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Author Topic: The Joker from WB to be released in 5/70mm Leo Enticknap Film God Posts: 7474 From: Loma Linda, CA Registered: Jul 2000 posted 09-06-2019 12:41 PM                        That's like claiming that because a gas station next door to a Ferrari dealership sells 58% of a city's 91-grade fuel, that the general public are willing to pay more for higher quality gas. Interstellar was an arthouse slash event movie, not a mainstream show for the popcorn munchers. And that theater is a well known attraction for cinema geeks who actively seek out high end technical presentation. I could probably make a cat video on my (4K) cellphone camera, have FotoKem blow it up to 70mm, and draw a decent crowd at one of the few theaters worldwide that has made top quality technical presentation its selling point. The issue for WB is that The Joker, from what I've heard about it, is a popcorn muncher movie, most of the target audience for which won't care if they're seeing it on a cellphone or a laser projector. It would still do well on 70 in places such as the Imperial Bio, Odeon Leicester Square, Cinerama Dome, etc., but in one of the mall multiplexes that installed 70 for H8, I can't see 70mm being a significant audience draw in itself.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 09-06-2019 01:00 PM                     Thomas, I have pointed this out before. It is "70mm" (as in "70 mm" or "70 millimeter"). There is no such thing as "7 omm" gauge film stock. This silliness of intentionally creating a typo by using a letter instead of the appropriate number in no way makes the format somehow bigger or more appealing. It's equal on the lameness scale to Mark Gulbrandsen intentionally mispelling Barco with a "K" because he (and only he) thinks it's funny or somehow creative. The biggest issue though is that it completely messes up the search engine when people are trying to search for a topic about 70mm. Please consider this when you type "omm" elsewhere on the internet. The typo is actually a disservice to the format for people trying to find info on it because I think it's safe to say most people do not realize you are intentionally creating typographical errors and would think to type OMM instead to find information on the format. No worries though, I have "fixed" this in the forum software so this foolishness will not happen to future topics in the archive here.  |  IP: Logged Geoff Jones Jedi Master Film Handler Posts: 579 From: Broomfield, CO, USA Registered: Feb 2006 posted 09-06-2019 01:19 PM                        Brad, your post made me laugh out loud. Thank you. Leo, you and I must be reading different reviews. Variety, for instance, calls Joker: quote: A dazzlingly disturbed psycho morality play, one that speaks to the age of incels and mass shooters and no-hope politics, of the kind of hate that emerges from crushed dreams. That doesn't sound like a popcorn muncher movie to me. I'm bummed that the two decent chains in metro Denver (Harkins and Alamo) aren't equipped to show Joker in >>7(O)MM<<  |  IP: Logged Thomas Hauerslev Master Film Handler Posts: 451 From: Copenhagen, Denmark Registered: Aug 2000 posted 09-06-2019 02:21 PM                        "This silliness of intentionally creating a typo..." If it is good enough for Stanley, it is good enough for me... It's not "2001", it's "2OO1" Make a better search engine is what I say. SEVENTY MILLIMETER is out of this world, bigger than life and it need bigger letters to get the audience in – it's simple teaching for all. For me, as a former projectionist, this is all about how HALVFJERDSMILLIMETER is the most authentic cinema experience right now. Regardless of digital cameras, 35mm, 16mm, 8mm or whatever. It’s selling the product. It’s authentic, and unlike the “plastic” experience of digital cinemas today, it is about real people showing you FILM. People upstairs working to show you a piece of film. It's the talent behind the camera who is the judge of what is good or bad, how it shall be released and presented, the chosen aspect ratio etc. etc. What you think of it is completely irellevant. It's "our" job to give the best possible performance of whatever material we have. ps - this last paragraph is a quote from a MAJOR film producer by the way  |  IP: Logged Geoff Jones Jedi Master Film Handler Posts: 579 From: Broomfield, CO, USA Registered: Feb 2006 posted 09-06-2019 04:28 PM                        One reason I laughed at this is that I have always done my own silly version. When I write 35mm, I use little “m”s and when I write 70MM, I use big “M”s. So I’m with you, Thomas, at least kinda.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 09-06-2019 10:20 PM                     quote: Thomas Hauerslev Make a better search engine is what I say. This might surprise you, but that's not how search engines work. Next I'm guessing you want to have them smart enough to replace every "V" with the number "7" too??? (Somebody here will get that.) If ol' Stanley intended the official title to be 2OO1 instead of 2001, then we have been mispronouncing it for decades! We need to all make a conscious effort to pronounce it as "two-ohhh-ohhh-one"...with the "ohhhs" of course sounding exactly like the yawns that movie induces. I suppose though if you REALLY want to make 70MM look more amazing than it's actual name in print form, you could start typing "see it in 70.000000000000000000MM!"  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 09-07-2019 03:58 AM                     And to rain a little more on the parade... A capital M is Mega, there is no SI-unit written with a capital M I'm aware of. So 7OMM would be 7-Letter O-Mega-Bullshit? If you want to make it real big, you should write 70 Mm... 70 Megameters... Try to fit that into your projector!  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 09-07-2019 01:04 PM                     quote: Thomas Hauerslev It's not "2001", it's "2OO1" In plain body text, such as the text in this forum, anything with numbers should be typed using numbers unless there is some specific exception where that exception is the only thing ever used. Nevertheless, if I'm going to mention something about the 1995 movie Seven, I'm not going to write it out as "SE7EN" even though some of the poster artwork featured that clever play between a "V" and "7". If anyone is wanting perfectly round zeroes in some numerical display, such as "70mm." then it's a matter of choosing a typeface equipped with wide zeroes. The original poster artwork of 2001: a space odyssey featured the title set in a bold weight of Futura. The zeroes were not capital O letters. They were oval-shaped zeroes. Now, I'll give you the "O" thing for the opening title card in the actual movie (title set in a light weight of Gill Sans). But that's the only place where you see that treatment. As for 70mm logos, most of those used actual zeroes rather than capital "O" letters. Eurostile Bold Extended was used for the most famous of 70mm logos; its zero is not skinny, but it's not as wide as the "O" either. Times New Roman was used in Fox's 70mm logo for Return of the Jedi; that's definitely a vertical oval-shaped zero there. Compacta Black has a reasonably fat enough looking zero in the 70mm logo Fox used for The Abyss. There are many thousands of digital-based typefaces. Some have weights that are very wide. Modern OpenType fonts can feature alternate glyphs for a given letter or numeral. But you're still going to use a zero for "0" and a capital "O" for words like "Ohio."  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 09-08-2019 02:38 AM                     If the title card is all-compassing, then we have to write it as "2OO1: A SPACE ODYSSEY", in all caps constantly. The Os in the title card look weird and off-place. I always considered it to be a hack, probably because Stanley Kubrick didn't like the zeros in Gill Sans, which are rather narrow. Regarding the movie Seven. That movie still has me confused regarding its official title, as it is actually written as Se7en all over the place. Even IMDB features it as Se7en and Rotten Tomatoes also doesn't seem to be sure, as they feature Se7en between parentheses. Then again, most of the poster artwork seems to use "seven" as title, all lowercase and in a dirty, white or red font.  |  IP: Logged Tony Bandiera Jr Film God Posts: 3067 From: Moreland Idaho Registered: Apr 2004 posted 09-08-2019 11:09 AM                     quote: The Grand Poo-Bah It's equal on the lameness scale to Mark Gulbrandsen intentionally mispelling Barco with a "K" because he (and only he) thinks it's funny or somehow creative. And let's not forget that other MG classic, Dolbly instead of Dolby.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 09-08-2019 09:31 PM                     I have an Alice In Chains music video collection DVD that features “Dobly Digital 5.1” as one of the audio choices.  |  IP: Logged Ron Curran Jedi Master Film Handler Posts: 504 From: Springwood NSW Australia Registered: Feb 2006 posted 09-08-2019 11:49 PM                        I remember at the height of the 35mm blow-ups craze some cinemas advertised "On the giant 70mm screen!" as that is less than 3 inches, I didn't bother.  |  IP: Logged Emiel De Jong Film Handler Posts: 48 From: Geldrop The Netherlands Registered: Mar 2007 posted 09-10-2019 01:48 AM                     Some 20 years ago one of my colleagues walked around in a "DOLBLY" t-shirt. In Dutch dolblij means insanely happy.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 09-23-2019 08:48 AM                        Somerville also has this booked, although it is not on the list.  |  IP: Logged Mark Lensenmayer Phenomenal Film Handler Posts: 1605 From: Upper Arlington, OH Registered: Sep 1999 posted 09-23-2019 11:22 AM                     Gateway Film Center near THE Ohio State campus lists 70mm JOKER in their Coming Soon web page.  |  IP: Logged

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