Film-Tech Forum ARCHIVE: When do you run your theatre’s PSA?

This is topic When do you run your theatre’s PSA? in forum Ground Level at Film-Tech Forum ARCHIVE.

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Posted by Gary Davidson (Member # 2198) on 03-13-2006, 02:49 PM:

As you ramp up to the feature presentation, at what point do you run your theatre’s public service announcement about turning off your cell phones, no talking, etc.?

Posted by Jason Winn (Member # 3568) on 03-13-2006, 04:14 PM:

At AMC, we did it in this order:

1. Coming soon snipe

2. trailers

3. Silence is Golden snipe (no cell phones, talking, etc.)

4. Feature Presentation snipe

5. Finally, the feature

Posted by Mike Blakesley (Member # 26) on 03-13-2006, 05:55 PM:

We don't run anything except: Trailers, Dolby logo, Feature.

We do have a sign near the ticket window asking people to turn off their cellphones.

Posted by Anslem Rayburn (Member # 1267) on 03-14-2006, 08:39 AM:

I prefer to run the cell phone PSA prior to the last trailer before the feature. That way, when people are messing with their phones to turn them off, it's during a trailer and not at the beginning of the feature presentation. I was very surprised to see how effective the cell phone PSA was, as about 10% of our guests would pull their phone out and turn it off after it played.

Posted by Scott Norwood (Member # 30) on 03-14-2006, 02:28 PM:

Only one of the theatres where I currently work runs a policy trailer and they play it first in the trailer order. They are showing a generic Pike Productions trailer and it works well at that theatre.

The only other real option would be to run the policy immediately before the start of the feature, but I think I prefer that the policy and/or concession promo be shown first (unless the policy in question is a combo policy/feature presentation trailer).

Posted by John T. Hendrickson, Jr (Member # 849) on 03-15-2006, 12:50 PM:

1. trailers

2. attached trailer

3. fire trailer snipe (per code)

4. policy trailer

5. feature presentation snipe

Posted by Beth Smith (Member # 1505) on 03-15-2006, 10:22 PM:

We run our policy right before the start of the actual film.

However, we have our own "live" version. Managers enter the auditorium and make a general announcement welcoming patrons and reminding them to silence their cell phones and keep the audience level to a minimum. As we exit, the film starts. Customers love it; it adds a personal touch while getting the message across.

Posted by John Pytlak (Member # 331) on 03-16-2006, 08:20 AM:

quote: Beth Smith
However, we have our own "live" version. Managers enter the auditorium and make a general announcement welcoming patrons and reminding them to silence their cell phones and keep the audience level to a minimum. As we exit, the film starts. Customers love it; it adds a personal touch while getting the message across.

I appreciate theatres that still value showmanship. [thumbsup]

Posted by Paul Van Dusen (Member # 3640) on 03-21-2006, 01:14 AM:

I usually run ours like this:

1. Fire
2. Comercials (annoying yes, but i have no choice)
3. Trailers
4. Policy Trailer
5. DTS (where applicable)
6. Attached Trailers
7. Feature

Posted by Mike Olpin (Member # 1115) on 03-21-2006, 02:29 AM:

--Lights full--
Digital Ads
Digital Policy Trailer
Digital PSA
Digital Trailers (if any)
--SpotLights Off, Sconces medium--
35mm PSA (if any)
35mm trailers
35mm Attached trailer
--All lights down--
Dolby/DTS
Attached short subject (if any)
Feature!