Film-Tech Forum ARCHIVE: Cobb Theaters accidentally advertises Marcus Ultrascreen

This is topic Cobb Theaters accidentally advertises Marcus Ultrascreen in forum Ground Level at Film-Tech Forum ARCHIVE.

To visit this topic, use this URL:
https://ft-forum.com/ft/cgi-bin/ubb/ultimatebb.cgi?ubb=get_topic;f=5;t=002807

Posted by Connor Wilson (Member # 6088) on 06-16-2014, 04:46 PM:

Yesterday afternoon, I checked out Godzilla (2014) at Cobb Village 12 in Leesburg, VA. There was a trailer for Dawn of the Planet of the Apes before the film, and it ended with a card reading "Coming Soon in UltraScreen." That has to be the strangest thing I ever saw in that theater. A more corporate equivalent would be an AMC running a trailer that advertises the movie in RPX. It's odd because there isn't a Marcus theater around the area, and there are no Cobb screens dubbed as "the Ultrascreen." Cobb is sort of a premium experience chain as they serve alcohol, have deals with Barco, D-box and IMAX, and they have always been a tad more expensive than the rest.

I then checked Deluxe's Digital Cinema Portal, and there were regular trailers for 'Dawn...' as well as special Cinemark, Marcus, Regal, and etc. variations of the trailer. Perhaps the projectionist accidentally placed a Marcus 'Apes' trailer in the show list.

Is Cobb a subsidiary of Marcus, or vice versa? I figure they are both independent chains of each other.

Posted by James Westbrook (Member # 3690) on 06-18-2014, 02:48 PM:

I had a fellow assistant make a playlist that had a Regal dater on the end. The manager noticed this. I deleted the trailer from my TMS so this would not happen again.

Posted by Justin Hamaker (Member # 2165) on 06-18-2014, 03:15 PM:

On the big releases it's getting more common to have custom trailers for the large circuits. If you are on a satellite server, all the variations get dumped on your LMS, so you have to sift through to find the appropriate version. In all likelihood, the person who made the playlist just grabbed the wrong trailer.

I was just looking through my LMS and realized the GEN version of Dawn of the Planet of the Apes that I've have been playing may actually mean General Cinemas, not Generic.

Posted by Brad Miller (Member # 2) on 06-18-2014, 03:44 PM:

It would be SO MUCH NICER if the chain-specific stuff went ONLY to the chains, so everybody else wouldn't have to sift through it. Alternatively if they could start every filename such as:
REG-GODZILLA
AMC-GODZILLA
CIN-GODZILLA
IMX-GODZILLA

that too would make it easy to tell the difference between the Regal/AMC/Cinemark/IMAX/etc trailers so people that doesn't apply to could simply not ingest them to quickly delete them to clean up space.

But that won't happen. Instead there will be 200 variations of a single trailer for no damn good reason. [Roll Eyes]