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This topic comprises 7 pages: 1 2 3 4 5 6 7
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Author
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Topic: New DVD and BluRay
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Dustin Mitchell
Phenomenal Film Handler

Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000
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posted 08-14-2012 11:53 PM
Mike, I'm guessing there are two things involved: volume and market dominance by the retailers. On the volume side, mom and pop shops might pay more for the product, but the volume a large retailer can move compared o a mom and pop more than makes up for that. As for market dominance, I would not be surprised if the big retailers are the ones pushing for these promo deals. I'm reminded of the story of Wal-Mart and computer games. For those who don't remember, about a decade ago computer games came in boxes 2 to 3 times the size they are in today. Wal-Mart, ever wanting to maximize their shelf space, demanded that video game makers reduce their box size or Wal-Mart would stop selling their product.
To be fair, the old computer game boxes were mostly empty. The game manual and CD/DVD's took up about 1/3 the space. It wasn't an unreasonable demand. The fact that every computer game distributor complied, however, demonstrates the push power the big retailers have.
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This topic comprises 7 pages: 1 2 3 4 5 6 7
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