Film-Tech Forum ARCHIVE: Pineapple Express

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Posted by Brandon Willis (Member # 2345) on 08-09-2008, 07:51 PM:

This is by no means an endorsement of drug use, but..

I was wondering if anyone by chance worked at a theatre or has heard of a theatre that had a 4:20 showing of this movie?

Posted by John Wilson (Member # 269) on 08-09-2008, 08:04 PM:

Is that the only time you have free? [Wink]

Posted by Brandon Willis (Member # 2345) on 08-09-2008, 08:05 PM:

I'm just saying, a showing at that particular time might attract a certain demographic that would help to boost your concession per caps. [Smile]

Strictly a business decision.

Posted by Chris Mosel (Member # 1451) on 08-09-2008, 08:51 PM:

We have a 4:20 show, more for the humor of it than anything else. I also did a 3:10 show of 3:10 to Yuma.

Posted by Mike Blakesley (Member # 26) on 08-09-2008, 10:51 PM:

OK, living in a small town and not being anywhere near that "scene," I admit: I don't get it. Please enlighten me.

Posted by John Wilson (Member # 269) on 08-09-2008, 10:57 PM:

Quality pineapples cost around $4.20? [Confused]

Posted by Paul Mayer (Member # 355) on 08-09-2008, 11:00 PM:

"420" - shorthand or code for that "I-30" stuff, a.k.a. shit. Several theaters here had management with enough sense of humor to program 4:20 shows for the "Harold & Kumar" films. This one will proly get the same treatment.

Posted by Dennis Benjamin (Member # 1137) on 08-09-2008, 11:09 PM:

Heck - I understand today's youth. I have been programming 4:20 shows since "Half-Baked" came out. I currently run a 4:20 show of "Pineapple" and I ran a 4:20 show of "Harold and Kumar" -both one and two.

Its part of marketing to the crowd that is going to see the movie. They see that your theatre 'gets it' and they come to see the film at your theatre.

In no way does this promote drug use. It's called MARKETING 101.
[Big Grin]

Posted by Scott D. Neff (Member # 185) on 08-10-2008, 10:54 AM:

I believe the studio actually scheduled 4:20 screenings on the day BEFORE it was released instead of midnight shows.

Posted by Mike Blakesley (Member # 26) on 08-10-2008, 12:53 PM:

quote: Dennis Benjamin
Heck - I understand today's youth.

I like to think I do too - having six of them for employees, we hear quite a bit - but I guess this particular thing hasn't made it here yet. I'll have to look and see if the Carmikes in Billings are running 4:20 shows.

Posted by Kenneth Wuepper (Member # 1174) on 08-10-2008, 02:39 PM:

What's that funny odor in the restroom?

Posted by Jaime Tuzzio (Member # 4760) on 08-10-2008, 09:38 PM:

quote: Dennis Benjamin
Its part of marketing to the crowd that is going to see the movie. They see that your theatre 'gets it' and they come to see the film at your theatre.
In no way does this promote drug use. It's called MARKETING 101.

At my first theatre in Eugene, OR, when I did the showtimes for movies aimed at that type of audience I would put in a 4:20 show whenever possible, just for that reason. We weren't the big guy in town so whatever helped was great, and it did seem to have a very positive effect on our percap. The only downside was how many times we had to hear "I need two for [whatever] at [pause] four- [pause] twenty [pause, waggle of eyebrows, snort at friend, etc.]."

I didn't do the showtimes for all of our "Pineapple Express" prints so no 4:20 showing. Not really in a town that would note the significance anymore, except for the kids who aren't old enough to see it without a parent or legal guardian.

[ 08-11-2008, 02:56 AM: Message edited by: Jaime Tuzzio ]

Posted by Mike Blakesley (Member # 26) on 08-11-2008, 09:41 AM:

I looked at the Billings Carmike ads and (after squinting at the appx. 3 point text) found they are showing PE at 4:15.

So I guess that means Carmike doesn't "get it" either.

Posted by John Wilson (Member # 269) on 08-11-2008, 10:11 AM:

That's good...maybe they allow for trailers of the double feature re-release of Cheech and Chong's 'Up In Smoke' and 'Cheech And Chong's Next Movie'

Posted by Chad Souder (Member # 343) on 08-13-2008, 02:45 PM:

quote: Mike Blakesley
but I guess this particular thing hasn't made it here yet

I'm sure it has. 4:20 has been around for many years as the special time of day for potheads. I first heard it in '96 and I remember feeling very not-cool for not knowing what it meant when everyone else did. Now I feel stupid for never putting it together to run "those kind" of movies at 4:20 for a marketing scheme. Thanks everyone for the idea, I'll certainly use it in the future.

Posted by Tim Reed (Member # 137) on 08-17-2008, 07:41 AM:

Yes, but why 420? Who comes up with this stuff?

I've always been a non-conformist, so slang and street talk has too much of a lemming quality for my taste. It has to be REALLY good; apropo or unique, for me to adopt its usage. Just saying something to be "cool" isn't enough of an incentive, since I already set those trends. [Razz]

Posted by Chris Slycord (Member # 4239) on 08-17-2008, 11:15 AM:

Some possible/probable origins of "420" are explained at "http://en.wikipedia.org/wiki/420_(cannabis_culture)"

Posted by Mike Sellars (Member # 4042) on 08-17-2008, 03:13 PM:

Yep... I didn't realize I did it until I was doing the recording for the next day. It fit, so why not! Serendipitous!

[thumbsup]