This is topic Independent theater owners in forum Ground Level at Film-Tech Forum ARCHIVE.


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Posted by Dan Chilton (Member # 2288) on 06-09-2006, 10:41 PM:
 
I know many of you work for corporate chain theaters, large and small, but I was wondering how many Film-Tech members either work at or operate an independent theater (again, small or big). I guess the criteria between the two would be that independently-owned theaters would typically lack a "home office," are regional rather than national, and have an owner who is in constant interaction with the business.

I run one: Moxie Cinema - a small, single screen arthouse in Springfield, Missouri. Anyone else?
 
Posted by Ron Curran (Member # 3631) on 06-09-2006, 11:28 PM:
 
Hi Dan, ours is a 200 seater 80km from the capital city, ten minutes drive from a 10 screen major. We run a mix of independent and mainstream films but steer clear of boy popcorn fare.

We employ 14 people, 3 permanents, rest casual.

Been running for 38 years. Continuation threatened not by competition but by local authorities insisting on changing our existing handicap facilities to a design that will jeopardise the safety and operation of the theatre.
 
Posted by Mike Blakesley (Member # 26) on 06-09-2006, 11:55 PM:
 
There's me. I've had my single screen since 1979. The population of our town hovers around 2000 people.

We are a first run mainstream operation. The theatre is 75 1/2 years old and has been in continuous operation the whole time except for some summers during the "drive-in boom" era of the '60s and '70s. I first went to work here as a projectionist in fall of 1976 when I was 19 years old.

We have 7 employees all part time. We do have a "home office" ... it's at home.
 
Posted by Ron Curran (Member # 3631) on 06-10-2006, 12:10 AM:
 
True, Mike, our home office is at home too, in front of our warehouse, repair shop, art studio and printing plant.
 
Posted by Tony L. Hernandez (Member # 3524) on 06-10-2006, 12:47 AM:
 
The two theaters I am currently involved in are both independent; one being owned by The City of Loveland and the other belonging to the Stanger family who are all personal friends of mine.

The Park Theater in Estes Park, Colorado (pop. 3,184) only operates May thru September and has never missed a season since it opened in 1913. We believe it to be the oldest operating movie house in the country. The theater is operated all on a volunteer basis by the family who owns it and thier friends. It was purchased by The Stanger family in 1982 and although the original owners have passed away recently, is still in the family. We run only first run, main stream pictures.

The other is The Rialto Theater in Loveland, Colorado (pop. 37,352)which is owned by the city and operated by volunteers and about 5 paied staff. It opened in 1920 and was closed from 1976 until its re-opening in 1995. We now have classic, art and independent films as well as live entertainment.

Both these theaters can be found with pictures at Cinematour.
 
Posted by Mike Spaeth (Member # 524) on 06-10-2006, 01:01 AM:
 
We are technically an independent company. The "home office" consists of myself and the CEO. However, our operations and such are reflective of a major chain. We have internet ticketing available, a full operations manual, a loyalty program. We're poised to grow, and to do so without "growing pains." No Mom & Pop operation here.
 
Posted by Stephen Frazza (Member # 2320) on 06-10-2006, 01:07 AM:
 
I work at a independent 10 screen.
 
Posted by Matt Fields (Member # 3211) on 06-10-2006, 01:11 AM:
 
I'm an independant owner in a small town called Jackson, Ohio. The theatre is called the Tri City Theatre, named after the three main towns in Jackson County (Jackson, Wellston, and Oak Hill). Jackson County has about 33,000 people. The population base for the theatre, which sits at the intersection of two highways, is about 60,000 or so.

We have four screens and seven employees: two full time, including myself, and five part-time.

I run the company out of my house: Quickbooks and a filing cabinet.

I started as an usher in Columbus, OH when I was seventeen, got into management when I was nineteen, and started my own business at 24 after I graduated from college.

Being a manager was a lot easier then owning, but not nearly as rewarding.
 
Posted by Jack Ondracek (Member # 1466) on 06-10-2006, 02:26 AM:
 
Definitely a "Mom & Pop"... about as traditional as you'd care to go back.

3-screen drive-in, resident owners since 1986, raised 4 daughters on-site.

... now paying for college! [Roll Eyes]
 
Posted by Kara J. McVay (Member # 1285) on 06-10-2006, 08:28 AM:
 
I run the Strand Theatre for Ohio Wesleyan University in Delaware, OH. However the "home office" is upstairs where the ladies bathroom was in the day of upstairs, downstairs bathrooms.

We run first run films on 3 screens, this weekend: "Cars", "The Break-Up" & "X-3". We have a thriving downtown that has some awesome restaurants and shops. We are a "bedroom" community to Columbus, OH. We are quickly becoming that "quaint little town" that everyone is moving north to be a part of. Great old homes some fully renovated, and very expensive and some still in need of renovation that a person can get for a steal, if they are willing to do the work.

We have 7 part-time and 1 full time (me). We have been in continual operation since April 10, 1916. Showing movies the entire time!!! [beer]
 
Posted by Scott Norwood (Member # 30) on 06-10-2006, 12:06 PM:
 
I (occasionally) work for several such venues, although only one of them (the Avon in Providence, RI.) runs film on a daily basis. There are pics of it in the gallery.
 
Posted by Jim Bedford (Member # 4) on 06-10-2006, 02:23 PM:
 
My wife Luci Reeve and I run the one screen Nugget Theatre in Telluride, CO, a resort and ski town at almost 9000' in SW Colorado. She's the manager running the floor and the booth and I book films and give her a hard time.

We have been doing this since 1984 with our closest competition in Montrose, CO, 65 miles away. We sub-run the most commercial films, stack an art/independent film every week or two and stack a kids' film on weekends when something is worth playing. We have 20 or so part-time staff who work a day or two a week at most. We have 186 seats and run 6000' reels and reel-to-reel on short runs.

We will be starting planning this summer with the Nugget Building owners to do a two screen remodel in the next year or so as they plan to gut the building (built around 1890) and reconfigure everything inside. Can't wait!
 
Posted by Don Furr (Member # 1469) on 06-10-2006, 04:27 PM:
 
Retired for 5 years but owned a chain of 11 discount theatres in 5 southern states. We operated out of Atlanta. At our peak we employed around 70-80 folks. Too much work for 2 owners.

Don
 
Posted by Richard C. Wolfe (Member # 431) on 06-10-2006, 11:25 PM:
 
Yes, I'm certainly an indepentent theatre owner. My 557 seat single screen theatre was first opened in 1921 as the Lyric. It changed hands, was renovated into the art deco style and renamed the Roxy in 1933. It is located in Northampton, Pa, a town of 10,000 people. It has always been a subrun venue. I wouldn't exactly call it a mom and pop, as mom has never been involved with it. I run the theatre as well as my booking service from the theatre office. I have a staff of 9. I'm the only full timer, as manager/projectionist. The other 8 are 2 cashiers, 3 concession sales people, 1 doorman, 1 janitor, and 1 assn't manager/projectioist. I've had the theatre for the past 36 years... since I was 21. The theatre is my full time business. I have made my living from it all my life.
 
Posted by Brad Miller (Member # 2) on 06-11-2006, 01:26 AM:
 
quote:
We will be starting planning this summer with the Nugget Building owners to do a two screen remodel in the next year or so as they plan to gut the building (built around 1890) and reconfigure everything inside. Can't wait!
Oh yeah, you've now got the perfect opportunity...Kinoton. [thumbsup]
 
Posted by Jim Bedford (Member # 4) on 06-11-2006, 09:45 AM:
 
Brad wrote:
quote: Brad Miller
Kinoton
Love to make Chapin and Larry happy and get these but since we will need four machines and presently have four machines our budget probably won't allow it. Where's the Projector Fairy Godmother when we need her?!?
 
Posted by Brad Miller (Member # 2) on 06-11-2006, 02:45 PM:
 
quote:
Where's the Projector Fairy Godmother when we need her?!?
I think she is still sitting on her ass up in the Hollywood Hills babbling aimlessly about moving to Texas. Anyone know for sure?

What kind of projectors are you looking at installing? New or used?
 
Posted by Dennis Benjamin (Member # 1137) on 06-11-2006, 05:05 PM:
 
I might as well chime in here:

I run a 4 screen independant in the town of Cambridge, Maryland. We have a sister theatre 15 miles away in Easton, Maryland. Having worked for the big chains most of my career, it has been quite a lot to get used to. The man I work for, Paul Wenger, is the nicest theatre owner that I met in the business. Sometimes, I feel like I am working at a 'toy' theatre, like everything is in minature compared to all the other places I have been: a minature concession stand (two registers), a minature booth (4 projectors), and 1 box station. It's really weird, like going back in time. I hope someday to own my own location. We'll see if I get there soon.
 
Posted by John T. Hendrickson, Jr (Member # 849) on 06-11-2006, 07:25 PM:
 
C'mon Brad, don't rag on Jim Bedford. [Razz] I had the pleasure of visiting with him when I was skiing in Teluride Colorado several years ago. The Nugget is a great little operation. He keeps those old Brinkerts running like a top. [thumbsup]

Jim, I'm sure whatever you do, you will still have a quality operation. Have fun! That's what it's all about, anyway. Long live the memory of Chuck Jones.

As for independents, I work for one. We have thirteen screens in a heavily screened metropolitan area and we manage to more than hold our own, giving quality presentation and hands on service. It's fun to be a thorn in the side of the chains. [Smile]
 
Posted by Bill Enos (Member # 440) on 06-11-2006, 07:49 PM:
 
I work at a single screen built in '28, 1392 seats, we're the only 2nd run in a metro area of around a million. One would think it would be easy, but its still a battle against quick roll over to video and just plain terrible product.
 
Posted by Steve Guttag (Member # 268) on 06-11-2006, 08:58 PM:
 
Putting in 4 Kinotons shouldn't be necessarily more or that much more expensive than domestic machines. There is the PK-60D that competes with Simplex, Century, and Christie. The FP20s and FP30s on the used market should also compete well with domestic used offerings.
 
Posted by Richard Cockrum (Member # 2417) on 06-12-2006, 06:01 AM:
 
My wife Glenda and I run a single screen subrun 134 seat theatre in Ambridge, PA. She does the booking, ticket booth, and floor operations. I run the projection booth, concession counter, and do building maintenance. We are weekends only, with the occasional special booking during the week.
 
Posted by Jim Bedford (Member # 4) on 06-12-2006, 10:53 AM:
 
Putting in anything different will cost more than reinstalling our operating Century C's and the Christie P35C's we presently have. Love to find four good SA's or have someone make us an offer we can afford on Kinotons. Of course, we do have two to three years to look and decide before the remodel is complete so we aren't in a panic.
 
Posted by Steven J Hart (Member # 2340) on 06-13-2006, 07:03 AM:
 
Hey all, I operate the Roxy Theater in Langdon, ND pop. 2100. The Roxy has a 200 seat main floor auditorium with an additional 83 seats in the balcony. We sub-run mainstream films: usually 3 to 4 weeks after the break with an occasional high profile film opening on the break. The Roxy was built in 1936 and was renovated in 1998 when I took over operations. We employ 7 part timers and are open Friday through Monday nights. We present film through a Century C from a Potts platter with DTS/UltraStereo/Crown/JBL sound system. You can check out the Roxy in the Film-Tech Pictures warehouse under single screen.

I hope the studios continue to print film for a long time!!!!

Steve
 
Posted by Steve Scott (Member # 630) on 06-13-2006, 11:44 AM:
 
The theatre I work for is the only theatre operated by Stone Arch Cinema Inc. We are a part of a local company that manages restaurants and business rental properties throughout Minneapolis. Bill Carter is the manager & partner in the theatre end of the business. Our owner also rents out most of the block around the theatre, a former retail mall that has become successful office space & upscale dining.

We've inherited most of our equipment from previous companies that once had leases on the theatre. Bill has provided other equipment that hasn't been outright replaced for new stuff. We have a small crew, everyone over age 18. It's usually a perfectly adequate theatre experience for everyone involved.
 
Posted by Jim Ziegler (Member # 86) on 06-26-2006, 02:24 AM:
 
I'm running an indy 6 screen just south of Fresno. We run it like a chain theatre though and have spent quite a bit of effort over the last couple of years branding the "corporate" name.
 
Posted by Donna Sylvester (Member # 726) on 07-03-2006, 02:49 PM:
 
Hi. Mine is a Mom operation. I first got into the business after my government retirement about nine years ago. I moved up to the mountains and bought the local single-screen theatre. It has been in continous operation since 1940, and was in pretty bad shape. I continued to show movies, mostly just on the weekends, and gradually fixed the place up. It has the prettiest hardwood floors you can imagine. Nearly everything inside is new now.

I had the opportunity to purchase my closest competitor about a year and a half ago. It, too, had been in continuous coperation since 1939--well, except for when it was closed after two fires (one that destroyed the place), and when it was closed to move the building about 50 yards when they realigned the highway. I closed that one for five months and completely renovated it, doing nearly all the work with the help of my neighbor, my son, and local volunteers.

My theatres are 17 miles apart. Both are at least 55 miles from any other movie competitor. High school sports and local activities hurt my business tremendously. For the most part, theatre #1 is open Friday through Monday, but does show many first-run movies on the break, often for full weeks. Theatre #2 is open Friday through Sunday. I divide my time between the two and employ ten to twelve part-timers. The population in town #1 is 3500, while #2 is 680. #2 often outperforms #1!! Both theatres have Century projectors, Christie platters, JBL and EV speakers, and DTS.

I am in my home office, at home, three-tenths of a mile from theatre #1. I like it when the theatres are closed on Tuesday-Thursday, so I have time to buy supplies, preview movies, ride my motorcycle, deep clean the popcorn machine, etc. I have to travel about 270 miles one-way to attend screenings. I do my own booking.
 
Posted by Paul Gordon (Member # 3320) on 07-03-2006, 03:13 PM:
 
I work as a relief projectionist at a independent single screen change over house in Ottawa, Canada(Pop 800,000). The Mayfair has been running since 1932 playing a mix of Art and 2nd run films. Still using Century's from 1942. The theatre holds 460 people, has working curtains, a balcony, Spanish colonial style inside. Pretty old school, most days we have three staff, a Manager, who does tickets, a popcorn person and the projectionist, that's it.
 
Posted by Adam Fraser (Member # 1074) on 07-05-2006, 10:49 AM:
 
My family owns a 450 seat single screen theatre in Houghton Lake, MI. We also own and operate a furniture store and a sofa and mattress store on the same property. We have 1 part time employee, 5 Family members, and one business partner that work here.

Houghton Lake is a town of about 3000 people base population that explodes in the summer to many more people and dies in the winter.

Our single screen theatre is an 8000 sq. ft. log cabin and there is not a night that goes by that patrons dont say that we are the nicest theatre that they have ever been in. We do the theatre more for fun than anything as keeping this building built in 1941 in pristine condition costs a lot of money.

The previous owners did extensive restoration of the building after one owner in the late 1950's let the building go into disrepair.

We play mainstream product with 2 Simplex XL's, a TECO platter, Dolby Digital, CP55, JBL Speakers, Ashly and Altec amps.
 
Posted by Steve Maggs (Member # 444) on 07-28-2006, 09:03 PM:
 
I work for a family owned independent chain in Brisbane, Australia. They currently have 3 sites - Hawthorne 3, Balmoral 6 and Southbank 5. They are currently building a brand new 9plex in Victoria Point. Photos of the cinemas are available on their website www.cineplex.com.au
The complex competes successfully with the majors. The Southbank complex is a former joint venture with Imax and Hoyts which went broke and sat dark for a year. The Imax auditorium has been converted back to 35mm and now features Brisbane's largest screen (if not the largest in Queensland)at 82 feet wide.
 
Posted by Robert E. Allen (Member # 1351) on 08-02-2006, 07:53 PM:
 
Hey Dan:

I manage a 248 seat theatre owned by a not-for-profit community corporation in northeastern Iowa. The house is equipped with an Apogee projector an Dolby digital surround sound. It's a very successful "dollar house'.
 
Posted by Barry Floyd (Member # 385) on 08-04-2006, 03:31 PM:
 
My wife and I built and own a "first run" twin screen drive-in theatre in Watertown, Tennessee (35 miles east of Nashville). We opened the theatre in August of '03 with one screen and a parking capacity of 275 cars. Added the second screen in September of '05 with a parking capacity of around 200. We employee 17 part-timers, mostly high-school and college students.
My wife does the payroll, scheduling, food ordering, bookkeeping, film booking (thru our booker), creates all of the theatres display ads for 9 newspapers, etc. I pretty much just work there. I build and break all of the prints, run both projection booths, do all of the maintenance, mow the grass and weed-eat the fence rows, unclog the toilets, lay tile, paint walls, shovel gravel, etc.

Our "home office" is litterally in the corner of our den - just a computer and an HP Officejet All-in One. Our screened in patio at home has become the new stock room for paper products and popcorn tubs, and my garage is full of projector parts, restroom partitians, and misc. kitchen equipment. The driveway has been taken over by a new 20' long concessions trailer that only goes down to the theatre on Friday & Saturday nights.
 
Posted by System Notices (Member # 2357) on 09-12-2011, 09:37 AM:
 

It has been 1864 days since the last post.


 
Posted by Melanie Loggins (Member # 6454) on 09-12-2011, 09:37 AM:
 
Once again, reviving an old thread.

I run a non-profit in a town of just over 5,000. Very midwest, very rural. We have a college, but most of the students leave on the weekend, so they're not a huge part of our audience. The theatre closed in 2008 and we reopened it in December and we're still working to get people back in the door.

This weekend, I ran Tree of Life. I knew it was a risk, and it turned out to be one that didn't exactly pay off. I had the lowest numbers I've had so far. BUT easily half the people who came told me this was their first visit to the theatre, and I literally had people thanking me afterward for bringing it. So maybe the PR was worth the low numbers?

So.... fellow independent theatre runners.... How do you make decisions about which movies to bring? How do you decide on showtimes? Concessions? This weekend was discouraging, and I'd like to hear from other independent managers about how it goes for you.
 
Posted by Cameron Andrews (Member # 5246) on 09-12-2011, 10:32 AM:
 
I have a 5 screen, a drive-in and a single screen all within about 15 miles of each other. The 5 screen is a discount so we do a lot of stacking so we don't run into problems very often when it comes to having to choose between two movies. But with the single screen it is a constant battle. It takes time to get to know your customers and what they like to see. We use facebook a lot to get people to vote. That can be risky too though because you might be listening to a loud minority and missing out on the silent majority. We had this problem with "Buck". We had enough requests for it that we thought it would do well. Turns out that everyone that requested it showed up..... and no one else. So it is definitely an endless battle. But the more you experiment, the more you will understand the audience. You may also discover that a part of your audience buys concessions and another part doesn't. So you may have to choose between a movie that will fill the house with a $1 per cap or a movie that will fill half the house with a $5 per cap. At the 5-plex, we find that college students can pack the house with the right movie. And then we clean up all the junk from the food they sneaked in. A good family show might not have the same attendance numbers, but concessions sales quadruple. Anyway. There is my 2 cents.
 
Posted by Martin McCaffery (Member # 37) on 09-12-2011, 10:33 AM:
 
Melanie, I've been running a non-profit art house since 1985. I guess the first thing I can tell you is nothing is carved in stone, including this statement.

Your first year is going to be all about learning what audience you have and what they want to come out to see (which is different from what they say they want to see).

And just because something bombs, doesn't mean it wouldn't have done well at a different time. Football has started up again, that may be having a detrimental effect on your attendance. Or not. You really have to pay attention to your numbers and be there to listen to the audience. And know what's going on at the nearest other theatres. Even if they are 50 miles away, if people are willing to drive to them, they are your competition.

Was Tree of Life your first "art" film?

There is so much hit in miss involved in the "art" biz. I'm sure others will be happy to add to the problems of being a commercial house. If you are thinking of being an art house, I'll be happy to talk with you about our experience.
 
Posted by Mike Blakesley (Member # 26) on 09-12-2011, 11:06 AM:
 
There are times you have to bring in a "really good" movie that's not a mainstream hit even if you don't expect it to do a lot of business. Sometimes you'll get surprised with bigger than expected numbers.

I remember when we played "Crouching Tiger, Hidden Dragon." We had no trailer for it. I thought a subtitled foreign-language film would bomb big-time, but we did very well with it. So you just never know.

When you play an art film or a specialty film, you may not fill the seats but you will always get people to come in who don't come to the mainstream movies. Anytime you get "new bodies" in the door, that's a good thing.
 
Posted by Jim Cassedy (Member # 4115) on 09-12-2011, 01:54 PM:
 
quote: Jim Bedford
We will be starting planning this summer with the Nugget Building owners to do a two screen remodel
And will each auditorium be known as a "McNugget"?

What next, Jim?- - will they be twinning the Opera House? [Roll Eyes]

IMO The Nugget is great the way it is. But you know
how I am about such things so my comments shouldn't
surpise you.
 
Posted by Frank Cox (Member # 6258) on 09-12-2011, 05:43 PM:
 
You never know what people are going to want to watch. An old-time theatre guy once told me, "The theatre business is up and down like a hooker's drawers."

My theatre is a 153-seat single-screen located in a town of 5000 people. My drawing area includes about 20 tiny towns and villages of between 12 and 200 people, and about a dozen Indian Reserves.

I have played movies that I figured would be really big, and got an average turnout. I've played movies that were just something to fill in the week for lack of something better being available, and spent the week packing 'em in and tamping 'em down.

Of course, some movies that I expect to be really big, are. And vice versa.

The worst-attended movie I ever played brought in $60 for the entire week. But on a yearly basis, my revenue has never really changed much, so you just have to take the long view on a down week and know that things will improve. It's all in the movie: Get the right movie and they'll beat a path to your door; get the wrong movie and they stay away in droves. I've had some long spells where it seems nobody wants to go to the movies and then BLAM! The right movie shows up and the crowds are back.
 
Posted by Justin Hamaker (Member # 2165) on 09-12-2011, 06:07 PM:
 
My company has 13 screens between 2 locations. We have a 7 screen and 5 screen hard top and a single screen drive-in that sits on the same property as the 5 screen. I run the drive-in and the 5 screen.

I guess you could say we have a "home office" since all the "corporate" business is handled out of the 7 screen.
 
Posted by Melanie Loggins (Member # 6454) on 09-12-2011, 09:24 PM:
 
You guys are right, I know. And I knew Tree of Life would be slow, and it was. And don't tell me Buck was slow: after being hounded about it for a month, it's what we have next! LOL!

Frank, I have you beat by one seat. Otherwise, we sound pretty much the same.

Are you split week as well? And do you get frustrated by that, by being told you have to wait yet another week for a movie that wasn't even in the Top 10 this week? Disney is pulling more shenanigans this week that, coupled with my dismal weekend, are taking most of the wind out of my sails.
 
Posted by Frank Cox (Member # 6258) on 09-12-2011, 11:49 PM:
 
I have never done bookings myself. I have a booking agent who sends me a list of movies once a month or so and says, "What do you want to play?" I send back my picks and she returns a schedule for the next month. Most of my stuff is sub-run but I do play something on the break once in a great while.

I usually play one movie per week, one show per day, with matinees when I have a kids movie. Sometimes I play two different shows (something at 7pm and something else at 9pm) but I don't do that very often. My theatre is open 363 days per year, closed on Christmas eve and Christmas day, which gives me a chance to paint the auditorium floor and have it dry by showtime on December 26.

I have had this theatre for 17 years; there was no theatre here at all for about 15 years before that. I bought a former paint and wallpaper store because it had a sufficiently high ceiling, and made it into a theatre. I measured the slope of the floor in another theatre, bugged a lot of people for information, and I'm really very happy with the result. Plus I think I'm one of the few people who can say that he designed his own theatre.

I closed my theatre for the first week of April of this year and took out the film equipment and had everything digital installed. That is the first time the theatre has been closed for any reason other than a power failure or "the movie didn't show up" since the day I opened it. And now I have the only digital cinema for a great many miles around.

When the cinema tech was here doing the digital installation he told me that he knew he had passed beyond the edge of civilization because there wasn't a Tim Hortons coffee shop in town.

You asked about how to pick concession items. That's another ongoing mystery to me. Through trial and error I have found out what candy sells most of the time, but even then it seems that people sometimes change their minds en-masse. Something that sells like nobody's business for six months will suddenly stop selling and sit for the longest time, then it might take off and sell again (or it might not). I usually just get a bunch of the standard chocolate bars and licorice and hope that it sells. Sometimes weird stuff sells too, like candies that come in tiny plastic trash cans. I once even had "dog food"; some kind of brown candy that came in a tiny plastic dog dish. The kids loved it but I could never find it again.

I also buy gummy candy (worms, big feet, fuzzy peach, etc.) in big tubs and re-pack them into smaller bags. I have a bag sealing machine for the purpose and I have plastic candy bags custom made to the size that I want them that I order from an outfit in "the city" once in a great while. To get a decent price on the bags I have to order something like 20,000 at a time but bags keep so having several years supply isn't a problem.

I designed labels for all of my gummy candies using Scribus, and print a label for each bag on a colour laser printer as I need them. I use the ten-to-a-sheet Avery labels for that purpose.
 
Posted by Mike Blakesley (Member # 26) on 09-13-2011, 09:00 PM:
 
I'm always surprised at how similar my own theatre is to Frank's.

We also use a booker, but ours works slightly differently - he calls me on Monday morning and we discuss what's going to happen for the next couple of weeks. We do play more movies on the break than Frank does, probably 8 to 12 per year. Usually the super-hyped blockbuster-type movies, because the bloom seems to fall off those faster than most.

We are closed a few more nights than Frank is -- we close Christmas Eve (but not Christmas Day) and we are closed most Thursdays, unless we're playing a movie that's running for two weeks in which case we'll be open on the "middle" Thursday.

We don't bag-up any of our own candy like Frank does, but that sounds like a good idea...we might have to try that sometime.

We managed to switch over to digital without being closed any nights. This was mostly due to the fact that we left the film equipment in place. At this point we're the only digital theatre east of Billings in Montana -- which is a pretty big area. In a few weeks we won't be able to say that because Polson Theatres, a 14-unit chain that extends across the top of the state, is in the middle of converting right now. But then we'll be the "only digital theatre in Southeastern Montana" for a while, I guess.
 
Posted by Melanie Loggins (Member # 6454) on 09-13-2011, 09:08 PM:
 
I use a booker and I tell him a week or two in advance what I'd like.... and then we wait to see if I can get it. (And in the case of next week, it looks like I can't, so I have to punt.) I haven't had too many problems keeping to my fantasy schedule. Don't take anything on the break because I just don't have the audience to justify two- and three-week runs. I think the thing that is surprising me the most about this business is how last-minute everything is. It's exhausting!

We run movies Thursday-Sunday, and I don't plan on being closed on any holidays. We just reopened and I did open Christmas Eve and Christmas day, so I guess I set the precedent. The only time I'm not there on weekends is when our local theatre group takes over. They're going to take, it looks like, three weekends a year.

I don't bag my own candy, either, but it sure sounds like a good idea.
 
Posted by Monte L Fullmer (Member # 2797) on 09-13-2011, 09:22 PM:
 
Good luck to the "indies", for I love their operations - none of this 'big box' nonsense!

But question esp for the subs and discounts: wouldn't booking your own films be easier since the films are already off the break, not competing with opposition for same day and date releases and terms be easier to negotiate?
 
Posted by Mike Blakesley (Member # 26) on 09-13-2011, 09:57 PM:
 
I suppose it might be easier for an operation like Melanie's where she's playing everything off the break. I think it would be harder to get movies on the break though.

I know there were times in the film era when our booker would have a few prints and would circulate them among his clients. We would quite often get movies pretty quickly that way. Since digital started we have nobody to swap movies with, but I expect that will change in the next year or two.

Melanie - your town is about the same size as ours, so you might want to sometime try a movie on the break. You might be surprised how much the business will increase. Our first on-break movie was Mission Impossible II -- we did over 2x as many tickets on that movie as we did on the original MI.

Maybe try it with something that almost everyone is sure to like, and a movie that is almost guaranteed to be a quality show that'll have legs. (The upcoming Hobbit films come to mind.) Three weeks is tough, it's true -- we hardly ever do a three-week booking. But if a movie is really good, we've had a couple of times during holidays where the second week actually surpasses the first.
 
Posted by Melanie Loggins (Member # 6454) on 09-14-2011, 08:09 AM:
 
Monte, you may be right. I started with a booker because I was flat-out overwhelmed by everything I was trying to learn, and knowing that someone else would just get me a movie was a relief. But lately I've had to fight the urge to contact the film companies directly, either because my booker didn't answer a question, or because it seemed to be taking a very long time to get an answer. I think someday I would feel confident to do it on my own. But for now, it's still nice to know that he has all the contact info, so when a movie from a new company comes up, he can just handle it for me.

As for taking movies on the break, I would have to feel VERY confident that it would be worth paying a percentage that could be twice as much. And our business model (volunteers to help me sell concessions) means that I'm the only employee. A two-week run means I would have to work every night for two weeks, which is daunting. We opened with a movie on the break, and it did ok, and I would have taken Harry Potter if I hadn't had community theatre conflicts.
 
Posted by Martin McCaffery (Member # 37) on 09-14-2011, 08:30 AM:
 
As long as you are going off the break anyway, you may want to try being a calendar house. If you could put out your schedule a month in advance, it gives you the opportunity to get the word out to people when a film is going to be there. You also can play trailers, put up posters, etc. It doesn't always have to be last minute, though it does require some planning.
 
Posted by Melanie Loggins (Member # 6454) on 09-14-2011, 10:17 AM:
 
I do play trailers and put up posters, as I usually know at least a week or two out what I'm going to show. I mean, I can look at the national numbers and gauge my audience and have a pretty good idea what I'm going to show. And since I, like a lot of us I suspect, find that my greatest competition is the first-run theatre 45 minutes away, I'm always trying to get movies as soon as they go split week. And so far, I've only had a couple of problems with that, both from the same company who won't make up their mind until the very last minute. (Really? I can't have The Help yet? It's not in the top and it's been out for weeks! Let me have it! AAHHHH!) Even though it means a lot of last-miunute decisions, I like having the flexibility to skip a movie that looked promising and then was awful/performed poorly.
 
Posted by Mike Blakesley (Member # 26) on 09-14-2011, 12:21 PM:
 
quote:
(Really? I can't have The Help yet? It's not in the top and it's been out for weeks! Let me have it! AAHHHH!)
I feel your pain. We had planned to have it on the 9th and still can't get it yet. Hoping for the 30th. The good news is, it's a great word-of-mouth movie so hopefully some people who saw it already will come again with a friend or two.

quote: Melanie Loggins
I think someday I would feel confident to do it on my own.
There is a small chain here in Montana where the owner's daughter took over their booking several years ago. In their situation, their previous booker retired and the young lady had been working in the chain's home office for years, and had gotten interested in the booking process, so she decided to give it a try. She's still doing it today. If you would like to talk about it with her I could give you her email or phone -- contact me via PM.
 
Posted by Monte L Fullmer (Member # 2797) on 09-14-2011, 01:15 PM:
 
quote: Martin McCaffery
you may want to try being a calendar house
Many moons ago, cinemas, esp in small towns that played well off the break, but then were called, "2nd Run Houses", they WERE indeed called 'calendar' houses - houses that scheduled films for an entire month and issued flyers, handouts and the like. Plus with posters in cases with opening dates.

-Monte
 
Posted by Frank Cox (Member # 6258) on 09-14-2011, 01:42 PM:
 
Not that many moons. Up until about a month before I did my digital conversion earlier this year I sent out a monthly flyer to every mailbox in the area.

Advertising opportunities are pretty limited here. I used to advertise in the local weekly newspaper, but quit after they put in "now playing Spiderman" the week prior to its actual playdate and nobody noticed. Obviously nobody was reading that ad.

My main advertising now is my website and email mailing list. The "now playing" section of my website gets a truly amazing number of hits, and a large portion of those hits are from smartphones (blackberries and the like). I haven't lost anything (other than a bill) by not printing a monthly flyer.
 
Posted by Robert E. Allen (Member # 1351) on 09-14-2011, 01:49 PM:
 
Back in '06 when I was managing a rural single-screener that played about 4 weeks off the break I had a great booker (Frank Rash) who kept me booked a month in advance. I can't understand why anyone would have less of a lead.
 
Posted by Bradley Peters (Member # 6016) on 09-14-2011, 06:11 PM:
 
At the community owned single screen that I helped run we had a monthly schedule arranged through a booking agent. We didn't mail out flyers but we did make up some paper sheets that we posted around town with the schedule. As it was we were only open two nights a week plus an extra night once a month with a film booked through the TIFF Film Circuit organization in Toronto. (And, like Melanie we also hosted drama productions and such on our stage.)

We've been closed for a while now due to some problems with our building and are trying to get reopened. If and when that happens we haven't decided how exactly we're going to operate.
 
Posted by Per Hauberg (Member # 529) on 09-14-2011, 07:21 PM:
 
I guess, I've got to be in this fine club, too:
I bought my "Malling Bio" summer 1973, just 20 years old, and have been running it ever since. -The Home office is a desk at the end of my dining room on first floor over the cinema.
Malling has been growing during these years - from 3.000 to about 5.000 souls, and going from village to almost suburb.
Only 14 km's (8,5 miles) from Aarhus, next-largest city of Denmark (a bit short of 300.000 inhabitants). In 1973, you could go to Aarhus by train 7 times a day. Aarhus at that time counted 8 single-screeners (from 300 to 1000 seats). Two of them ran three shows a day, the others just 7 and 9 p.m.
Today, Aarhus can be reached 8 times every hour by train or bus, and there are 4 cinemas: A four-screen arthouse, a five-screen, running for mid-age plus audiences, and the big mainstreamers: BioCity, run by the Nordisk Film chain and newcomer (2004), german-owned CinemaxX, the latter really coming to take over everything, big or small... -It's even build together with the Aarhus main station, meaning that our local train from Malling goes right into the foyer of CinemaxX.
Since the opening of CinemaxX, I have almost totally lost my younger audience, who were more than willing to respond on the "biggest screen ever". Toughest example: The first four Harry Potter movies were worth about 200.000 danish kroner (37.000 US Dollars) average for me. After CinemaxX going down, down down to the last Potter, which made just under 50.000 DKK - 9.000 Dollars !
My ever-steady niche has been kid's stuff - especially since Disney gave me a first-run on "Lion's King". This is going down, too, since 3D came, and I installed the only 2D cinema in the whole country. 3D to me, is seldom a plus to any picture, and I sincerely from day one have believed, it is going to die as it did several times before. I don't want to pay extra money for the gear, and I don't want to ask familiy audiences to pay
30 kr extra pr. ticket to see it, because I think, it for some family's will mean a visit less to the cinema now and then. Mon, dad and 3 kids to pay 25-30 dollars extra - and for what ?
Not many films delivers an experince so much better, because of 3D ! The matinees are still good (not great anymore, though) and then there are the kid's grandparents: A nice, quite audience to films, I like to show - but not the very best consessions-buyers...
Well: Malling Bio (opened 1943) - in 1973 a single with 170 seats. -Since 1981 screen one: 88 seats, screen two: 39 seats - in a side building - not causing the old cinema to be smaller of size - just roomier for those coming inside.... (48 inches from back to back). 1974, screen one got a pair of Philips DP70 to run 70mm on 16 feet screen with 6 track Bang and Olufsen amp. Big joke, but much fun, until the very last danish 70mm prints were junked summer 1999. DTS and SRD since 1993, SRD-EX 1999, Kinoton DCP30 SXII march 2011, leaving one of the DP's sitting beside, with absolutely nothing to do. Same time, CP65 out, 650 in. No need to say, that the Philips BluRay player gives me better picture on this small screen than 35mm used to. Fine for arthouse titles, which are normally only distributed in one or two prints for the whole country, but almost banned by our cinema associations. Only two minor distributors send out BluRays, representing 3-4 titles a month, glading dealing from day one with everyone, whos willing to. -How is this situation in the States ?
Screen 2 runs a Kinoton FP30D with Kinoton tower and platter.
Dolby CP65 and DTS plus the SRD from screen 1 to be put in. -But for what ? 35mm prints will be gone in half a year here.
BluRay also possible here, but again - as soon as the biggest arthouses convert to D-cinema, also this will be gone - and then, Malling is back to single screen, I'm afraid. Total installment costs for 2D digital screen one, ended up in more than 900.000 dkk (165.000 dollars). That being tough enough, how on earth should I find almost as much one more time, to be paid with the 39 seats in screen 2 ???

Weekdays, I'm running 3 shows per screen, weekends 2 x 5.
No days off but midsummer's night and dec., 24. and 31.
The top was the "Titanic-year" 1998 with 36.000 tickets total - 2010 just 25.000. I hope, it stops here....

Tickets and concessions go together in a small kiosk between the two projections booths, making it possible, after going dig, to run the house single-handed. On big ocasions with with one youngster on help. A retired collegue comes in a couple of times every year, taking over, so I can have 3 or 4 days off.
And that's about it !

As I understand from Your writings, booking procedures are quite different from Yours at my side of the globe: Every cinema makes its own booking with the distributors.
UIP Denmark represents Universal and Paramount and a few independants, The Filmcompaniet sells Fox, Warner their own big import, DISNEY also have got SONY, Nordisk Film mainly their own big, danish lineup. Remembering 7-8 phone numbers will do !
Their clients are about 165 cinemas total in this small fairytale country. Our lifes had been nicer without CinemaxX, but othervise, -it's ok. I'll try out for another ten years, if health allows, -but will there be cinemas then....??

About 50% of my films today are first-runs, thanks to digital, and I'm very happy with the change - execpt for right this minute: I've just loaded "Super-8" (6 weeks late - I did not have room for it... urgh), but the KDM will not work. This only second time since march, I've got trouble, and I'm in luck: My german tech will be be here tomorrow for normal service, so I'm not even afraid ;-)

Malling Bio is - due to my way of life and low daily costs - a living. -Mostly because, I haven't got sparetime to spend money.
I have a roof over my head, a place to sleep, and did until now, never go to bed hungry. The bank manager don't like my constant desire for new gear, but had to admit, that this time it was "digitalize or die". And so we go on: new morgage - living until next update ;-)

With a polite "please" after each request, I normally succed in getting films booked in due time to print a montly flyer (homeoffice laser printing, black and white only), distributed by the very nice "Friends of Malling Bio" association. -Every member covers his or her own road - 3.500 single sheets with a calender and a small illustration for each film. No payd-for newspaper advertising for long. It might increase sales, but I dare not try... -Ticket-system online (www.mallingbio.com)with reservation possibility and info on the films, and a weekly "newsletter" per e-mail for everone asking for it. (That's about 1100 right now.)
Today, Denmark is going to elect a new government. -Everyone is going to be glued to the television - as at national hand- and football games, really sending cinemas to zero. It will be a quite day !

Photos in Film-Tech warehouse not updated - I'll see to that.
Do excuse spelling and handwriting !

And now, local time is 02 in the morning. I bid You all goodnight !

Per [beer]
 
Posted by Frank Cox (Member # 6258) on 09-14-2011, 08:38 PM:
 
If you're printing that many flyers it might be worth your while to look into purchasing a Risograph digital duplicator. The cost-per-sheet is substantially less than any laser printer and a Riso is no more to operate as a photocopier.

And you could print flyers for other people too, if you wanted to. Or menus, coupons, placemats, whatever...
 
Posted by Mike Frese (Member # 4361) on 09-14-2011, 11:23 PM:
 
quote: Robert E. Allen
Back in '06 when I was managing a rural single-screener that played about 4 weeks off the break I had a great booker (Frank Rash) who kept me booked a month in advance. I can't understand why anyone would have less of a lead.
Bob, 2 issues: 1) No studio rep will guarantee you that you will get a mainstream movie 4 weeks out let alone 4 weeks out from it's initial release. 2) Film, which you still insist is a viable format for some time to come; makes counting on a movie even more difficult.

Art/Indie: Studio reps will book you these movies 4 weeks out. Which I do think is a wise thing to do. I also believe you can't just play one here and there and get any long-term traction. You need to devote some serious time to these movies. You might be able to get by not booking them in the summer and playing the rest of the 9 mos.

Booking: Once you have been open for at least a year, I believe most can book move-over pretty easy on their own. It sure is nice to be able to get answers straight from the studio reps. Plus if you are a small town single screen theater, you probably are only playing movies from the bigger 6 studios.
 
Posted by Melanie Loggins (Member # 6454) on 09-15-2011, 08:52 AM:
 
A month out? That sounds like luxury right there. I don't even know what I'm showing NEXT WEEKEND! I guess I could make it simpler on myself and just go with something I don't really want (Warrior) but I'm losing The Help audience every week I don't have it. But I HAVE to bring it, because I have some ladies who deliberately did not go see it in "the city" and will be angry with me if I made them wait for nothing. Maybe it's not like this for everyone running a small theatre in a small town like I am, but since we just reopened, and did it with volunteers and donations, the theatre is pretty high-profile. Everyone in town feels a lot of ownership in it (although not enough to keep all of them from driving to see something on the break....) I literally can't go anywhere in town without having a half dozen people ask me about what's coming and, generally, telling me what they want to see. I'm still definitely on social probation and I feel like every weekend is crucial right now. I can't get lazy. (Especially after last weekend's Tree of Life disaster.)

I have a calendar I keep in pencil of what I think I might like to show, and I just filled it in through December. But I wait to see how things go nationally, so that calendar sees a lot of eraser action. And Frank Rash is my booker, too! He's been so incredibly helpful in this last year that I actually feel a bit guilty about leaving him to go on my own. If everyone else is planning a month out, I must drive him nuts...
 
Posted by Martin McCaffery (Member # 37) on 09-15-2011, 09:09 AM:
 
quote: Melanie Loggins
I literally can't go anywhere in town without having a half dozen people ask me about what's coming and, generally, telling me what they want to see.
You're a STAR! Welcome to showbiz [Wink]

As for Tree of Life, as someone sorta said earlier, it's audience building. There are some people out there who wanted to see it, maybe there are more for the next MAJOR art film. Maybe you can run split shows on the weekends. Or start up an art film club within your organization to run a special art film series on Tuesdays or something. You're lucky to be in a position that you don't have to fill every week with an art film, but you can grab a handful of the likely ones and zero in on the audience. Of course, as a non-profit, you could also go for grants to help fund a series. You've got the building all week, may as well put it to use.
 
Posted by Melanie Loggins (Member # 6454) on 09-15-2011, 09:16 AM:
 
Martin, I AM a star. This week Wayne... next week, THE WORLD!

Or not.
 
Posted by Mike Blakesley (Member # 26) on 09-15-2011, 11:32 AM:
 
Another thing you could do is, since you're open only on weekends, build up that art crowd by playing those kinds of movies, say on Wed-Thur.

There I go again, adding more hours to your work schedule! [Big Grin]

Regarding booking, we do a similar thing with our booker -- he sends me an email every week with the next 4 to 6 weeks penciled in, but only the current week is the "fer sure" booking...everything else is changeable, except in the case of those on-break titles.
 
Posted by Robert E. Allen (Member # 1351) on 09-15-2011, 01:26 PM:
 
quote: Mike Frese
Bob, 2 issues: 1) No studio rep will guarantee you that you will get a mainstream movie 4 weeks out let alone 4 weeks out from it's initial release. 2) Film, which you still insist is a viable format for some time to come; makes counting on a movie even more difficult.
Well Frank got it done for me.
 
Posted by Melanie Loggins (Member # 6454) on 09-15-2011, 01:33 PM:
 
Robert, perhaps things have changed that much since 06? It's Frank that can't get me what I'd like right now. And it's not his fault; we can't get word until the last minute on movies, at least not movies that I want to show.
 
Posted by Mike Frese (Member # 4361) on 09-15-2011, 02:34 PM:
 
Hi Melanie,

This time of the year is usually pretty easy to book move-over due to the large number of movies that came out this summer. I would imagine you would be like most theaters in small rural towns and do well with mostly the bigger mainstream movies. Right now, those would be Apes, Smurfs, Crazy Stupid Love, Cowboys & aliens, etc. Or are you trying to more arthouse/hybrid theater?
 
Posted by Melanie Loggins (Member # 6454) on 09-15-2011, 03:38 PM:
 
Nope, trying to be mostly move-over. Tree of Life was a gamble that didn't pay off.

Trouble, is, I've already had most of those movies! People just aren't willing to wait 6-8 weeks for a movie. We've had very good luck getting them 3-4 weeks later. I've noticed that movies like Planet of the Apes, the kind that are aimed at the young male demo, do very poorly for us. If you're the kind of person who wants to see it, you're the kind of person who will drive opening weekend. In a small town like ours, people just take it in stride that we'll have to drive to the big city for all kinds of things, and driving to see a movie becomes an excuse to eat out, go to Wal-Mart/Sam's/the mall/big box, etc. It's so frustrating to me, when I'm considering a movie, to talk to people who say, "Oh, it was so good! You should get it!" Well, sounds like you already saw it! Did you like it so much you'll see it again? Oh, no? Oh, ok.
 
Posted by Mike Blakesley (Member # 26) on 09-15-2011, 05:57 PM:
 
quote: Melanie Loggins
driving to see a movie becomes an excuse to eat out, go to Wal-Mart/Sam's/the mall/big box, etc. It's so frustrating to me, when I'm considering a movie, to talk to people who say, "Oh, it was so good! You should get it!" Well, sounds like you already saw it! Did you like it so much you'll see it again? Oh, no? Oh, ok.
That describes my life on a daily basis and it's why we try to play as many of the "big ones" on the break as we can. Gotta jump on 'em before the bloom falls off the rose. What you (and we) need is more movies like "The Help," "The Blind Side," "True Grit," and so on where they're really good and have legs and virtually everybody wants to see them, rather than just some small group of the population. Too bad there are only one or two of those in an average year -- if that.

What really gets me is people who say "Yeah, I already saw it...but I'll see it again when it's here." Yeah, right. That doesn't happen.
 
Posted by Melanie Loggins (Member # 6454) on 09-15-2011, 07:31 PM:
 
Mike, exactly. I've already been burned so many times by movies that should have done well and didn't. And if I don't get The Help soon, my book club ladies are going to give up and go somewhere else to see it.

So, when you get movies on the break, do you just log extra hours? Do you have an assistant? Or.... are you already open every day?
 
Posted by Mike Blakesley (Member # 26) on 09-15-2011, 08:31 PM:
 
We're open every day, except we're usually closed Thursdays. If we're playing something for 2 weeks, we'll be open the "middle" Thursday. We only do two shows on Fri-Sat, the rest of the week it's one show, so it's not too grueling a schedule.

We have a couple of assistants who can handle the place for us when we go on vacation or want a night off, but generally I'm almost always there every night. I'm lucky to have a wife who understands and is also willing to work at the theatre with me. I've owned it since I was 22 and started working there just out of high school so it's part of my DNA at this point...I would probably go out of my mind if we stayed home every night. The theatre is a huge part of our social life and the staff is part of our family, since we have no kids of our own.
 
Posted by Ron Funderburg (Member # 4561) on 09-17-2011, 09:26 AM:
 
I run a six-screen theater in Chickasha Oklahoma just 30 minutes from Major Chains. My theater is part of a three-town chain with a central office but the central office doesn’t mean a home office or control of the local theater. The owners leave many of the decisions to the local managers. There is not a lot of communication between owners and managers. Good thing or bad thing is not relevant as it is both.

I am bothered by the lack of communication but not to the point of irritation. It becomes an obvious no or you make up your mind on many issues but some you are just hanging in a grey area. You can make up your own mind on but you fear if it doesn’t work out you might signing your own pink slip.

Still it has been a good run with them overall. The business has grown every year but one this year might be a second if we don’t bounce up in numbers soon. There is only so much a holiday season can pull your grosses up still I am hopeful.

Any if you get to Chickasha OK just drop in to the Heritage Park Theater and say hey!
 
Posted by Robert E. Allen (Member # 1351) on 09-17-2011, 03:47 PM:
 
quote: Melanie Loggins
Robert, perhaps things have changed that much since 06? It's Frank that can't get me what I'd like right now. And it's not his fault; we can't get word until the last minute on movies, at least not movies that I want to show.
Glad to hear Frank is still active. He is a great guy and was a real help to me. I'm concerned that the manager who took over after I left may have stiffed him. I've referred several people to him since then. I hope his phone is the same 'cause his email has changed.
 
Posted by Jen Pelto (Member # 6447) on 09-20-2011, 06:32 PM:
 
LONG RAMBLE:

Melanie: Your theater sounds like my theater, the Harbor Theater, although we are an art-house theater. (Don't you love the newbies that came out to see Tree of Life? It's too bad a lot of them left stumped or disappointed. We actually printed some thoughts on the movie from Ebert's blog, laminated them, and kept them in the lobby -- this helped some people "cope" with the artsy-ness after reading a bit "more" about it).

We are also a non-profit. I understand the "ownership" or entitlement patrons have -- especially if you make "promises" that movies will come this week or that week, and they don't (for a thousand reasons, usually not your choice or doing). Because things can change literally last minute when dealing with limited print copies, we try to use the disclaimer that "all times subject to change" and invite people to log on to our website or call the showtimes hotline to get the most up-to-date info.

I know it sounds unstable, but through trial-and-error (and honestly, to our surprise!) our patrons would rather have pre-printed flyers that give them upcoming titles/descriptions/showtimes for a month or two ahead of time than to not know when something is coming. This also helps advertise our lesser-known movies early. On the top is printed in bold "TENTATIVE SCHEDULE -- SUBJECT TO CHANGE". People like reading the descriptions and familiarizing themselves with the titles. Sometimes they read something in the Times or hear something on NPR and say AHA! I've HEARD of that movie!

Also, talking with people one-on-one when they ask why a certain movie was delayed a week helps, too -- most people have NO idea how prints are obtained and all of the behind-the-scenes stuff. People usually find it interesting when they learn that the movie they are anxiously awaiting for was delayed because of THIS-OR-THAT. That usually staves off the anger.

We went through a few different film bookers in the beginning, which I recommend, especially if you are just starting out. But once you get the feel of your business and client base, consider trying to book a few films on your own. My husband (co-owner of the theater) now books ALL of our films. It saves us money, but it also gives us complete control of knowing when things are going to come and when things "might" be coming our way. A good booker will tell you all of this as well. But we have a lot invested in our business, and sometimes we didn't like hearing "no" and not understanding "why not". That was our biggest incentive to wanting to book ourselves. When we are told NO, we can quickly and directly ask why, and sometimes we can explain ourselves and get a "yes", and sometimes we can get a "not this week, but next week" in writing. Sometimes it's just a slight negotiation that is needed to get it "our way".

Another thing to note: in time you will learn what people ACTUALLY want to see. I can't tell you how many people were "SO EXCITED!!" to see (insert foreign-languaged Asian film here) and did NOT come see it. The numbers don't lie. In the beginning, we really thought "Oh, it's because of football starting up, or the kids going back to school, or because it was way too wintery that month", etc, and we would PLAY THE MOVIE ANOTHER TIME, just to see the same end result. My audience may be totally different than yours. But we can say that we know them better than they know themselves. We knew how Buck was going to do this week. We knew how Midnight in Paris was going to do and we cancelled all plans for bringing in many new movies for a little while.

It may be stereotyping, and in some cases, reading in to some possible slight audience rasicm, but it's what makes our xenon lamp turn on each day. Actions speak louder than words. Once you get "burned" enough by your patrons, you will learn how long they are willing to wait to see a movie and when they make that drive to your competition. And for some movies, you're right: they drive opening night to see it where it's playing within a 2 hour radius. For other movies, giving it longer than a one-week run is pushing it. It's a lot of trial-and-error.
 
Posted by Justin Hamaker (Member # 2165) on 09-20-2011, 07:17 PM:
 
Although I'm in a large enough market that I get most of the wide releases on the break, I'm in the same boat when it comes to arty film. I take a lot of flack for not playing more of them, but we are close enough to a city with a good art house that our customers will drive to see them. Then when we do get something, most of the people who wanted to see it have already gone out of town and so we don't do any business.

I might be able to develop an art film following if I could at least get a confirmed date within 4-6 weeks of the initial release which I could advertise. At best, I'm lucky if I know 10 days in advance.
 
Posted by Melanie Loggins (Member # 6454) on 09-22-2011, 08:17 PM:
 
Jen, thank you so much for your reply! I keep reminding myself: we haven't even been open a year. I will eventually learn. But, man, I have to say, September is kicking our @ss. I hope things get better soon!
 
Posted by Mike Blakesley (Member # 26) on 09-23-2011, 12:29 AM:
 
September's always that way here (and most places, I reckon) because the kids get back into school and sports start taking everyone's attention. Plus, outside of the Oscar hopefuls, the movies this time of year sometimes seem to have that "leftovers" feel to them. Sept-Oct and the first part of November is the worst time of year for us, every year. At least you know you're not alone in that boat!
 
Posted by Martin McCaffery (Member # 37) on 09-23-2011, 08:00 AM:
 
Yeah, September sucks. I can take solace looking at the grosses of the multiplexes in town. This week's movie grossed a little under average for us, but we outgrossed almost every screen in town Monday thru Thursday.

You take you little victories where you can.
 
Posted by Jen Pelto (Member # 6447) on 09-23-2011, 01:35 PM:
 
Our megaplex competition is sporting some very low numbers this month as well. Definitely a slow month all around(as always!)
 
Posted by Monte L Fullmer (Member # 2797) on 09-23-2011, 06:00 PM:
 
..like last fall until thxgiving time - terribly slow.
 
Posted by Ron Funderburg (Member # 4561) on 09-23-2011, 06:15 PM:
 
It should peak up just a bit this weekend! Hollywood all ways releases dogs this time of year because of the back to school drop. October is always a bit better then November rolls around and usually (not all ways) we have a good three month run. March has been surprisingly better over the last decade than in he the past. When they release good movies that is. Maybe that is the key make better movies and they will come!
 
Posted by Justin West (Member # 920) on 09-24-2011, 04:48 PM:
 
Say, is there someone on Film-Tech (or NATO, perhaps) who keeps a list of contact info on all the independent theatres (hardtops, small circuits, college cinemas, art houses) that may be missing the boat on digital projection? The Drive-In Theatre Alliance is holding a conference in Dallas on 11/4/11 with demos and Q&As to be held with operators currently using digital, companies selling, installing, and servicing digital, and, possibly, a studio rep or two, all in the hopes of getting the small operators on board or at least on a level playing field with the big boys...so an educated decision can be made. While drive-in owners/operators make up the primary membership, their (my) situation is so closely aligned with that affecting the small INDOOR operator that we felt their operators should be invited to attend as well. Share the wealth of knowledge, to as many as possible. Can anybody advise of a source of contact information (preferably email addresses) to which I can send announcements? Thanks.
 
Posted by Justin West (Member # 920) on 09-25-2011, 11:50 AM:
 
The Drive-In Theatre Alliance (DITA) is holding a conference in Dallas, TX, on 11/4/11. Attendance is open to drive-in owners/ operators AND independent, small town, and art-house hardtop owners/operators as well! We are all in the same boat, struggling with the shrinking 35mm print supply while facing what appears to be a daunting (and costly) decision to convert to digital within a short time frame or have our screens left in the dark. While this conference will include demos on concessions, the bulk of the sessions will be on digital cinema. What equipment is needed to establish a digital booth? What basics can you get by with? Is USED equipment available...can it work for me....what are the risks? New equipment, package deals with some of the leading sales and installation companies will be presented (Film-Tech's Brad Miller and Jeremy Spracklen will be there, too). We want attendees to leave with a clear understanding of the choices available and how they work in a totally non-threatening/non-pressure-sales environment. We will also visit a drive-in theatre (Galaxy in Ennis, TX) that uses digital including 3D on two of their screens! See for yourself, see digital in operation, with the host and hostess (Martin and Marsha Murray) more than happy to answer your questions on equipment, logistics, booking, etc. Again, we are all in the same boat so that is why indoor operators have an open invitation to attend this meeting!

Hurry, though...conference deadline to register is approaching!
Details are in the registration form at the link below:

http://www.film-tech.com/ubbpics/DITA_0911dMeet.pdf
 
Posted by Martin McCaffery (Member # 37) on 09-25-2011, 08:30 PM:
 
Mind if I post this to the Arthouse Convergence list?
 
Posted by Michael Putlack (Member # 6523) on 09-26-2011, 12:49 PM:
 
I finally registered after just browsing the forums for about three years now just so I could add my name to this list and get it back on track.

I work at a 2 screen independent theatre in Fort Collins, Co, called the Lyric Cinema Cafe. We've got an 80 seat auditorium and a 47 seat auditorium. We do have two "sister" theatres, the Ragtag and Moxie in Missouri who we share a booker with.
 
Posted by Justin West (Member # 920) on 09-27-2011, 08:17 PM:
 
quote: Martin McCaffery
Mind if I post this to the Arthouse Convergence list?

No, I don't mind, Martin...please do. Hopefully it will encourage some indies to come and see for themselves what is going on and what kind of deals are out there. [Smile]
 
Posted by Jen Pelto (Member # 6447) on 09-29-2011, 07:09 PM:
 
Moxie theater's (ex)owner was the first person to start this thread!
 
Posted by Mark Gulbrandsen (Member # 72) on 09-30-2011, 10:03 AM:
 
I've never owned or even managed a theater but I have primarily serviced independents for the last 32 years. At Claco I did some servicing of a couple of the majors... Doing work for them was way too routine for me. So I have stuck with just the indies and am glad I did. Indeed when I left Claco a number of them still demanded my services. That's a good feeling. The clients I service for range from single screens up to about a hundred screens in size. All of these people are interested in doing and trying new things related to almost all aspects of their buisness. There is never a dull moment on a service trip and I'd have to say that all my customers are with out a doubt the nicest people out there! If I were faced with having to do service work for any of the large chains in the next few years I'll confess that I'd rather drive a garbage truck or repair cement mixers instead.

Mark
 
Posted by Monte L Fullmer (Member # 2797) on 09-30-2011, 06:16 PM:
 
quote: Mark Gulbrandsen
If I were faced with having to do service work for any of the large chains in the next few years I'll confess that I'd rather drive a garbage truck or repair cement mixers instead
And that point is well-taken and agree totally .. and, also agree with doing service work for the indies: they're super glad to see you.
 
Posted by Ron Funderburg (Member # 4561) on 10-30-2011, 11:09 AM:
 
Mark I have done service work on and off over the last 30 years I guess. Mostly for the employers I have, but have worked for other owners as tech many times. I haven't done much the last year or so and running out to take care of problem 70 or 80 miles from here and make it back before the night can be a challenge. Still I have always loved doing the service end!

I don't know with all the change over to digital, I need to get some training I guess but I am sure the company isn't going to send me (though they have said they would).

I have never liked doing service for big chains even when I worked for them. I like small independents or small chains. My favorite part of the job has always been the regular customers. You develop a kind of friendship with them. Then again you don't have to put up whit a lot of bull from them either like with your regular fiends!
 
Posted by Josh Mitoska (Member # 1086) on 11-03-2011, 05:42 PM:
 
I've been a independant onwer for 11+ years.. been out of business for the last 3+ years. I've been working on reopening a long shuttered theatre and have been buying 35mm equipment over the last few years since we could only afford a little at a time. We now found out today after talking to a theatre supply place that we might as well toss the 35mm stuff and go for digital.. It's just a small town 1 screen that would probably be split in two. I don't see how I could possibly come up with money for digital.
 
Posted by Mike Blakesley (Member # 26) on 11-03-2011, 07:02 PM:
 
quote:
you don't have to put up whit a lot of bull from them either like with your regular fiends!
I try not to associate with fiends. It's too dangerous.
 
Posted by Robert E. Allen (Member # 1351) on 11-03-2011, 07:48 PM:
 
quote: Josh Mitoska
I've been a independant onwer for 11+ years.. been out of business for the last 3+ years. I've been working on reopening a long shuttered theatre and have been buying 35mm equipment over the last few years since we could only afford a little at a time. We now found out today after talking to a theatre supply place that we might as well toss the 35mm stuff and go for digital.. It's just a small town 1 screen that would probably be split in two. I don't see how I could possibly come up with money for digital.
Don't become discouraged Josh. You still have a few years before film is no longer available. There is an exhibitor (Justin Hamaker) in Lakeport, CA giving away 10 sets of 35mm equipment. Check the "Equipment/Supplies" forum.
 
Posted by Josh Mitoska (Member # 1086) on 11-03-2011, 07:54 PM:
 
Yes, I saw the give away stuff. I already have the 35mm stuff I need. Still need some more sound equipment, and some building stuff. I'm hoping I can open with 35MM and make enough in the next two years to pay for digital.
 
Posted by Justin Hamaker (Member # 2165) on 11-03-2011, 08:07 PM:
 
It's probably not realistic to think you could operate with 35mm for two years and bank enough to pay for digital. Even if you can put up a big enough gross to make your operation profitable, you are facing the very real possibility of not being able to get 35mm prints on the break in the very near future.

I have not heard any real analysis of the industry which is up to date, but we know the majority of the big circuits will have their digital conversions completed within the next few months. We know the industry recently soared passed the 50% digital mark. The big unknown are what percent of the gross still comes from 35mm and how high the decreased demand will drive the cost of 35mm prints.

Given the rate of digital conversions, I think it's reasonable to assume the major studios could announce the end of 35mm distribution at any time. Even if the studios still have a desire to distribute 35mm for some period of time, the decision could be forced by support industries which decided there is not enough market to stay in the 35mm film business.

The situation you're going to be faced with is the same as what we're looking at with our drive-in: how much longer will be able to get 35mm prints close enough to the release to make them worth playing.
 
Posted by Robert E. Allen (Member # 1351) on 11-03-2011, 08:13 PM:
 
Hi Justin: Getting prints "on the break" does not necessarily a profitable theatre make. I've owned and managed several theatre that got prints four weeks after the break and were very profitable. If Josh is in a no competition area it doesn't matter if he get the "on the break" or not.
 
Posted by Justin Hamaker (Member # 2165) on 11-03-2011, 08:43 PM:
 
Robert, that's a valid point. But with the ever shrinking DVD window, how far off the break can be profitable? We frequently play movies 3-5 weeks off the break at our drive-in AFTER they played on the break at our indoor on the same property. In most cases we still do well enough. But it remains to be seen if we will still be able to get prints 4-5 weeks off the break this coming summer since we won't be moving prints over from our indoor.

If we can't get a print until 6-7 weeks, is that still going to be worthwhile? What if the discount theatre down the road goes digital and plays titles before we can get a film print?

And even if he's in a fairly isolated market, will he run into a situation like Mike faced in Montana where there just are not any 35mm prints in close proximity?

The questions are big enough for an established location. How much more complicated would it be for a new location?
 
Posted by Josh Mitoska (Member # 1086) on 11-03-2011, 08:44 PM:
 
There are no other theatres here, the next biggest city with a theatre in 30 minutes away. It's a small lake community area. I used to do my own bookings for 6+ years and had pretty good relationships with most of the studios. I'm hoping to finish it all up and be open by late spring 2012, only 12 years later then I thought I'd be open there.
 
Posted by Brad Miller (Member # 2) on 11-03-2011, 11:40 PM:
 
The issue is simple. With the majors quickly getting to a point where most of their screens are digital, there won't be many 35mm "leftover" prints to play off the break...so those that do exist will be significantly longer off the break, at which point they will already be on DVD and the theater won't be able to survive.

This is why taking the attitude that a small town theater can continue to play 35mm for another couple of years absolutely is not true.
 
Posted by Mike Blakesley (Member # 26) on 11-04-2011, 12:12 AM:
 
quote: Robert E. Allen
If Josh is in a no competition area it doesn't matter if he get the "on the break" or not.
This isn't true. There's not only the DVD window to consider, but there's also the fact that people in small towns and isolated areas are just like their city counterparts: They want to see new movies NOW, not 4 to 6 weeks from now.

If we play a movie on the break, it will do way more business than it would if we played it a month later.

The only time this isn't true is if a movie is an "unknown" that becomes an unexpected hit, such as "The Help" this past summer. That had such good word of mouth that it probably did better as a later booking. "The Blind Side" was another good example, as was "Gran Torino." But a lot of the hyped-up movies...you have to strike while the iron is hot.
 
Posted by Robert E. Allen (Member # 1351) on 11-04-2011, 12:13 AM:
 
You assume that just because a film has gone to DVD that everyone will buy a copy. That is just not true. And in a small community (where most of my experience has been) many people will wait until the film comes to the local theatre for the social experience. Those who are engrossed in today's technology assume that most people have "home theatres" and prefer to stay at home to watch films. And that is not true. In a small community the local theatre is often the center of community entertainment (if you are booking for the entire community rather than just the 14-34 crowd.
 
Posted by Mike Blakesley (Member # 26) on 11-04-2011, 10:40 AM:
 
quote: Robert E. Allen
You assume that just because a film has gone to DVD that everyone will buy a copy.
Where did I ever say that? YOU apparently assume that people in small towns don't have Internet connections or mailboxes. They can rent or stream movies just like their city counterparts do.

I also never said that nobody will go to a movie if it arrives late. I said that a lot MORE people will go if it's there on release date. Our grosses bear that out.

On top of all that, a lot of movies today are released on the "sliding aggregate" scale whereby you're paying the same rental in week 1 as in week 6, so you're pretty much screwed if you wait until only half your crowd is interested.
 
Posted by Robert E. Allen (Member # 1351) on 11-04-2011, 11:59 AM:
 
Sorry Mike. It was a general "you" not you in particular. I have a lot of respect for what you are doing. I just get annoyed at those who believe the only way to operate a theatre is to get films "on the break" and that today's technology is so far superior to film it will kill it tomorrow and those of us who came up through all the changes in the industry are not worth listening to.
 
Posted by Mike Blakesley (Member # 26) on 11-04-2011, 03:16 PM:
 
I guess it depends on what kind of theatre is being operated. If you are a mainstream theatre these days then you pretty much have to be operating on the break or very close to it.

If you're running a specialty house not catering to the "current movies" crowd, or in a bigger town, then you can get away with more flexibility. I've tried bringing in a lot of more high-end movies over the years and they always flop spectacularly. I've heard that the audience just needs to be "trained" to go for those kinds of films but I think that would take a lot of time, and the bills don't really like waiting! [Smile] ...plus, the "regular movies" crowd's feelings count too.
 
Posted by Victor Liorentas (Member # 5272) on 11-04-2011, 04:16 PM:
 
Well my theater is in a big movie town and we always have to train our audience to give the foreign,art and independent films a chance.
We cannot play big Hollywood films until the big boys are done with them so we have no choice in that.
Prints are plentiful when that time comes and we do great with stuff like The Help,Midnight In Paris,Hanna,Water For Elephants and even blockbusters like Inception.

The only time we get to open on the so called break is when the big boys don't want the film. The Tree Of Life for example played for about 3 months and it was a gift!

Surprise hits like March Of The Penguins we open on the break but within a couple of weeks it's playing everywhere right along with us.
We have also built a nice following for our classic revivals which are always on good to great 35mm prints and our projection and sound has been noted in the press as being stunning!I am fanatical with sound and image perfection! I never give up when it comes to fixing any slight issue.
Film-Tech has been very helpful here but if I didn't have this endless drive for perfection it would not happen.
I shoot for the Moon and reach the sky whenever possible.
 
Posted by Robert E. Allen (Member # 1351) on 11-04-2011, 04:22 PM:
 
Way to go Victor!!! There IS theatre life other than first-run, "on the break" theatres
 




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