This is topic Frailty commercial as "rolling stock" ad in forum Film-Yak at Film-Tech Forum ARCHIVE.
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Posted by Charles Everett (Member # 889) on 04-10-2002, 05:58 PM:
Trailers are a tradition before the show. 30-second TV commercials are now the norm with every wide release. Rolling stock ads are common in overseas cinemas and are becoming common in stateside theaters.Put them all together and you get . . . a rolling stock ad for a movie coming soon to a theater near you. WTF?
Frailty opens on 4/12. Lions Gate has taken its 30-second TV spot for Frailty and is running it as a rolling stock ad in US theaters. Yes, a rolling stock ad, bought and paid for, to be run before the trailers. I saw the Frailty commercial at the AMC Hamilton last Saturday (4/6) in front of Death to Smoochy.
Can anyone explain the logic behind all this?
Posted by Mike Spaeth (Member # 524) on 04-10-2002, 07:35 PM:
Sony did this last year with "The Animal." We placed it only on "The Mummy Returns" and "Pearl Harbor." It ran with the rest of the "lights-up" advertising.