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A tech-industry tycoon thought that he saw a void in the children’s animation movie business and stepped up with his own $40 million production of Delgo. It’s sounds like the start of a fairy tale story, but this one has an unhappy ending. Delgo – which was reportedly supported by a $20 million theatrical marketing campaign – is one of the all-time bombs at the box office.

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he animated fantasy, with celebrity voices of Jennifer Love Hewitt and Val Kilmer, grossed just $511,920 over the weekend at 2,160 theaters, for an abysmal $237 per theater. Bad is usually considered $1,000 per theater for a wide release. Freestyle Releasing was the distributor.

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Any feedback on this movie and its performance from our fellow Film-Techers?
 

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Posted by James Westbrook (Member # 3690) on 12-30-2008, 04:09 PM:
 
We had it one week.
Despite the claims of an ad campaign, almost none of our customers had ever heard of it.
None of our staff saw it either.
 

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Posted by Todd McCracken (Member # 4718) on 12-30-2008, 04:50 PM:
 
Its one thing to get a distributor, however its entirely another to get the exposure needed to support a wide distribution.
Ive never even heard of the distributor they used.
 

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Posted by Chris Slycord (Member # 4239) on 12-30-2008, 05:23 PM:
 
I never saw any ads for this either and before walking by it I had assumed it was some indie film.

And if THAT kind of animation is what you get for $40 million then someone got way overpaid. It didn't look all that much better to me than Antz, which came out 10 years ago.
 

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Posted by David Stambaugh (Member # 1102) on 12-30-2008, 08:52 PM:
 
Huh?

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Synopsis: With its feature DELGO, Fathom Studios is looking to be the indie answer to Pixar.

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ROTFLMAO
 

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Posted by Bruce McGee (Member # 131) on 12-31-2008, 09:37 PM:
 
Fathom Studios is in Atlanta.

We ran it for one week. Most of the shows that I ran were to an empty house.
 

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Posted by Andrew Bangs (Member # 4938) on 01-02-2009, 12:32 AM:
 
We too ran it for only one week. As for advertisement, only because I love getting up early on Saturday morning for cartoons did I see any advertisement. During the Saturday morning cartoons the week it came out their was a commercial for it at every break and on multiple channels. Still not good enough. I also had it on all my Kids Movies (2 Madagascar, 2 bolt, + a couple of other PG's that I can't remember right now). I had been running the previews for at least 1 1/2 months prior. And still nothing in our small town. Our GM thought it was about faries that were "Faries" wink wink ... and from what I heard about it she was not far off.
 

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Posted by Betsie Beadling (Member # 591) on 01-02-2009, 08:04 AM:
 
It flopped because the Character
Design were Ugly looking!!!!
 

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Posted by Christopher Seo (Member # 7) on 01-02-2009, 12:26 PM:
 
Fairies that were fairies? Huh?

It just seemed mediocre in every way. Too bad, considering all the voice talent involved, and a terrible farewell to Anne Bancroft.
 

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Posted by Andrew Bangs (Member # 4938) on 01-04-2009, 01:21 AM:
 

quote: Christopher Seo

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Fairies that were fairies? Huh?

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Ok Some of the boy fairies liked other boy Fairies... Does that clear up the "Huh?" Mind you I now live in the great Mid West where nearly every one is a little intolerant of "Fairies" and that is putting it politely.
 

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Posted by Christopher Seo (Member # 7) on 01-05-2009, 02:03 AM:
 
I must've missed those bits when I ran it. I'm sure any flap over gay characters was the least of its problems.
 

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Posted by Monte L Fullmer (Member # 2797) on 01-08-2009, 12:33 AM:
 
..and I got in trouble with mgmt people after I put it together AND marked the play sheet for the console that the print didn't have discs for DTS playback...to play it in SR optical

..and they called the depot to send the discs for this movie.. (uh, no timecode is on this release...had to explain it to them )
 

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