Film-Tech Forum ARCHIVE: NBC using the old "In Living Color"?

This is topic NBC using the old "In Living Color"? in forum Film-Yak at Film-Tech Forum ARCHIVE.

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Posted by Frank Angel (Member # 248) on 10-19-2009, 01:54 PM:

I am sure you have all noticed that NBC started using their old color plug at the front end of most shows -- The following program is brought to you in Living Color. As much as I like it, what's that all about? And if they are going for the ole nostalgia, how come they also don't also do the, [i]In Stereo Sound Where Available," with that little aimation of the two speakers criscrossing at the bottom of the screen. Might as well make the nostalgia circle complete -- both picture and sound hype.

I was very impressed when after what seemed like decades, they decided to bring back their three note logo chime as well. I thought I'd never hear it again as part of their logo -- I figured they thought it was to corny or something, then all of a sudden sometime in the 90s I would guess, they brought it back. I like the continuity of it....from my youth and Howdy Doody Time. Why they think it's a good idea to drop such distinctive drand identifiers is beyond me, especially after spending millions promoting it and getting it to where it is synonymous with the brand. Like Fox doing away with their incredible, instantaneously recognizable "Fanfare with CinemaScope Extension" (bet it's a piece of music recognized everywhere on the planet). When I heard it reappear with STAR WARS, it really made my day (of course now with the Fox network it really gets a workout in all manner of morphed versions -- I'm especially impressed how they are able to break down a 22 second piece of music and capture its essence and make it recognizable in a 4 second version).

Posted by Martin McCaffery (Member # 37) on 10-19-2009, 02:04 PM:

Did they bring back the peacock?

I remember them spending a fortune to come up with the big N logo, only to have it be exactly the same as Nebraska television or somesuch. Gotta love corporate tunnelvision.

Posted by Mike Olpin (Member # 1115) on 10-19-2009, 04:18 PM:

The Peacock has been back, albeit in a modernized form, for years now. The chimes returned around the last season of on Seinfeld.

Posted by Mark Gulbrandsen (Member # 72) on 10-19-2009, 07:00 PM:

Since the color reproduction today is a little more like the living perhaps they thought it a good idea!!

Posted by Bobby Henderson (Member # 840) on 10-19-2009, 08:48 PM:

Color quality from HDTV certainly is a damned sight better than the old SD standards.