Film-Tech Forum ARCHIVE: Movie money from DVD purchase

This is topic Movie money from DVD purchase in forum Film-Yak at Film-Tech Forum ARCHIVE.

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Posted by Claude S. Ayakawa (Member # 1401) on 08-27-2008, 05:30 PM:

There was a time until recently, I could take a coupon I got from a DVD promotion to a theatre box office to exchange for a free ticket. This was not so with the free ticket promotion to see the current Mummy movie. In order to get the coupon, I had to go online to a designated website to print it. This was fine but the site no longer existed and after doing some web search, I found an alternate site I could go to print it . When I got to the site, i practically had to beg with the stupid survey I had to complete in order to get the coupon. I reluctantly did and was finally able to print it. Best Buy had a free movie promotion this week where one could get free movie money to see one of two movies that is coming out soon. Once again, it requires going on line to print the coupon. I think I will pass this time. [Mad]

Do you suppose this will be a new policy from now on to get free "Movie Money" after buying a DVD that promotes it?

-Claude

Posted by James Westbrook (Member # 3690) on 08-27-2008, 07:01 PM:

I don't know, but this explains why I haven't seen as much Hollywood Movie Money lately.
More of what I am seeing now goes through the credit card system for redemption. Some of it looks like at-home printouts, while some appear to have come through the mail to the customers.

Posted by Mike Blakesley (Member # 26) on 08-28-2008, 09:25 AM:

Another thought - maybe people were trying to use the in-package tickets after the expiration date. With online print, the system can refuse to print the ticket if you happen to buy the DVD after the thing expires.

Most likely though, it's a move to save money. Why use your own ink and paper when you can make the customer use theirs? Not to mention save on the expense of stuffing a coupon into a couple million DVD packages.

Posted by Bill Enos (Member # 440) on 08-28-2008, 10:31 AM:

They know that the more inconvenient it is to use coupons, etc. the less likely the are to be redeemed.

Posted by Claude S. Ayakawa (Member # 1401) on 08-28-2008, 02:43 PM:

Bill, I am inclined to agree with you about people not bothering to go to the trouble of printing a movie money coupon by going on line and use their own paper and expensive color ink to do it.

Mike, the printing material for the free movie money that was in the case of the original 1932 Mummy Deluxe DVD with Boris Karloff took just as much effort and expense as it would have to include an actual coupon I could redeem at a theatre.

I actually think it is a clever way of getting our email address so they could collect them and sell to online vendors who use them to send out unwanted spam emails.

-Claude

Posted by Justin Hamaker (Member # 2165) on 08-28-2008, 03:22 PM:

I'm not sure exactly what the advantage of the new CC vouchers is, but it limits theatres that don't take CCs. When we receive a CC voucher we have to record the number and send it to the company and they issue a check. We do this as a periodic batch, rather than for each voucher.

The thing that really concerns me is the possibility for someone to make duplicates. While they do enter their name and all that, we wouldn't know it's a duplicate until it's rejected by HMM - at least not unless we keep a log at the box office and check each voucher.

As a side note, I hope Safeway does another promotion soon. We see a spike in business each time they do a promotion and it seems to be bringing in people who are not regular moviegoers.

By the way, if there are any others who have to fax in the CC vouchers, I have created a PDF form that allows you to type in all the information, rather than having to hand write. Let me know and I'll send you the file.