reputation of being a stinker, why would anyone want to buy it in 2 months?
Of course this article does what they all do -- it blames everything but the real problem, which of course is bad movies.
There's also my other idea, which is "bonus scenes" on the theatrical release. If, say the "Lord of the Rings" movies had scenes that WILL NOT BE ON THE DVD! the fans would have packed the theatres even more, and still bought the DVD anyway (and would still be clamoring today for the "theatrical" version to be released on disk.)
Posted by Mike Heenan (Member # 392) on 08-15-2005, 07:09 PM:
I think Warner's did just that... on Alexander, they released the directors cut... and I believe (but not positive) that the theatrical cut isn't on dvd, but who's gonna want that?
Posted by Monte L Fullmer (Member # 2797) on 08-16-2005, 12:58 AM:
Course, the real big thing is that last year, starting if February with "Passion", we had a grand year of $300mil movies that came out. Theatres were rolling in the dough with those high grossing movies as
"LOTR-III","Passion", "Shrek2", "Spidey2", a host of others with ending with Disney's "the Incredibles"
This year had the grossers, but not as it was last year-why we are down some. Just hope that circuits put some of this extra earnings away to survive for next year instead of screaming bankruptcy again due to spending that extra money for nothing.
-Monte
Posted by Bobby Henderson (Member # 840) on 08-16-2005, 10:36 PM:
quote: Richard C. Wolfe
Even though I'm subrun, I'm still playing the same product that all of you are, just a little later. If it's the product to blame, I should be experiencing the same rate of decline. Other then my old time management style, the only other things I do different is that I have low prices... $3.00/$2.00 for tickets, and refreshment prices where nothing costs more then $2.50 for the largest item. I also run NO preshow screen advertising.
What is any given movie worth in terms of ticket price? Very few shows these days are worth $7+ to see at a first run theater. When most people watch a movie trailer or see an ad on TV for a show fixing to open they subconsciously decide whether they'll see it at a first run theater, or wait for it at the bargain house, or wait a little longer for the DVD, or even longer for it to appear on HBO or just not watch it at all.
Most people are going to be at least a little bit pissed if they pay full price at a first run theater for their family to watch a movie that turns out to be a piece of crap.
There's less financial risk in watching a movie at a bargain house, and even smaller risk in simply renting a DVD and watching it on a little Wal-Mart mirco 5.1 setup. If the show turns out to be crap, most people will just shrug and say, "I'm glad I didn't blow $7 to see that at the theater."
Disney's Robert Iger says release windows need to change (read: disappear completely). These guys are short-sighted and suggest making a very destructive move.
The prevailing motive on why these stock-trading business types want release windows to close is all about short term gain. It does cost a hell of a fortune to produce and market a major movie. Studios borrow many millions of dollars to fund a production. That's a hell of a lot of interest payments. They think the real money is in the DVD release. So they want to eliminate the six month wait and six months worth of interest payments on a 9 figure note. I'm sure there's enough MBAs out there to fill up a sports stadium popping out slide rules and spread sheets to tell Hollywood execs how much money they'll save by having movies appear in theaters and DVD at the same time -or better yet, just go to the DVD.
But that still doesn't get away from a simple truth. A movie isn't a real movie unless it plays in a commercial movie theater. Without the legitimacy of a theatrical run any show, no matter how expensive it was to produce, would be nothing more than a straight to video made for TV movie.
With that stated, I think the studios will ultimately lose a lot more than they'll gain by eliminating release windows. They'll cause most commercial movie theaters to go out of business. I know every theater in my town would close in a very short amount of time under that business model. With everything just going straight to the video store (if even that) it just won't seem very impressive.
Posted by Mike Blakesley (Member # 26) on 08-17-2005, 03:16 AM:
They'll only eliminate the release window once. When the idea flops, things'll go back to normal. The same thing happened when a movie called "Pirates of Penzance" opened in theatres and on cable TV at the same time. It was expected to be a huge hit until that announcement was made. Theatres refused to book it, and it went straight into the toilet. Result: It never happened again, at least not with a major studio movie.
Posted by Jonathan M. Crist (Member # 413) on 08-17-2005, 08:25 AM:
I caught the tail end of an interview last week on TV. I think it was Entertainment Tonight (or one of those similar type shows).
Not sure if it was Iger or someone else speaking but the person said the goal is to shrink the video window down to three (3) weeks so the studios doesn't have to "remarket" the film for video release later on.
Mike B - remember that "Pirates of Pennzance" was essentially a filmed stage production of the then broadway revival of the operetta. The reason for its simultaneous theatrical/video release in 1983 was that the movie was basically considered theatrically unreleasable anyway. Sure a bunch of theatres got on the bandwagon and said they would not play it because of the simultaneous release but they probably would not have played it anyway. I would not read too much into the fact that POP did not do any business.
And if George Lucas says the next star wars (you dont really think he's going to stop do you?) will be a simultaneous video and theatrical release does that mean you will not play it?
Posted by Darryl Spicer (Member # 711) on 08-17-2005, 09:25 AM:
quote:
And if George Lucas says the next star wars (you don't really think he's going to stop do you?) will be a simultaneous video and theatrical release does that mean you will not play it?
That pretty much won't happen because Lucas doesn't like the small screen.
Exhibitors have already expressed their concern about the windows by refusing to play any of those soderberg (? spelling) movies that are being planed for simultaneous release to video and theatres.
Posted by Mike Blakesley (Member # 26) on 08-17-2005, 12:34 PM:
quote: Jonathan M. Crist
a bunch of theatres got on the bandwagon and said they would not play it because of the simultaneous release but they probably would not have played it anyway
If it had done business, they would have played it. The point was that the film co destroyed the playability of the movie by compromising the theatrical market.
Posted by Bobby Henderson (Member # 840) on 08-18-2005, 12:56 AM:
Why should a movie theater book a show that opens simultaneously on video? Why waste the screen on it?
I'm pretty sure 99% of viewers will go straight to the video store and save a ton of money by renting the show. One can bring up the audience factor, participatory thing or whatever. But economics rule. Most people do enjoy watching a movie in a real movie theater, but I think very few are going to pay the premium to do that if the DVD is already available.
I keep bringing up the family of four equation, which easily boosts an outing to a movie theater beyond the $50 mark. Let's put it in the perspective of taking your spouse or steady to the show. Two tickets and refreshments can cost upwards of $30. That's enough to rent the movie once on DVD and then buy a copy of the show at full MSRP.
Considering some of the other things happening in the economy (out of control cost increases on health care, housing, education, gasoline), rising interest rates, people running out of equity to borrow against --the cost cutting thing is going to become a big priority.
I think the elimination of release windows will effectively finish those types of movies from playing in commercial theaters completely. The only thing left would be specialty theaters -those that show art films, revivals, large format shows or even motion simulator rides.
Posted by Darryl Spicer (Member # 711) on 08-18-2005, 10:10 AM:
wouldn't surprise me if two things happened in the no window scenario. 1, Video stores not allowed to rent the movies while in theatres. 2, only full MSRP can be applied to the disc while in theatres and this price could be even higher than the normal prices you see now.
Posted by Jack Ondracek (Member # 1466) on 08-18-2005, 11:16 AM:
quote:
And if George Lucas says the next star wars... will be a simultaneous video and theatrical release does that mean you will not play it?
Well, that depends on whether you really take him seriously.
Didn't he suggest that he might release... what was it... #2 in digital... take it or leave it? What happened to that? And... after all the puritanical talk about releasing his product only in the finest theatres, capable of reproducing the most detailed nuances of his sound tracks, SW3 was rushed to just about any theatre with an available screen... including the terrible unwashed... drive-ins... some of them still running with 4" speakers or AM radio.
With the release of #3, many of the main SW characters appeared on TV commercials... a last "Hail Mary" effort to squeeze the last drop from this turnip.
Regal has stated that they won't play anything that's available in a video store. So... does anyone here think that Lucas would actually put his credibility (perceived or otherwise) on the line by doing a simultaneous release with a serious powerhouse picture?
On the subject of the moviegoing public and their TV-based determinations:
As with Mr. Wolfe, we have a venue that doesn't closely compare with the standard 4-wall box with speakers and a screen. It's very common for people to drive miles to our place and arrive at our boxoffice with no idea what they're going to watch. They're here for the experience. The movie title is (almost) secondary. Does that happen often at traditional theatre these days?
We all have kitchens in our house... and a lot of us use them... but that doesn't mean we're all going to eat at home every day. Coincidentally, if the chains build 16 screen theatres next to every Starbuck's on the planet, people aren't necessarily going to go to the movies more often.
Posted by Bobby Henderson (Member # 840) on 08-18-2005, 02:03 PM:
Hollywood studios can bank on the perceived attraction commercial theaters have to offer at their peril. Some people (such as myself) do appreciate a really nice theater with great presentation quality and decor. Most people will simply drive to whatever dump is closest to see the show. And if they want to see a new release that appears on DVD and in theaters at the same time, they're going to go buy or rent the DVD. When that happens the movie theaters are going to have to rely on picky, die-hard movie theater fans to survive. And there's just not anywhere near enough of us for most theaters to make it.
I can see some theaters in really gigantic cities managing to survive if release windows are eliminated. There may be enough of the faithful out there to make that happen. But in most areas of the nation you'll see theaters close very quickly.
quote: Darryl Spicer
wouldn't surprise me if two things happened in the no window scenario. 1, Video stores not allowed to rent the movies while in theatres. 2, only full MSRP can be applied to the disc while in theatres and this price could be even higher than the normal prices you see now.
While such an approach makes sense, I'm not sure it would be very practical. I think the "cat is out of the bag" on how low DVDs are priced currently. If studios ban rentals and force a kind of MAP (minimum advertised price) model, a lot of folks will be more than happy to wait for prices to drop -or wait for the "real" version of the DVD to show up on store shelves. DVDs have lots of downward pressure on their pricing. Just visit any Wal-Mart and you'll find a good number of "catalog" titles under $10 and somewhat recent releases under $15.
I liked "Sin City" quite a bit. But I'm not buying that bare bones DVD that appeared on store shelves Tuesday. I'll get it whenever the "SE" appears.
With those factors in mind, I'm not sure if restricting rentals and charging $30 for bare bones DVDs will fly. The Hollywood suits aren't going to rake in that short term money very fast doing that.
Posted by Michael Coate (Member # 757) on 08-18-2005, 04:12 PM:
This was sent to me today. Unfortunately, the source was not provided.
quote:
The Real "Story": It's the Movies!
No Seismic Shift in Consumer Preferences Compels Unwise Simultaneous Release - National Association of Theatre Owners President John Fithian Responds to Disney Chairman Robert Iger on the Alleged Demand for Simultaneous Release
National Association of Theatre Owners (NATO) President, John Fithian, issued the following statement in response to comments by Walt Disney Chairman Robert Iger during a conference call with Wall Street analysts last Tuesday, August 9.
"Walt Disney's Robert Iger says American consumers demand it all and demand it now. To placate this instant-everywhere appetite, Iger suggests it may be necessary to release movies in theatres, on DVDs, and everywhere, at the same time.
"Mr. Iger knows better than to tell consumers or Wall Street analysts that they can have it all, everywhere, at the same time. He knows there would be no viable movie theatre industry in that new world at least not a theatre industry devoted to the entertainment products of Hollywood. And he should know that Hollywood studios would be merely one shriveled vendor among many in that new world of movies-as-commodities-only.
"Iger considers the slowdown in theatre box office and DVD growth a 'wake-up call' for the industry. I'm not sure who was asleep, but it wasn't the exhibition industry. Here's what we know about 2005 the movies are not as good. They're not terrible. They¹re just not as good. And so the industry has experienced a temporary drop-off compared to 2004 the biggest box office year in movie history.
"Further, factor out last year's big grossing specialty surprises 'Passion of the Christ' and 'Fahrenheit 911' and add in the fact that there are fewer wide general releases this year, and the alleged industry 'slump' disappears.
"Just to reinforce the point that our industry cycles are driven by movie quality, it is interesting to note that DVD slow-down has roughly tracked the theatrical window. That is, movies that have done poorly at the box office have tended to fare poorly when released on DVD.
"On the other hand, DVDs that sell well benefit enormously from the advertising platform and national conversation generated by theatrical release. Does it really make good business sense to plunder that $25-billion-plus worldwide theatrical window without a very solid assurance that even more DVD sales will make up for the lost theatrical revenues? And if you answer that question based on number-crunching in your home entertainment division, are you really willing to bet the farm on the proposition that consumers will rush to watch even more movies at home after you've whacked the advertising platform of theatrical release? And have your number-crunchers accounted for the possibility that consumers have basically bought their DVD libraries, and will hereafter be increasingly conservative about their purchases?
"It's a product-driven industry. When the movies are really good, the industry does really well. And vice versa. New gizmos and conveniences regularly influence consumer patterns but there is no seismic shift in the simple fact that good movies make people want to go see movies. Consumers are smart that way. Analysts can get that."
Posted by Joseph L. Kleiman (Member # 3097) on 08-18-2005, 04:29 PM:
Michael's posting is a press release sent out by NATO. One thing to keep in mind is that Bob Iger spent 25 years at ABC before entering the studio environment (he was with ABC from 1974 to 1999 and became President of Disney after they bought ABC in 2000), so coming from television, he has a different outlook than someone who spent their career in the studio or exhibition industries.
Posted by Brad Allen (Member # 470) on 08-18-2005, 04:36 PM:
All the above may be well and good, but I believe that the film co's have been quietly training John Q Public to wait for the DVD release for several years....and it is partly working. It shows in the legs of films.
HDTV is going to make it even more viable for shorter release windows. My 60" HDTV and home sound system makes for a much better presentation than any of the local mega plex's.
My 2 cents.
Posted by Mike Blakesley (Member # 26) on 08-18-2005, 07:15 PM:
quote: Bobby Henderson
If studios ban rentals and force a kind of MAP (minimum advertised price) model, a lot of folks will be more than happy to wait for prices to drop -or wait for the "real" version of the DVD to show up on store shelves.
Uhh, isn't the whole thinking behind the non-window scenario based on eliminating the waiting?
Seriously, that whole thing would never work. Studios would not be able to tell the vid stores what to do, and even if they could, piracy would run rampant as the "high priced" version hit the internet in the first five minutes after it went on sale.
These greedy Hollywood suit idiots are going to ruin the whole entertainment industry if they don't wise up.
Posted by John Hawkinson (Member # 1135) on 08-18-2005, 08:27 PM:
It's the first link on www.natoonline.org.
--jhawk
Posted by Lyle Romer (Member # 1266) on 08-24-2005, 11:06 PM:
Acknowlegement that it may be the movies after all
quote:
WHY THE SLUMP?
Wednesday, August 24 2005
--------------------------------------------------------------------------------
The summer movie season, which officially ends on Labor Day, Sept. 5, is expected to produce box-office results 9 percent below those of 2004 and attendance figures 11.5 percent below, according to box-office tracker Exhibitor Relations. In separate interviews with today's (Wednesday) New York Times studio executives generally acknowledged that the downturn could be attributed to unexceptional and unexciting films. New Line Cinema Chairman Robert Shaye, whose studio produced Wedding Crashers, one of the summer's few blockbuster hits, told the Times that in previous years, "you could still count on enough people to come whether you failed at entertaining them or not, out of habit, or boredom, or a desire to get out of the house. You had a little bit of backstop." Universal Vice Chairman Marc Shmuger remarked similarly that "there's a cumulative wearing down effect. We're beginning to witness the results of that. People are just beginning to wake up that what used to pass as summer excitement isn't that exciting, or that entertaining." Michael Lynton, chairman of Sony Pictures Entertainment, vowed that from now on, his studio will be making "only movies we hope will be really good." But Tim Rothman, co-chairman of 20th Century Fox, disagreed with his peers. ""Everybody keeps saying it's the worst of times; it seems fine to me," he said.
Posted by Joseph L. Kleiman (Member # 3097) on 08-31-2005, 03:30 PM:
Bob Iger strikes again - looks like he's found an outlet for reducing the window - just not in North America. Fresh off Reuters:
quote:
Disney in set-top box venture
ZURICH -- Switzerland's Kudelski and the Walt Disney Co. have set up a joint venture to develop and market a video-on-demand system for digital television operators worldwide, the firms said Wednesday. The security software group and Disney subsidiary Walt Disney Television International said the set-top box system would offer a selection of movie and other television content delivered to its hard drive, as well as the capacity for subscribers to record personal content from existing channels. The system is designed to run on satellite, cable, terrestrial and IP digital video recorder hardware platforms, the companies said. The system will not be available in the United States, Canada and Japan. (Reuters)
Posted by Mike Blakesley (Member # 26) on 08-31-2005, 04:02 PM:
quote: Brad Allen
I believe that the film co's have been quietly training John Q Public to wait for the DVD release for several years....and it is partly working. It shows in the legs of films.
I think if people are being trained for anything, it's that they HAVE to see the movie on opening weekend, in the first seconds of opening day if possible. That's the biggest reason for short legs. That and 6 prints of one title in the megaplexes.
Posted by Jason Black (Member # 684) on 09-04-2005, 08:56 AM:
This years slump can be summed up in in one sentence..
The public is tired, very tired, of spending hard earned dollars at the local mega-plex only to endure slip-shod presentation of a less than exciting film in a non customer friendly environment.
I can see that for myself now that I'm out of the business. Actually watching a film in a paying audience has proven this to me. Last night 7:30pm show - Transporter 2 - Had to turn around and remind the four teenies behind me that there was someone sitting in front of them and I coudl hear what they were saying..
At lest they had the decency to apologize and keep quiet the rest of the show... There have been so few movie out this year that have ANY appeal at all.. and it's a shame when folks who get in free grumble about what's being shown. I'd rather stay home and mow the lawn...
Let's hope that next year is better...otherwise, theatres will begin cutting back even more which will further degredate the 'theatre experience'....
Posted by Mike Croaro (Member # 3123) on 09-06-2005, 10:07 PM:
Hello Jason:
Nice to hear from you. I avoid the multiplex (in the SF Bay area)at all cost and frequent the smaller theatres (1-4 screens). Kids and teens hate them because they lack "everyhting" and avoid them at all costs. Older people tend to frequent these theatres and they are more polite and considerate.
And the arthouses? These people are so sophisticated and polite you wish you knew them personally!
I can't ever imagine living in a small town with only one theatre. I patronize at leat 20 different theatres from SF to Berkeley to San Jose.
Posted by Eric Hooper (Member # 1730) on 09-09-2005, 04:21 PM:
Mike,
Name your favorite haunts...
I'm sure you get to the Cinearts there at the Hyatt, right?
Eric
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