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Topic: Potts Enterprises to close
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Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004
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posted 11-25-2011 01:03 PM
quote: Louis Bornwasser ...The aw3 had the honor of building on the earlier mistakes; they knew what not to do. I asm not certain of the name (Clark Kreitz???) but the aw3 guy was once part of the Pussycat chain of porn theatres.....
Louis , the guy was Clark Crites, he also invented the Christie ELF platter. (Clark even looked like one of the Keebler elfs.) The "A" version was terrible, not responsive to film shrinkage and stock differences, but the later versions corrected that. Laemmle theatres used them heavily in virtually all locations, and it was their chief projectionist (who has a good engineering background) who helped iron out the bugs.
The ELF was ideal for locations where the movies tended to stay in the same house for extended periods, and despite claims to the contrary, if left alone, (and the projectors were cleaned out regularly,) they did NOT scratch film.
BUT, the major drawbacks were that people tended to mess with them all the time (especially when a sudden humidity change made it go from three "cusps" to one) and of course the lazy never cleaned out the projectors. Result: damaged film and missed shows. They were also a pain as it took planning to move shows around, as you had to break off of the ELF deck on the show before you wanted to move it, and then you had to re-lay the sandbags and reload the ELF feed after the move. Trailer changes were also a pain, but the Laemmle chief worked out a decent solution to that (But it still wasn't as easy as dropping in/cutting out the trailer pack like with conventional platters).
So there was a daily savings in labor, but other complications came along with it.
Ultimately Laemmle stopped using the ELFs.
I had one of the early ones set up at Knott's Berry Farm (running the 3-d film "Sea Dream") and it was very reliable for that purpose and saved a lot of trouble.
It was a brilliant execution of a good idea, but it really was a niche market device.
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