Film-Tech Forum ARCHIVE: Greater Union rebranding to become...EVENT CINEMAS???

This is topic Greater Union rebranding to become...EVENT CINEMAS??? in forum Ground Level at Film-Tech Forum ARCHIVE.

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Posted by John Wilson (Member # 269) on 05-26-2009, 08:46 PM:

Yup.

Whirlpool Forum topic

It's a forum, but there are some GU people in there who confirm it. Apparently it's only 'select' cinemas and those that do go will be all-digital.

There are several other references to it on Google. Search 'event cinemas'.

Posted by Michael Hossen (Member # 4274) on 06-27-2009, 11:49 PM:

Interesting John. Wonder which sites they're changing over here in WA.

Posted by Cameron Glendinning (Member # 3516) on 07-01-2009, 08:26 PM:

Todays newspaper ad features the new look.

Posted by Michael Hossen (Member # 4274) on 07-12-2009, 02:10 AM:

GU's Inaloo site over here in WA has been re branded. The Morley site is still being advertised as GU.

Posted by David Kilderry (Member # 142) on 08-12-2009, 02:00 AM:

I must admit it all seems a little starnge. I understand the concept, but Event? Why not The Greater Union Experience cinemas or something? I hardly think these live (delayed!) rock concerts and the like will ever be the money spinners that features are.

It does not mean all digital (not yet anyway), I think it means Digital 3D, Gold Class and V Max. GU/Event have more digital coming in the next few months, but not enough to cover all of these Event cinemas.

100 years of (Greater) Union branding gone......brave decision. I wonder what Sir Norman would think?

Posted by John Wilson (Member # 269) on 08-12-2009, 06:47 AM:

He's turning over in his grave even as we speak. In fact, he's been doing that since the early 90's :-(