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» Film-Tech Forum ARCHIVE   » Operations   » Large Format Forum   » Harry Potter Partial Imax 3D Confirmed (Page 2)

 
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Author Topic: Harry Potter Partial Imax 3D Confirmed
Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 04-26-2007 10:39 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
John, why do you think they would loose money? There would be no production costs except to convert to IMAX and if they needed to, to de-grain it. But given the fact that the big 50s 3D hits packed the house when they were shown at the 3D Expo, I would say there would be a big enough built-in interest in them to make the conversion profitable.

There is a pre-sale interest that would easily be tapped and with decent marketing, enhanced. There would be the baby-boomers who are quite familiar with those titles, not to mention the IMAX fans who love the format and especially the 3D IMAX fans who just wait for the 3D titles -- I know people who look religiously to see when the Lincoln Square IMAX is running a 3D title -- doesn't matter if they have seen it before either.

Then there are the 3D fans who will watch anything in 3D (me, for instance). Then each of the biggies (DIAL M FOR MURDER, HOUSE OF WAX, KISS ME KATE, IT CAME FROM OUTER SPACE, CREATURE FROM THE BLACK LAGOON) have their own genre following -- Hitchcock fans for DIAL M, musical fans for KATE, SciFi fans for SPACE, scare-me-to-death fans for HOUSE and bad/funny horror fans for CREATURE. Given that there would be no production costs at all -- no points to pay any greedy actors, directors, etc. -- seems the profit margin would be well worth the effort for the owner studios and for IMAX. Nice thing is, these releases are full frame -- they would fit really nicely in the IMAX format not to mention showing off what can be done with REAL 3D photography with LIVE human being actors as opposed to pseudo-3D and cartoons.

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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003


 - posted 04-30-2007 08:41 PM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
quote:
quote: Scott Jentsch
I hiked out to Madison for Superman Returns and was disappointed in the end result.
Did you happen to notice a missing low-end in the audio?
I don't recall there being an issue with not having enough bass. It was almost a year ago, but if the bass was anemic, I think I would have noticed.

I walked in with my concessions (long line for popcorn) just as the initial credits were rolling and was down by the screen when Krypton exploded. Wasn't ready for that, and almost lost my popcorn!

I've seen several DMR'd films over the past couple of years, and I guess it's just not worth the drive to Madison or Lincolnshire (both are more than 1 hour away). Adding 3D to the mix doesn't help things any, in my book.

Perhaps when a real 3-D originated movie comes out, I'll change my mind about it.

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Mark J. Marshall
Film God

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From: New Castle, DE, USA
Registered: Aug 2002


 - posted 05-01-2007 12:02 PM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
Forget the 50s 3D stuff in IMAX. As much as I would love to see it, I don't think that will happen. But the studios would be stupid to not convert all of that stuff to digital 3D. I guess you could say that Disney kicked that off by converting Working For Peanuts to release with Meet The Robinsons.

Can anyone comment on the cost of DMRing two complete prints (eyes) versus DMRing one print (eye) and then artificially creating 20 minutes of the 2nd print (eye)?

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Sam King
Expert Film Handler

Posts: 120
From: Los Angeles, CA
Registered: Oct 2006


 - posted 05-07-2007 06:45 PM      Profile for Sam King   Email Sam King   Send New Private Message       Edit/Delete Post 
I can't believe Warner Bros couldn't get their Potter IMAX trailer on Spiderman. BIG MISTAKE

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Brian Michael Weidemann
Expert cat molester

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From: Costa Mesa, CA United States
Registered: Feb 2004


 - posted 05-15-2007 03:39 AM      Profile for Brian Michael Weidemann   Author's Homepage   Email Brian Michael Weidemann   Send New Private Message       Edit/Delete Post 
Like anyone who's been going to see IMAX DMR's doesn't know that Potter 5 will be in IMAX! We're not running the trailer, and I can guarantee that its opening weekend with us will beat out our Spiderman opening weekend, which was pretty impressive as it was. We didn't have a single non-sold-out show ... well, okay, the 6:30am show wasn't quite filled, but that was about it.

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Thomas Pitt
Master Film Handler

Posts: 266
From: Leeds, West Yorkshire, UK
Registered: May 2007


 - posted 06-07-2007 03:18 PM      Profile for Thomas Pitt   Email Thomas Pitt   Send New Private Message       Edit/Delete Post 
I saw a trailer for the IMAX version of Harry Potter 5 today. For the trailer at least, it looks like they've taken the 35mm scope picture and digitally zoomed in (blown up) until the edges of the picture reach the edge of the IMAX screen. The film is still in its scope aspect ratio though, and is being shown on IMAX in letterboxed format.

Since the resolution of IMAX is much higher than 35mm scope, it still looks better without having to move your head around a lot to see important details at the edges of the screen. Other DMR blow-ups I've seen (such as Night at the Museum) blew up the widescreen picture so it almost filled the IMAX screen - cropping a little off the left and right. It was clearly not designed with IMAX in mind - bad framing and camera shakiness were noticeable.

Whether the entire IMAX version of Harry Potter will be 'letterbox', or whether it'll suddenly go full-screen for the IMAX 3D bit, is unknown as yet.

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002


 - posted 06-08-2007 07:09 AM      Profile for Mike Olpin   Email Mike Olpin   Send New Private Message       Edit/Delete Post 
A recent software update for the MPX allows for a 3D changeover. It is no longer necessary to build hours of black film for non 3D segments. The Left eye will automatically ramp up and begin playing at the proper time.

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Tim Rectanus
Film Handler

Posts: 51
From: Raleigh, NC, USA
Registered: Jul 2005


 - posted 06-12-2007 12:48 PM      Profile for Tim Rectanus   Author's Homepage   Email Tim Rectanus   Send New Private Message       Edit/Delete Post 
The same or similar upgrade is being done for the SR systems as well, allowing the Left Eye to start up 2 hours (or so) into the movie and sync up to show the 3D ending.

I have a few concerns about this whole thing, mainly how a platter with only 20-25 minutes of film is going to act or react to startup on the QT, but am looking forward to seeing how it all comes together.

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Thomas Pitt
Master Film Handler

Posts: 266
From: Leeds, West Yorkshire, UK
Registered: May 2007


 - posted 06-13-2007 01:30 AM      Profile for Thomas Pitt   Email Thomas Pitt   Send New Private Message       Edit/Delete Post 
I'm also concerned how the platter system will cope with such a long movie. For Night at the Museum, the film was too long to fit on a single platter. Therefore, the film was on two platters and was loaded into both projectors. Halfway through, the film changed over from the Right Eye projector to the Left Eye for the second half of the film.
It was just like an old-style changeover booth, except the changeover was done automatically and seamlessly.

What will happen with Potter 5? Will it changeover halfway through, allowing the projectionist to thread the Left Eye 3D film while the movie is running?

Or perhaps the finale will be tagged onto the end of the Left Eye 1st half of the movie. The film would stop at a certain point and change over to the Right Eye projector for the second half, then the Left Eye would come back on for the 3D finale.

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Dick Vaughan
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From: Bradford, West Yorkshire, UK
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 - posted 06-13-2007 03:03 AM      Profile for Dick Vaughan   Author's Homepage   Email Dick Vaughan   Send New Private Message       Edit/Delete Post 
Don't be concerned.

When we ran Night At The Museum we had a 5 deck QTRU with each level capable of running a 53" 75 minute platter. Therefore we could run up to 150 minutes of 2D by using the changeover method you described.

Just after Easter we closed for 2 weeks to upgrade our QTRU and extend our projection room to give us enough space to store larger platters.

The QTRU now has decks 2-5, the lower 4 decks, with extended arms each capable of holding a 72" 150 minute platter.

This gives us the capability to run 2 1/2 hours of 3D.

If the software upgrade that Tim describes is going to be widely avalable then it will save a lot of build time perhaps only 6 reels instead of the 40 or so for a full 2hrs 30 mins.

As for Tim's concern over how the QTRU will handle 20-25 mins of film it should be fine. We regularly run clips reels and trailer packs shorter than that.

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Tim Rectanus
Film Handler

Posts: 51
From: Raleigh, NC, USA
Registered: Jul 2005


 - posted 06-13-2007 09:38 AM      Profile for Tim Rectanus   Author's Homepage   Email Tim Rectanus   Send New Private Message       Edit/Delete Post 
The thing with the changeover is that everything has to be set up before the show starts, you can't thread the second eye once you have started the show. In fact, I think if you tried to do anything to the eye that wasn't running, ie move it back from show position, the show would stop. We didn't try it but that is what we were told. So, for those theatres that haven't upgraded to accomodate the 72" platters, I don't see that the 3D finale would be a possibility. Unless you did an intermission but I don't know that IMAX would go for that, if it was their decision.

Yeah, the shorter build time generated from not having 2 hours of black film will be greatly appreciated on this end. From what I have heard, there are software upgrades for the MPX and SR systems, the GT's will be running the "mostly Black" second eye like Superman.

Dick, Congrats on the upgraded decks, it makes life easier in many ways. Do you run those shorter clips reels with clamps? O there were those long extender things for the clamps, is that what those are for?

Tickets go on sale here 1 week from today, this is gonna be great.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002


 - posted 06-13-2007 12:36 PM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
Was the "2nd (mostly black) eye" in Superman the left eye? I thought it was the right eye. Seems to me that the left eye was always treated as the "2D" eye throughout dual strip 3D movie history, but maybe I'm wrong on that.

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Paul Mayer
Oh get out of it Melvin, before it pulls you under!

Posts: 3836
From: Albuquerque, NM
Registered: Feb 2000


 - posted 06-13-2007 03:29 PM      Profile for Paul Mayer   Author's Homepage   Email Paul Mayer   Send New Private Message       Edit/Delete Post 
The Brenden Palms is getting its software upgrade this week during their regular IMAX service call. Planning to have a look-see myself when Dave gets around to building and check screening the print.

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Tim Rectanus
Film Handler

Posts: 51
From: Raleigh, NC, USA
Registered: Jul 2005


 - posted 06-13-2007 03:40 PM      Profile for Tim Rectanus   Author's Homepage   Email Tim Rectanus   Send New Private Message       Edit/Delete Post 
It was the Right Eye that was the "Mostly Black" print that included the 3D scenes for Superman, the Left Eye was the "2D" print and the Left projector had a polarizer upgrade that enabled the polarizer to move in and out of position using time cues.

For HP5, we are being asked to move the Polarizer upgrade from the Left Eye, where it had been for Superman, to the Right Eye. I think the Extended Play part of the program is setup to only allow the Left Eye to start up in the middle of a show so for HP5, the Right Eye will be the "2D" print and the Left Eye will be the "3D" print.

OK, I have pretty much confused myself now but I think that is right.

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Patrick Watkinson
Film Handler

Posts: 19
From: Ottawa, Ontario, Canada
Registered: Mar 2007


 - posted 06-15-2007 07:30 AM      Profile for Patrick Watkinson     Send New Private Message       Edit/Delete Post 
I hope this software upgrade also fixes our QTRU problems.

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