Film-Tech Forum ARCHIVE: Average film rental costs for 2013?

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Posted by Martin Thuss (Member # 7976) on 05-17-2014, 08:51 AM:

Is anyone on this thread able to tell me the average film rental cost for first-run and second-run movies in 2013? I imagine this information can be gleaned from Rentrak, but as we are not open yet, we do not have access to this system. I need the information for the financial model I am working on for our new theatre.

I'm guessing the averages are somewhere in the neighborhood of 54% (first-run) and 30% (second-run), but I'd like to get accurate and recent figures if I can.

Thanks in advance!

Posted by Mike Blakesley (Member # 26) on 05-17-2014, 09:19 AM:

I think your figures are pretty close.

Posted by Tony Ratcliff (Member # 1196) on 05-17-2014, 04:27 PM:

I think you are low on the sub-run. Most studios are not going below 35% any more. I haven't paid below 35% in years.

Also want to take into account the minimum rental amount, which continues to rise. Used to be $150. But I haven't seen below $250 in a long time. If you are still 35mm, the min can be as high as $500.

Posted by Andrew Thomas (Member # 7000) on 05-17-2014, 10:20 PM:

Depends on to many factors to count. But if you are primarily playing on the break, your numbers are going to be closer to 58-60%, particularly if playing major hollywood content. If you are playing off the break a few weeks, you can easily save 4-8% in rentals.

Posted by Dominic Espinosa (Member # 2122) on 05-19-2014, 08:53 AM:

Your mileage may vary.

Subs $350 vs 35% should be expected. First-run will depend more on how competitive you and your market are really. Expect 55% average on first-run, mainstream. Slightly less for indie.