This is topic Theatre chain slogans. in forum Film-Yak at Film-Tech Forum ARCHIVE.


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Posted by Scott D. Neff (Member # 185) on 01-11-2005, 12:51 AM:
 
What are some of your favorite theatre slogans?

My favorite has to be AMC's "There is a Difference". Mainly because I can use it as an inside joke with my friends who work in the biz. Whenever a comparison needs to be made, I can say, "You knoow, just like AMC, there is a difference [between product a and product b]."

I know of UA's "Experience the Magic" and there was Pacific's "People Pleasing People..." and I know Century has "The best seat for the 21st Century." What else is there?
 
Posted by Brad Miller (Member # 2) on 01-11-2005, 01:15 AM:
 
People around these parts, thanks mostly to the evil AMC Glen Lakes, would use the slogan "there is a difference" in a bad light, meaning "there is a difference when you go to the Glen Lakes...it's REALLY bad!" Then AMC came along with "changing the way people see movies", which if you think about it really didn't help that situation because of the way it was interpreted too. "Changing the way you see movies, with suck screens and speakers in the ceiling and etc, etc, etc." [Razz]

At least AMC no longer does any of those evil things anymore. [Smile]
 
Posted by Joe Redifer (Member # 3) on 01-11-2005, 01:23 AM:
 
I like the following:

Colorado Cinemas - "The Kings of Mediocrity"

Regal Cinemas - "Striving for Plainness"

AMC - "Silence is Golden, so we keep the volume at '4' or less with no subwoofer."

Regency Theaters - "We're cheap. But we'll charge YOU a lot!"

Century Theaters - "Hey we're even cheaper than Regency! Just look at the employees in our theaters! We got them in the bargain box at a garage sale. We do not believe in qualified individuals."

That's all we have here in Denver, I think.
 
Posted by Aaron Garman (Member # 1653) on 01-11-2005, 03:21 AM:
 
Once awhile back, I was crammed into a small, sold out theatre watching Rob Schneider's The Animal on opening weekend at our place. When the Cinemark logo came up and it said, "The Best Seat in Town" a guy behind me (crammed like a sardine amongst all of us) said somethig to the extent of "best seat my ass!"

AJG
 
Posted by Thomas Procyk (Member # 1170) on 01-11-2005, 11:24 AM:
 
Regal's slogan back in the day was "It's more than just a movie." I never saw it anywhere except on corporate memos or on their old website.

I always thought AMC was, "Picture Perfect Presentation" or something like that. Not that it would help them in that department, either! [Razz]

What was GCC's slogan? Plitt? Litchfield? Maybe the lack of a good slogan forced them into bankruptcy.

=TMP=
 
Posted by Dave Williams (Member # 299) on 01-11-2005, 11:39 AM:
 
I always liked Cinemarks "the best seat in town", and always wanted a slogan for my theater, but never had one...

Here are some of the ones I suggested but never got approval for..

"just enough room to kick the seat in front of you"

"hot fresh popcorn covered in butter and emt's in every theater for your resussitation enjoyment"

"if you don't pipe down you get hit with a mop"

"soda doesn't just stick to floors"

"we no longer put up with your crap so don't even ask if we take checks"

"we are here to please you, so don't hesitate to ask us to rewind the film when you are 30 minutes late and looking for a beating"

"yes, all movies are made with video cameras moron"

none of them ever got through..

ciao mon

dave
 
Posted by Paul Howard (Member # 1706) on 01-11-2005, 12:14 PM:
 
My favourite UK slogan is for
ODEON = "Fanatical About Film"

Kind of hard to believe when your watching an out of focus picture with a missing left surround channel wondering why your feet have stuck to the theater floor?
 
Posted by Barry Martin (Member # 1376) on 01-11-2005, 12:34 PM:
 
One I saw for Loews was on employee t-shirts and painted on the outside walls of the mall it was in was "The best view of Hollywood is from here", that and the old stand-by on their corporate trailer "enjoy the show".
 
Posted by Allison Parsons (Member # 2728) on 01-11-2005, 01:15 PM:
 
GKC's is "Tonight I feel like GKC"

personally, I dont want to 'feel' any part of GKC, but that's just me.
 
Posted by Jesse Skeen (Member # 586) on 01-11-2005, 01:45 PM:
 
UA= UnderAchieving [Razz]
 
Posted by Eric Hooper (Member # 1730) on 01-11-2005, 01:50 PM:
 
LANDMARK-
"The Language Of Film Is Universal"
 
Posted by Bill Gabel (Member # 1105) on 01-11-2005, 03:11 PM:
 
Fox West Coast Theatres "The Place to Go"
 
Posted by Scott Norwood (Member # 30) on 01-11-2005, 03:13 PM:
 
Landmark isn't using the "We Speak Your Language" slogan any more--I don't know the details, but there was apparently some sort of trademark dispute involving that phrase which led to the Landmark Logo trailers being pulled. I don't know if anything has replaced it.
 
Posted by David Stambaugh (Member # 1102) on 01-11-2005, 05:06 PM:
 
Edwards used "Where The Best Pictures Play" (or something close to that).
 
Posted by Scott D. Neff (Member # 185) on 01-11-2005, 05:14 PM:
 
One of my favorite UA slogans was "Escape to the Movies! UA!" only because of the picture below of UA's neon creation that was most likely in the lobby of many of their theatres from that era.

The words "escape" and "UA" were in neon, but "to the movies" was not, resulting in what I'm sure was on everybody's mind at the time.

-
 
Posted by Brad Miller (Member # 2) on 01-11-2005, 05:30 PM:
 
If I could find it, I would post the sign we had in the office for the longest time depicting just that "UA escape from the movies". I had completely forgotten about that, but I do remember claiming it when I left there.
 
Posted by Mark Hajducki (Member # 1732) on 01-11-2005, 05:48 PM:
 
quote: Paul Howard
ODEON = "Fanatical About Film"
Unfortunately not for the 1930s cinemas they are closing

Other UK slogans

Warner Village [as was]- "Where cinema comes to life" (I don't know if this was refering to the vermin or not)

Ster Century- "Better on our big screen" (unfortunately their big screens are oversized and top masked which can induce nausia on 1:1.85 films)

I think UCI used "The Great Escape" but I think that just refered to the dificulty in finding the way out the car park.
 
Posted by Michael Schaffer (Member # 1204) on 01-11-2005, 06:28 PM:
 
I don't know what the best slogan is, but I definitely know what the worst is: the slogan of one theatre chain I worked for in Germany: "Da muss ich hin", which basically just means "That's where I have to go".
I could never believe how they could come up and actually use such a stupid slogan. Worse, I couldn't help thinking how they probably spent a ton of money for a "creative agency" to come up with that crap and develop an "advertising strategy" while cutting corners everywhere else. And how ecstatic they must have been that they came up with such a "concise and easy to remember slogan".
We even had a policy trailer with a very painful song around these words.
The only good thing about it was that you could easily modify it by substituting just one word to take on a new, more apt meaning along the lines of "I have to survive this".

Just like the Sony claim "Go create". This probably cost several million to come up with and "develop".
 
Posted by Aaron Mehocic (Member # 15) on 01-11-2005, 06:46 PM:
 
Are you sure the marketing team didn't contact somebody in East Berlin? Sounds a bit "communist" to me . . .
 
Posted by Michael Schaffer (Member # 1204) on 01-11-2005, 07:07 PM:
 
Actually part of the management was East German because that company, based in a town near the East/West border, started buying cinemas in the East like crazy right after the opening of the wall, and a lot of the deals they made apparently involved keeping those people. I never thought about that in this context. But I don't know if these are responsible for the slogan. It doesn't really have a military or commanding tone to it though. We actually had a few marketing people from the former East, which I could never figure out, because in the East, there was no such thing as marketing, or just very little...
 
Posted by Sam Graham (Member # 2889) on 01-11-2005, 07:10 PM:
 
Act III Theatres had the slogan "More Than A Movie" long before they were merged into Regal. They had a radio jingle that went "It's more than a movie...Act Three" that played with their pre-show music.
 
Posted by Bill Gabel (Member # 1105) on 01-11-2005, 08:12 PM:
 
A few chains in Los Angeles had slogans for their Flagship or Special houses.



[ 01-13-2005, 01:36 PM: Message edited by: Bill Gabel ]
 
Posted by Thomas Procyk (Member # 1170) on 01-11-2005, 09:30 PM:
 
Here's some I made up:

MovieChain Theaters: We don't jerk around with entertainment!

Cinema East: The Best Theaters on the West Side!

MovieJoint Cinemas: Our reels are smokin'!

Rockin' Cars Drive-In: Romance isn't just on our screens!

Wonka Theaters: Overtime is Pure Imagination!

Family Cinemas: We couldn't think of a better name.

The Princess II: Please, dear God, give us another chance!!

Digital Cinemas: 0110 10110 10 1001 011101 101110001!!

Lucasfilm Theaters: Closed for digital CGI enhancement.

Ok, I'm done being bored.

=TMP=
 
Posted by Mike Olpin (Member # 1115) on 01-11-2005, 11:15 PM:
 
My Regal Crown Club shirt, vintage 2004, shows that the old Act III sologan is still in use.

-

Another Edwards sologan:
Enjoy Edwards Entertainment!
 
Posted by William Valdes (Member # 2690) on 01-11-2005, 11:44 PM:
 
quote: Scott D. Neff
My favorite has to be AMC's "There is a Difference".
Actually, AMC's slogan is "Experience The Difference"
 
Posted by Mike Blakesley (Member # 26) on 01-12-2005, 12:55 AM:
 
Carmike's should be "Home of the Carmike Experience." Anyone in this region of the country could tell you exactly what THAT means.
 
Posted by Adam Martin (Member # 641) on 01-12-2005, 01:03 AM:
 
quote: William Valdes
Actually, AMC's slogan is "Experience The Difference"
AMC used the slogan "There is a Difference" in the late 1980s. In some markets, they used local celebrities in their policy trailers. (Saint Louis had Whitey Herzog and a couple of players from the Cardinals baseball team.)
 
Posted by Scott D. Neff (Member # 185) on 01-12-2005, 02:39 AM:
 
They must've blown their wad on all those celebrities cause now all they have is Clip to remind me that "Silence is Golden"
 
Posted by Paul Trimboli (Member # 1509) on 01-12-2005, 03:08 AM:
 
Well over here we have a pretty good one for Great Union- I wanna escape to the movie, Greater Union Thats what I want! Its part of a song they have which goes- I want fun, I want suspense, I wanna be right there with the stars, I want to escape to the movie, Greater Union- Thats what I want!

For Greater Union Gold Class- Movies take you on a journey.... Travel First class.
I think that is a good slogan! [thumbsup]
 
Posted by Carl Martin (Member # 1146) on 01-12-2005, 03:37 AM:
 
quote: Scott Norwood
Landmark Logo trailers being pulled. I don't know if anything has replaced it.
not yet. actually i was just asking about that today. apparently there's some delay. lab problems? supposedly something new is coming at some point, though.

when i heard we had to pull all those snipes because someone else copyrighted/trademarked that phrase, well that was the dumbest thing i'd ever heard.

but then i recently heard we can't use the word "hot" in conjunction with the word "popcorn" anymore, apparently for tax reasons or something like that. now that's the dumbest thing i've ever heard.

carl
 
Posted by Sam Graham (Member # 2889) on 01-12-2005, 07:24 AM:
 
quote:
(Originally posted by Mike Blakesly)

Carmike's should be "Home of the Carmike Experience." Anyone in this region of the country could tell you exactly what THAT means.
All anybody ever needs to understand about Carmike can be done by reading their mission statement, which includes: "Our mission is to focus on small to mid-sized communities and to be the sole or premiere exhibitor in those niche markets" and "Our newest theatre design is referred to as the "econoplex"..."

Carmike. Home of the econoplex.
 
Posted by Michael Schaffer (Member # 1204) on 01-12-2005, 07:30 AM:
 
quote:
Well over here we have a pretty good one for Great Union- I wanna escape to the movie, Greater Union Thats what I want! Its part of a song they have which goes- I want fun, I want suspense, I wanna be right there with the stars, I want to escape to the movie, Greater Union- Thats what I want!
That's the same song that my ex-company uses (they are Greater Union partners) - worse than pulling teeth without anesthesy.
 
Posted by Mike Spaeth (Member # 524) on 01-12-2005, 08:27 AM:
 
I once had a DM that referred to running your theatre into the ground as "Carmiking" a theatre.
 
Posted by Thomas Procyk (Member # 1170) on 01-12-2005, 07:39 PM:
 
quote: Carl Martin
but then i recently heard we can't use the word "hot" in conjunction with the word "popcorn" anymore, apparently for tax reasons or something like that. now that's the dumbest thing i've ever heard.
Actually, you SHOULD say "Hot Popcorn" for insurance reasons. If someone burns their mouth, they'll sue you for not warning them that the steaming kernels bubbling out of the boiling oil in the kettle were hot. [Smile]

Is there sales tax on food in CA? I know back when I lived in Illinois, tax was only applied to prepared foods. I guess "hot" would imply you prepared the popcorn. Unless you dumped a pre-popped bag into the warmer....

=TMP=
 
Posted by Jason Black (Member # 684) on 01-12-2005, 10:29 PM:
 
Mike, Sam, & Mike:

Let us noit forget that operations DO vary from location to location. There are a *few* of us who do care about presentation and overall theatre going enjoyment...

It's a sad shame that your comments do, in all likelyhood, reflect the general operations of our company, however. [Roll Eyes]

The true 'showmen' (from all the buyouts and mergers) have long died off or retired. It's all about concession you know.. whicyh is why we are raising prices once again.... Increase your per cap.. raise your prices.. yeah, it all makes sense to me.. NOT.

Call me bitter tonight. I can't help it.
 
Posted by Scott D. Neff (Member # 185) on 01-13-2005, 03:13 AM:
 
I don't know what the specific tax laws state, but only "Hot"
"food" is taxed in California. So as long as you don't have hot popcorn, then popcorn is tax-free. Obviously hot dogs and nachos are hot. But coffee is a drink, so it's not taxed. Or something.

My favorite sales tax laws I think are in Iowa where 1) bottled water is tax free 2) anything made with yeast is tax free 3) anything made with a certain percentage of natural fruit juices are tax tree. It seems almost arbitrary... what's next? Items with the letter "Q" in them are tax free?
 
Posted by Mike Pennell (Member # 1692) on 01-13-2005, 04:00 AM:
 
mmmmmm tax free Q-tips! Think of the possibilities! [beer]
 
Posted by Carl Martin (Member # 1146) on 01-13-2005, 05:08 AM:
 
thomas and scott,

as dumb as that rationale is, i'm sure it's correct. i think we can still have "hot dogs", maybe because it's really just one word that happens to have a space in it.

carl
 
Posted by Thomas Procyk (Member # 1170) on 01-13-2005, 10:23 AM:
 
You can be 100% sure if you'd just check to see what you charge tax on! [Wink]

How did we get from theater slogans to taxes? BAH!

=TMP=
 
Posted by Eric Hooper (Member # 1730) on 01-13-2005, 11:22 AM:
 
Did General Cinema ever have a slogan? I can't remember one...
 
Posted by Scott D. Neff (Member # 185) on 01-13-2005, 01:14 PM:
 
I'm sure if they did it had something to do with a spotlight... or a dancing candy band.
 
Posted by Dominic Espinosa (Member # 2122) on 01-13-2005, 01:44 PM:
 
I like to brag "The best show in town!"...This is of course negated as soon as I get a trashed print or someone does something stupid...
 
Posted by Christian Volpi (Member # 2370) on 01-13-2005, 01:47 PM:
 
Main Street Theaters: "Your Choice for Great Entertainment"

Simple and to the point.
 
Posted by Scott D. Neff (Member # 185) on 01-13-2005, 03:22 PM:
 
When I wrote the Cinema West employee manual (mostly based off of Cineplex Odeon's) I included a glossary at the back to familiarize people with various theatre terms that they may not otherwise know.

Cineplex Odeon included the definition for "Audience" which was something like "the people watching the movies". One of the managers at the time gave me the hardest time over that, and she suggested that I add "Movies: What the people watch." Which after being teased about 100 times, it started to sound like a good slogan. So the unofficial inside joke slogan of Cinema West for awhile was "Cinema West: What The People Watch!"

Pretty catchy actually... [Big Grin]
 
Posted by Kenneth Wuepper (Member # 1174) on 01-13-2005, 04:43 PM:
 
How about these:

Both Saginaw based independents

TEMPLE THEATRE "The Showplace of Northeastern Michigan"

Court Theatre "Showing Movies to our Neighbors"
 
Posted by Scott Norwood (Member # 30) on 01-13-2005, 06:24 PM:
 
Now that we're discussing independents....

One of my favorite slogans is the one used by the Avon Cinema in Providence, RI: "Avon Cinema - Choice of the Discerning"

At the time when I worked there, the slogan for the Williamsburg Theatre in Williamsburg, VA. was "The best in fine arts cinema, foreign films, and independent productions." I thought it was a bit too wordy. I don't know if they still use that one.
 
Posted by Tim Reed (Member # 137) on 01-15-2005, 05:40 PM:
 
One of the nations first repertory theatres, The Kentucky Theatre in Lexington, had the slogan:

A World of Films

Until I pointed out their bad grammar. Then it was changed to:

A World of Film
 
Posted by John Hawkinson (Member # 1135) on 01-15-2005, 07:31 PM:
 
Umm, what's wrong with "A World of Films"?

--jhawk
 
Posted by Tim Reed (Member # 137) on 01-15-2005, 09:24 PM:
 
It's grammatically awkward. In this case, FILM is not an object. They meant to speak of FILM as an entity, a "world"... not, "Well, we've got all these rolls of film for ya here.."
 




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