Film-Tech Forum ARCHIVE: Promotional Material

This is topic Promotional Material in forum Ground Level at Film-Tech Forum ARCHIVE.

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Posted by Ryan Navaroli (Member # 3477) on 01-25-2006, 11:32 PM:

Does anybody know ways to order free promotional materials other than through Fox Exhibitor and Sony Pictures Releasing?

Posted by Dominic Espinosa (Member # 2122) on 01-26-2006, 06:18 AM:

A discussion regarding ad materias can be found here:
http://www.film-tech.com/ubb/ultimatebb.php?ubb=get_topic;f=5;t=000482#000000

Basically you just need to get ahold of technicolor, consolidated, TDS, Deluxe, Archway, etc. for 1 sheets. Standees and baanners have to come from the studio rep that services your territory.

Posted by Mike Blakesley (Member # 26) on 01-26-2006, 12:57 PM:

The situation on trailers is getting worse and worse. Thankfully there are people right here on FT who will send you the trailers you need if you just ask. But the studios are dumb for not making some extra trailers to be shipped out on request.

Posted by Dominic Espinosa (Member # 2122) on 01-26-2006, 01:22 PM:

Something I failed to mention is that you should never use the websites exclusively.
Sony is pretty good about updates but a lot of the other studios update their sites so infrequently it's not really worth while to order from them.

Posted by Jim Ziegler (Member # 86) on 01-27-2006, 08:01 PM:

The studios seem to be getting really tight on some of this stuff. I rarely have paramount trailers, unless they were enclosed witht a film, and haven't gotten a BV standee in 11 months.

Posted by Dominic Espinosa (Member # 2122) on 01-28-2006, 01:09 AM:

Jim, seems to be a timing thing, BV's been pretty good to us but we're on them at least once every other week.
Haven't ordered any Paramount trialers in a while though.

Posted by Jim Ziegler (Member # 86) on 01-28-2006, 06:25 PM:

For us, BV just flat out won't send them even if they have them.. They typically will send us banners instead. Its odd.. Sometimes I will have more banners than I can hang - but no standees.. Or, sometimes, like now, I have more standees than I can put up, but banners are in short supply..

Posted by Barry Floyd (Member # 385) on 01-30-2006, 09:07 AM:

I hear ya on the BV standees. Being a drive-in, we usually opt for the banners anyway because of the cramped size of our lobby.

Speaking of banners, standees, etc..... Does anybody know what a "BUS SHELTER" is? I've seen several promotional things from both BV and Fox, that list a bus shelter is available for promo materials.

A "30 SHEET" is a 36 foot x 14 foot vinyl banner, but I don't have a clue to the bus shelter dimensions.

Posted by Steve Scott (Member # 630) on 01-30-2006, 10:28 AM:

I'm sure someone will chime in with the exact dimensions, but think of a bus shelter as inbetween a one-sheet & a regular banner.

We are lucky to get posters at my theatre. From what I've heard, it's been over a year since we received a standee, and the newest banners I've seen in our basement are from Troy.

Posted by Dominic Espinosa (Member # 2122) on 01-30-2006, 12:19 PM:

I'm not sure of the exact dimensions but a bus shelter is basically a big version of the poster. It is designed to go in those poster cases you'd see at the mall or what have you, or, you guessed it, on the back of a bush shelter.

Posted by Anslem Rayburn (Member # 1267) on 01-30-2006, 01:38 PM:

MovieGoods.com lists bus shelter size as 48" x 72", but that's in France. Sounds about right, though. Maybe the 46" x 64" 'Subway' they list is more accurate.

Posted by Bill Gabel (Member # 1105) on 01-30-2006, 02:09 PM:

A bus stop shelter poster is just alittle larger than the old National Screen Service 40"x60" style posters. Subway style is like around 30"x40", but sideways style.

Posted by Jon Morgan (Member # 3059) on 01-30-2006, 04:03 PM:

quote: Mike Blakesley
The situation on trailers is getting worse and worse.

No kidding. I can't tell you how many times in the past six months, when asking for trailers on our smaller independent features, I end up getting 2 flat when I'm asking for 4 flat 2 scope. There's also a fair amount of films, maybe 1 in 10 or 20, that we just can't get a 1 sheet for. It's irritating.

That being said, Fox sends us trailers, 1 sheets, and bus shelters for hundreds of movies we'll never even play. I'm building a fort out of the boxes!

Posted by Anslem Rayburn (Member # 1267) on 02-01-2006, 04:06 PM:

This was driving me crazy, so I measured the two bus shelters we have up right now, and they are both 48" wide and 70" tall.

Posted by Barry Floyd (Member # 385) on 02-02-2006, 08:45 AM:

Are the "Bus Shelters" paper or vinyl? I've never seen one to know.

Posted by Steve Scott (Member # 630) on 02-02-2006, 12:09 PM:

quote: Barry Floyd
Are the "Bus Shelters" paper or vinyl?

Either, but vinyl is nice.

Posted by Gary Davidson (Member # 2198) on 02-07-2006, 03:58 PM:

Of all the studios, which is generally the best in supplying standees and trailers?

Posted by Mike Blakesley (Member # 26) on 02-07-2006, 06:52 PM:

Fox, no contest.

Although I am saying this as an indie who does not receive automatic shipments of tons of that stuff. A bigger theatre's mileage may vary.

Posted by Barry Floyd (Member # 385) on 02-08-2006, 09:42 AM:

I agree with Mike, Fox makes it VERY easy to promote their films, especially for us independant exhibitors. If the other studios would make it as easy as Fox does, I might promote alot more of their films.

Disney's not bad, but you have to call at the right time or you miss out on all of the good stuff.

Being a drive-in, which attracts lots of families with young kids, the "promotional kits" with buttons, mini posters, braclets, coloring books, etc. goes over great with our crowds.
On a busy sell-out night, I'll take my "box of goodies" out in the field, and walk car to car, mini van to mini van and hand out the stuff to the families. Giving out "Free Stuff" to familes with kids goes a long way in both promoting the film and promoting your theatre.

When the first "Garfield" movie came out in 2004, Fox sent us a huge 9 foot tall inflatable "Garfield". We put it out in our lobby, and we had people lined up with digital cameras taking pictures of their kids next to Garfield. Good thing I saved that inflatable, as Garfield 2 comes out later this year!

Posted by Matt Fields (Member # 3211) on 02-08-2006, 10:11 AM:

I've still got my Garfield inflatable too...had several people offer a lot of money for it as well.

Posted by Allison Parsons (Member # 2728) on 02-10-2006, 01:30 AM:

Is there a Sony Pictures Classics exhibitor web site? Someone ripped off our Capote poster today and we need another one.