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That costly, self-perpetuating cycle of data migration is why Dino Everett, film archivist for the University of Southern California, calls LTO “archive heroin—the first taste doesn’t cost much, but once you start, you can’t stop. And the habit is expensive.” As a result, Everett adds, a great deal of film and TV content that was “born digital,” even work that is only a few years old, now faces rapid extinction and, in the worst case, oblivion.

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