Film-Tech Forum ARCHIVE: On-line shopping cultural patterns

This is topic On-line shopping cultural patterns in forum Film-Yak at Film-Tech Forum ARCHIVE.

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Posted by Ron Keillor (Member # 1790) on 03-15-2004, 12:54 AM:

BURNABY(CKNW/AM980) -- A new study from Simon Fraser University has some interesting insight into cultural patterns when it comes to on-line shopping.

The study suggests Japanese people are attracted to bright, warm images.

The Germans are into the darker, more conservative colours.

Beyond colours...the study has also found Canadians are the least concerned when it comes to credit card fraud.

Americans, it seems, don't have any patience for product information.

Despite all these differences, there does appear to be one thing all cultures agree on: convenience and pricing when it comes to on-line shopping.

S-F-U plans to do a follow-up study.