Film-Tech Forum ARCHIVE: Super 8 Opening Full Day Early @ AMC Imax

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Posted by Mark Lensenmayer (Member # 134) on 06-08-2011, 03:06 PM:

No, this isn't a midnight screening. They are running a full-day set of screenings of SUPER 8 on their IMAX screens starting late morning.

Don't know if this is an AMC exclusive or other locations will be joining in.

They are giving away a free small popcorn with another concession purchase with this event.

Posted by Mike Blakesley (Member # 26) on 06-08-2011, 03:18 PM:

The movie is getting great reviews from what I've seen so far...I have high hopes for it!

Posted by Kurt Zupin (Member # 2751) on 06-08-2011, 07:17 PM:

We are doing this as well with our 15/70 print of Super 8. We will also be offering the free popcorn (This is a promotion from Paramount. Its a decent film, going to have a hard time finding a crowd though.

-edit because just found out we are giving it out

Posted by Sam Graham (Member # 2889) on 06-08-2011, 08:52 PM:

Megaplex Theatres in SLC are on board too.

Posted by Jonathan Althaus (Member # 5042) on 06-08-2011, 08:53 PM:

Cinemark is doing it as well, with their liemax and xd screens only I believe

Posted by Frank Cox (Member # 6258) on 06-08-2011, 10:29 PM:

FREE popcorn?

I do an annual "free children's show" in December and the first year I had my theatre in operation I decided to be nice and give away free popcorn for that show.

NEVER AGAIN.

All kinds of people took the popcorn just because it was free even though they apparently didn't want it. After the show I was literally cleaning up popcorn with a grain shovel that I usually use for moving snow.

Ain't gonna be no more free popcorn 'round here. No siree!

Posted by Mike Frese (Member # 4361) on 06-08-2011, 10:39 PM:

According to Boxoffice.com, approx. 300 locations (239 Imax) are starting a day early in an effort to create some buzz.

Posted by Jonathan M. Crist (Member # 413) on 06-09-2011, 08:12 AM:

Seems to me that the terms "IMAX" and "get the buzz out" are mutually exclusive. The IMAX in my area (Lancaster PA) where Super 8 is showing charges $15.50 for an adult ticket and $13.50 for a childs ticket. A tough sell where people pride themselves on their Pennsylvania Dutch heritage (translation: they are cheap).

If they really want to get the "buzz" going (meaning get people to actually see the picture) what they should have done is the old fashioned "Free Preview" at a conventional theatre - either one where the tickets are given away or where you pay to see the current feature and get the preview for no extra charge.

A free popcorn if you buy another item? Good Grief Charlie Brown!

Posted by Jonathan Goeldner (Member # 4854) on 06-09-2011, 10:51 AM:

in the DC area, all the IMAX-Digital screens are starting today, as well as screens at the Uptown, Bow Tie Annapolis Mall 11 (1 screen), Rave Motion Pictures Fairfax Corner 14 (1 screen), AMC Rio Gaithersburg (1 screen) and the XD screen at Cinemark's Egyptian.

Posted by Darryl Spicer (Member # 711) on 06-09-2011, 12:28 PM:

quote: Jonathan Althaus
Cinemark is doing it as well, with their liemax and xd screens only I believe

And some select non Imax and XD screens. We are doing it here.