Film-Tech Forum ARCHIVE: AMC's Matinee definition

This is topic AMC's Matinee definition in forum Ground Level at Film-Tech Forum ARCHIVE.

To visit this topic, use this URL:
https://ft-forum.com/ft/cgi-bin/ubb/ultimatebb.cgi?ubb=get_topic;f=5;t=001692

Posted by Pravin Ratnam (Member # 1417) on 05-14-2006, 01:23 AM:

AMC got rid of the twilight shows a while ago. That pretty much removed the value thing they sold over other chains. THen the matinee and other discount pricing were set as a higher percentage of the undiscounted ticket prices(which applies for other chains as well).

But recently, AMC has taken it a step further. I went to an AMC after a long time in Atlanta to a 4:15 Saturday showing of United93 and was told that it was not a matinee. Matinees ended at 4pm on weekends. What the hell?

Couple that with the fact that AMC's discount passes are not even that cheap anymore, I say that is even less of a reason to patronize them since their quality is not exactly sterling.

Posted by Ian Price (Member # 14) on 05-14-2006, 09:02 AM:

Small Clarification:

"Matinee" means Afternoon Performance

"Discount Show" imply that the ticket price will be lower

I could charge $15 for a matinee but have a discount show for $7 at 10:00 PM.

The industry uses Discount Shows to bolster attendance at traditionally slow times. When operational income needs to be higher, discount shows suffer. If AMC finds that the 5:00 PM shows are suffering, they will discount them.

I think the fragmentation of the traditional working hours has meant that more people are available at non-traditional show times. Therefore, why discount them.

There is no empirical right to a discount at a matinee.

What is more amazing is that the 7:00 PM show on Friday and Saturday night isn't priced at a premium like $15.

I have noticed an industry trend away from discounting Matinees. In the Bay Area the discount show tends to be the very first one at 11:00 AM. And in NYC there are no discount shows.

Posted by Mike Croaro (Member # 3123) on 05-14-2006, 04:41 PM:

Greetings:

In the SF Bay area UA runs their matinee prices until 6PM everyday. So do a few other smaller chains in the area.

Mike

Posted by Ian Price (Member # 14) on 05-14-2006, 10:59 PM:

I went to the Regal Hacienda Crossing in Dublin, CA and the Discount Show was just the first one.

So enjoy your UA discount while it lasts.

Posted by Sam Graham (Member # 2889) on 05-14-2006, 11:36 PM:

Many Century plexes cut off matinee prices at 2pm Saturday and Sunday. Have so for a few years now.

Posted by Pravin Ratnam (Member # 1417) on 05-15-2006, 12:15 AM:

Its a good thing I ordered 40 regal discount tickets at 5 bucks each which would cost me only 6.50 with the surcharge for new movies.

Posted by Mike Croaro (Member # 3123) on 05-15-2006, 04:35 PM:

...Matinee price limited to first showing of the day....

This isn't bad if the first showing is at 1:30 or 1:45 PM. Landmark theatres start their shows at 2:00 or 2:15 at some of their locations.

But it's more of an issue when the first show starts at 9:45 AM, or 10:00 as the AMC Metrion in San Francisco sometimes does. Unless you pre-plan your moviegoing day you're sure to miss the first sho as it's scheduled so early.

Just my thoughs.

Mike

Posted by Carl Martin (Member # 1146) on 05-16-2006, 03:36 AM:

you mean the sony metreon? what's really great is when they have more than one print of something: 9am matinee, 9:30am full price. going there is only justifiable if you go first thing, pay bargain price to get in, and stay for several movies. yeah, i said it. even then, at least one of them will be scratched.

Posted by Dennis Benjamin (Member # 1137) on 05-16-2006, 07:07 AM:

This 'matinee definition" thing reminds me of something else the big chains like to pull on their assistant managers (and GMs):

They used to have a program where you would get paid extra for working shows that are outside regular business hours. Then one day some corporate DH decided that the could save even more money by coming up with 'new' business hours whenever it was convenient for them. What this meant was if you normally reported to work at 10 am on a matinee and they decided to run earlier shows, you had to be to work earlier yourself (working 3 or 4 hours extra) and still getting the same pay! When this starting happening, I questioned it, I was told that since we were 'salary' that we were not eligible for the extra pay anymore. Eventually the 'dark time' pay went away.

[Mad]

Posted by Mark Lensenmayer (Member # 134) on 05-16-2006, 10:37 AM:

Just to complicate the issue further, AMC is running early shows on Saturday, Sunday and Wednesday usually between 10:00 and 11:30. Admission for these shows is $4.00.

I like these shows as I can go see the film, then still have the rest of the day to run errands, etc.

Posted by Steve Scott (Member # 630) on 05-16-2006, 01:14 PM:

With competition from locally-owned theaters, I'd be surprised to see this fly around minneapolis. Mann & Muller, the MN multiplex kings run discount matinees til 5:30, we run til 6. Then there's the immensely popular Riverview with an aggressive second-run schedule, decent presentation, lobby lounge & real butter, all for three or four dollars, $2 on weekend matinees. They fill those seats.

Carmike, Landmark & Marcus have their single set of discounted shows, usually in the middle of the afternoon. Locally, AMC hasn't really made the move on any existing, decent multiplexes. All of their recent bows were within the range of their other suburban locations. Crown remains the only big first-run name in either Mpls. or St. Paul proper, and they've got the street gangs in front of their doorway [Frown]

Most of the people that tell me they don't enjoy seeing movies in their nearby theater usually live within spitting distance of an AMC or Carmike. Regal has fewer complaints, but people are starting to revolt against those Firstlooks, 2wenty's... That's what our patrons come to get away from, plus we're first run at $5.50 matinee price.

Posted by Jeff Arellano (Member # 3249) on 05-18-2006, 11:53 PM:

The Arclight hollywood doesnt even carry a true matinee. Non-Peak is usually the first show Sa-Sun and first two on weekedays.

Regular Non Peak ($11.00)
Member Non Peak ($10.00)
Senior ($9.75)
Infant ($11.00)
Child Matinee ($7.75)
Member Senior ($8.75)

Regular ($14.00)
Infant Prime ($14.00)
Child Prime ($9.75)
Member Regular ($13.00)

They charge more for infants than children. Therefore you rarely get any.