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When the positive reviews of Justin Bieber Never Say Never began to pour in last week, it probably caught most of us by surprise. And when the movie almost took the box office crown from an Adam Sandler romantic comedy, on Valentine’s weekend no less, the 3D documentary pretty much cemented itself as a must-see for anyone who fancies themselves a pop culture guru.

Paramount must also feel the film is creating a unique buzz among moviegoers because they’re going to try something sort of radical to squeeze a few more dollars out of it. They’re pushing director Jon Chu to cut a new version of Never Say Never to release while the movie is still in theaters. However, there’s no guarantee it’s going to happen. Read more about the logistics and specifics after the break.

According to The Hollywood Reporter, Chu is currently in Europe promoting the film in London and Paris but will be back in an editing room by this weekend working on the new cut. Paramount hopes to make a decision on re-releasing the film by early next week so that the director’s cut could be in theaters by the film’s third weekend, February 25.

However, the obstacles to such an elaborate stunt are numerous. First, there’s the actual work, which Chu might not even have the time to do. Second, the film would have to be re-submitted to the ratings board. Then, digital prints – not analog, ’cause that would be way too expensive – would have to be struck to be released in 3D theaters. Insiders tell THR that there’s also the possibility, or even probability, of just holding the new cut for the Blu-ray release.

Even if everything ended up working out, this wouldn’t be the first time a movie was recut while it was in theaters, but it’s certainly a rarity. The football film The Program had a controversial scene removed during its run and the Weinstein are considering re-editing The King’s Speech while it is in theaters to get a PG-13 rating, but that hasn’t happened yet.

Do you remember other instances of this kind of thing happening while a film was still during its first run? Do you think Paramount follows through or do they just wait for the home release?

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Posted by Greg Anderson (Member # 235) on 02-16-2011, 03:56 PM:
 
I suppose it doesn't really count but I do rememeber more than one Pixar movie changing during its initial run just to offer all-new "outtakes."
 

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Posted by Mark J. Marshall (Member # 1409) on 02-16-2011, 05:20 PM:
 
Who cut the first version?
 

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Posted by John Wilson (Member # 269) on 02-16-2011, 06:32 PM:
 
Bieber.
 

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Posted by Paul Linfesty (Member # 214) on 02-16-2011, 07:08 PM:
 
It actually happened quite a bit during the roadshow era. And even after the roadshow era ended, there were several films that got cut after the first runs had opeend it. The Shining lost its final scene after its first weekend in L.A. and N.Y. (Barry Nelson's character visited Shelley Dubvall's character in the hospital after all the previous going-ons. Kubrick felt it was anti-climatic. (As a matter of fact, some of the general rerlease prints carried a physical print cut with visible splice at the point right before the credits). Also, EXORCIST II: THE HERETIC lost its ending after its first week of release (wide for the era, alleledly due to audience hilarity. Again, cuts were made at the theatre level by the projectionist.

Even the original THE EXORCIST had a slight revision in prints the month after its release. On shot was changed for clairity and a screen credit given to Linda Blair's "possessed" vvoice, Mercedes McCambridge. Of course, THE EXORCIST was still in limited release at that point, with probably no more than 30-50 prints showing at that point, if that.

In the ratings system history, if any cuts or changes to a fiolm would trigger a ratings change, the film had to be withdrawn for circlulation for something like 60 days before the newly rated edition woukld appear.
 

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Posted by Mark J. Marshall (Member # 1409) on 02-16-2011, 08:53 PM:
 
John:
 

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Posted by Michael Coate (Member # 757) on 02-16-2011, 10:13 PM:
 
The Empire Strikes Back... Four weeks into release, three new shots and an extra ADR line of dialogue were added to the final scene. As well, some transitional "wipes" were revised, one shot in Reel 1 was replaced, and at least one VFX shot was re-composited.
 

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Posted by Frank Angel (Member # 248) on 02-22-2011, 07:11 AM:
 

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The football film The Program had a controversial scene removed during its run

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The original release of the film contained a scene where several ESU players lay on the yellow dividing line of a busy local road as a test of their courage. When two young men were killed, and several others injured, by imitating the stunt, Buena Vista excised the scene from the film. No post-theatrical versions of the movie feature the sequence, leading many to speculate that the studio destroyed the actual camera negatives scene.

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quote: Brad Miller

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Interestingly the Bieber 2.0 cut is 10 minutes longer, yet the advertising claims "includes 40 minutes of new Bieber footage".

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40 - 30 = 10.

 

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Posted by Mike Blakesley (Member # 26) on 02-26-2011, 11:14 PM:
 
They have removed 30 minutes of footage from Version 1, and replaced it with 40 minutes of new footage.

I'm glad of this, actually. We're going to play it next week, and lots of our teenage girls have gone to Billings to see it, so we'll be able to promote the "new 40 minutes" angle.
 

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Posted by Brad Miller (Member # 2) on 02-27-2011, 12:41 AM:
 
Well Mike, it also says "for one week only".
 

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Posted by Chris Slycord (Member # 4239) on 02-27-2011, 01:44 AM:
 
So did the Miley Cyrus 3D event a while back, even if they gave out security keys were initially set for 2 weeks. It's one week only, if and only if they decide to keep it that way.
 

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Posted by Joe Redifer (Member # 3) on 02-27-2011, 01:56 AM:
 
Are they charging regular ticket prices for this piece of stinking dog shit or are they charging concert ticket prices like they did with the Johnas Brothers thing?
 

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Posted by Frank Angel (Member # 248) on 02-27-2011, 04:16 AM:
 
"concert prices"....now there's a euphemism that makes me wanna kick some ad executive in the nuts.
 

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Posted by Mike Blakesley (Member # 26) on 02-27-2011, 03:27 PM:
 

quote: Brad Miller

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Well Mike, it also says "for one week only".

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I'm sure that's just a teenage-girl urgency generator.
 

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Posted by John Wilson (Member # 269) on 02-27-2011, 05:39 PM:
 
It's one week only this week, then next week it's another one week only.

One week at a time...
 

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Posted by Frank Angel (Member # 248) on 02-27-2011, 08:15 PM:
 
Our engagements usually run only on weekends, Fridays and Saturdays, sometimes Sunday as well. When we did spend money on newspapers ads, I couldn't resist putting the header "LAST THREE DAYS!" at the top of film title: LAST....ONLY, both true, but one presents much more of an imperative.
 

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Posted by Chris Slycord (Member # 4239) on 02-27-2011, 11:39 PM:
 
I'd say final makes it seem even more imperative, but last vs final is kinda nit-picking.
 

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Posted by Bruce McGee (Member # 131) on 03-04-2011, 09:22 AM:
 
This garbage has already run longer than I thought it would.
 

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Posted by Brad Miller (Member # 2) on 03-04-2011, 02:08 PM:
 
And the Biebs continues to play...BOTH versions.

quote: Brad Miller

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Well Mike, it also says "for one week only".

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