This is topic Wallace Cache 8 - Signs Done Wrong in forum Film-Yak at Film-Tech Forum ARCHIVE.


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Posted by Bobby Henderson (Member # 840) on 07-06-2002, 05:13 PM:
 
I was originally talking about Wallace Theater's Cache 8 Cinema in Lawton under the Dolby Digital EX discussion in the Film Handler's Forum, but am moving this particular discussion tangent over here. I've e-mailed Brad a JPEG of what the place looks like and the theater's street sign, which has been in bad shape for over a year.

Over a year ago, back in the Spring of 2001 two different storms blew out sections of this street sign's faces. What has Wallace Theaters done about it? They just arranged what face sections they had left over to the east elevation of the sign for west bound traffic to view. Some fix! When the photo is posted you'll see the "Cache 8" face section in the header area is popping out of its retainer. One good storm and that thing will go flying. I just hope it doesn't hit a car or a pedestrian when it sets sail.

Technically, Lawton's city sign ordinance requires the sign to be completely repaired and in proper working order. But Wallace is able to slide since the city doesn't bother to enforce the sign ordinance. Being in the sign business, that pisses me off since it lets our competitors do really poor quality work and not even bother to get the permits to do the installs. My group does everything by the letter and even build UL Listed stuff --basically out of selfish pride I guess.

When I look at this theater I wonder what ever happened to company pride or just making sure the front end of one's business doesn't look like crap. If Wallace is willing to let the outside of this theater look this bad, one certainly couldn't count on "film done right" in this place either.

More on the jerry-rig fix with the sign. Even though west bound Cache Road traffic can "see" the sign (but barely read it because of distance problems) the traffic cannot turn left into the theater parking lot. US-62 and Cache Road split apart in a freeway type interchange so only east bound traffic can enter the theater. But arranging those face sections for east bound traffic wouldn't work either since the main entry is too far west for one to read the copy. If you drive far enough to read the Pronto letters you've missed your turn and have to go through a big pain just to get back around to the theater entry. Overall, it is just a bad location because of the access problems.

This theater has been losing money ever since Dickinson Theaters opened the Central Mall 12 in downtown Lawton. The new theater is far enough away that it doesn't get pinned down in an allocation arrangement. If a film is playing at the Cache 8, you can see the same thing downtown. Check out the photo of the Cache 8 parking lot, taken Saturday, July 6. One would think there would be a lot more cars with "Men In Black 2" running in its opening weekend. Well, the mall theater has big crowds for their MIB-2 shows.

And this is not to say the mall theater is great by any measure. Stadium seating? Try more like bleacher seating. 12 auditoriums, most of them tiny and only 2 equipped for DTS --this is a theater that opened in 2001 and has only 2 DTS screens! On top of that, it is widely known the theater management is too lazy to even put the DTS discs in the players for any show!

My hope is for Wallace Theaters to come to their senses and just close down the Cache 8. If they would have done this already, they might have been able to get Loews, Home Depot or Target to buy the property. But those companies are already planning their new locations elsewhere.

With the Cache 8 gone, the one good theater in the area (the Carmike 8 with its 8 DTS screens and two built to THX standards) will get many of the same films as the mall theater and not lose out big titles like MIB-2 to a dump of a complex. The Carmike theater does well in direct show to show competition with the new mall theater for the basic reasons of having better picture and sound, not to mention a more professionally displayed theater environment. The Carmike 8 was built in 1994 but still looks pretty new. Jack Connor, the manager there, has done an excellent job on maintaining his theater. It is time for the Cache 8 to just get out of the way.


 


Posted by Adam Martin (Member # 641) on 07-06-2002, 07:33 PM:
 
Carmike did this repeatedly in Muskogee. Every time there was a storm, the sign was damaged in some way and it was never fixed, despite the fact that it was one of the most profitable in the region. Finally, a tornado blew through just north of town and the super high winds took out more than half of the sign.

Six months later, the theater was still not using the marquee ... to the point that the electric to the sign was turned off. Then all of a sudden, out of nowhere, both faces were replaced and the electric turned back on.

Obviously, Wallace is just waiting out their lease. I'm sure the auditoriums and booth are just like their sign.

 


Posted by Bobby Henderson (Member # 840) on 07-06-2002, 09:40 PM:
 
I just noticed a funny thing on that Cache 8 sign. What is the movie "Unfaithful Undercover Brother" about?

Adam, it sounds like the Carmike theater in Muskogee had a really bad structural design on their sign. Inadequate sized retainers and other items like poorly joined face sections are big invitations to sign face blow outs.

The Cache 8 sign had some past incidents, but previous tenants like United Artists and Litchfield didn't waste time getting the sign fixed. Wallace could be doing like you say and just waiting out their lease.

Some rumors suggest the Cache 8 may close at years end. One thing is certain, they are wasting money on operational expenses by keeping the place open. It won't even matter if their hopes of the Carmike 8 closing were to come true (not that it will even happen). Most will still avoid the Cache 8 and head to the mall theater just like they are doing now. They just need to give it up, close the place and stop being a spolier to the better Carmike theater down the street.
 


Posted by Charles Everett (Member # 889) on 07-07-2002, 11:43 AM:
 
Something similar to this has happened in Newark NJ.

National Amusements built the All-Jersey Multiplex on the site of an old drive-in, wedged between the New Jersey Turnpike western spur and Routes 1-9. Two large signs ID the theater. The sign along the Turnpike is in excellent shape. The sign along Routes 1-9 got major storm damage in recent months and now looks horrible -- there are outlines where actual letters should be. Since the city of Newark is too poor to enforce its sign ordinances it isn't leaning on National Amusements to repair the sign).

To make matters worse, the All-Jersey Multiplex is in a poor location -- an industrial park near the foot of the Pulaski Skyway with no direct access from most of Newark. Even with such a location and bad access National Amusements is somehow able to keep it open. The competition is a 6-screen indie (ex-Loews) in central Newark, a 7-screen Regal in Jersey City and the 20-screen Loews Jersey Gardens in Elizabeth.

Bobby: Unfaithful is the latest Richard Gere movie and Undercover Brother is a homage to 70's blaxploitation pictures.


 


Posted by Evans A Criswell (Member # 381) on 07-07-2002, 03:21 PM:
 

Litchfield, United Artists as former tenants. Ahhh, I figured that when I first saw the picture of the front. It's scary how much it reminds me of the Carmike 8 in Decatur, which was built by Litchfield and taken over by United Artists, then Carmike. Are most of these old Litchfield theatres like this in poor condition? There are certain things about these theatres architecturally that give them away as being old Litchfield theatres -- fairly low ceilings, not enough "rise" from one row to the next in the auditorium seating, dim presentation, non-air-conditioned booths, change in ceiling height about a third of the way down the auditoriums, the sign design itself.

Similarly, at the Carmike 8 in Decatur (a near "twin" of the one pictured above) a tree grew up on the east side of the sign. Solution -- put no lettering on the east side of the sign and leave the tree.

------------------
Evans A Criswell
Huntsville-Decatur Movie Theatre Information Site
 


Posted by Justin McLeod (Member # 1329) on 07-07-2002, 11:41 PM:
 

Since i work for wallace theaters, i can openly say that Wallace is NOT in the game for presentation. Wallace cuts corners to the MAXIMUM to gain every penny he can get out of his theaters.One the District managers, "Rants Bland" has alot to do with the shape of most of the wallace theaters now in operation. The Cache 8 is also under Rantz's belt as well as my theater. Rantz's boss however is slightly more reasonable. They come in and complain why things are in bad shape and make it look like the theater staff's fault. Our only back up are our work orders forms that we keep on file. These guys come in and nick-pic at alot of stuff and then nothing gets done about it.

The worst things at my theater The spotlight 14 in norman ok are the carpets not getting clean on a regular basis, lighting problems not getting fixed. For example, we have some large auditoruim lights that have not worked in 4 years and they are almost completly dark if it werent for the can lights on the side walls and most of the track lighting on the floor does not work. People have fallen and have gotten hurt because of it. We send in the accident reports and nothing gets done about it. The sound systems dont get maintained like they should and we have several sound problems in many auditoriums that go months without getting fixed. The tech wont even tune the speaker systems. We get complaints all the time and nothing gets done.My theater is making a goldmine for wallace and they wont but back some of that money to fix things. I guess thats wallace in a nutshell.
 


Posted by Bobby Henderson (Member # 840) on 07-08-2002, 12:07 AM:
 
It is pretty alarming to hear Wallace Theaters won't even pay to fix things like track lighting on the floors of those stadium seated theaters. Man, that is a law suit just waiting to happen. If someone twists their ankle and then feels like telling an attorney about it, Wallace will have to pay their goldmine they're making off your theater in a medical settlement.

The Spotlight 14 in Norman has little competition nearby so I guess Wallace can get away with letting things slide on that location. But it is pretty disgusting that they do so. A lot of Regal locations are not well run, but I would be willing to bet the one just to the north on I-35 at Crossroads Mall is probably in noticeably better shape.

As for the Cache 8 here in Lawton, I just don't understand why they keep it open. How can it even be covering basic operational costs as empty as I see the parking lot? Wallace would likely save more money by simply closing the theater and leaving it dark until the lease ran out (whenever that may be). But isn't this circuit operating in bankruptcy or near that? In such cases, they may be able to get out of long term leases. I know that's one reason why so many theater companies have filed chapter 11 in the first place; it gives them a way to unload non-performing locations and keep the newer places. Carmike did this when they were in chapter 11.
 


Posted by Justin McLeod (Member # 1329) on 07-08-2002, 01:02 AM:
 
You got me on why the Cache 8 is still in operation.Its got to be the lease or something keeping it open.

As for my theater, people have filed lawsuits for accidents and wallace does pay them but he wont put any money into the theater. The regal 16 before it was bought out was going to the hole. Now its looking better. I dont watch movies at my theater, I go to the regal 16 or the AMC 24. All you get at my theater are dirty scratched up prints .Platter tower roller scratches mainly. And most of our projectionists dont know how to thread right. Small top and bottom loops. And some of our projectionists set a too tight stereo reader. My giggest complaints ( besides the scratches ) are that most of our projectionists team wont clean projectors between sets.The worst thing of all is that even though i have 3 years under my belt in projection is i cant tell people how to run the projectors right that includes cleaning threading ect...They wont give me the authority.I only get one night in booth to and thats stupid because im a good projectionist. I get all of my booth know how from this site ( Film-Tech ) and my presentations are ran well. I cant get anybody to log onto film-tech or become a member either.
 


Posted by Jim Ziegler (Member # 86) on 07-08-2002, 01:59 AM:
 
I worked for the company Wallace bought (Hollywood) for 6 weeks. After that 6 weeks, I decided that being unemployed was better than putting up with all the stupid...

Their theatres in Topeka and Lawrence are just as bad, but they own the market... If I only had a few million to open some competition...
 


Posted by Justin McLeod (Member # 1329) on 07-08-2002, 04:36 PM:
 

I didnt realize how much Wallace was holding back on his theaters till i went to vegas and visited the Centry 18 in the Oasis casion hotel just west of the strip. The ticket and concession prices are very comparable to what my theater carges and the Centry 18 is all THX certified and well kept. Everything looks beautiful at the Centry 18.
 


Posted by Bobby Henderson (Member # 840) on 07-08-2002, 05:20 PM:
 
The downturn in the exhibition industry really hurt a lot of people, including companies putting together high-end locations such as Century. Right before the bust, they were planning a new all-THX, all-digital, all-stadium 16-plex for Wichita Falls. But the plug was pulled. I was nearly as disappointed by Edwards Theaters pulling out their bid to build a 24-plex + IMAX 3-D theater in downtown Oklahoma City near the Bricktown canal. That would have been something.
 
Posted by Adam Martin (Member # 641) on 07-08-2002, 06:37 PM:
 
Cinemark was also looking at OKC for a multi+Imax, back before Edwards was eyeing it.

 
Posted by David Stambaugh (Member # 1102) on 07-08-2002, 06:50 PM:
 
Around 1998, Regal had submitted plans to level the old stand-alone West 11th Movieland 6 here in Eugene and replace it with a new complex. Unfortunately for Regal, Cinemark then quickly announced their planned 17-plex at Gateway Mall in neighboring Springfield, which got approved & constructed very quickly, and Regal bailed out on their project. The City of Eugene would have probably fought Regal tooth and nail over that project anyway. "You're building on wetlands, and by the way you have to pay to widen the street to handle more traffic." Springfield is like "Hey, come over here, we'll fast-track that for you".
 
Posted by Justin McLeod (Member # 1329) on 07-08-2002, 10:43 PM:
 

Wallace bought out Hollywood Theaters right before they went bust back in Early May of 99 right before or right after the May 3rd tornado ( which i witnessed ). That summer i heard of all the big theater circuit's going bankrupt. Hollywood Theaters was in such dept that it looked like nobody could bring the theaters back to financial well being. Wallace survived that summer and finally got us out of dept. He closed alot of theaters in the process to help pay of all the creditors. Now these days Wallace is clean and free of dept but the downside is that all the monay the theaters make goes to the bigwigs and little or no money gets put back in for reapairs or remodeling or upgrades to the theaters.

I say if you want to make money you got to spend some. You cant polish a turd
 


Posted by Mike Olpin (Member # 1115) on 07-09-2002, 12:19 PM:
 
A little off topic, but --

Justin, BE EMENSLY CAREFULL TALKING IN A NEGATIVE MANNOR TWORD YOUR THEATER AND THEN TRYING TO CONVINCE FELLOW EMPLOYEES TO LOG ON.

I got into a lot of hot water a few months back for doing that. I posted a negative comment (only one negative coment in a sea of possitive ones) that a fellow employee found, printed and distributed to other employees and managers.

If you want to help presentation at your theater, the last thing you want to have happen, is to loose the trust of fellow employees.

If i feel i have to make a negative remark, i use something to the effect of " At a theater i know of..... " , that way, people have a hard time proving I was talking about my theater.

just a thought...
 


Posted by Bobby Henderson (Member # 840) on 07-09-2002, 02:29 PM:
 
I doubt any of Wallace Theater's execs are reading any of this. However, a few people from Carmike are getting a good laugh out of it regarding the Lawton situation. Wallace doesn't seem to have any presence on the Internet (at least not any web site or news article that shows up in any search engine).

But Mike is corrent in the manner of a back-stabbing coworker. In Wallace's case, any such efforts by other workers may fall on deaf ears. The people running Wallace Theaters obviously know they are running a slum of a circuit. So how is it going to matter when an employee or frustrated film fan like myself simply tells the truth about it. I know I'm not worried about what I have wrote. I have exaggerated nothing in terms of how terrible a theater the Cache 8 is in Lawton. Even if the theater chain somehow had the nerve to even attempt to sue me for libel over it, the case would be quickly thrown out of court (#1 on first admendment basis and #2 my having 100% factual grounds for my claims: their theater is terrible and should be closed).
 


Posted by Justin McLeod (Member # 1329) on 07-09-2002, 05:38 PM:
 

How right you are mike but i seriously doubt anybody else from my theater will ever visit this site let alone become a member. The corporate office is the one really responsibe for what the theater looks like know. People at my theater just arent into the kind of things im into, that includes film-tech.

I will not post any more unpleasantries bout fellow co-worker work preformance.


 


Posted by Jeff Leyland (Member # 1092) on 07-09-2002, 08:20 PM:
 
Bobby,

Try www.wallacetheaters.com
 


Posted by Justin McLeod (Member # 1329) on 07-09-2002, 10:04 PM:
 


I forgot to mention that wallace has a website. Not much going on their. Wallace theater corporation is split up into parts. Wallace 1 and wallace 2. The corporate headquarters for wallace 1 is in Hawaii and the corporate office for wallace 2 is in Portland Oregon. I do haft to admit that the pic of the theater on the website is the best looking wallace Named theater I have seen. Its probably the one that the man himself has his office in. My theater ranks in the top 2 of the wallace 2 circuit. We do manage to pull in alot of people during busy weekends and holidays, about 7000 in a single REALLY BUSY day. On any other busy day we usually bring in 4500 or a little higher.
 
Posted by Brooks M. Davies (Member # 1349) on 07-10-2002, 12:24 AM:
 
well its good to hear that im not the only Wallace employee to have problems with corp., we have a 14 staduim house that is the only theater for a 50 min drive and with Ft.Hood nearby and is the leader in the Wallace chain (so we are told) yet i posted a thread yesterday trying to figure out how to get supplies to run the booth beside the cheap stuff wallace sends, you know what im talking about i hope, we have been open for 3 years and still have lights out that have never worked even on opening day, running lights with bare wires showing yet a storage room full of them. at least you have DTS we dont have any, just digital in all 14. the only thing i can say is we have a great presentation with what we got, the best in town, oh wait....lol

 
Posted by Justin McLeod (Member # 1329) on 07-10-2002, 08:20 PM:
 

Lights seem to be the biggest problem for wallace.They must be too expensive to keep going. We send in a work order or a purchase order and the corporate office says " woah, thats too expensive, were going to haft to find a cheaper way to do it or get someone to do it for free". Even in booth we call in for a projector problem and talk to our tech about it and he calls the corporate and tells them how much its gonna cost and the corporate office says something like " Woah, Woah, Woah, we dont have the money for that, its too expensive!!!" " Hey, your going to haft to wing it for a while ". Unless its a major problem where the theater is dead then they will pay to have it fixed but will only go through the cheapest company available to get it fixed. If its a christie part it usually gets replaced with another if that part is responsible for keeping the projector going.Stereo sound heads and air pots always fail at my theater and always take the longest to get replaced.
 


Posted by Brooks M. Davies (Member # 1349) on 07-10-2002, 11:50 PM:
 
oh man justin i know what your talking about, we (the booth) asked for better splice tape, not the packing tape they were sending us and put in the work order we asked for nuemade or a quality tape, and we got....nothing my GM said well use what you got and then will see what we can do...so we did and tried to use it quick if you know what i mean, we put in the order agian and got the same just more of it.. my GM (who tries) said well pool your money and well get it.....NOT dont think so... why are they so cheap? i just dont get it it not like WE are making huge amount of money....
 
Posted by Justin McLeod (Member # 1329) on 07-11-2002, 03:16 PM:
 

We havent had a problem with splicing tape. We either get the clear kind ( which i have heard is the best ) and the H-TAPE (also known as ZEBRA TAPE ).

I guess my manager knows who to go through for the splicing tape. Does your booth staff use film-guard?

Wallace isnt in the game for presentation or all his high profile theaters like yours and mine would get the good treatment. Wallace is making a fortune off of us!!

I think their is one other high profile theater (their could be more) in the wallace 2 chain, the one in Mobile Alabama. I think its a 14 screen aswell.I would like to see them get in on this website.
 


Posted by Brooks M. Davies (Member # 1349) on 07-12-2002, 05:19 AM:
 
Yeah there is a few "big" wallace theaters Waco being one and up in longview, and a bunch in hawaii, i thin they have the monopoly on the islands... yeah we have zebra tape but man its cheap!!! we had some nuemade at first that we were really trying to make last, but it ran out and they sent us "their" tape and its PACKING tape with the yello "H" on it you could smell it and tell!! we used it. but it is so thick it would jump the rollers and then all kinds of trouble.. i wen t straight to the GM and said you send this to corp. and say we dont want any more of this crap and he did (which surprised me) and they sent new tape THE SAME CRAP JUST MORE OF IT, so i called in a few "contacts" and got some decient zebra to last us for a while... YES we use film guard i love it and live by it-- we had to fight for it they jsut wanted us to run dry media to clean the prints and told us since we dont keep prints that long they wont be bad, well we got some and it really made a difference. but when we run out its a while before we get more. and we only have 2 cleaners for 14 screens and they wont get more, (naturally) its hard trying to fight your own company to make them look good, and knowing its yours and a few others theaters making these guys rich...
 
Posted by Justin McLeod (Member # 1329) on 07-12-2002, 03:51 PM:
 

I wish i had more time in my booth to really test our zebra tape to see if its the cause of the platter tower roller scratches.I only get one night in booth a week. I use to be all booth till the theater recieved more employees from other theaters that wallace shut down.They all seemed to want booth and they got it, reguardess of how long i have been in booth before they came over. Im am experienced enough in booth to change out the shutter belts and time the shutter blades. I can take apart all the main working parts of the aperture and put them back together and change out the gate bands aswell. I can buld up and break down,change out projector bulbs and do regular cleaning. maintanance.I can also change out the projector bulb igniters and i know how to use the film guard with the media pads aswell . Id say that all but 3 people including my self can do the things i can do in our booth and one of our booth employees can do more than all of us. The rest are just not intrested to further their booth knowledge and i get the boot down stairs to work with the kiddies and make shure they clean and stock between sets. What a joke.

We dont have a problem with ordering film guard. We always have 2 to 3 extra bottles but it hardly gets used on the prints via the media cleaners. The corporate office must really hate texas. I wonder how well the Hawaii theaters are holding up compared to the ones here stateside.


 


Posted by Mike Spaeth (Member # 524) on 07-12-2002, 09:13 PM:
 
Lambasting ones current employer in a public forum may not be the wisest of choices. Why don't we start a new thread called "How I Hate Working For Wallace Theaters"?
 
Posted by Brad Miller (Member # 2) on 07-12-2002, 09:25 PM:
 
Does this count as "signs done wrong"? Although the marquee has finally been fixed, it was this way for a long time. This theater is commonly known as the "Ho Wood" too for it's section of the marquee that dies from time to time.



 


Posted by Bobby Henderson (Member # 840) on 07-13-2002, 12:13 PM:
 
It is a pretty dreadful thing for any kind of business to allow their signs to fall into disrepair for long periods of time. Most cities and towns have ordinances against such things. But most also don't have the time or manpower to enforce the rules. If they would do something as simple as mandate UL Listing requirements on all electrical signs, Underwriters Laboratories would inspect the signs on a periodic basis.

I remember when the Hollywood complex in Garland was a fairly nice theater (but then it was pretty new back in the early 1990s). It is one thing to allow a modest looking sign to stay broken for awhile. Visually elaborate signs, such as the Hollywood sign, must stay well maintained for all the extra attention it draws to itself.

As for the "LLY" section that keeps going dark, that sounds like a basic flaw in wiring design and power supply. The open channel letters and chase lights are drawing too much power through their circuit and the ballast controlling the "LLY" letters are failing as the weakest link in the chain. If they ran another circuit to the sign and used the right kind of ballasts they would not have the HO-WOOD problem.
 


Posted by Charles Everett (Member # 889) on 11-14-2002, 12:18 PM:
 
Update to an earlier post: At the All-Jersey Multiplex Cinemas in Newark NJ, the sign facing the Pulaski Skyway has finally been replaced.

Somebody from National Amusements must lurk around Film-Tech!
 






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