Owner says he’ll lower price after failed auction for Ituna, Sask., theatre

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  • Frank Cox
    Film God
    • Jan 2020
    • 2314
    • Melville Saskatchewan

    #1

    Owner says he’ll lower price after failed auction for Ituna, Sask., theatre

    The town of Ituna's movie theatre was put up for auction, the sale concluded unsuccessfully on Friday after only receiving one bid. The Ituna community are determined to keep the theatre locally owned and are raising money through a Community Investment Co-op model.


    The future of the historic Ituna theatre, a fixture in the community since 1946, is once again at a crossroads after an online auction to sell it drew just a single bid.

    The auction, conducted through McDougall Auctioneers, opened this fall for the sale of the theatre located at 407 Main St. N in Ituna, Sask.

    Despite the significant interest in the community, only one registered bid came in.

    "Unfortunately there was only one person who was enrolled... So $10,000, you can understand that was not unacceptable," said owner Ajmal Usman.

    Usman says the bid did not meet the auction's reserve price, a minimum price agreed upon beforehand, so the offer was automatically rejected.

    "That was the very bottom and usually bidding is started from the very bottom," he said.

    "The reserve was not met. So that's why the offer was declined."

    He says the auctioneer acted as a middleman, so there was no direct contact between himself and the bidder.

    "They work like a bridge," he said.

    The identity of the bidder, listed only as River2005 on the auction platform, remains unknown, which leaves Usman unsure if the attempt came from someone within or outside the Ituna community.

    Meanwhile, several residents had expressed verbal interest in purchasing the theatre.

    "People from the town, they contact me, but that [bid] was only verbal," said Usman.

    "So maybe it was outside or a group from the community, but I don't know about it."

    Before the auction, Usman says he had been willing to negotiate directly with local buyers who expressed interest.

    "For the theatre… I was asking $100,000,” he said. “I’ve become flexible up to $70,000 and said, OK, I can go with that. "

    The Ituna community launched a Community Investment Co-op, allowing residents to invest up to $1,000 toward buying the theatre locally.

    Usman says he understands the community’s desire to save the theatre and the memories tied to it, but without a concrete offer, its future remains uncertain

    "They have golden memories for sure … Back in the ’50s and ’60s people tell their stories, how it was the movie date night for them,” he said. “They want to keep those memories in the form of the theatre."

    With the reserve unmet and no qualified offer on the table, Usman is now considering selling it — an outcome he describes as a last resort.

    “The auction experience was completely failed, maybe the individual items like the seating, projector, sound system, that can be posted for sale,” he said.

    Still, Usman remains hopeful he will secure a buyer or the community group will step forward with a concrete offer.​
    This theatre is about a half-hour down the road from me.

    The current owner bought it three or four years ago and commutes to Ituna from his home in Regina (about a 90 minute drive each way) to play movies on Friday and Saturday, the only two days of the week that it's open.

    In the 30 years that I've been here that theatre has changed hands about four times and was "permanently closed" at least once that I'm aware of.
  • Mike Blakesley
    Film God
    • Jan 2020
    • 2021
    • Forsyth MT

    #2
    I looked at it on Google Maps. Looks like it could be a nice little place, but if the outside is a clue to the inside, it probably needs a lot of TLC and most likely some equipment upgrades.

    Comment

    • Frank Cox
      Film God
      • Jan 2020
      • 2314
      • Melville Saskatchewan

      #3
      I guess he's closed now since there aren't any current showtimes listed on his website (itunatheatre.com).

      I wonder if he's knowlegeable enough to keep the projector powered. If he just shut it down and walked out the door anyone who does buy it from him might be in for a surprise.

      I've only been in that theatre once, years ago. The first time it was "permanently closed" the lady who owned it asked me if I would like to purchase any of the equipment. I looked at it and everything was pretty much unmaintained and worn out. That was during the days of film. I think it went through three or four more owners since then.

      The Ituna Theatre was built in 1947 and has been operating ever since that time. The theatre recently changed ownership, and the new owners have be...


      The Ituna Theatre was sold in 2005 by the original owners to new owners. The new owners refurbished the concession and projection equipment from the original equipment that was still in operation. The new equipment included xenon projection, Dolby surround sound, a small digital projector for showing games and presentations on the screen, and a new “old fashioned” candy counter. The new owners also eventually replaced the theatre marquee with an upgraded style and new logo. The also continued to use the original neon “THEATRE” sign.

      The theatre reopened under new ownership with the movie “Chicken Little.” The theatre had previously been running on a reduced movie schedule (three days per week) but the new owners eventually increased the play schedule to five days per week (Thursday – Monday). From 2005-2010, the Ituna Theatre saw a dramatic increase in attendance and revenue and also hosted a number of events including concerts, holiday parties, make-your-own-movie festivals, summer fests with town-based scavenger hunts, and private events such as birthday parties. People also enjoyed the great variety of speciality candies, tea, and roasted nuts, for which the theatre became known. In addition, the cast-iron kettle popcorn from the theatre was very popular for miles around. One man came into the theatre one day and said, “I just drove 60 miles for this popcorn!”

      In 2010, the new owners had to move out of province and decided to sell the theatre. It was a good time to sell because revenues were at a peak, and the theatre was very popular. When no buyer initially stepped up, the owners attempted to make an arrangements with the local town authority to turn it into a community-run theatre, as so many other small-town theatres in Saskatchewan had become. The discussions were taking a long time, and, unfortunately, the theatre had to be closed. The theatre showed its final movie, “Shrek 4,” on the July 1st weekend in 2010 and was closed.

      Over the summer, 2010, an offer was made to purchase the theatre for the same price as had been asked of the local town in order to turn it into a community theatre. The owners of the theatre decided to sell it to the new, private owners at the discounted price in the interests of keeping the theatre open and the business running. The new owners (now the third set of owners for the theatre) renovated the concession and entrance way to the theatre with paint, redid the carpets, and upgraded the bathrooms. They also made other changes to the theatre, in terms of concession offerings. As of Spring 2011,the theatre continues to show films but on a reduced schedule (usually Thursday – Saturday), and the new owners also have hosted a folk-singer concert.​
      That's dated June 20, 2011.

      Edit: I found some pictures here: https://mcdougallauction.com/product...B-586974B8F577

      Looks like he has a Barco DP2k-10s projector.
      Last edited by Frank Cox; 12-05-2025, 11:13 PM.

      Comment

      • Randy Stankey
        Film God
        • Jan 2020
        • 1388
        • Erie, PA, USA

        #4
        Depending on the age of the projector(s) the cost of maintenance and upkeep on their equipment might be more expensive than they can afford. They might be considering that the cost of replacing the projector or doing major upgrades is more than the amount of money they can even hope to bring in. There might be no other option.

        Perhaps, the best thing that could happen is that the theater be taken over by a local civic authority and preserved as a landmark. They could hold public meetings and lectures and things like that. Just enough to keep the building maintained. Then, if funding ever come in, they could consider improving things.

        Comment

        • Tony Bandiera Jr
          Expert Film Handler
          • Jan 2020
          • 720
          • Moreland, Idaho

          #5
          After looking at the pictures in the auction linked by Frank, I'd say the place is worth (as a buyer) no more than 45,000 - 50,000 TOPS. The furnace is in horrifyingly bad condition, I didn't really notice the "wall mounted air conditioning". (Edit: Looks like it's forced air, with the coil above the furnace, I think they are talking about the condensing unit outside.) The lobby isn't too bad, a bit cluttered and messy. The booth needs some work (getting rid of those horrid Crown and TOA amps for a start) and fixing up the booth toilet (wonder why it's "Out of Order" and what other plumbing issues the place has), the projector and server (if the certs aren't expired) would be fine, but based on the projected images shown on a few of the pics it might need proper lens replacement. The Altec speakers need to go and get replaced with QSC's to handle the dynamics of digital sound better, and the auditorium.... YIKES! That looks like a drugged out teenager's basement hangout. Total gut and refinish with new seating. The building itself, other than some roof leaks shown, seems to be in good shape.

          I see an easy 50,000 to 100,000 in renovations and repairs. If I had the resources I would definitely buy it as I do see a lot of potential especially if proper P.A. and lighting is added to make better use of the stage.

          In all seriousness, I would consider a partnership and relocation to bring it back to life if the right deal could be made.
          Last edited by Tony Bandiera Jr; 12-06-2025, 01:19 PM.

          Comment

          • Frank Cox
            Film God
            • Jan 2020
            • 2314
            • Melville Saskatchewan

            #6
            If you're seriously interested, send an email to Peter Overduin at councillorpetero@gmail.com and/or contact the Ituna town office at 306 795 2272 or townofituna@sasktel.net​.

            The Town of Ituna seems to be behind getting something going with this, so maybe you could partner with the town on it somehow.

            Remember that the prices discussed are in Canadian Dollars so it's a smaller number when expressed in US dollars.

            Comment

            • Mike Blakesley
              Film God
              • Jan 2020
              • 2021
              • Forsyth MT

              #7
              Situations like this lead me to wonder how many small (as in tiny) theaters will be forced out of business when a projector crashes and there's no "VPF" program to help replace it. I'm going to be 70 next year, so I've started to at least consider the possibility of retiring, but between the cost of equipment upgrades, and the media and the studios both doing their damndest to kill the industry, I wonder if it'll even be possible without giving it away.

              (Meantime -- Keep those warranties updated as long as you can, folks!)

              Comment

              • Frank Cox
                Film God
                • Jan 2020
                • 2314
                • Melville Saskatchewan

                #8
                https://www.cbc.ca/news/canada/saska...duin-9.7027041

                Residents of Ituna, Sask., form co-op to save historic theatre

                Long-term vision is broader than just hosting movies, organizers say


                Jeffery Tram · CBC News · Posted: Dec 23, 2025 6:52 PM EST | Last Updated: December 23
                Residents of Ituna and surrounding areas formed a for-profit community investment co-operative to save their theatre. (Will Draper/CBC)





                A historic movie theatre in the town of Ituna, Sask., has been saved after residents banded together to purchase the building through a community investment co-operative.
                The theatre, which has operated in the town since 1946, officially changed hands Monday, putting to rest the fears it could be lost for good after it appeared on an auction site in late October.
                “When those auction signs went up, it was kind of an electric shock,” said Peter Overduin, who led the campaign to save the theatre in the town of about 700 people. “There was a real feeling that we had to do something.”
                Overduin organized a public meeting in early November, where residents discussed how to keep the theatre in local hands. Instead of traditional fundraising, the group decided to form a for-profit community investment co-operative, allowing people to buy shares ranging from $50 to $1,000.
                The model helped attract investors from Ituna, located about 110 kilometres northeast of Regina, and surrounding areas, raising enough money to purchase the building on Dec. 5 after it failed to sell at auction.
                "It was a huge relief and a real joy," Overduin said.
                Ituna Mayor Rene Dubreuil said council had been concerned about what would happen to the theatre if no buyer stepped forward.
                “At the rate it was going and nobody purchasing it, it would have gone into disrepair,” Dubreuil said. “It would have been another expense for the town to tear down.”
                The previous owner, Ajmal Usman, lived in Regina and struggled to keep the theatre operating consistently, particularly during the winter months. Attendance had dropped in recent years, and the building required repairs.


                Residents of Ituna attend a ribbon-cutting ceremony outside the movie theatre on Monday. (Jeffery Tram/CBC)
                Dubreuil said the theatre has long been a gathering place for the community and surrounding rural municipalities, and he hopes its reopening will help restore that role.
                “It could turn back into a centre of attention,” he said.
                For some residents, the theatre was one of the reasons they chose to live in Ituna.
                Cathy Lacouvee moved to the town after retiring and said having a local movie theatre mattered.
                “I was really thrilled that we had a theatre in Ituna,” she said.
                Lacouvee is now volunteering to help get the building ready to reopen and said the project has brought people together.
                “It’s like giving back to the community,” she said.
                Broad long-term vision

                Overduin said the next steps include cleaning the building, training volunteers, securing film distribution agreements and establishing a permanent board at the co-op’s annual general meeting in February.
                While movies will remain a staple, Overduin said the long-term vision is broader.
                “We want to see drama, comedy, music — to really transform this into a thriving arts centre,” he said.

                For folks in Ituna Saskatchewan, Christmas came a bit earlier. Residents from the community formed a co-op and came together to purchase the 79-yeear-old theatre. We speak to, Peter Overduin, who led the community's bid to acquire the theatre about next steps.


                Overduin wants the place to be connected to Saskatchewan’s art scene, as well as First Nation communities.

                There is no firm reopening date yet, but Overduin hopes to have a plan in place by mid-January.

                For a town that has seen several businesses close in recent years, residents say saving the theatre feels like a rare win.

                “This is such a unique enterprise,” Overduin said. “It'll take some time, but that's what it's going to take to help build this.”
                ​

                Comment

                • Mike Blakesley
                  Film God
                  • Jan 2020
                  • 2021
                  • Forsyth MT

                  #9
                  I wonder how often these deals where a group of passionate volunteers takes over a theater work out long term? Do they try to bring in someone (even remotely) who knows about the business who can advise them? How often do the volunteers poop out after one or two weekends?

                  I've probably seen about a half dozen cases in my lifetime where somebody who doesn't know the industry comes in, buys a theater, swears they're not going to rip you off like the other theaters do, then proceeds to open with low, low prices and eventually go broke because they can't get through the inevitable lean times that come along.

                  When we bought our theater one of the first things we did was RAISE the prices because they were way too low.

                  Comment

                  • Frank Cox
                    Film God
                    • Jan 2020
                    • 2314
                    • Melville Saskatchewan

                    #10
                    There is one fellow in that town who has worked at that theatre off-and-on for several decades. (He's been coming to watch movies here for several decades as well.)

                    So there's at least one person there who knows how to play the movie. I don't think he knows anything about the business end of things, though.

                    I wonder if they intend to run on just volunteer labour. I'm aware of a community-owned theatre in another small town where everyone is a volunteer except for the manager/projectionist. He's a town employee.

                    Comment

                    • James Wyrembelski
                      Pro Film Handler
                      • Jan 2020
                      • 200
                      • Beaverton, Michigan

                      #11
                      Originally posted by Mike Blakesley
                      eventually go broke because they can't get through the inevitable lean times that come along.
                      Ugh, one issue Im seeing is that no one around me is raising prices yet I am. I'm wondering how they're managing with every single thing we touch rising in cost. Heck, there's a place over this way still charging 3.00 for matinees and on first run content!!

                      We put ours up for sale this March and it's been fun explaining things to the interested parties that assume we're sitting on an oil field with unrealized gains! I mean, NFL parties and concerts in between shows times is no brainer! And of course kids movies in the day with mature films at night!

                      Comment

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